organizational communication ch-1
TRANSCRIPT
GENERAL IMPORTANCEGENERAL IMPORTANCEOF COMMUNICATION IN OF COMMUNICATION IN SOCIETYSOCIETY
Provides for human encounterAllows the development of
civilized societyHelps in transmitting knowledgeHelps us organize our work in
groups
IMPORTANCE OF IMPORTANCE OF COMMUNICATION IN BUSINESSCOMMUNICATION IN BUSINESS
Increasing size of companies Increasing complexity and
sophistication of organizations Highly specialized jobs Increased constituencies or groups Increasingly collaborative
management styles Developments in communication
technology
CONTRIBUTING BODIES OF CONTRIBUTING BODIES OF KNOWLEDGEKNOWLEDGE
Semantics (use of words)Linguistics (study of language)Rhetoric (study of effective written
and spoken communication)PsychologySociologyLogicGraphic DesignComputer Science/IT
THEORIES OF THEORIES OF COMMUNICATIONCOMMUNICATION
Electronic Theory Social Environment Theory Rhetorical Theory
Communicator
(Sender)
Audience
(Receiver)
Message
Electronic TheoryElectronic Theory
Communicator AudienceMessage
Social Environment
SOCIAL ENVIRONMENT SOCIAL ENVIRONMENT THEORYTHEORY
Communicator Audience
Message
Social Environment
Response
RHETORICAL THEORYRHETORICAL THEORY
DEFINITION OF DEFINITION OF COMMUNICATIONCOMMUNICATION
Communication is the process of sharing by which
messages produce responses.
PERSONALITYPERSONALITY
The Frame of Reference in the human mind, dynamically composed of millions of variables, is known as Personality.
PERSONALITYPERSONALITY
The Human Mind: Frame of Reference
80 % Subconscious
20 % Conscious
PERCEPTIONPERCEPTION
Signals from outside enter the mind through the six senses.
Once a Signal or Stimulus enters the mind it is processed by the Frame of Reference.
Definition: The meaning assigned to a Stimulus, after processing by the Frame of Reference, is known as Perception.
PERCEPTIONPERCEPTION
Perception(Meaning
assigned by the Frame of
Reference)
Stimuli
Senses
SELECTIVITYSELECTIVITY
Selectivity is a process whereby the human mind selects and processes only a few signals, at a given moment, discarding the rest of the stimuli.
BARRIERS TO BARRIERS TO COMMUNICATIONCOMMUNICATION
Psychological Barriers Semantic Barriers Physical Barriers
Barriers to CommunicationBarriers to Communication
Psychological Barriersa. Emotionalb. Perceptual
i. People perceive things differentlyii. People fill-in information without
checking accuracyiii. People perceive on the basis of
their own experiencesc. Selectivity
Assignment-1Assignment-1Q 1. Define Communication and explain its
main points.
Q 2. Give ten definitions of communication from other sources with reference for each.
Q 3. Write a note on Psychological Barriers to Communication.
Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form.
E-Mail (For Inquiries or questions only)
Assignment-2Assignment-2
Q : Write a note on Psychological Barriers to Communication?
Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form