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Venue:India Expo Centre& Mart, Delhi-NCR

Show Bulletin II 14-18 October, 2016

Hon'ble Union Minister of Textiles, Smt. SmritiZubin Irani, inaugurated the 42nd IHGF Delhi Fairin the presence of Guest of Honour, Dr. MaheshSharma, Minister of State (IC) for Tourism andCulture; Shri Ajay Tamta, Minister of State forTextiles; and Smt. Vimla Batham, Member ofLegislative Assembly, Uttar Pradesh. Hosting thedignitaries were; Mr. D Kumar, Chairman, EPCH;Vice-Chairman, EPCH-Mr. O P Prahladka;President, Reception Committee, IHGF Delhi Fair-Autumn 2016, Naved Ur Rehman; VicePresidents-IHGF Delhi Fair-Autumn 2016-Mrs. Leela Bordia and Mr. K K Bhansali; eminenttrade members and EPCH COA members likeMr. K L Ramesh, Ms. Zesmina Zeliang, Mr. PrinceMalik, Mr. Rajesh Jain, Mr. Arvind Vadhera,

AU

TU

MN

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Organizer: Export Promotion Council for Handicrafts

Super Opening DayTextiles Minister inauguratesFair; commends sector andEPCH on accomplishments

Mr. Raj K Malhotra, Mr. Sagar Mehtaand Mr. Neeraj Khanna; andMr. Rakesh Kumar, Executive Director,EPCH and Chairman, IEML.

Galvanizing the sector withappreciation and commendingExecutive Director, EPCH, Mr. RakeshKumar for his dynamism in making thesector go from one success to anotherand accomplishing new heights, theTextiles Minister, Smt. Smriti Zubin Irani shared, itwas "a matter of deep pride, honour andprivilege" for her and Minister of State forTextiles, Shri Ajay Tamta to be a part of theshow's inauguration ceremony. Congratulatingthe entire team of EPCH for its tremendous

success on mounting such a wonderfulexhibition as IHGF Delhi Fair, she said, what madeit special is the show's distinctive feature ofseeking to bring the best of Indian businessesunder one roof and ensuring that they havetraction from buyers from across the world.

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Glimpses Union Minister of Textiles, Smt. Smriti Zubin Irani;Minister of State (IC) for Tourism and Culture,Dr. Mahesh Sharma; Minister of State for Textiles,Shri Ajay Tamta; and Member of LegislativeAssembly, Uttar Pradesh, Smt. Vimla Batham at IHGFDelhi Fair-Autumn 2016, with Chairman, EPCH,Mr. D Kumar; Vice-Chairman, EPCH, Mr. O PPrahladka; President, Reception Committee, IHGFDelhi Fair-Autumn 2016, Mr Naved Ur Rehman; VicePresidents-IHGF Delhi Fair-Autumn 2016, Mrs. LeelaBordia and Mr. K K Bhansali; Members of Committeeof Administration, EPCH; and Mr. Rakesh Kumar,Executive Director, EPCH and Chairman, IEML.

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Smt. Irani also lauded team EPCH on facilitating an impressive increase in buyerparticipation on day one of this edition, through its various publicity initiatives,bringing in buyers from 80 countries. She expressed her happiness at the guidanceEPCH has offered to crafts persons from the North Eastern Region of India so thattheir potential is suitably tuned to requirements of overseas markets through designintervention & product development and ensure that they are prominently placed attrade platforms so that they have access to better market opportunities. Sheappreciated EPCH's efforts for engaging the services of a Filipino designer of reputeand his team towards this endeavor. She congratulated them on the inviting andillustrative North Eastern Pavilion, featuring exhibitors with varied products at theshow.

The Textiles Minister also expressed gratitude for bringing natural fibers to the foreby giving prominence at the fair and also for supporting crafts that are languishing.She thanked Dr. Mahesh Sharma, Minister of State for Tourism and Culture for the"enthusiasm & support" he has extended to EPCH for the success of this fair.Congratulating him on the increase in overseas tourists with the introduction of e-visa, Smt. Irani proposed that souvenir shops be set up at ASI monumentsfrequented by tourists and that EPCH be given the responsibility of facilitatingshowcasing of products by artisans and crafts persons through this medium.

While addressing the gathering, Minister of State for Textiles, Shri Ajay Tamta said,after independence the handicraft sector has achieved great heights and with thepassage of time, is credited for giving livelihood to more and more artisans andcrafts persons in far flung areas of the nation. We are building a prominent brandimage for ourselves, enthusing buyers from world over with the wealth of ourhandcrafted as well as innovative products. He emphasized, "while Indianhandicrafts in the form of prolific and diverse craftsmanship, traditions, colours, rawmaterials, shapes and designs have been famous all over the world due to ourcultural heritage, we must ensure the continuity by effective strategizing. I am sureour manufacturers are innovating to add to existing product lines, with focus onskill development, design interventions and optimum usage of abundantly availableresources.

Warmly welcoming the Union Minister of Textiles to the fair and its host city, Noida/Greater Noida that also happens to be his constituency, Dr. Mahesh Sharma, Ministerof State (IC) for Tourism and Culture, said that the variegated textiles industry withhandicrafts and other products can beautifully complement the tourism industryand Smt. Smriti Irani "has a great vision and dreams to take this forward under theable guidance of our Prime Minister." He thanked and praised Executive Director,EPCH, Mr. Rakesh Kumar for bringing the entire industry under one roof at a well-appointed infrastructure such as India Expo Centre & Mart at Greater Noida that isabuzz with trade events 180 days in a year. He also appreciated the involvement andcommitment of various stakeholders in this event and emphasized that a crediblemix of Govt. and private sector is well demonstrated here. He added, with thecreation of a world class infrastructure, EPCH and visionaries in the Indianhandicrafts industry have got the world not only to congregate in Greater Noida butalso talk about us in their circles. "The world is looking at us and we are poised tolead the world. We are custodians of our rich culture, heritage & ideologies and withindustries such as handicrafts, we are connecting these to nations across the world.We in India, are progressing completely by connecting the highest rung of the valuechain to the lowest, without which progression is not worthwhile. We are a youngcountry and we must strive to work with the belief that by 2040 we will be in linewith the leading nations of the world."

Chairman, EPCH, Mr. Dinesh Kumar welcomed the dignitaries and thanked them fortheir valuable time. On behalf of the sector, he expressed his gratitude to theMinistry of Textiles' Office of Development Commissioner (Handicrafts) and the

Ministry of Commerce for their support & guidance to EPCH insolving issues concerning export promotion. "We are extremelythankful to the Union Minister of Textiles for taking keen interest insolving forthcoming GST related issues for the handicrafts sectorand are confident that her office's support will continue in futurealso," he said. Calling Dr. Mahesh Sharma a well-wisher of the IndiaExpo Centre & Mart, Mr. Kumar thanked him for all support. TheEPCH Chairman also thanked Shri Ajay Tamta for his keen interest inthe sector marked by his presence at IFJAS 2016 even though hehad just taken office as the Minister of State for Textiles. Mr. Kumartouched upon IHGF’s progress, growing in terms of participation,product range, display area and number of buyers; acknowledgingthe contribution of the exporting community, overseas buyers in

making the fair one of the largest for home, lifestyleand fashion. He shared how the name IHGF hastouched all parts of the world, welcoming buyers frompractically each and every nation that imports homeand lifestyle products.

On behalf of the entire handicrafts exportingcommunity, Mr. O P Prahladka, Vice Chairman, EPCH,thanked the Textiles Ministry for all theencouragement, support and guidance provided toEPCH in its progress, without which it wouldn't havebeen possible to achieve consistency in export growth."The presence of such hon'ble guests has always beenencouraging to all; established, small and upcomingentrepreneurs," said Mr. Prahladka, thanking theeminent dignitaries for their visit.

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Crochet & Lace from NarsapurLOCATION : 2nd Floor, CFB

The elegance of lace & crochet created by around10 enthusiastic artisans, crafts persons, self-helpgroups and entrepreuners dedicated to the craftgreet one at the theme area of Narsapur, locatedon the 2nd floor of the Central FunctionBuilding, India Expo Centre. There are few otherlace craft entrepreneurs located in the hometextiles segment of the fair. They are fromNarsapur Lace Cluster located in Andhra Pradeshthat is internationally renowned for handmadecrocheted lace and lace products.

They have brought to this fair, a variety in handmade lace-embellished as well as lace-totalhome textiles like table cloths, coasters,bedcovers/spreads, cushion covers, curtains,apparel, hand bags, motifs, doilies, soft toys,accessories to apparel, pin cushions, cellphonecovers, etc. These are fine hand woven crochetwork in subtle shades with ocassional splashesof bright colours in natural dyes.

First time participant, Bhimadhuni Kameshwarihas been in this profession since 10 years nowbut this is hermaiden foray toa fair of suchmagnitude. Shedeals in jutec u s h i o n s ,throes (kind ofbed sheets)b e a u t i f u l l ydesigned with acombination ofd i f f e r e n tcolours. Shealso brings tothis fair, neck adornments, bedsheets andcushion covers. She has learnt the craft fromher grandparents and is happy at the initiativestaken by the government towards upliftmentof artisans in her region.

"It is a great platform to showcase the power oftalent hidden in small parts of the country," says

Mucharla Bharti who has been working in thelace & crochet industry since the last 10 years.For her too this is the first experience of dealingwith overseas buyers at an international fair. Sheshares that lace making started as a hobby butsoon became a source of employment for her.She specializes in ponchos, textile home décoritems like table covers and bed sheets.

B Girija thanks EPCH's team led by ExecutiveDirector, Mr Rakesh Kumar, for giving thisopportunity where she can directly come incontact with buyers. She has also attended anEPCH workshop and benefited from it. "Theproblem that we face is the role of middlemenin our profession besides health problems likeswelling up of fingers and eye strain," she saysand adds that making a crochet bedsheet takes1-2 months but the artisan is paid very little anda high margin is earned by the middleman. Herproduct profile includes bedsheets, cushioncovers, toys, doilies, skirts, shrugs and ponchosbut her skills are properly manifested in aninnovation that combines crochet with'kalamkari' and uses techniques like cutwork,tie and dye.

A second time participant, K Madhavi specialisesin crochet and lace work for home decor,

bedsheets, cushion covers, table linen andsimilar products as well as apparel lines likeponchos, crop tops and childrenswear. Shemakes lace doilies with a blend of jute. Herenterprise works with domestic buyers in Delhi,Kolkata and Mumbai looks forward to workingfor buyers in overseas markets with support fromEPCH.

S Venkataratnam with a team of 100 to 150workers is associated with a cooperative societycalled, Crochet Lace Park and works under thebrandname, Alankriti. Their main products arecushions, home decor, curtains, bags, earrings,dolls, necklaces, toys, ponchos and patch work.They deal in table cloths and dress material that

Many artisans share success stories in entrepreunership,credit EPCH guidance, training programs & initiatives for upscaling

blends fabric with lace. Besides catering to acustomer base in Delhi, Mumbai, Kolkata andChennai, they export to Sweden. Offlate they

have an online presence and sell their goods onflipkart.com. S Venkataratnam has been part ofthe International Lace Trade Centre, set up byEPCH under the aegis of O/o DevelopmentCommissioner (Handicrafts), Ministry of Textile,Govt. of India.

Under the proprietorship of K Kalavakolanu Dev,Aurora Exports produces 100% handmade

crochet articlesmade by aworkforce of40,000 women inthe villages in Narsapur,Andhra Pradesh, in theirhomes after they areprovided with the rawmaterial (threads). Their representative, ShivramAurora recognizes the great help that EPCH hasbeen doing for the rural artisans in this industrythrough skill development and documentationworkshops, and says coming to IHGF is a "win-win" situation as we always return with "ourhands full." Besides catering to local buyers(80%), they also export their range of homedecor, ponchos, full dresses, scarves, beachwearand patch worked apparel to overseas markets.

Himasari Lace & Co., represented by M T Naidu

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manufacture & export 100% handmade crochetlaces, trimmings, motifs, garments, home textilesand doilies used as table linen trimmings. His 25years of experience in this profession has givenhim a lot of market exposure. His companyengages a workforce consisting primarily ofwomen, who work from home. With USA andJapan among export markets, their main productscomprise bedsheets, curtains, full dresses andhome décor. A regular participant at IHGF DelhiFair, he is "very satisfied" with the response hegets through this platform.

Sri Adarsa Women Mutually Aided Co-operativeThrift & Credit Society is represented by T RangaNageshwari who has behind her, 20 years of workexperience in the industry. Elaborating on theSociety, she shares that it engages 1500 workersat any given time. They started working aided bythe Ambedkar Hastashilp Vikas Yojna that mainlytargets the integrated development of the societyand is aimed to promote handicrafts. In 2002,they started with a project that helped the workersto learn new designs, marker situations, etc. in

lace & crochet craft making. They participate infairs & exhibitions in India as well. Besidescatering to the domestic market in Delhi,Mumbai, Kolkata and Chennai, they exportindirectly USA and UK. "This fair is a gift to us, aswe are able to directly showcase our products,"she says and adds that the need of the hour is anappeal to the Govt. to conduct more of suchprograms so that the role of middlemen iseliminated and the artisans get due worth fortheir hard work.

IHGF Delhi Fair - Autumn 2016Show Bulletin is brought out

on behalf of EPCH byChapakhana.com;www.epbureau.in

Advertisement Charges:Back Page - INR 100,000;Full Page - INR 75,000;Half Page - INR 40,000;Quarter Page - INR 25,000

HelplinesHotel: +91 9871121212

Transport: +91 9818725533General: +91 9818725553

SeminarsBoard Room, Ground Floor, CFB’

Buyers LoungesSensation Lounge - Adjacent to Hall-12

Golden King Lounge - Adjecent to Hall-15

Organiser’s OfficeNear Gate 15

Free ShuttlesEPCH will operate free shuttle service from

the Listed Hotels, visit our website for list ofHotels. Please contact the Lobby Manager at

the Hotel or call Transport Helpline

IHGF Delhi FairIHGF Delhi FairIHGF Delhi FairIHGF Delhi FairIHGF Delhi FairAutumn 2016

This is my first visitto this mart and ithas really amazedme. I think thismart is a perfectchoice for a retailerbased in UK whichis a potentialmarket for Indian handicrafts. Textile,Christmas décor, and furniture productshave attracted me the most. Since UK is abig market for India, I expect quality, priceand time bound delivery from theexporters. Elaine McAllister, UK

Prime Interest:Christmas decor

I own a small scale

business back in

Canada and this is

my first visit to the

fair. I am looking

for paper products

such as journals,

furniture with

wooden carvings, scarves and jewellery. The

Indian products are quite popular at my

place and the growth in their demand is

quite substantial. I expect the

manufacturers to keep innovating new

products and come up with more original

things in order to keep the market that it

has gained, thriving. Michelle, Canada

Prime Interest: Paper products

This is my first visit

to the fair and I

must say I did not

expect all these

products in my first

visit from India.

These products have good market back in our

country. I am looking for textile and metal

handicrafts products primarily, but today

lamps and lighting products have appealed

the most to me. I expect quality with right

price and hassle-free delivery from the

exporters. Moster D & associate, Denmark

Prime Interest: Metal handicrafts

I've been to thismart many atimes and havenever returnedwithout new andappealingproducts. LatelyIndian products

have been quite popular in our localmarket especially textile, handicrafts, andfurniture. Particularly, products designedby young designers are appealing to me.This time, small sized handicrafts arenew to my eyes. I'm expecting low pricewith quality and on-time deliver becausethese affect our market. Artique, UK

Prime Interest:Textile products

I run a small business inTunisia and this is my firstvisit to the fair. There is ademand for items likefurniture and carpetsmade in India in mycountry and I like thevariety that Indianmanufacturers provide me with. These productsare a quick sell and business is quite good. Theproducts that I found here are much cheaper thansimilar ones from Europe, and so it becomes aprofitable deal for me. Mohameg, Tunisia

Prime Interest: Carpets and furniture

I have awholesalebusiness andI am a regularvisitor of thisfair. I come everyyear to besurprised with

new products for my business. Theproducts I deal in are mainly thosemade of glass such as lamps and itemsfor regular use at home. The Indianproducts that I buy from here are sellingwell and my business is increasingwhich is why I visit the fair regularly.There's great potential for growth inthis market. Pia, Sweden

Prime Interest:Home utility and lamps

We are regular

visitors of this fair.

We are primarily

looking for

products made of

natural materials

instead of synthetic, to boost the market for

organic products. We have seven stores in

USA and the Indian products that I bring in

there are sold sufficiently. They are attractive

to native consumers as well as those of

Indian origin. Thus, the market for these

products is thriving with high potential for

growth. We expect the manufacturers to

maintain the quality and integrity of the

products and keep the creativity and

authenticity alive. Rick & Lori, USA

Prime Interest: Natural and

organic productsI am a regular at thefair. The productsthat I've comelooking for are homedécor and furnitureaccessories primarilyalong with lamps,lampshades andcushions. These do the job for me. I comehere expecting new products in thesecategories and get them. I've come to makeacquaintances with some sellers who arepromising and I expect the manufacturers tokeep innovating like they are and keeppushing me to regularly attend the fair.Rebecca, Ireland

Prime Interest: Home Decor

I am a regularvisitor at IHGF.I run a smallretail businessin Japan andI am lookingfor frames of

all kinds and carpets for home decor. Thepopular products in my market happen tobe embroidered clothes and handicrafts.The demand for Indian products iswitnessing a gradual rise in my country.I expect the manufacturers to be moreserious with the handicrafts products andcome and investigate what the customerswant. Akane & Mvi, Japan

Prime Interest:Frames of all kinds

I am visiting the

IHGF Delhi Fair for

the first time. I am

a fair trade

business woman

and specialize in

social

consciousness.

I am looking for fair trade items in the Fair.

I see a lot of potential for Indian fashion

and textile products in Australia.

Pru, Australia

Prime Interest: Fashion

accessoriesI and myhusbandare visitingthe tradefair foruniversalappliances,house ware and personal accessories.I am very impressed with the fair andI think it is tuning out great. I am reallysurprised to see the magnanimity of thefair. The purpose of my visit includesbuying supplies for my start-up.Emma & associate, Singapore

Prime Interest: Housewares

I think

Argentina has a

very big market

for Indian home,

fashion and

textile products.

I have come for

business hoping that I will sell all the

products that I am purchasing from this fair,

back in my country. I expect good quality

and new designs from the exporters here.

Stacy, Argentina

Prime Interest: Home, fashion

and textile

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Seminars & Presentations

Safeguard your Business from Cyber CrimeThe advent of online business has offered immense opportunity to oneand all to conduct their business in an efficient and time boundmanner. The magnitude of transactions - the sheer volume makesinternet not just an easy tool for information exchange, but also anideal platform for crimes. In such a world full of cyber threats, it is

essential for exporters to understand the ways inwhich they can save their business from suchthreats. Keeping this in mind EPCH organized aninsightful seminar on how to safeguard businessfrom cyber-crime. The guest speaker for the eventwas Mr. Samir Dutt, forensic expert, M/S ForensicsGuru.

Present on the occasion were, Mr. D Kumar,Chairman, EPCH; Mr. O P Prahladka, Vice

Chairman, EPCH; Mr. Naved Ur Rehman, President, ReceptionCommittee, IHGF Delhi Fair-Autumn 2016; and Vice Presidents,Reception Committee, IHGF Delhi Fair-Autumn 2016 - Mr. K K Bhansaliand Mrs. Leela Bordia.

In his presentation, Mr. Dutt familiarized the participants about how ane-mail or a promising mail meant to defraud can be a cyber-crime. Heinformed the participants that as per a 2003 McAfee study, the costincurred due to cybercrime is $100 billion per year. "Today knowledgeor information is the currency so we need to be secured and becausewe live in an accelerated age we are in a need to give instantresponses", he said. 86% of the crimes are not reported because ofembarrassment and false arrest etc. among other reasons and in mostof the cases banks tend to shift the blame on the public. He alsoexplained that lots of theft cases registered for laptops, I-pads andphones are noticed to widen the risk of cyber-crime because most ofthem have passwords registered in them already.Mr. Dutt also talked about social engineering as one important aspectof cyber-crime in which people share their information which can beused to hack email ids and do further crimes. Among variousprecautions that can be taken, headvised not to click on the linkswhich one is not aware of; try andseparate internet connection forwork and personal use; use one'sown domain; use encryption; andset up standard operatingprocedures. The seminar endedwith an interactive session.

Mr. Samir DattForensics Guru

Mr. Arjun RamMeghwal, UnionMinister of State forFinance

Dr. Bajrang Lal GuptaEconomist

Seen on the dias are(LtoR) : Mr. D Kumar, Chairman, EPCH; Mr. Arjun RamMeghwal, Union Minister of State for Finance; Dr. Bajrang Lal Gupta,Economist; and Mr. Rakesh Kumar, Executive Director, EPCH

India’s role in Global Economy

With the growing importance of India’s contribution in the globaleconomy, the Council organized a seminar on India’s role in globaleconomy on 14th October, 2016 in the Board room, IEML. The guestspeakers for the event were Mr. Arjun Ram Meghwal, Hon’ble UnionMinister of State for Finance and Mr. Bajrang Lal Gupta, Economist. Alsopresent on the ocassion were, Mr. D Kumar, Chairman, EPCH; Mr. O PPrahladka, Vice Chairman, EPCH; Mr. Naved Ur Rehman, President,Reception Committee, IHGF Delhi Fair-Autumn 2016; Vice Presidents,Reception Committee, IHGF Delhi Fair-Autumn 2016 - Mr. K K Bhansaliand Mrs. Leela Bordia; and Mr. Rakesh Kumar, Executive Director, EPCH.Dr. Bajrang Lal Gupta informed the participantsof the current stats and its impact on the Indiaeconomy. He informed, “The GDP growth inIndia is 7.6% which increases with every passingyear whereas in other western countries it isabout 2% to 3%.” He also explained that in theyear 2016 there has been a boost in economyand will contribute more to the GDP as it willexceed the target of 4%. An RSS ideologue, Dr.Bajranglal Gupta is a former teacher ofeconomics at a DU college, and has beeninstrumental in formulating economic policiesneeded to deal with ever-changing realities of the interdependent world.

Mr. Arjun Ram Meghwal, Union Minister of Statefor Finance, spoke about the impact of therecently passed GST bill and about its futureimpacts on the economy when it comes intoeffect in 2017. He also informed that this taxapplies to Jammu and Kashmir too, hence, givingway to one nation, one tax. With the GST, allindirect taxes will be levied off and it will raise aquestion upon inexpensive goods where the taxesare very low such as 2% to 3%. The taxes on thesegoods will not be increased. Slabs will be created.“Moreover, there will be no tax on agriculturalproducts such as wheat but when it is processedand converted to flour, it will be taxed” informed

Mr. Meghwal. The session ended with an interactive session.Mr. Arjun Ram Meghwal holds a masters degree in political science and anLLB. He is an MBA from University of Philippines. He has been awardedwith the Best Parliamentarian Award in 2013. Mr. Meghwal is also knownfor his community services.

Today’s Seminars - 15th October, 201603.30 PM: Home lifestyle and Fashion - Wearables Spring Summer2018 Forecasts - P J Aranador, Filipino international lifestyle designer

04.15 PM : Trends Pick on Natural Fiber - Anna India A. de la CruzHeritage Arts & Crafts, Philippines

05.00 PM : Round Table Conference on Retail and e-Commerce on3600 Marketing - Home and Beyond

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With the prevailing trends of Lamps Plus, UpgradedIndustrial, Mallable Lighting and DifferentialLighting that are firmly anchored to stay for awhile, manufacturers in this segment areconstantly working on lighting that can becustomized to spatial and theme requirements.The trend for the 'artistic' has fueled the demandfor handcrafted embellishments and valueadditions to erstwhile minimalistic lamp baseswhere the shades carried the detailing. With areversal of sorts attention has shifted to the base.Lighting designers are inclining towards the bigand bold with lamp bases in particular. The idea isto make the illumination a dramatic and sculpturalfocal point. In fact on trend, looks embrace designswith a carved, antique appearance and organicshaped bases that mimic forms inspired by nature.

Manufacturers fuel demandthrough constant innovationThe lamps and lighting stalls at IHGF Delhi Fair aresure to capture attention with opulently designedlamp shades and lanterns in extravagantcompositions and detailed ornamentation withhand embellished details. Chic beaded crystalchandeliers with elegant details alongside thosewith rustic finish and wall lights, scones and lampsin extensive variety spoil one for choice.Incandescent lights in a variety of sizes and colorssuit various living spaces. Natural stone lights toilluminate patios and pathways alongside arecycled variety to suit pastoral themes. Then, thereare garden lighting like tea lights, candle holders,lanterns and hurricane lamps and lawn accessorieswith enchanting details. A combination offunctionality and design, enhanced with creativity,gorgeous decorative spot lights can be used justabout anywhere. Marvel in the variety with crystal,

Lamps & LightingThe art of Illumination with lamps & shades,chandeliers, lanterns and much more

metal and ceramic table and floor lamps as wellas pendant lamps that continue to offer muchmore as manufacturers work on new ways toblend materials and craftsmanship. Severallighting fixtures and accessories add value.

A new entrant to this industry and a first timeparticipant at IHGF, Delhi based Royal DeWajidsons, led by Devanshu Sharma brings along,a pristine collection in white and off white pristine collection in white and off white pristine collection in white and off white pristine collection in white and off white pristine collection in white and off whitehanging crochet lamps, all made by local artisans.Abuzz with buyers since the initial hours of thefair, their brother sister team of entrepreneur anddesigner also shared of their first overseas fair inAustralia where they bagged around 20 ordersand gained lot of confidence.

Galaxy Incorporation from Firozabad offersmercury hanging glass lamps in different coloursand shapes tuned for export markets in Europethat primarily prefer full glass pendant lampsfull glass pendant lampsfull glass pendant lampsfull glass pendant lampsfull glass pendant lamps.They also have minimalistic table lamps in black& white and a wine glass shaped glass lamp amongsample pieces. They work with around 200artisans. Golden Peacock from Noida, representedby Rajneesh Kumar have a team of 60 to 65 artisansfrom NCR, Moradabad, Saharanpur etc. in theirproduction units set up at manufacturing hubs.They specialize in decorative lamps, mostly metal

sheet based with etching amongembellishments. Another exhibitor fromthis city, Jaishree Exports, represented byAshish Agarwal offers multicolourpendant lights with floral designsfeaturing hues of pink, aqua green,golden, yellow, etc. with mirror work onsome of them, besides lines in tablelamps and floor lamps.Their handhandhandhandhandcrafted lamps in pure glasscrafted lamps in pure glasscrafted lamps in pure glasscrafted lamps in pure glasscrafted lamps in pure glass isdrawing many buyers’ attention.

Dominating this lighting segment aremanufacturers from Moradabad, a city,whose grandeur is chronicled in historyand is incomplete without the mentionof its exquisite brassware, developed

decades back to reflect high status of local nobility.Over the years it has assumed a distinct role ofadorning curated homes across continents. To anartisan or ‘karigar’ as known locally, Moradabad’smetal craft is the inherited or acquired art ofbeating the metal meticulously and shaping itstroke by stroke, oblivious to everything exceptthe constant humming of tools, till the workedupon raw material becomes a resplendentcreation.

Mr. Rakesh Kumar, Executive Director, EPCH says,

“for us at EPCH, Moradabad is a distinctand significant hub for productdevelopment and export growth. Toharness the potential of expanding theproduct base in metal crafts as well asother crafts of the region, EPCH, withsupport of the Ministry of Textiles, Govt.of India has set up the MoradabadResource Center for guiding andbuilding the innovation process.”

Conventionally, a hub for brassware, with productsranging from basic home utilities to objects ofindulgence like embellished vases, urns, platters,candle stands, candelabra, etc. Moradabad's claimto fame as the brassware city has not only stoodthe test of time but has evolved to earn distinctiverepute in the global market for home decoratives.A lot of credit for this goes to the enterprisingmanufacturers of this city who have engagedseveral artisans in gainful employment to keepthe craft heritage alive and connected it to buyersin their export markets. Their exposure to differentmarkets over the years has inspired new creationsthat have emerged with interplay of differentmaterials, finishes and forms. The traditional vasesof Moradabad that were so far a collector's delight,have found a new spin with their transformationinto lamp bases and lamps, an aesthetic adventurethat the West is eagerly lapping up.

The lamps and lighting stalls at IHGF Delhi Fair are sure to capture attention with opulently designed lamp shades andlanterns in extravagant compositions and detailed ornamentation with hand embellished details. Dominating thissegment are manufacturers from Moradabad, a city whose grandeur is chronicled in history and is incomplete withoutthe mention of its exquisite brassware.

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The future is all about lighting as this has becomea key architectural and design elementkey architectural and design elementkey architectural and design elementkey architectural and design elementkey architectural and design element withpeople looking at numerous options to better theirthem e décor with "the perfect lighting," saysArvind Vadhera of Moradabad based Lee ZaInternational. Industry expertise in the field oflights & lighting spanning 30 years has helpedhim feel the pulse of his clientele spread acrossEurope, New Zealand, South Africa, Latin America,Canada and the Far East. His design & trend analysisteam works for the seasons ahead keeping thesebuyers' feedback and their markets in mind. "Thebeauty and radiance of mesmerizing festivelighting in their countries is an eternal source ofinspiration, owing to their magnificence andexpanse. And it is the people in these markets thatwe as lighting manufacturers in India, seek toenthuse," explains Mr. Vadhera, citing the primaryreason for constant product upgradation andinnovation. "Our products have always evoked asimilar feeling in them and we wish to keep thisinterest alive," he adds. While Moroccan andcontemporary themes have been Lee Za's forte,lately they have diversified into a range that bringsout the essence of Moradabad's generations-oldmetal crafting tradition. By their looks, these homelighting pieces seem to have served an alternativepurpose. In fact, they are candle holders and tablevases converted into lamps! There are tall,spherical, oblong as well as geometrically moldedfloor lamps, table lighting and ceiling pendants inclusters and as individual pieces. It is the variationsin their patina and use of colour that makes themstand out. Their display also features Christmaslighting illuminated with strings of lights within,Mughal era inspired pendant lights, an interesting‘blue’ line and much more.

Moradabad Handicrafts of India, a namesynonymous with colossal floor vases, decorativecandle stands, serving platters and plenty of knickknacks for table décor and gifting has relished alot of international buyer attention owing to thegrand display of metal carving artistry of intricateflora & fauna detailing on their products proprietor,Najmul Islam, a lawyer by education started thisenterprise in 1991 with a wish to spread the brasscity's craft heritage and offer livelihood to artisansof this extremely intricate and time taking handwork. Since then he has mentored several productinnovations and design developments in hisenterprise. A trade veteran and a regular participantat IHGF Delhi Fair, Mr. Islam has gathered valuablefeedback from his buyers. "Most of the times weinspire our buyers but they also surprise us withsimple ideas that can turnaround thingssimple ideas that can turnaround thingssimple ideas that can turnaround thingssimple ideas that can turnaround thingssimple ideas that can turnaround thingsin a way we never imaginedin a way we never imaginedin a way we never imaginedin a way we never imaginedin a way we never imagined," he exclaims. Itwas during one of their participations at IHGF DelhiFair that an overseas buyer, astounded at thecraftsmanship and quality of this firm's showcasedvases, suggested that they could be converted intolamp bases with some customized designs. "It wasan eye-opener and I even committed to the orderon the spot without a second thought," says Mr.

Islam who then went on tocreate a line in artistic lampsby virtually turning hisexisting products "upsidedown". Needless to say, therewere many trial runs but theresult was worth the hardwork. Even candle holdersand candle stands wereturned into lighting pieces. Heshares that Russia is thebiggest market for theselamps, followed by Turkey,though recent disturbancesaffected trade. Middle East,Ukraine, Uganda, Tunisia andChina have demand for suchwork.

To keep the heritage alive andensure its growth, Mr. Islam's manufacturing unitworks with 350 artisans, divided into teams forspecific purposes of engraving, hammering,etching, coloring and polishing. MoradabadHandicrafts of India also works with many NationalAwardee Shilp Gurus and Master Craftsmen sothat the original craft legacy remains undiluted.EPCH trade platforms like IHGF Delhi Fair areexcellent mediums to connect with buyers frommany countries.

The enthusiasm to offer somethingnew at every successive tradeplatform makes manufacturers alterthe shapes of products and givevariations in finish like silver, antiquebrass, gold, etc.

What makes these artifacts special isthe meticulous handwork done onthem. While the shapes arecontemporary, the work is inspired bytradition. It is the variations in thefascinating shapes, patina and use ofcolour that makes them stand out.

glass that he noticed overseas and worked on theirpossibilities back home with brass, embellishingthem with typical Moradabad handiwork. "Ofcourse, buyers coax and encourage us a lot as wetread on new paths," he adds and informs thatEuropeans like simple and minimalistic designs.The enthusiasm to offer something new at everysuccessive trade platform makes manufacturerslike us alter the shapes of products and givevariations in finish like silver, antique brass, gold,etc. The process starts with the design on analuminum sheet. The patterns, mostly Mughalmotifs, are embossed or engraved by hand."Eastern countries appreciate this craft a lot whileour chief export markets continue to be USA andEurope, especially the Scandinavian countrieswhich receive limited natural light. "They like theshine and cheer in our products," says Mr. Rehman.France and Germany too buy a lot of lighting fromIndia. They are also offering crotchet lampsalongside those made from metal, glass andwood. Among coveted pieces are leather coatedlamps he has sourced directly from artisans inAndhra Pradesh.

Fantasy Exports from Moradabad spearheaded byVivek Munjal has a success story with success story with success story with success story with success story withstainless steelstainless steelstainless steelstainless steelstainless steel, the inception of which dates backto 1993. Vases have been their strength amongthe handcrafted decoratives that constitute theirchief items of export. "What makes these artifactsspecial is the meticulous handwork done on them,like hand hammering, etching and chiseling," saysMr. Munjal. While the shapes are contemporary,the work is inspired by tradition, he informs.Among their new offerings are table and bedsidelamps that are manufactured on their original linesof vases and candle stands, now tuned into lightingfor connoisseurs in USA and Europe. FantasyExports brings out innovative lines in homedecoratives that indeed "steel" buyer attention.

Ganga Crafts, represented by Sanjay Rastogi hashard wired hanging structures in different shapesand design with bulbs in them. These lamps arefabricated with jute and the effect of light throughthem gives out a glowgives out a glowgives out a glowgives out a glowgives out a glow. Some of the variationsinclude black and brass red colored structures andornamental chandeliers. USA and UK continue tobe their main markets with South Africa andGreece among emerging ones. RK Internationalrepresented by Aunkur Kapoor offers aluminum,wooden, glass and brass pendant lamps and arange in fabricated lamps tuned for their mainmarkets in Europe. With the market a bit down,buyers are not giving big orders but stick to smallerones, said Mr. Kapoor, adding that they havereceived a few enquiries already.

Naved Ur Rehman's foray into this trade dates backto 1992 when he started Zedsons to manufactureand export lamps and lighting besides homeaccent products. Their priced embellishedembellishedembellishedembellishedembellishedvases have taken form of high-end lampvases have taken form of high-end lampvases have taken form of high-end lampvases have taken form of high-end lampvases have taken form of high-end lampbases bases bases bases bases and they continue to offer new varieties inthem. Buyers' appreciation and feedback gave themuch valued thrust of confidence whileinternational fairs in India and overseas, firedinspiration. "As part of this industry, we learn a lotfrom our surroundings and products exhibited bymanufacturers from other countries. The attitudeto apply it back home with our raw materials andskills is where the challenge lies," says Mr. Rehmanas he mentions about styles in ceramic, wood and