Meiji Yasuda Life Insurance Company Annual Report 2019222

Meiji Yasuda Life Insurance Company was inaugurated through the merger of the two oldest life insurers in Japan, namely, Meiji Life Insurance Company and The Yasuda Mutual Life Insurance Company.

History of Meiji Life Insurance Company History of The Yasuda Mutual Life Insurance Company

In 1881, Taizo Abe, a former student of Yukichi Fukuzawa,

established Meiji Life Insurance Limited Company in tandem

with Heigoro Shoda and other early pioneers of the

Mitsubishi conglomerate. Meiji Life was the first company in

Japan to provide a modern-day life insurance service, in

which premiums were determined based on expected mor-

tality rates and other actuarial factors.

In 1880, Zenjiro Yasuda founded “Kyosai Gohyakumei-Sha,”

a mutual aid company supported by 500 contributors. In the

beginning, this organization adopted “assessment insur-

ance,” a system that obliges a limited number of contributors

to equally bear the cost of insurance claims paid, with the

aim of providing an easy-to-understand insurance system.

To improve its service, in 1894 Kyosai Gohyakumei-Sha

reorganized into “Kyosai Seimei Hoken Goshi Gaisya,” a

modern-day life insurance mutual aid company, thus laying

the foundation for the development of The Yasuda Mutual

Life Insurance Company.

Our History

2004January 1 Meiji Yasuda Life Insurance Company was inaugurated through the merger of Meiji Life Insurance Company and The Yasuda Mutual Life Insurance Company

September Launched “Everybody,” a sin-gle premium special whole life insurance

2006July Meiji Yasuda Life began utiliz-ing self-nominees, who volun-tarily apply, in the selection of its policyholder representa-tives while adopting the “Company-with-Committees” system

2012March Acquired the majority of shares in private nursing home opera-tor Sunvenus Tachikawa Company Limited, thereby initi-ating the operation of nursing care facilities

December Formed a business alliance with Haier Group (China)

2009June Launched “Ashita no Mikata” hospitalization insurance

2010June Launched “Iryohi Link Series,” a lineup of riders providing coverage for medical expenses

November Formed a business alliance with Talanx AG (Germany) Formed a business alliance with PT Avrist Assurance (Indonesia)

June Acquired 27% of shares in TU Europa S.A. (Poland)

2017April Established a new corporate philosophy, the “Meiji Yasuda Philosophy”

2018April “MY Assist+ System,” launched

2019April The “Wellness for All Project,” launched “Best Style Health Cash Back,” released

2016March Acquired StanCorp Financial Group, Inc. (the United States) and made it a wholly-owned subsidiary

History of Meiji Yasuda Life Insurance Company

2013July Formed a strategic partner-ship with Thai Life Insurance Public Company Limited (Thailand)

September Introduced “Meister Mobile” tablet terminals

July Acquired 30% of shares in TUiR Warta S.A. (Poland)

2014June Launched “Best Style”

2015January Signed a title partner contract with the J.League

Corporate Profile 2

Corporate Philosophy 4

A Message from the President 6

History of Our Challenges 8

Value Creation Process at Meiji Yasuda Life 12

Contributing to the SDGs through Business Activities 14

Topics Full-Scale Launch of the “Wellness for All Project” 18 Relationship with Customers

Stepping up After-Sales Service Tailored for the Elderly 22 Enhancing Our Product Lineup 24 Pursuing Customer-Focused Business Operations 25 Relationship with Local Communities

Our Support of Meiji Yasuda J.League and Other Initiatives to Vitalize Local Communities 26

Promoting Sustainable Investment and Financing 28 Community Vitalization Initiatives via

Partnerships with Local Governments 29 Relationship with Fellow Workers

Initiatives to Promote Employee Health under the “Wellness for All Project” 30

Initiatives to Foster Corporate Culture through the “Corporate Vision Realization Project” 31

Our Management Strategy Progress in the MY INNOVATION 2020, a Three-Year Program Spanning April 2017 – March 2020 32

Growth Strategy

Domestic Life Insurance Business (Individual Insurance Marketing Reforms/ Group Insurance Marketing Reforms) 36 Individual Administrative Services (Individual Administrative Service Reforms) 38 Group Insurance Administrative Services (Group Insurance Administrative Service Reforms) 39 Asset Management (Asset Management Reforms) 40 Asset Management Administrative Services (Asset Management Administrative Service Reforms) 41 Overseas Insurance Business (Overseas Insurance Business Reforms) 42 Domestic Affiliate Business (Domestic Group Company Management Reforms) 43 Operating Base Reinforcement Strategy

Adopting a More Sophisticated Management Approach (Governance Reforms) 44 Human Resource Management (HR Reforms) 45 Upgrading Our Profit Management Structure (Profit Management Reforms) 46 System Development Structure (System Development Structure Reforms) 47 Brand Strategy

Solidifying Public Recognition of the Meiji Yasuda Brand by Disseminating the Corporate Vision 48

Management Structure Governance

Operation of Mutual Company 50 Management Structure 52 Our Initiatives to Strengthen Corporate Governance 53 Interview with an Outside Director 55 Directors, Executive Officers and Operating Officers 57

Contents

Meiji Yasuda Life Insurance Company 1-1, Marunouchi 2-chome, Chiyoda-ku, Tokyo

100-0005, Japan Phone:+81-3-3283-8293 Fax:+81-3-3215-8123

Headquarters

Representative Offices

Meiji Yasuda Life Insurance Company Frankfurt Representative Office

Goethestrasse 7, 60313 Frankfurt am Main, Germany Phone:+49-69-748000 Fax:+49-69-748021

Meiji Yasuda Life Insurance Company Beijing Representative Office

Room 6003, 6th Floor, Changfugong Office Building, 26 Jianguomen Wai Avenue, Chaoyang District, Beijing 100022, China Phone:+86-10-6513-9815 Fax:+86-10-6513-9818

Affiliates

Founder Meiji Yasuda Life Insurance Co., Ltd. 21F, Building A, Oriental Financial Plaza 1168 Century

Avenue, Pudong New District, Shanghai 200122, China

PT Avrist Assurance Gedung Bank Panin Senayan Lt. 3, 7, 8

Jl. Jenderal Sudirman, Jakarta 10270, Indonesia

TU Europa S.A. 62 Gwiazdzista Street, 53-413 Wroclaw, Poland

TUiR Warta S.A. 85/87 Chmielna Street, 00-805 Warsaw, Poland

Thai Life Insurance Public Company Limited 123 Ratchadapisek Road, Din Daeng, Bangkok, 10400,

Thailand

Subsidiaries

Pacific Guardian Life Insurance Company, Limited 1440 Kapiolani Boulevard, Suite 1700, Honolulu, Hawaii

96814, U.S.A. Phone:+1-808-955-2236 Fax:+1-808-942-1290

StanCorp Financial Group, Inc. 1100 SW Sixth Avenue, Portland, Oregon 97204, U.S.A.

Phone:+1-971-321-7000 Fax:+1-971-321-7540

Meiji Yasuda America Incorporated 780 Third Avenue, 42nd Floor, New York,

New York 10017, U.S.A. Phone:+1-212-332-4900 Fax:+1-212-332-4960

Meiji Yasuda Europe Limited 125 Finsbury Pavement, London EC2A 1NQ, U.K.

Phone:+44-20-7448-8800 Fax:+44-20-7448-8819

Pacific Guardian Life Insurance Company, Limited California Regional Office

879 West 190th Street, Suite 1020, Gardena, California 90248, U.S.A. Phone:+1-714-784-7301 Fax:+1-310-538-8327

Meiji Yasuda Asia Limited Unit 2, 18/F., Tower 1, Admiralty Centre,

18 Harcourt Road, Admiralty, Hong Kong, China Phone:+852-2524-7021 Fax:+852-2868-4419

International Directory

(As of March 31, 2019)

Meiji Yasuda Life Insurance Company

Meiji Yasuda Asia Limited

TU Europa S.A.

Frankfurt Representative Office

Pacific GuardianLife Insurance Company, LimitedCalifornia Regional Office

PT Avrist Assurance

Pacific GuardianLife Insurance Company, Limited

TUiR Warta S.A.

Founder Meiji Yasuda LifeInsurance Co., Ltd.

Thai Life InsurancePublic Company Limited

Meiji Yasuda America IncorporatedBeijing Representative Office

Meiji Yasuda Europe Limited

Headquarters Representative Offices Subsidiaries Affiliates

StanCorp Financial Group, Inc.

Meiji Yasuda Life Insurance Company Annual Report 2019 223