oriental trading company: strongstart implementation
DESCRIPTION
Oriental Trading Company: StrongStart Implementation. Challenges Convert to best-of-breed self service ESP Go live at beginning of year (3 months) Integration with existing Unica system Leverage automation, testing & optimization capabilities - PowerPoint PPT PresentationTRANSCRIPT
Proprietary and Confidential
Challenges• Convert to best-of-breed self service ESP• Go live at beginning of year (3 months)• Integration with existing Unica system• Leverage automation, testing &
optimization capabilities• Maximize real-time data to drive
customer interactions
Results• Seamless migration from CheetahMail• Real-time integration with Unica• 13 IP addresses warmed up• 8 users trained• Volume exceeding 58M per month &
growing• 96% inbox delivery rate
ORIENTAL TRADING COMPANY: STRONGSTART IMPLEMENTATION
Deal Signed
ActivationIntegration &
Migration
End of September
October
November
End of December
Project launchedMigration planIntegration plan
TestFull Production
Account activationSetupConfiguration
Data integration (Unica)Product trainingPreference center cutoverCampaign migrationIP warm-up
Training
Live
Product Training