1. SIMPLY MARKETING TRENDS 2015 Paolo dAmmassa ceo @connexia @paolo567 #OM15 #MULTICANALITA 2. Have a look at yours... http://bit.do/jobautomation 3. MARKETING AUTOMATION 4. Automating what? Marketing automation platforms enable marketing departments to automate repetitive tasks making sense of customer data (CRM, web, mobile, email, sensors, etc.) and translating it into something actionable for marketers. This process involves lot of data and is really challenging to get right, but the goal is to drive leads and sales through better, more contextual, real-time engagement. 5. Gestione della complessit Marketing automation Data Driven Deep learning Allaumentare del fatturato, aumenta ladozione 6. MARKETING AUTOMATION 7. MMA 8. MIXED MARTIAL ARTS 9. MOBILE MARKETING AUTOMATION 10. Aumenta laccesso a Internet tramite Mobile Fonte: OM, 2015 Trend audience giornaliera PC e Mobile (Smartphone/tablet) Audience giornaliera PC Audience giornaliera MOBILE Mar-14 Mar-15 13,3 14,5 12,5 17,4 -6% +20% 11. LOCATION ENGAGEMENT SEGMENTATION BASED ON APP USAGE REAL-TIME ENGAGEMENT PUSH NOTIFICATION 12. Evolution of Marketing automation Broadcast CRM Social CRM Real Time Multichannel Engagement Marketing Automation Platforms Internet of Things Mobile Telemetry 13. CONTENT MARKETING 14. Videostorytelling Evolution Evidence + Experiment 15. Facebook, principale fonte di scoperta video >3B 90% >65% Views video al giorno Crescita video postati per utente nel 2014 in Italia Delle views da mobile Fonte: Facebook, 2015 In 2 anni, il 90% del traffico Internet sar VIDEO Videostorytelling evidence 16. Intel and Toshibas The beauty inside 2013 17. HoMedics Tess Masazza - melodramachic.com 2015 18. VIEWS 70.000.000 3.250.000 LIKES 97.000 45.000 SHARES NA 43.000 BUDGET X00.000 to 1.000.000 >1X.000 FORMAT 6EPx5min +26UGCx5min 1x3min 2013 2015 MAIN PLATFORM CHARACTERS ACTORS INFLUENCER Videostorytelling Evolution 19. AUGMENTED REALITY VIRTUAL REALITY 20. Acquisizioni e investimenti $2.000.000.000 21. Accessibilit dei device Samsung GearVR e Google Cardboard Samsung GearVR 199 Google Cardboard 19.95$ 22. Opportunit sales&mktg Nel 2015 vedremo utilizzi sempre pi creativi di AR e VR per risolvere reali esigenze di business: Big data collection & analysis Inventory reduction Experiential communication 23. ANALYTICS (R)EVOLUTION 24. La navigazione CROSS DEVICE 25. Proprio adesso che stato regolamentato... Why not to tweet this? il cookie morto! #OM15 #MULTICANALITA @PAOLO567 in a cross-device world USER-ID is the answer 26. Why not to tweet this? #OM15 #MULTICANALITA @PAOLO567 Analytics (r)Evolution: Profili anonimi persone vere PEOPLE BASED MEASUREMENT 27. No SDK, no party THE USER-ID WAR IS ON Universal Analytics Cross Device Reports Acquisition Device Reports Why not to tweet this? #OM15 #MULTICANALITA @PAOLO567 28. QUANTIFIED SELF 29. MARKETING AUTOMATION ANALYTICS (R)EVOLUTION MMA CONTENT MARKETING AUGMENTED REALITY VIRTUAL REALITY