organizing for change - 1 barbie e. keiser university of vilnius library may 2007
TRANSCRIPT
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Organizing for change - 1
Barbie E. KeiserUniversity of Vilnius LibraryMay 2007
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Today’s presentation will…
• Outline the driving forces behind the changes
• Develop a probable scenario of the future role of an information professional
• Identify an action plan for success, together with a recommended organizational approach
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Organizational structure for the academic library
• Will today’s organization meet the needs of the academic library in the 21st century?
• How do we determine what those needs might be?
• How do we prepare for the unknown?
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Your environment is changing• What impact does your library
have?• Can you prove your worth?• Is your influence increasing or
decreasing?
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Change
• Change yields opportunity• Perception of the library/the librarian
– Capabilities– Responsibilities
• Organizations/individuals begin to recognize the value of information– Information explosion– High cost of information– Role for the information
professional/information manager
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Objectives of an information system• Provide timely information• Integrate the information• Be concise• Provide information in the most
useful format• Provide information cost-effectively• Provide relevant information
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Why consider change?
• What is not working now?• What is within our power to
change?• How might that change be
accomplished?
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Identifying trends
• Technology • Competitive business environment• Management of organizations• Economics• Social issues/lifestyles• Information: management and
technology• Librarianship: the way we operate
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Changing world of information• Past• Departmentalized• Redundant• Limited access• “Free”• Manual
• Present/Future
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Their impact on libraries
• How can we deal (more) effectively with each of these changes?
• How can we help ourselves/our colleagues feel (more) comfortable operating within an increasingly technologically-advanced setting?
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Libraries and librarians: The old view• Responsive in nature• Requests come in writing or by telephone• People had no idea where data originated• A trial-and-error process• Information was deemed “free”• Value and worth of information never
addressed• A concept of “no competition”
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A different game today
• Technology is changing the world around us
• Global economy is increasing competition
• Organizations are re-structuring• New marketing techniques are
developing• Price competition forcing businesses to
cut costs
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The “new” information professional…• Expands activities beyond four walls• Accepts new roles as facilitator, educator, and
consultant• Increases visibility of operations, products,
services, and staff• Targets strategically important user groups• Uses accepted business techniques to justify
value and worth• Reinforces the value of information to all• Takes advantage of advances in information
technologies
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The “new” information professional… (con’t)• Cooperates with suppliers and competitors
to promote information and technology use• Recognizes competition and develops
techniques to deal with it• Anticipates requests for information• Develops products and services that are
unique and identifiable• Acts as a catalyst to broaden the vision of
others
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Expand your horizons
• Recognize the changing environment
• Realize the significance of these changes
• Reposition your library strategically
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How do we get there?
• Acknowledge the changes that have occurred
• Utilize changes to expand your role• Alter the perception of the librarian
by becoming a better business manager
• Market your skills and your library
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New responsibilities accompany new roles• Move from library to information to
knowledge management • Shift from managing information within a
library to facilitating access to information no matter where that information resides
• Deal ethically with information• Assure preservation of information/
information resources independent of media
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Portrait of the new librarian• Expands activities beyond the library’s four
walls• Anticipates requests for information• Supplies more analytical and strategic
information• Reinforces the value of information • Develops products that are unique and
identifiable• Recognizes competition and develops
strategies to deal with it– Works with publishers and vendors to
promote information use
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Portrait of the new librarian (con’t)• Accepts new roles of educator and consultant• Takes advantage of advances in information
technologies• Uses accepted business techniques to justify value
and worth• Acts as a catalyst to broaden the vision of others• Increases visibility of the library by participating in
university activities• Targets specific groups and develops services that
appeal to each group• Uses new technology to introduce profit-making
services
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How do we get from where we are to where we want to be?• Planning• Communication• Involvement• Education/training
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What might hold us back?
• Preconceived notions as to what the library can offer
• Communication of our role to others
• Existing structure/organization• Human resources• Economic realities
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What you will learn
• How to assess and understand the needs of your market
• How to identify your strengths and weaknesses
• How to identify opportunities that exist
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Consider alternative structures• Centralization vs. decentralization• Departmental vs. team approach• Partnerships with users; strategic
alliances with information producers/ providers
• Options for outsourcing (and other possibilities)
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New technologies enable new structures• Collection
development• Acquisitions• Cataloguing• Reference• Circulation• Inter-library loans
• Consortia• Internet• Digital libraries• Copyright issues• Transparency of
location
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Old vs. new structure
• Old• Internal focus• Departmental• Specialization• Restricted access
to information• ?
• New• External focus• Team/project-
oriented• Cross-functional
training• Open systems• ?
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Where are the opportunities for the University of Vilnius’ library?