Our partnership mission with

To help you acquire, engage and retain your best guests throughout the travel planning

journey.

The objective? A drastic increase direct bookings and customer loyalty at lower

acquisition costs.

Focused exclusively on

hospitality and the direct

online channel

150+ employees, all

technology and services

in-house

Over 2,000 clients in

40+ countries

Global offices in New

York, Las Vegas, Europe

& Auckland

THE INDUSTRY’S 1ST

FULLY-INTEGRATED GUEST

ENGAGEMENT, ACQUISITION,

RETENTION AND MARKETING

PLATFORM

We also have valued Business Partners.

DESTINATION MARKETING

ORGANIZATIONS

INDEPENDENT

HOTELS & RESORTS

HOTEL MANAGEMENT

COMPANIES

MAJOR MULTI-PROPERTY

BRANDS

PMS

ORM

CRS

MARKETING

Website DesignResponsive Design

Award-Winning

Customized to Property/Brand

smartCMSComplete Merchandizing Platform

Smart Personalization Engine

Reservation Abandonment

30+ Book Direct Modules

Website TechnologyInteractive Applications

Cloud Hosting & CDN

Analytics

Smart Data Marketing

Acquisition Marketing

Direct Online Strategy

& Consulting

SEO

SEM

Email Marketing

Social Media

Multichannel Marketing

Website Revenue Optimization

Gap Analysis

Reporting & Analysis

Dynamic Rate Marketing

Intent-Based Marketing

GUEST ACQU IS IT ION SU ITE SMART CRM SU ITE

BOOK

INGDreaming Planning Intent

Pre/In/Post Stay Recognition Loyalty

We will be there for every step of Pegasus Hotels of Jamaica lifecycle.

Nurturing

Social MediaSEO

MultichannelCampaigns

RetargetingDisplay

Personalized,TransactionalEmails withUpgrades,Weather

WiFi Connector

Marketing AutomationSmart lists,

RFM value targeting, occupancy need & drip campaigns.

Guest Satisfaction

Survey

Rewards Program/Member Portal

True Guest Profile (DMP)allows hotel to

surprise & delight guests

Comparison

THE CUSTOMER JOURNEY COMES FULL CIRCLE

Website DesignsmartCMS®

Conversion Point

SEM Online Media/Smart Data Marketing

Reservation Abandonment Applications

Pegasus Hotels of Jamaica Limited Multi-Property Website Design & Operations

Partnership: Phase 1

Website Design Best Practices

MOBILE-FIRST

Reach the customer at every touchpoint with cohesive brand presence

and content.

VISUAL CONTENT CARDS

A way for hotels to tell their story and make the guest experience

come to life with a series of lifestyle images.

STREAMLINED & VISUAL NAVIGATION

Use of hamburger navigation and visual cards in sub-navigation

plays a strong role in creating a user experience across devices.

DESTINATION CONTENT

Information about hotel destination, making it effortless for potential

guests to plan their trip.

FULL-SCREEN FORMS

Immersive, and fully-responsive booking and RFP experiences are

imperative.

RIGHT MIX OF BEAUTY + SCIENCE

50% of the website sparks users to complete bookings with visually pleasing

content while the other 50% uses data-drive science to drive conversions.

Option 1What’s included:

• PROFESSIONAL Multi-Property Design from Design Library, including logo/color schema update (1 RoR -up to 3 hrs) – up to 5 properties

• Page design with client's logo, color scheme, photography

• 1 ROR (round of revision) • smartCMS License • Content Transfer (provided by client) • Modules included:

• Points of Interest • Room Showcase Module • Venue Show Case Module• Groups Showcase Module• Special Offers CMS Module• Calendar of Events CMS Module• Reservation Abandonment Application• Q2 Promotion:

• Smart Personalization ($3995)

PRODUCTION TIME: 3 to 4 MONTHS

$33,000 + hosting

24 months payment plan $1,650

36 months payment plan $1,192

Adding Additional Property to Design: $2,995

Examples Example 2

Option 2What’s included:

• Premium Design: Wireframes/Design Mockup with 6 page layouts Page layouts: Home, Property home, Destination page, Specials page, 2 additional pages TBD

• smartCMS License • Complete Front-end Website Development (HTML

and CSS, Javascript)• 2 ROR (round of revision) • Content Transfer (provided by client) • Modules included:

• Points of Interest • Room Showcase Module • Venue Show Case Module• Groups Showcase Module• Special Offers CMS Module• Calendar of Events CMS Module• Reservation Abandonment Application• Q2 Promotion:

• Smart Personalization ($3995)

PRODUCTION TIME: 4 to 5 MONTHS

$67,800 + hosting

24 months payment plan $3,390

36 months payment plan $2,448

Adding Additional Property to Design: $2,995

https://www.apexhotels.co.uk/

https://www.puresaltluxuryhotels.com/

Website Operations Package

• Every hosting package includes:

1. AWS Website Hosting: State-of-the-art cloud hosting and CDN (Content Delivery Network) for fast download speeds, storage, and bandwidth (up to 200 GB / month)

2. SSL Certification (2 years)

3. Email Capture Functionality

4. Adobe Analytics (Omniture) (up to 200,000 Primary Server Calls/Month)

5. SmartCMS Software Application Usage Fee

Website Operation Fee:

• Professional website design/per website:$950 set up and $895/month

Benefits:

✓ “Elastic” disk space to host large format images and videos.

✓ Flexible bandwidth accommodates spikes in web traffic due to

seasonality & promotions.

✓ CDN (Content Delivery Network) + State-of-the-art CMS

technology = 2.5 -3x faster download speeds, a major factor

in search engine rankings.

✓ 99.95% Monthly Availability Service Commitment Guarantee.

✓ No downtime due to physical server or datacenter

maintenance and upkeep.

✓ Provides liquid –virtually unlimited –secure storage space to

turn the CMS backend into the hotel's digital asset library,

storing all photography, PDF brochures, etc.

✓ High availability by deploying multiple servers in different

physical locations, supported by automatic fail-over and

dynamic traffic load balancing.

W I N N E R O F T H E S T E V I E

AWA R D 5 Y E A R S I N A RO W

Our smartCMS® Website Technology Platform is the nucleus of Cana

Bay’s fully-integrated approach .

A smart Content Management System

“As a business manager, I appreciate user-

friendliness of their SmartCMS system. I can

update and edit my website instantly without

the hassle of having to wait for an IT

specialist. HEBS Digital was the perfect

company for us to partner with to take our

online business to the next level.”

– CHRISTINE COPERTINO,

Sales & Marketing Director at Allegria Spa Resort

W I N N E R O F T H E S T E V I E

AWA R D 5 Y E A R S I N A RO W

smartCMS® Modules

M U LT I - P R O P E RT Y F U N C T I O N A L I T I E S

Features built to support the unique needs of multi-property companies

Property ManagerAdd a new property/remove an existing property with a click of a button. A property may be classified as a hotel, casino, spa, restaurant, conference center, or

“other,” to easily manage the content within its own section.

INCLUDED

Sub-Property

Manager

Create parallax, dining, spa, or wedding mini-sites, all with a different look and-feel within the same website. Create user log-ins to manage specific portions

of the site and rearrange within the overall navigation structure.

INCLUDED

Multiple Brand

Manager

Create as many brands and sub-brands within a “master” brand website, upload a custom design or page layout for each brand or sub-brand, assign

properties to each brand or sub-brand; and create brand splash pages.

INCLUDED

Classifiers/Advanced

Search

Advanced search for multi-property websites based on classifiers such as brand, type, location, services & amenities. Properties with unique classifiers can be

assigned a custom layout and design. Landing pages with special offers can be tied to specific classifications.

INCLUDED

smartCMS® Modules

CO N T E N T CO N T R O L

Update All Textual, Visual, Promotional Content, No Knowledge of HTML Required

Page ManagerCreate and publish unlimited new pages, update main images, marketing messages, copy, meta data. Can schedule automated publishing and un-

publishing of landing pages. INCLUDED

Image/Gallery

Managers

Store and organize photos/videos on the website into categories for the visual gallery/galleries. Includes photo editing features such as cropping tools

and image upload requirements for quality assurance.INCLUDED

Document Manager Upload and store all PDFs such as menus and floor plans. INCLUDED

Press Room Manage press releases on a dedicated, specially designed webpage. INCLUDED

Calendar of Events Highlight property and local events, positioning the property as the hero of the destination. INCLUDED

Interactive What’s

Nearby MapShowcase your property as central to local attractions with an interactive map. INCLUDED

Multi-Language Module Create full website versions in unlimited foreign languages.

$1,500

(PER LANGUAGE, DOES NOT

INCLUDE TRANSLATIONS)

Google AMP Enabler

Module

Increase content download speeds on mobile devices and enable an unlimited amount of content and promotional pages to advertise hotel amenities

and services which will appear in the Google AMP Teaser Section on the mobile SERPs

$2,500

$750 / EACH ADDITIONAL

PROPERTY (2-15)

smartCMS® Modules

CO M P L E T E M E R C H A N D I S I N G P L AT F O R M

Turn lookers into bookers by highlighting promotional offers and packages

Smart Personalization

Engine

Target website visitors with personalized promotions, special offers and content based on any of the following:

• Loyalty/Reward Members: target with member-only rates, promotions, content, visuals (Loyalty Program in place needed)

• Non-Loyalty/Reward Members: target with messaging to become loyalty members

• Feeder Market/Geo Targeting: serve targeted promotions to visitors based on their location (Specific Region and City), (Worldwide, 1,000+), Zip code targeting (US only)

• Repeat Visitors Targeting: serve targeted promotions to visitors who have previously visited the site

• New Visitors Targeting: serve targeted promotions to visitors who are new to the site

• Site Stickiness Targeting: serve targeted promotions to visitors who have browsed through at least 5 pages or spend more than a minute on site

• Target Would-Be Bookers: Visitors who initiated a booking but have not converted

• Target Would-Be Group Planners: Someone who started an RFP

• Someone who has visited Meetings page at least 2 times within the current session

• Targeting by household income (US only)

• Targeting by gender (Facebook Integration Needed)

• Paid search traffic, repeat visitor

• Social media and Referrer traffic

• Device Type (Tablet, Desktop, Mobile)

• Visitors that landed on specific landing page

• Mobile Visitors that have abandoned cart

INCLUDED

Reservation

Abandonment

Application Suite (RAAS)

Recover abandoned bookings with Email Retargeting and Lightbox Display Banners.

$SETUP

INCLUDED

$595/MONTH

Special Offers Module Unlimited publishing of special offers and packages landing pages, includes ability to automate scheduling of go-live and expiration dates. INCLUDED

Marketing Messages &

Promo TilesManage promotional banners and messages on any website page, and assign a different share of voice to each. Includes automated scheduling for publish and unpublish dates. INCLUDED

Multiple users for easy workflow through User Management tools

Ability to assign sections of a

website to various users

Why you need it?Corporate wants access to all

content while properties may only

need access to specific types of

content

Push and share information between properties

Ability to assign promo tiles or

special offers to all properties

or only a select few

Not all properties will run the

same promotions or have the

same feeder markets or need

periods this helps facilitate

efficiency

W H Y Y O U N E E D I T

H O W I T W O R K S

Live Chat UGC/Reviews Forms

Weather Widget Rate Comparison

Integration with 3rd Party Systems

Third-party fees TBD

What else is IncludedsmartCMS® Revenue generating functionalities

Target website visitors with personalized promotions,

special offers and content based on any of the following

and more:

• Feeder Market/Geo Targeting: Serve targeted

promotions based on location

• For Example: Website visitors in Primary Markets such as New

York, Miami, Florida, CariCom countries, etc. could see

personalized message on the homepage by market,

• For example: “Hello New York, Get out of the cold its 80

degrees in Kingston $150/night. Book Now!”

• Consumers in Montego Bay: “Hello MoBay, Kingston

Weekend Special including Dinner and Spa $175/night”

• Repeat Visitor Targeting

• Group Planners

• Target by gender (Facebook Integration Needed)

• Social media and Referrer traffic

• And more

Smart Personalization Engine (Included as added value $3,995)Website Home Page

Website Personalization Engine Backend

PROMO TILES | Se l l on va lue , not jus t on ra te

s m a r t C M S ® W e b s i t e T e c h n o l o g y P l a t f o r m

(Included)

Complete merchandising capabilities to

create promotional offers on demand:

• Full control over imagery

• Full control over copy

• Include rate code and display special rate

• Customer segment specific targeting

• Tie promotions to calendared dates and

events

• Leads to dedicated landing page of the

offer

Turn your website into a merchandising machine

HEBS Digital designs websites with strong calls

to action for user-generated content integration

and social media engagement. For an example,

Lucerne Hotel in NYC. Features a social media

feed from Instagram, Facebook, & Twitter as

well as icons to inspire people to connect with

the brand on social media.

The smartCMS® also offers the ability to share

special offers and promotions from the website

onto social media platforms.

TBD – Based on client need

Social Media Wall

The Interactive Calendar of Events

provides hotels a way to inform potential

visitors of upcoming events in the area,

such as concerts, exhibitions or sporting

events.

The Calendar of Events page helps

destination-oriented travelers get the

most out of their vacations. Once users

have viewed the Calendar, they tend to

return the site, and then either go on to

view more information about the area or

begin checking rates.

Calendar of Events (Included)

₋ Points of Interest: has a drop down that allows

the user to select different categories of interest.

There’s a scrolling mileage bar that enables the

user to change the distance and see more or

less of the map. A large blue map marker

indicates the hotel’s location, while the smaller

tan map markers indicate points of interest.

When you click on a point of interest, the

address and phone number pop up.

₋ Footer: nice and simple. It contains a few

navigation items, but most of the navigation is

found in the hamburger menu. There’s an email

widget to stay connected and basic contact

information.

Points of Interest - Included

The Groups Pages Module allows hoteliers to create customized landing

pages for group guests to read about their upcoming event; view details

about the hotel, location, room features, and amenities; and to complete a

booking. The pages can be created by the property and distributed to

meeting and event planners to communicate travel arrangements, agendas,

and accommodation information to attendees.

Participants can quickly book their stay by utilizing a booking widget with

an embedded group code, which can be edited in the smartCMS.

Benefits:

• Provides ease and convenience for meeting and event planners, as well

as group guests

• Upsells hotel services and amenities to group guests upon arrival

Features:

• Custom layouts for groups and weddings

• Automatic page publish and unpublish

• Fully responsive design

• Set group block code or corporate ID code

• Set minimum length of stay

• Date window support (earliest possible check-in, latest possible check-

out, and default check-in and check-out dates)

Groups Module - Included

Venue Showcase Module - Included

Event planners are increasingly turning online for the

venue research and selection process. With many

hotels offering a variety of spaces for many different

occasions, it’s important to have a website that

displays the information these planners are looking for.

The Venues Showcase Module provides effective

merchandising capabilities in order to highlight

event spaces and segment the rooms based on

offerings.

Benefits

• Provides event planners information they need to

know before they book an event.

• Creates an immersive experience to showcase

venue spaces and functionalities.

• Generates SEO benefits from deep and highly

relevant content.

• Brings venue amenities and functions front and

center.

₋ Rooms module: features one room with

arrows to rotate through all of the rooms

selections. The background is a subtle

transparent image with a color overlay, so it’s

still easy to read the copy on top of it. Each

room has a price and a button to learn more.

₋ Press Room: contains four small thumbnail

images with links that allow to to read more

or download the press release. The white

background makes things feel clean and

modern.

Rooms Showcase - Included

Create an interactive

and visual experience

to showcase your

meeting & event

spaces.

R e s e r v a t i o n A b a n d o n m e n t A p p l i c a t i o n

S u i t e - r e c o m m e n d e d

— Email and lightbox retarget and incentivize website visitors to

initiate a booking

— Delivers customized marketing messages or one-to-one

promotions

— Creates a “shortcut” to the booking process

— 98% of online traffic leaves a site without filling out a form or

completing a purchase – get a second chance.

Setup included

$595/month

Get a second chance.

Website accessibil ity disability compliance.

W E B C O N T E N T A C E S S I B I L I T Y G U I D E L I N E S ( W C A G ) 2 . 0 I N C L U D E D

— Make it easier for users to see and hear content

— Make all functionality available from a keyboard

— Give users enough time to read and use content

— Provide text alternatives for non-text content

— Provide captions and other alternatives for multimedia

— Create content that can be presented in different ways, including

by assistive technologies, without losing meaning

— Maximize compatibility with current and future user tools

Included

• HEBS Digital and our sister company Serenata CRM are well aware and well prepared for GDPR (The European Union General Data Protection Regulation - EU GDPR), coming into effect on 25 May 2018, which will replace the current 22-year-old EU Data Protection Directive. Since early 2017 we have retained European GDPR consultants and lawyers to guide us through the GDPR requirements, since over 50% of client portfolio of Serenata CRM consists of Europe-based hotel chains and companies, and a number of HEBS Digital hotel clients are based in Europe. Just as an illustration, we have addressed all main GDPR requirements concerning website GDPR-compliancy:

• Consumer Consent i.e. personal data must be collected for a very specific, pre-defined purpose, and follow up permission must be requested to use the data if it needs to be used outside of the original intent i.e. Guest booking data used to secure a reservation cannot be used for marketing without requesting permission by the customer to do so. In addition, Double Opt-In becomes mandatory for any email sign-up and keeping records of it a must.

• Data Accuracy i.e. all personal data must be accurate and kept up to date.

• Data Minimization i.e. collect only the minimum amount of customer data to do the job, as well as adhere to the ‘storage limitation principle’ which mandates that personal data must be stored for no longer than is required and that individuals must be informed about the planned

• Data encryption: encrypt all personal data when stored in a database – Ex. any guest profiles stored in a CRM private cloud need to be encrypted so if there is a breach, the data would be unreadable.

• Lawfulness, fairness, and transparency principle: Consumers have the “Right to be Forgotten”, and all of their data deleted from the database, as well the right to access their personal data stored by the organization.

GDPR compliance.

https://www.hebsdigital.com/blog/gdpr-tools/

Assets & Timeline

What’s Needed

VECTOR LOGO

10+ IMAGES

BRANDING

FONT FILES

Timeline:

Once a contract is

signed and all of the

necessary items for

production have been

provided (i.e. logo,

images, font files, etc.),

HEBS Digital will provide

a timeline, similar to this

one after our kick-off

call.

WHAT’S THE RESULT OF

AN INVESTMENT WITH

HEBS DIGITAL?

Hotel

Website Conversion Rate IBE Conversion Rate Web + IBE Conversion Rate

Before HEBS

Digital

After HEBS

Digital

Before HEBS

Digital

After HEBS

Digital

Before HEBS

Digital

After HEBS

Digital

Loews Hotels 1.20%

2.40% (103%

increase) 2.49%

5.90% (136%

increase) 1.84%

4.15% (125%

increase)

AKA 0.70%

0.84% (19%

increase) 1.18%

1.86% (58%

increase) 0.94%

1.35% (43%

increase)

Pure Salt 0.9%

1.38% (17%

increase) N/A 3.76% N/A 2.57%

InterContinent

al Miami 0.9%

1.65% (83%

increase) 2.11%

4.49% (112%

increase) 1.5%

3.07% (104%

increase)

The investment pays off with proven

performance .

The expected monthly ROI from a website relaunch on the HEBS Digital platform.

Example

HEBS Digital

shri@hebsdigital.com

646-247-1764 Prepared For:

Nicola Madden-Greig

Group Director of Marketing & Sales

Thank you.