ott and the customer dividend
TRANSCRIPT
Digital City
Network
Device
Osvaldo Coelho 02nd February 2014
It is what the customer experiences
You give the user an experience Customer start trusting you More customers flock in You look what they are doing. You mine the data. You sell the data you mined.
Out of giving the user an experience, you made money
If a new provider appears -like WhatsApp- and start giving users a good experience You already know what is going to happen You go there and buy that provider
As the money is shifting to the providers
Investors’ money go towards providers Market will become over provided
Osvaldo Coelho 02nd February 2014
And what does that mean for an Operator?
Network=>Access=Device=Applications=Network FIXED LINE: Intelligence concentrated in the network’s core=Limited Access=Device costs
high=needed just a smaller network MOBILE: Access widespread via mobile=Device costs went down=needed bigger network MOBILE 3G: Intelligence concentrated in the device=Access widespread=Device costs go down=enabled building applications=need bigger network
Applications drive the customer to buy Smartphones=benefit the operator by opening new market for data=Upgrade to a bigger network As Smartphones become Phablets (Phone/Tablets) prices go further down=operator needs bigger access pipes=need new network (LTE) Build a new network with providers , not users, in mind.