8/3/2019 Oriental Bank of Commerce Swot

1/2

Oriental Bank of Commerce

Logo

Parent Company

Government of India

Category

Banking services

Sector

Banking and finance

Tagline/ Slogan

Where every individual is committed

USP

Commitment to customer satisfaction

STP

Segment

Urban and rural banking

Target Group

Earning individuals, Corporates, HNIs

Positioning

Complete Banking solutions

8/3/2019 Oriental Bank of Commerce Swot

2/2

SWOT Analysis

Strength

1. Innovative schemes like grameen project and other Good rural schemes

2. Strong I.T support3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis

5. The Bank has implemented 14 point action plan for strengthening of credit delivery to

women and has designated 5 branches as specialized branches for women entrepreneurs

Weakness

1. Less penetration in some parts of the country especially in the competitive urban

market

2. Less international presence

3. Limited number of ATMs and low customer relationship

Opportunity

1. Retail banking, Internet Banking and other services

2. Tapping international markets

Threats

1. Economic crisis and economic instability2. Highly competitive environment with entry of more banks

3. Stringent Banking Norms by RBI

Competition

Competitors

1. Indian bank2. Andhra Bank

3. Canara bank4. Allahabad bank

5. IDBI

6. Bank of Baroda