ORGANIZING A RECRUITMENT NETWORK

Presented by Dennis BurnsPresented by Dennis Burns

Saint Vincent Health, Erie PASaint Vincent Health, Erie PA

dennisburns@svhs.orgdennisburns@svhs.org

Chair, ASPR Regional Development Chair, ASPR Regional Development

20092009

“Any Association of Physician Recruiters”

An Inhouse Primer 2009

How do you do it?How do you do it?

Why would you do it?Why would you do it?

What should you do now?What should you do now?

Who of us will take charge?Who of us will take charge?

Three key items for success: Enthusiasm, Structure, Support

1.Get a cheerleader (or two) (core of 6-10?)1.Get a cheerleader (or two) (core of 6-10?) 2.Have some level of structure for organization = use of 2.Have some level of structure for organization = use of

group lists, website development, development “team”group lists, website development, development “team” 3. Use vendors and sponsors to help support your initial 3. Use vendors and sponsors to help support your initial

efforts = Finances and Logisticsefforts = Finances and LogisticsYou must have a few folks who wave the banner for all to You must have a few folks who wave the banner for all to

follow, a few good cheerleaders and conductors.follow, a few good cheerleaders and conductors.You must have structure behind you and with you to do the You must have structure behind you and with you to do the

routine connections and meeting organizing.routine connections and meeting organizing.

Who among you likes to smile, to be in the forefront, to talk, to press the flesh and kiss the babies?Is there an organization in your states/provinces, that now exists, that you can tap into for organizational support? No reason to reinvent the wheel or go it alone. Most importantly, what is the NEED?

What is the purpose of your group (of any recruiter network?) Determine why you existDetermine why you exist Who are your constituents?Who are your constituents? What do you want to accomplish?What do you want to accomplish?

- at regular meetings- at regular meetings - on the Web- on the Web- at annual conferences- at annual conferences - in networking- in networking

What are you short term goals? Long term?What are you short term goals? Long term? How are you unique among other networks?How are you unique among other networks? Complete a membership needs survey? (Survey Complete a membership needs survey? (Survey

Monkey) Monkey)

Core outcomes of a network Formal and informal networkingFormal and informal networking Sharing of best practices; knowledge exchange; Sharing of best practices; knowledge exchange;

storytelling; what works and does not workstorytelling; what works and does not work Understand this: you are not alone!Understand this: you are not alone! Share candidate CV’s; obtain leadsShare candidate CV’s; obtain leads Learn tips from experienced recruiters and Learn tips from experienced recruiters and

retainersretainers Share forms and processes: the wheel has been Share forms and processes: the wheel has been

invented; improve on itinvented; improve on it Call your new friends for help, advice and dataCall your new friends for help, advice and data

Core network outcomes (cont.) Have educational forums (annual meeting, Have educational forums (annual meeting,

WebBoard, recruitment and retention manual, WebBoard, recruitment and retention manual, regular member meetings)regular member meetings)

Use the Internet to the max (discussion group, Use the Internet to the max (discussion group, membership lists, website resources, posting membership lists, website resources, posting practice opportunities, links with other sites)practice opportunities, links with other sites)

Enhance our industry (promote inhouse Enhance our industry (promote inhouse recruitment v. outhouse agencies, target your recruitment v. outhouse agencies, target your residents/fellows in state or region – keep themresidents/fellows in state or region – keep them

Have TONS of FUN!! It indeed IS about Have TONS of FUN!! It indeed IS about relationships, about joy and fulfillment in what we relationships, about joy and fulfillment in what we do. do.

Special Interest Groups

There is now an increased need to identify There is now an increased need to identify and develop special interest groups and develop special interest groups nationally and internationallynationally and internationally

Cross state and country boundariesCross state and country boundaries Niche recruitment and retention needsNiche recruitment and retention needs Unique to a specialty, to hospitals or clinicsUnique to a specialty, to hospitals or clinics E.G. – Children’s Hospitals and Academic E.G. – Children’s Hospitals and Academic

recruitment (CHIRN and AIR)recruitment (CHIRN and AIR)

Special Interests (cont.)

Since most of our geographic regions are covered Since most of our geographic regions are covered with established or establishing networks, ASPR with established or establishing networks, ASPR encourages growth in our “special interest” groupsencourages growth in our “special interest” groups

These are “Official Chapters” of ASPR, bound by These are “Official Chapters” of ASPR, bound by the same requirements of and reporting of the same requirements of and reporting of activities to ASPRactivities to ASPR

But are independently organized and run (have But are independently organized and run (have your own 501(c)6, officers and dues for example)your own 501(c)6, officers and dues for example)

Links to ASPR for financial, vendor, consultation Links to ASPR for financial, vendor, consultation and website support and website support

Some notable pitfalls: from experience… Lack of strategic direction, goals, planning – hold a Lack of strategic direction, goals, planning – hold a

“Planning Retreat” to get started and annually“Planning Retreat” to get started and annually Inconsistent leadership or “bad” leadershipInconsistent leadership or “bad” leadership Not enough behind-the-scenes worker bees (too many Not enough behind-the-scenes worker bees (too many

chiefs; too many ideas)chiefs; too many ideas) Lack of “core” persons to carry the flag year to year – Lack of “core” persons to carry the flag year to year –

burnout, too busy, etc.burnout, too busy, etc. Lack of necessary funding – ‘everything we want to do Lack of necessary funding – ‘everything we want to do

costs so dang much’costs so dang much’ Forgetting your first love: what brought you all together in Forgetting your first love: what brought you all together in

the first place, your core values and purpose.the first place, your core values and purpose. Get “committees” or “task teams” set up early with Get “committees” or “task teams” set up early with

commitment from interested individualscommitment from interested individuals

Tips on network meetings Hold them routinely: Semi-annual? Annual not Hold them routinely: Semi-annual? Annual not

enough to truly network/build relationshipsenough to truly network/build relationships Use outside speakers at each meeting: Topics of Use outside speakers at each meeting: Topics of

interest to your members; get them gratis, local.interest to your members; get them gratis, local. Rotate meeting places or centralize?Rotate meeting places or centralize? Take notes/minutes and post on websiteTake notes/minutes and post on website Make all handouts available to all membersMake all handouts available to all members Designate block of time for active networking at Designate block of time for active networking at

each meetingeach meeting Bring forms to share: CVs, best practices, etc.Bring forms to share: CVs, best practices, etc.

Tips on Internet and Website Make maximum use of the Internet! Do this Make maximum use of the Internet! Do this

UPFRONT as one of your first tasksUPFRONT as one of your first tasks Discussion group/chat room just for your Discussion group/chat room just for your

members – local issues, concerns, questionsmembers – local issues, concerns, questions Use your own Website for all announcements, Use your own Website for all announcements,

information with links to other sites. Purpose? For information with links to other sites. Purpose? For docs AND for you?docs AND for you?

Put someone or a small group in charge (don’t Put someone or a small group in charge (don’t leave it to chance; won’t get done)leave it to chance; won’t get done)

Use resources already available: state medical Use resources already available: state medical society or university or hospital associationsociety or university or hospital association

Tips on Educational Forums Annual conference – at a minimum, just rightAnnual conference – at a minimum, just right Make it meaty, not just for networking; use Make it meaty, not just for networking; use

speakers, roundtables, panels, etc.speakers, roundtables, panels, etc. Focus on retention and recruitment equallyFocus on retention and recruitment equally Consider vendors to sponsor/exhibit: they provide Consider vendors to sponsor/exhibit: they provide

services and products and subsidyservices and products and subsidy Keep it to two days max – balance b/t time well Keep it to two days max – balance b/t time well

spent and time out of the officespent and time out of the office Consider adding a “job fair” to the conferenceConsider adding a “job fair” to the conference Have both ‘formal’ and ‘informal’ networkingHave both ‘formal’ and ‘informal’ networking Bill it as a time to regroup, refresh, get energizedBill it as a time to regroup, refresh, get energized

What about Job Fairs? A great asset to networking and association development: A great asset to networking and association development:

common goal, work as a teamcommon goal, work as a team Brings concrete results to the network; supports core Brings concrete results to the network; supports core

mission/purpose; aids in meeting justification with mission/purpose; aids in meeting justification with administrationadministration

Takes a lot of time and energy! Oodles of organization, Takes a lot of time and energy! Oodles of organization, enthusiasm and some upfront money. Indeed, the devil is enthusiasm and some upfront money. Indeed, the devil is in the details. Consider linking with an existing job fair in the details. Consider linking with an existing job fair organization. Many folks go with CareerMD. organization. Many folks go with CareerMD.

Focus your campaign on residents and inpractice docs Focus your campaign on residents and inpractice docs with ties to your states/region: one stop shopping for with ties to your states/region: one stop shopping for candidates. Have educational sessions for them as well candidates. Have educational sessions for them as well (CVs, finances, etc.)(CVs, finances, etc.)

Check with MINK, INSPR, UMPR and ISPR for details on Check with MINK, INSPR, UMPR and ISPR for details on how it works.how it works.

Network costs and operations Operationally, do you want a loose knit network Operationally, do you want a loose knit network

or elected officers/bylaws/501(c)3?or elected officers/bylaws/501(c)3? Financial support from vendors/sponsors? This is Financial support from vendors/sponsors? This is

crucial as you get started and keep goingcrucial as you get started and keep going Memberships dues of $100/year and annual Memberships dues of $100/year and annual

educational conference of $150 and job fair of educational conference of $150 and job fair of $500/booth = $5-10,000 in the bank in a few $500/booth = $5-10,000 in the bank in a few years. Can then use for members needs.years. Can then use for members needs.

Annual Ed. Program costs = $14,000+ and Annual Ed. Program costs = $14,000+ and minimal profitminimal profit

Job Fair costs = $5500 and $1500 profitJob Fair costs = $5500 and $1500 profit Regular network meetings are breakevenRegular network meetings are breakeven

Up and Running Recruiter Networks

Ohio (ONPR) www.ohanet.orgOhio (ONPR) www.ohanet.org Wisconsin (WSPR)Wisconsin (WSPR) Michigan (MRRN) www.mrrn.orgMichigan (MRRN) www.mrrn.org North West Staff Physician Recruiters – NWSPRNorth West Staff Physician Recruiters – NWSPR

(www.nwspr.net) (OR, WA, MT, ID, WY)(www.nwspr.net) (OR, WA, MT, ID, WY) Illinois (ISPR) www.isprnet.orgIllinois (ISPR) www.isprnet.org Indiana (INSPR)Indiana (INSPR) Georgia Georgia Mid-Atlantic (MAPRA) (MD, PA, NJ, DC, VA, WV) Mid-Atlantic (MAPRA) (MD, PA, NJ, DC, VA, WV)

(www.maprainc.com)(www.maprainc.com) MINK (MO, IA, NE, KS) www.mink-midwest.orgMINK (MO, IA, NE, KS) www.mink-midwest.org Alabama (ALASPR) Alabama (ALASPR)

Up and Running Recruiter Networks North East (NEPRA) www.nepra.orgNorth East (NEPRA) www.nepra.org Canada (CASPR) Canadian Assoc. of Staff Physician Canada (CASPR) Canadian Assoc. of Staff Physician

Recruiters (www.caspr.ca)Recruiters (www.caspr.ca) Carolinas (CAPS) (www.capsnet.org)Carolinas (CAPS) (www.capsnet.org) Upper Midwest – UMPR (www.umpr.org)Upper Midwest – UMPR (www.umpr.org) Southwest Physician Recruiters Association (SWPRA) Southwest Physician Recruiters Association (SWPRA)

(CA, NV, AZ, NM, UT, CO, HI) (www.swpra.org)(CA, NV, AZ, NM, UT, CO, HI) (www.swpra.org) AIR – Academic Inhouse Recruiters AIR – Academic Inhouse Recruiters

(www.academicphysicianjobs.org) (www.academicphysicianjobs.org) CHIRN – Children’s Hospitals Inhouse Recruiters CHIRN – Children’s Hospitals Inhouse Recruiters

NetworkNetwork

Up and coming networks/groups

Kentucky/TennesseeKentucky/Tennessee South Central (TX, South Central (TX,

LA and OK)LA and OK) FloridaFlorida ArkansasArkansas OTHER SPECIAL OTHER SPECIAL

INTEREST GROUPSINTEREST GROUPS(e.g. rural recruitment)(e.g. rural recruitment)

GOT NEED? GOT NEED? www.aspr.orgwww.aspr.org

YOU WILL FIND YOU WILL FIND EVERYTHING YOU EVERYTHING YOU NEED AT THE NEED AT THE WEBSITE – Click on WEBSITE – Click on Regional Groups: Regional Groups: Map, contacts, names, Map, contacts, names, links, events calendar links, events calendar