organizingin timesof crisis: the caseofcovid19...£trade liberalization, esp. wto trips (agreement...
TRANSCRIPT
ORGANIZING IN TIMES OFCRISIS: THE CASE OF COVID19
Prof. Dr. Elke Schüßler
17.4.2020
Class 10: Organizing for Resilience in the Global Economy
https://timesofcrisis.org
LEARNING AIMS
¢ Understand how global supply chains for different goods and services have developed historically
¢ Understand how global supply chains are organized and governed, making them prone to risks
¢ Understand how global supply chains can be made more resilient
THE PHARMACEUTICALS SUPPLY CHAIN(S)
Lane (2008), Haakonsson (2009)
Research
Target identification/validation; lead
optimization
Development
Pre-clinical, clinical 1-3
Regulatoryapproval
Manufacturing Marketing and sales
10-15 years
Brandedproducts
Quality generics
Low-valuegenerics
THE GARMENT SUPPLY CHAIN
Lane (2008), Schüßler (2009)
Planningcollection
Designing and prototyping
models
Buyingmaterials
Manufactureand assembly Marketing
Distribu-tion Retailing
backward integration forward integration
Planningcollection
Designing and prototyping
models
Buyingmaterials
Manufactureand assembly Marketing Distribu-
tion Retailing
Planningcollection
Designing and prototyping
models
Buyingmaterials
Manufactureand assembly Marketing
Distribu-tion Retailing
Full package/full service
„New verticals“
GARMENT INDUSTRY (NOT RETAIL) IN GERMANYUnternehmen und Beschäftigte
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1950 1960 1970 1980 1990 2000 2010Unternehmen in 1000 Beschäftigte in 100.000
Annual turnover in billion Euro
Number of companies in 1.000 Employees in 100.000
Statistisches Bundesamt (2006); cited in Schüßler (2009)
WHAT IS BEHIND INTERNATIONALIZATION AND FRAGMENTATION OF VALUE CHAINS?¢ Motives
£ Market access (export and labor)£ Efficiency considerations (cost cutting, focusing on core competences)£ Access to knowledge and expertise£ Escaping regulations and responsibility
¢ Main driver£ Trade liberalization, esp. WTO TRIPS (Agreement on Trade Related Aspects of
Intellectual Property Rights, 1994) and WTO membership of China (2001)£ Global competition spurring industry concentration and cost cutting
¢ Facilitator£ Information technology
KEY CONCEPTS
¢ Global…supply chains, commodity chains, value chains, value networks, production networks – common denominator: more than flows of goods
¢ Lead firms and suppliers, networked interorganizational relationships
¢ Buyer-driven vs producer-driven¢ Governance: coordination, but also specific allocations of resources and
distributions of gains – market, modular, relational, captive, hierarchy ¢ Inequality and upgrading
Gereffi (1999), Gereffi et al. (2005)
COMPLEXITY 1: PLURAL FORMS
Schematic picture ofgarment industryglobal value networks
Helfen et al. (2019)
COMPLEXITY 2: REGULATORY GAP
¢No „world government“ and multiple collective action problemsbetween firms, between suppliers and between nations
¢ International regulations such as the OECD’s corporate responsibility guidelines typically non-binding
¢Preferential trade agreements focus on market liberalization/protection rather than responsibility or resilience
¢Multinational Enterprises (MNEs) are called upon as political actors but face weak long-term incentives to act responsibly
e.g. Scherer & Palazzo (2011); Ashwin et al. (2020)
RESULT: GLOBAL PRODUCTION AS A CONTESTEDARENA
Sydow et al. (2016), based on based on Dicken (2004), Coe et al. (2008), Levy (2008)
Kuchler, H./ Findlay, S./Peel, M., Financial Times, 25.3.20
Kelly, A., The Guardian, 15.4.2020
FROM RISK TO RESILIENCE
§ Fine-grained supply chain structures
§ Resource dependence –increased through supplier consolidation
§ Outsourcing spirals and competency traps
§ Lean supply chains§ Systemic inequalities§ Weak regulation
From key risk factors…
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§ Intelligent mix of make, buy and cooperate/local and global on a whole network level to allow for lose coupling, diversity, redundancy
§ New technology, e.g. 3D printing§ Strengthening global governance and
collective action§ Changing regulations, facilitated by
sustained stakeholder pressure§ Sharing responsibility
…towards systemic resilience
SUMMARY
¢ States have a key role to play in setting the rules of the game of the global economy – supply chains as political arenas
¢ The current structure of global supply chains bears several risks for leadfirms, suppliers, workers and consumers, and risks are unequally distributed
¢ Resilience can be gained from taking a „whole networks“ perspective on managing supply chains, involving stakeholders and sharing responsibilities
CONTACT
Prof. Dr. Elke SchüßlerProfessor of Business AdministrationInstitute of Organization ScienceJohannes Kepler University LinzMail: [email protected]: www.jku.at/orgTwitter: @ElkeSchuessler and @OS4Future
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REFERENCES (1/2)
¢ Ashwin, S., Oka, C., Schüßler, E., Alexander, R., & Lohmeyer, N. (2020). Spillover effects across transnational industrial relations agreements: The potential and limits of collective action in global supply chains. ILR Review. In print.
¢ Coe, N. M., Dicken, P., & Hess, M. (2008). Global production networks: realizing the potential. Journal of Economic Geography, 8(3), 271-295.
¢ Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains. Review of International Political Economy, 12(1), 78-104.
¢ Gereffi, G. (1999). A commodity chains framework for analyzing global industries. Institute of Development Studies, 8(12), 1-9.
¢ Haakonsson, S. J. (2009). The changing governance structures of the global pharmaceutical value chain. Competition & Change, 13(1), 75-95.
¢ Helfen, M., Schüßler, E., & Sydow, J. (2018). How can employment relations in global value networks be managed towards social responsibility?. Human Relations, 71(12), 1640-1665.
REFERENCES (2/2)
¢ Lane, C. (2008). National capitalisms and global production networks: an analysis of their interaction in two global industries. Socio-Economic Review, 6(2), 227-260.
¢ Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931.
¢ Schüßler, E. (2009). Strategische Prozesse und Persistenzen: Pfadabhängige Organisation der Wertschöpfung in der Bekleidungsindustrie. Kohlhammer.
¢ Sydow, J., Schüßler, E., & Müller-Seitz, G. (2016). Managing Inter-Organizational Relations: Debates and Cases. Macmillan International Higher Education.