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BA (Hons.) GRAP

DESIGN

HICLEVEL6

Module Code OUGD303!Module Title FINAL MAJOR P OJECT

SUMMATIVE SELF-EVALUATION

NAME KIRSTY FRUIN

As a result of the briefs I have chosen to work on, this module has enabledme to develop my typography and layout skills which I have applied toeditorial design. My awareness of print production has improved as a result ofvisiting printers; consequently, I am able to manufacture products to a smallscale but also have knowledge of how designs can then be produced to alarger scale. Working on live briefs has allowed me work with clients, whichhas at times been challenging but has taught me how a client-designerrelationship can work; something which will be beneficial for me take throughto industry. From working on all of my briefs, I feel my design skills havedeveloped and I am now able to produce work to a professional level.

My final major project has taught me to approach each brief with an openmind, the deliverables and outcomes will be determined by the problem that isidentified. I have also realised that is advantageous to push the deliverablesof each brief to their maximum potential; budget and other influencing factorswill rein them in to an appropriate level. I feel that working on live andcollaborative briefs has taught me to approach each brief with a professionalattitude; things may not go smoothly but it is imperative that a level ofprofessionalism is sustained throughout. Within each of my briefs I haveattempted to push the designs through to digital as I have identified that this isan area of design which is constantly growing. Although I prefer to workpredominantly with print, I think it is extremely important to consider digital

deliverables with every brief as this is what clients are beginning to requiringalongside printed deliverables.

From reviewing my final major project work, I think I have gained strengths inprint, branding, identity, typography and layout design. As I chose the briefsthat I wanted to work on throughout my final major projects, they are clearlyareas of design that I enjoy working on and would therefore like to continue towork in these disciplines in the future. I want to continue to learn more aboutthese areas of design within a professional environment. I also feel that I havebeen able to project and time manage my work considerably well this module.

Having learnt the importance of time management from working through allthe other modules on this course, I made a conscious effort to manage my

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time effectively from the offset. I planned my briefs over the duration of finalmajor project and then made weekly to-do lists and time plans for each brief,which I stuck by religiously. My organisation meant that I was able workconsistently on each brief to produce the necessary deliverables before thegiven deadline. I also set myself interim deadlines by booking myself printslots with James in the run up to the final major project deadline; this meantthat I had to have my work finished and ready by these dates.

A weakness in my work could be that although I have proposed digitaldeliverables for my briefs, I think I could learn more about digital media so thatI can then push the boundaries of digital, rather than producing standarddigital designs. This will then take my work to the next level of excitement.Despite the majority of my briefs going considerably well, I was extremelydisappointed with the outcome of Brief 1: Leeds College of Art BA (Hons)Fashion Yearbook. As a group we worked hard on developing a concept andproducing designs for the fashion staff team. Having spent a considerableamount my precious FMP time organising and attending many meetings withthe fashion staff, it was then very disheartening when, firstly, the yearbookwas dropped to a poster and, secondly, when the poster then did not even go

to print due to issues out of our control. Nevertheless, from this brief not goingsmoothly I have definitely learnt more than if it had gone fine. I have learnthow to deal with awkward clients, learnt how to deal with printers and mostimportantly, I have learnt how a brief can unexpectedly change due tocircumstances out of my control and you just have to then deal with thesituation in the most professional manner possible.

All in all, I feel I have worked extremely hard on my final major project toproduce a body of work and a portfolio that I am happy with. I feel that I havelearnt from my successes and mistakes made during my time on BA (Hons)Graphic Design and put this into place within my FMP which has then enabled

me to work well and produce a high level of design that I am proud of. I amnow looking forward to the next step in my design career.