our marketing plan

271 North Canon Drive Beverly Hills, CA 90210BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

LISTING YOUR PROPERTY WITH US

271 North Canon Drive Beverly Hills, CA 90210

In less than 10 years Nest Seekers has formed into a powerful full service brokerage sales and marketing firm

leading the industry in Beverly Hills, New York City, the Hamptons and Miami.

With 15 storefronts and office locations strategically located in high net worth markets and over 600 professionals

and staff, we bring your property to market expeditiously and with enormous outreach.

Engaging our firm will employ our ever growing leading edge online proprietary platform generating over

2,000,000 absolute unique visitors per year and over 300,000 fans on our social networking sites.

Nest Seekers International is a pioneering firm on the cutting edge of ideas, concepts, marketing, and

technology constantly reinventing the standard of service and delivering superior perfomance as a fully

integrated marketing and management firm.

Our professionals are frequently featured as experts on highest rated media outlets such as CNBC, BBC,

Bloomberg, Wall Street Journal, New York Times and on network television.

Always at the forefront of performance and technology, we are one of the fastest-growing real estate firms

in the world, with several billion dollars in gross sales. We are not only committed to providing extraordinary

service and exceptional results but also to remain years ahead of the curve.

From concept to completion, we are there to navigate you through every step of conceptualizing, creating, and

off-loading any real estate adventure.

Creativity, ingenuity, quality and passion in service and craft are the fundamentals to our success and growth.

BEVERLY HILLS | NEW YORK | HAMPTONS | MIAMI

ABOUT THE COMPANY


Our firm is international in every sense of the word. We currently maintain 15 office locations in Beverly

Hills, New York City, the Hamptons and Miami with an overall staff of more than 600 professionals.

Additionally, our network includes hundreds of satellite affiliates worldwide.

Nest Seekers’ clients are accustomed to the highest level of service and professionalism with not only

United States presence, but international affiliates in Europe, Latin America, Asia and the Middle East.

Nest Seekers has over a decade in combined experience in every sector of the real estate industry

which confidentially provides a platform of the smartest, most complete, and expansive matrix of

real estate services in both the East and West Coast to serve your property needs. This includes

financial consultancy, real estate investment options, property management and development, and

full partnerships to our ever-expanding database of local and international clients and customers.


WHY CHOOSE NEST SEEKERS | ZANUCK?

MANHATTAN

BROOKLYN

BEVERLY HILLSHAMPTONS L I C

QUEENS

MIAMI

When you list your property with Nest Seekers, you can expect the first class service that

you deserve. Our goal, when you become our client, is to exceed your expectations. For

that we are committed to the following:

• To be honest about every detail of the property selling process. We will help you

make difficult decisions with confidence and peace of mind.

• To be aggressive in our search for your potential buyer. Our commitment, dedication

and marketing techniques have helped hundreds of our clients find their perfect homes.

• To communicate frequently and effectively all activities related to the sale of your

property.

• To use our experience in sales and track record to get your property sold fast

“Success is a history not a promise”.

• To give you and your family outstanding service, care genuinely for your specific

needs and earn the right to become your family real estate agent for life.

In Today’s Competitive Real Estate Market, Commitment Makes All the Difference.

Make the Right Decision and Choose Nest Seekers | Zanuck for Results!

OUR COMMITMENT TO YOU

NestSeekers.comJoin our 300,000+ fans

L I C

QUEENS

Nest Seekers is first and foremost your marketing agent as

much as it is your sales agent. In order to achieve the highest

price possible in the shortest amount of time we will provide

the following:

• We will source all available comparable current, past and

future data in order to price the property most accurately and

intelligently.

• We will advise on positioning, staging, designing and

showcasing your property.

• We will provide high quality photos, floor plans, collateral

materials, videos and mailers.

• We will embark on an advertising and marketing campaign

in all media, on and off line including industry trades, main

stream media, real estate portals, multiple listing systems, glossy

publications, broker networks, social media, search engine

optimization, direct mailing campaigns and much more. This will

insure maximum exposure for the property.

• We will qualify potential buyers, negotiate your best interest

and walk you through every step of the transaction including

handling board packages, coordinate between the professionals

involved and to the final toast and the closing table.

FOR SELLERS



• Access & Information - Other than our extensive exclusive

base, we will provide you access to every available property

from Beverly Hills to Manhattan and the Hamptons as well

as South Florida through our various multiple listing systems.

We are member of MLS - California, Beverly Hills Board of

Realtors (BHGLAAR), Online Residential (OLR) - New York

City, Rolex by the Real Estate Board of New York, Long Island

MLS, HREO of the Hamptons and South Florida’s IDX MLS as

well as various other resources for commercial property in all

of these markets.

• Education – Our vibrant markets change daily. New

information and ideas become available and are at our finger

tips. We will update you and educate you on the latest market

trends, reports, micro data and new available properties and

neighborhoods as they become available so that you can

make the absolute best and most educated decision for your

investment or your future home.

• Support & Customer Service - We will accompany you

through every step of the process. We will advise you from

defining your searches and options to making important

decisions to deciding on the perfect home, to negotiating

the best value and to the final closing and even your house

warming party if you’ll have us.

• Vendors Network - Nest Seekers has an extensive

referral network of closing attorneys, mortgage consultants,

contractors, designers, movers and every possible vendor

you might need for a smooth and successful process.

FOR BUYERS AND RENTERS


Having been through the process numerous times as

experienced developers ourselves, we understand your

needs most likely better than most of our competitors. Our

services will include:

• Providing you with feasibility studies and analysis of any

site you might consider.

• Working with you on compiling your investment

memorandums, fund raising and participate from time to time

with our own capital contributions to the project.

• We will work with your design team on laying out floor

plans, finishing packages, amenities and finding the maximum

value in the design process that will be driven by marketing.

• We will design branding, advertising and marketing

campaign for strategic positioning and exposure in the

market place and with the brokerage communities.

• We will provide most qualified sales and administrative

staff to operate on site or model sales office.

• We will work with all professionals representing you and

the project on coordinating all sales activities, negotiations,

financing and legal in accordance with the plans and offerings.

• We will accompany and partner with you from concept

to completion on every step of the way with no exceptions

from the time you consider the investment to the time of

celebrating our sold out events.

FOR DEVELOPERS

Why a Broker

• Advertising and marketing cost money.

• Marketing real estate takes time, and time is money.

• Effective marketing requires experience, knowledge, and expertise.

• A broker maximizes exposure of your property through multiple listing

systems and cross media marketing, including web, print media,

mailing campaigns, and presentation materials.

• As your fiduciary representative, a broker can prevent common

mistakes and represent your best financial and personal interests.

Web and Electronic Media

• We provide digital photos, floor plans, reconstruction, virtual tours,

and virtual staging of properties we market.

• Design graphic emails and create emailing campaigns for the

property.

• Create a web page for the property and showcase it in detail on our website.

• The Nest Seekers website generates millions of hits and thousands of unique

users every month.

• Nest Seekers has developed a web based marketing vehicle that will allow, within seconds,

advertisements in over 30 domestic and international real estate websites.

Personal Services

• We will set a schedule of open houses for buyers, renters, and brokers as frequently as you will allow

us to hold them.

• We will make ourselves available for your convenience to coordinate appointments and showing

schedules seven days a week.

• Once your property is shown, you will receive a log of all potential purchasers and real estate

brokers who have viewed your property.

• We will produce reports, as often as you request, regarding any potential interest and progress

made during the term of the exclusive.

• You can rely on us to do the necessary research and pre-qualify all potential prospects.

• We will use the highest negotiating skills to obtain the best price that the property will command.

• We will furnish all pertinent information and documentation regarding your property.

SELLING YOUR HOME

NestSeekers.com


To sell your property at the highest possible price, in the shortest amount of time,

and with the least amount of stress to you!


WHAT’S OUR PURPOSE?

BEVERLY HILLSHAMPTONS L I C

First, we must get your property ready to sell. Second, we must accurately position

your property on the market. Third, we must promote your property to attract

the highest possible number of potential buyers in your price range. Lastly, we

must secure a buyer by executing an enforceable contract with terms that are

agreeable to you.

WHAT’S THE PLAN?

LOCATION: “LOCATION, LOCATION, LOCATION!”

Location is the number one rule in real estate. You’ve certainly heard the phrase enough and

may wonder why location is so emphasized.

• Location is vital because “Identical Properties” can increase or decrease in value due

to location.

• Although demographics, school reputation, and neighborhood amenities are all

essential factors on a buyer’s decision; where your property sits with relevance to constructive

nuisance such as power lines, railroads, steep driveways, etc. will also have an effect on the

response from prospective buyers.

PRICE: “THERE IS NO MARKET BAD ENOUGH THAT PRICE CAN’T CURE”

Setting the proper asking price for your property is the single most important factor that will

determine the success of the sale of your property. The asking price should be very close to

the actual “value” of the property. The “value” of the property will be determined by what a

ready, willing and able buyer is willing to pay for your property & for the amount you will be

willing to sell it for.

FACTORS THAT WILL GET YOUR PROPERTY SOLDLOCATION, CONDITION, PRICE, AND EXPOSURE.


L I C


If your property is priced too low, there is a chance you give away thousands of dollars that

you could have kept in your pocket at the closing table.

If you listed the price too high, your property will be on the market unsold for months, creating

the impression of a trouble property. Buyers and agents will think that there is somethingwrong with it.

CONDITION: IN TODAY’S MARKET WE ARE IN A “PRICING WAR AND BEAUTY

CONTEST”

Because purchasing a property is such an emotional decision for the buyers, an environment

where they can envision themselves living in your property, must be created.

The condition of your house must set the tone to how the perspective buyer will

react to your property’s potential with relevance to their lifestyle.

EXPOSURE:

Giving your property great exposure falls right behind a well established price point and

presenting a quality property.

As always a rule of large number applies, which means the more prospective buyers that walk

through your property, the more likely you are to receive an offer and therefore

have a successful sale.

In today’s market it is vital to properly market your property in key areas that will generate

the most traffic.


BEVERLY HILLS L I C

FACTORS THAT WILL GET YOU PROPERTY SOLDLOCATION, CONDITION, PRICE, AND EXPOSURE.

- Price your home strategically so you’re competitive with the current market and current price trends.

- Stage your home to cast a positive light on the features most important to buyers,

- Distribute “just listed” notices to neighbors and the surrounding areas, encouraging residents to

tell family and friends about your home.

- Optimize your home’s internet presence by posting information on our website and different portals.

This will include professional photographs and a description of your property.

- Produce a virtual tour of your home, placing it on multiple websites to attract both local, out-of-

town, and international buyers.

- Create a brochure, comment cards, and flyers to place inside your property to cultivate business

partnerships with buyers and brokers.

- Include your home in our company and MLS tours allowing other agents to see your home for

themselves.

- Advertise your home in different publications and neighborhood newsletter as well as in direct mail

and email campaigns and social media.

- Create an open house schedule to promote your property to prospective buyers.

- Provide you with updates detailing my marketing efforts, including comments from the prospective

buyers and agents who have visited your home.

-Everyone is a potential client, however, using comprehensive data analysis of real estate market

trends in your neighborhood will help with identifying our primary target.

-Target active buyers and investors in our database (domestically & internationally) who are looking

for homes in your price range and area.

MARKETING PLAN OVERVIEW


L I C


Once you enroll in a listing agreement with a Nest Seekers professional, your listing will be

featured almost instantaneously throughout our vast marketing distribution network.


MARKETING

NestSeekers.com

PRINT MEDIA

Nest Seekers International advertises periodically in any of the media outlets mention above but not necessarily all at the same time or any time that you maybe reviewing this directory. We reserve all our

rights to determine which media outlet will be proper for either property at any certain period of time and we are not obligated to showcase your specific property at all times in all media outlets.

With so many people using technology for information there is still a need and desire for print

advertising. As such, print advertising remains a key component of every Nest Seekers marketing

plan. We use a combination of magazines, newspapers, journals and direct mail to maximize the

exposure of our brand and the properties we represent. Print media may include, but not limited to:

local daily and weekly newspapers, regional and nationwide monthly magazine, annual journals,

and specific targeted mailings.


TECHNOLOGY AND SOCIAL MEDIA

In today’s technologically driven

marketplace, a mix of traditional

advertising with emerging

technology and social media

is critical in reaching desirable

audiences.

A strong presence on the world wide

web, Facebook, YouTube, Twitter,

and other social media resources

help build brand recognition, wider

attention and ultimately purchase

consideration.

Nest Seekers International is

strategically aligned with a variety

of media and technology experts

and outlets to integrate the latest

in technology, social media, and

online advertising within customized

marketing campaigns. From one

central location, we disseminate

your listing across the broadest

possible global spectrum of search

engines, real estate portals,

mainstream media, social networks,

and blogs.

NestSeekers.com

Nest Seekers maintains excellent relationships with all the leading journalists to generate vast editorial

coverage for our property portfolio. Our properties are featured regularly in The Los Angeles Times,

Angeleno, MLS Caravan, Beverly HIlls Courier, The New York Times, The New York Post, The Wall Street

Journal and Newsday. We seek out innovative opportunities to promote properties in a wide variety of

media outlets including newspaper, television, film and internet, among others.

As an industry leader, from time to time our top agents and executives are featured and interviewed on

major talk shows and industry related segments in the most popular televsion networks and programs in

the United States and worldwide.

TV, MEDIA AND PUBLIC RELATIONS

Includes flyers/factsheets, brochures, direct mail, email and events. These tools will be tailored

based on traffic and sales and will target buyers and brokers while continuing to support the

property brand, image, and price points.

Brochure: A marketing tool used to tell the story of your property, including but not limited to the architect,

designer, neighborhood, building features and amenities. Offers prospective buyers a glimpse into the look

and feel of the property.

Fact Sheet: All the details including features and amenities.

Electronic Mail: An email campaign series is important to roll-out the story of the property and maintain

top-of-mind awareness within the brokerage community over the course of our sales campaign.

Direct Mail: We believe a strong print direct mail campaign is also an effective, higher touch method for

reaching brokers and some members of the target databases on various aspects of the property spread over

our sales campaign.

Magazine: Our company property portfolio magazine has a sleek, cutting-edge layout, exciting new content,

and unprecedented print quality. Published 2-4 times a year, our magazine is distributed to selected

locations in Beverly Hills, Manhattan, Miami and the Hamptons. It is also available online.


PROMOTIONAL TOOLS

anuck

3 9 4 2 E U R E K A D R I V E

S T U D I O C I T Y , C A

NEW CONSTRUCTIONN E W P R I C E

anuck

JUST LISTEDPRIME TROUSEDALE ESTATE BEVERLY HILLS, CA

JUST SOLD 874 HAMMOND STREET #19

According to the National Association of Realtors, buyers in 2013, found the home they

purchased from 2 main sources: the Internet and their agents. In fact, these 2 sources

make up more than 75% of the homes purchased in 2013.

WHERE BUYERS COME FROM

NestSeekers.com

WHILE OUR COMPETITION STRIVES TO CATCH UP WITH THE CONSTANT EVOLUTION OF

TECHNOLOGY, WE SET INSPIRING TRENDS FOR GENERATIONS AHEAD. WE UNDERSTAND THAT

ANACHRONISTIC MARKETING IS NO LONGER A VIABLE WAY TO COMMUNICATE. TODAY’S

MARKETING IS A SOPHISTICATED, TECHNOLOGICAL PROCESS, REQUIRING A HIGH DEGREE

OF ATTENTION AND EXPERTISE. OUR SYNC4G4.0 SYSTEM FULLY INTEGRATES DISTRIBUTION

CHANNELS AND MULTI-LEVEL PLATFORMS, ENABLING US TO MASTER THE CONSTANTLY EVOLVING

TRENDS OF MODERN DAY MARKETING.


WEB TECHNOLOGY

This docu-series follows the most ambitious realtors as they give viewers an inside look into the

aggressive, high-stakes world of Beverly Hills and New York City’s real estate

market as they close multi-million dollar deals faster than a cab running a red light.

Ryan Serhant stars in the Million Dollar Listing New York, now in its third season. Marisa Zanuck

as well as the team of brokers and professionals from Nest Seekers International are regularly fea-

tured on the show - the most popular real estate reality docuseries on television syndicated in 65

countries and has an average of 2 million viewers in the US and 10 million viewers worldwide.

MILLION DOLLAR LISTING LOS ANGELES & NEW YORK

NestSeekers.com

NestSeekers.com

WE AS A FIRM RECOGNIZED OVER A DECADE AGO THAT OUR LOCAL INDUSTRY WOULD BE PART AND PARCEL OF A

GLOBALIZED ECONOMY. THIS WAS THE START OF OUR GLOBAL INITIATIVE TO MARKET PROPERTIES WORLDWIDE.

OVER 220 COUNTRIES VISIT OUR SITE EVERY DAY. NEST SEEKERS HAS INTERNATIONAL AFFILIATES IN EUROPE,

ASIA, LATIN AMERICA AND THE MIDDLE EAST. BY EXPANDING OUR NETWORK GLOBALLY, NEST SEEKERS IS ABLE TO

CREATE IMMENSE EXPOSURE FOR ALL PROPERTY LISTINGS, IN EFFECT ALLOWING FOR PROSPECTIVE BUYERS IN

ANY COUNTRY TO EXPRESS INTEREST. THIS BROADENS THE FIELD OF OPPORTUNITY FOR OUR BUYERS, SELLERS

AND INVESTORS.

GLOBAL NETWORK



OUR LOCATIONS

E A S T S I D E415 Madis on AvenueNew Yor k, NY 10017

212 252 8772

W I L L I A M S B U R G578 Dr iggs AvenueBrooklyn, NY 11211

718 302 0900

T R I B E C A156 Reade Street

New Yor k, NY 10013646 924 4319

G R E E N W I C H V I L L AG E55 Chr is t opher Street New Yor k, NY 10014

212 252 8772

M I D T O W N587 Fi f t h Avenue

New Yor k, NY 10017212 252 8772

W E S T S I D E100 Ri ver s ide Boulev ard

New Yor k,NY 10069646 681 8811

L O N G I S L A N D C I T Y47-44 Vernon Boulevard

Long Is land Cit y, NY 11101718 707 0200

S O U T H A M P T O N20 Main St reet

Sout hampt on, NY 11968631 287 9260

M I A M I1111 Lincoln Road

Miami, FL305 531 7200

W E S T H A M P T O N135 Main Street

Westhampt on, NY 11977 631 287 9260

E A S T H A M P TO N75 Main Street

Eas t Hampt on, NY 11937631 324 1050

B R I D G E H A M P T O N2397 Mont auk Highway

Br idgehampt on, NY 11932 631 353 3427

W AT E R M I L L688 Mont auk Highway Wa t er Mil l,NY 11976

631 353 3047

B E V E R LY H I L L S271 Nor th Canon Dr iveBever ly Hills, CA 90210

310 278 8861

J O I N O U R L E A D I N G B R A N D B E PA R T O F T H E M O V E M E N T

our marketing plan

Documents

nest seekers international

new york city

nest seekers clients

years nest seekers

new york times

nest seekers zanuck

marketing firm

real estate industry