otra 2.0
DESCRIPTION
TRANSCRIPT
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Web 2.0 Overview What makes a product Web 2.0?
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Web 2.0 Overview
The combination of online social networks, folksonomies, web content, and content hackability / reuseability
Buzzwords: Wiki, blogs, RSS, Open / web APIs, perpetual beta, tags, some rights reserved, the long tail, badges, network effects, ratings, OpenID
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Definitions
Social network – online social structure made of nodes which are individuals
Folksonomy - collaboratively generated tags that categorize Web content
Hackability / reuseability – content viewed in one online location but created / hosted elsewhere; components of a mashup
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Definitions (con’t)
Wiki - a website that allows visitors to easily add, remove and edit content
Some rights reserved – allow hackability and remixability without allowing pure resale
Network effects – the value to a potential customer of the number of customers already using a service
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Definitions (con’t)
Ratings – Content valuation based on explicit (member provided) and implicit (centrality eigenvector) scores
OpenID - a decentralized digital identity system
RSS - a simple XML-based system that allows users to subscribe to online content
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The Long Tail
A statistical distribution where the low amplitude population outnumbers the high amplitude population
Many small groups can be more profitable than a few large groups assuming a low group acquisition and maintenance cost
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Web 2.0 Examples
Google Maps, Google Adsense, MySpace, YouTube, Zillow, Zebo, Jobster, Vimeo, Del.icio.us, Digg, Skype, Feedburner, LinkedIn, Frappr, HousingMaps, Odeo, Facebook, Wikipedia
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Traditional development
Waterfall Spiral
Design
DevelopTest
Requirements
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Web 2.0 (Perpetual Beta)
Design &Develop
Test &Release
Feedback &Requirements
Waterfall
Perpetual Beta
Development Costs
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Perpetual Beta (con’t)
Bug
New Feature
New Feature
Enhancement
Bug
Enhancement
Enhancement
Enhancement
New Feature
Bug
Maintain a queue of bugs, new features and enhancements and operate on a fast (every two to four weeks) release cycle
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Typical Systems
Software Linux, Apache, MySQL, PHP
(LAMP) Alternatives – PostgreSQL, Java
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Software Development
Offshore Agile development Product management in U.S. Target Platforms - Web, Email,
RSS and mobile UIs