Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Initial Ideas - Logo

Logo with Initials

I chose to look at how I could use my initials to create a logo. Unfortunately the results seemed boring and cliche. In terms of self promotion, I would much prefer to produce something original and unique to me. Anyone with the initials ‘J’ and ‘L’ could use this idea.

Playing with Surname

I experimented with using my surname to create something unique. One feature of my surname is the repeat use of ‘ea’, which I wanted to illustrate. I still feel the result isn’t personal or memorable enough.Bebas Neue

Serif12 Beta Italic

Casper Regular

Gill Sans Regular

[ led-bi -t ]

led - bee - terlead - bea - ter

Using the International Phonetic Alphabet (IPA)

One constant problem I have when meeting new people is being labeled Joe ‘Leadbetter’. This is a problem I have faced my entirely life, and when approached as to why they assume this is how my name is pronounced, I am always told ‘I know .......... Leadbetter.

By using the IPA when promoting myself, it will ensure my name will be pronounced the right way. I really like the idea of using this, and intend to experiment further with different typefaces, and possibly ways I could simplify my method of communication, but still maintain the message.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Development - Logo

[ led-bi -t ]Minion Pro Regular Myriad Pro Regular ITC Kabel Bold ITC Kabel Regular

Baskerville Semi Bold Baskerville Semi Bold Italic Baskerville Semi Bold Italic (2)

[Helvetica Regular

Arial Regular (with Unicode) Arial Italic (with Unicode) Arial Bold (with Unicode) Arial Italic/ Bold Italic (with Unicode)

Charis SIL Regular (with Unicode) Charis SIL Italic (with Unicode) Calibri (with Unicode) Calibri Italic (with Unicode)

Calibri Bold (with Unicode) Calibri Bold Italic (with Unicode) Cambria Regular (with Unicode) Cambria Italic (with Unicode)

Cambria Bold (with Unicode) Cambria Bold Italic (with Unicode) Tahoma Regular (with Unicode) Tahoma Bold (with Unicode)

Producing the IPA Letters Myself

Initially, I struggled to find a typeface with the correct IPA symbols. I chose to copy them myself. However, I found that the result was symbols that did not match the rest of the letters. To use IPA symbols, I would have to find a typeface which has these symbols as part of it. Either that or create my own typeface, which is a time consuming process.

Producing the IPA Letters Myself

Initially, I struggled to find a typeface with the correct IPA symbols. I chose to copy them myself. However, I found that the result was symbols that did not match the rest of the letters. To use IPA symbols, I would have to find a typeface which has these symbols as part of it. Either that or create my own typeface, which is a time consuming process.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Illustrator Designs

1 2

3 4

Back of Cards

As well as business cards, I intend to produce four separate cards splitting up the ‘top 4’ things I have learnt this year. Each card will have a background full bleed image of, composed of colours from the spectrum above. You can also see how i’ve split up the colours in order to create swatches.

I chose to produce something quite ‘corporate branding’ style in its aesthetic, as I was influenced by the work at Heavenly branding agency after my visit. The work I particularly enjoyed involved the use of vivid colour. I also wanted to demonstrate my knowledge of Illustrator, something which I hadn’t touched until begining this course.

My chosen four are selected by a black box.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Illustrator Designs

/led-bɪː-tɜː/

Back of Cards - Adding Type

I chose to change the sizing of the cards, meaning I had more space to work with, meaning more detail of the designs I had produced could be shown. This is also to provide a better fit inside the book, that i’m packaging the cards in. The size of each card will now be 8 x 8cm.

My selected typeface for the logo has been chosen (a combination of Charis SIL Italic and Bold Italic), and then added, experimenting with positioning. I think the most successful outcome is the centred type over the image. This is probably due to the proportions of the card.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Illustrator Designs

Back of Cards - Type Size

Here I looked at different point sizes systematically, by increasing the point size 5pt’s at a time.

My chosen option for all the cards is shown and selected by a black box.

/led-bɪː-tɜː/ /led-bɪː-tɜː/ /led-bɪː-tɜː/

/led-bɪː-tɜː//led-bɪː-tɜː/ /led-bɪː-tɜː/

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Illustrator Designs

Back of Cards - Final Designs

On the left are my final designs for the backs of the cards. I feel that they’re success as the hold continuity in both colour and the layout of the type.

Stock Between Cards

I intend on buying different colour stock between the front and backs of the cards (as shown on the right). They will correspond will the colours of each card.

Side view of each of the cards .

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Illustrator Designs

Front of Cards

The designing for this was relatively simple. As I intend to put the cards inside a book representing a dictionary, I thought it would be fitting to give my own definitions of commonly used words in the 1st year.

This theme also fits with the use of the IPA and my name. It also ensures that people learn to pronounce my surname ‘Leadbeater’.

I used the layout and design of an online dictionary (as seen above with their definition of ‘design’) as a major influence.

You can also see the order number in which they will appear. I chose to put my name as the first card, to make it both personal. and to provide an explanation for my abstract logo.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Business Cards

Business Card - Back

From the previous selection, I chose my favourite card to use. I also found the colour to be most vivid.

Here I have experimented with where to place my logo, and have decided on keeping it in the middle, just like I have with the other set of cards.

I’ve kept the use of white type, as I feel it creates the same striking contrast as with the other cards.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Business Cards

Business Card - Front

Here are design variations for the front of my business card. I produced an email address to match my logo, as well as a website (which will be shown on the next page).

I did not want this side of the business card to be too busy, as communicated the information takes priority over form.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 Website

The brief instructed to produce just an ‘information pack’. However, I felt that I needed some way of showing my work i’ve produced this year that fitted the aesthetic of the rest of the pack. I had previously produced a Tumblr blog, but felt this wasn’t formal enough to display on a business card. I produced this quick website on ‘Wix’. I chose this as I don’t have a strong knowledge in programming, and Wix provides an easy way of setting up, designing & adding effects to your pages.

The website link: http://lead-bea-ter.wix.com/portfolio

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 CV

contact

lead-bea-ter@hotmail.comhttp://lead-bea-ter.wix.com/portfolio

interests

skateboarding, fashion, surrealist painting, DJing & electronic music

education

merchant taylor’s school northwood

loughborough universityart foundation

leeds college of art ba (hons) graphic design

qualifications

GCSE: 3 A*’s, 3, A’s, 5 B’s.

AS: Art: A, English Lang: ADesign & Technology: B, Psychology: C

A2: Art: A*, English Lang: A,Design & Technology: B

design experience

promotion for GHC eventslondon

work experience with Sue King, logo designer, london

publication designed for Adam Tanser’sFMP Photography degree project(graduated BA Hons Photography Student - LCA Alumni)

in contact with

Fiona Berry, managing partner at Heavenly, London.

NB Studios, London.

Venture 3, London.

Rishi Sodha, 2 Creatives, London.

Sue King, Freelance, London.

where?

I stay in Leeds (where I study), but out of term time live at home in London.

who?

Joe Leadbeater, a 20 year old undergraduate, studying at Leeds College of Art.

The layout and typographic use seen in the CV was influenced by that of the business card, in order to hold continuity between the designs. On the other side is a large version of all my previous designs, with use of colours from the different sides of the spectrum. I also added my logo at the bottom to add continuity, but unlike the other designs I produced, the logo doesn’t disrupt the image.

Joe Leadeater Studio Brief 2 - It’s Up to You - OUGD402 CV

contact

lead-bea-ter@hotmail.comhttp://lead-bea-ter.wix.com/portfolio

interests

skateboarding, fashion, surrealist painting, DJing & electronic music

education

merchant taylor’s school northwood

loughborough universityart foundation

leeds college of art ba (hons) graphic design

qualifications

GCSE: 3 A*’s, 3, A’s, 5 B’s.

AS: Art: A, English Lang: ADesign & Technology: B, Psychology: C

A2: Art: A*, English Lang: A,Design & Technology: B

design experience

promotion for GHC eventslondon

work experience with Sue King, logo designer, london

publication designed for Adam Tanser’sFMP Photography degree project(graduated BA Hons Photography Student - LCA Alumni)

in contact with

Fiona Berry, managing partner at Heavenly, London.

NB Studios, London.

Venture 3, London.

Rishi Sodha, 2 Creatives, London.

Sue King, Freelance, London.

where?

I stay in Leeds (where I study), but out of term time live at home in London.

who?

Joe Leadbeater, a 20 year old undergraduate, studying at Leeds College of Art.