organization structure training in d. b. impex & trade

8/11/2019 Organization Structure Training In D. B. IMPEX & TRADE

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Organization StructureTraining

InD. B. IMPEX & TRADE


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Contents

History

Profile of the product

Vision / Mission/ Objectives

Design & Structure of the organization

Functions of various departments

SWOT Analysis

Key results & Activities

Significant Factors for Success

System of Accounting Followed

Product Promotional Measures

Career planning and Promotion Policies of Employees

Training Measures

System followed for purchase of raw material

HRD measures

Future Plans

Advantages of Organizational Structure

Disadvantages of Organizational Structure

Recommendations


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History

The company was established in the year 2000 as a sister concern of Green FieldMaterial Handling Pvt. Ltd., Thane, an ISO 9001 Company manufacturer of SamsonBrand Polyester Slings, polyester lifting slings, polyester rope slings & Tackles,generally to cater to the industries in Eastern and North Eastern states in India, with amodest start of few lakhs turn over. Our present turn-over is expected to cross 150million and has a huge list of clients. The coverage of industry in India whether inConstruction, Steel, Engineering, Railways, Defence, Power Plants, Automobiles, OilRefineries, Mines etc. is very large.

Profile

New millennium world class manufacturer & supplier of DBXT brandhydraulic/mechanical material handling and lifting equipment that includes polyesterlifting slings, polyester rope slings, industrial lifting slings, rope slings, rope pulley block,lift pulley block and many more deals in Samson Brand polyester, steel and chain slingand lifting tackles.D. B. Impex & Trade An ISO 14001:2004 & 9001: 2008 Accredited Organization offersvery wide range of products required for efficient handling of materials.

A Group of technical people, hawk-eyed, leaves no stones unturned for continuous upgradation of quality of products and infusion of most modern & latest technologies of theworld .

Product Range:

Hydraulic Lifting and Material Handling Equipments

Chain Pulley Blocks

Trolley

Aluminium Ladders

Polyester Slings

Lifting Tools and Tackles

Wire Rope Slings

Chain Slings

Electric Winches


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Conveyor Belt Coilers and Decoilers

Scissor Lift Table

Hydraulic Stacker

Pallet Truck

Aerial Maintenance Platform

Floor Crane

Drum Lifter and Tilter

Clients

Indian Railways

Indian Oil Corporation Limited

National Thermal Power Corporation

Indian Space Research Organization

National Test House

Ministry of Defence

Department of Atomic Energy

Bharat Heavy Electricals Limited

Larsen & Toubro Limited

Tata Steel


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Mission, Objectives and Strategies of the Organization

The organization is objecting to become one of the prime leaders in the industry ofmaterial handling and lifting equipment. It is even expanding in the other arenas such asautomobiles spares and herbal solutions for plants which are doing a brisk business.

Functions of various departments and their managers

Marketing Manager:

Conducting Market Research

Marketing managers carry out market research to gain a clear understanding of what anorganization's customers really want. Marketing research enables these managers toidentify new market opportunities, helping the organization create a market niche for itsproducts or services. Market research also involves studying the organization'scompetitors so as to develop superior products and employ efficient marketingtechniques. Companies conduct market research using questionnaires, face-to-faceinterviews or analyzing the buying habits of consumers.

Developing the Marketing Strategy

Marketing managers are responsible for developing marketing strategies for their

organizations. These strategies outline clearly how an organization will promote itsproducts and services to its target market with an aim of increasing its sales volumesand maintaining a competitive edge over its competitors.

Customer Relationship Management

The marketing manager performs the function of championing customer relationshipmanagement in the organization. The marketing manager collects this information fromthe organization's customer database to help create a customer satisfaction survey.Marketing managers then share this information with other employees to ensure theyoffer excellent customer service to their clients in order to build lasting relationships.

Employee Management

Marketing managers are in charge of the marketing department and therefore areresponsible for employees within their department. They assign duties and set targetsfor departmental staff. It is also the function of marketing managers to perform periodicperformance evaluations of the staff working for them.


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Identifying New Business Opportunities

Marketing managers analyze market trends with an aim of identifying unexploited ornew markets for the organization's products and services. Through studying thepurchasing patterns of consumers, they can identify the peak and off-peak demand

periods for their products. By employing sales forecasting, they can estimate futureperformance of the organization's products. Also through market analysis andforecasting, they can develop strategies to ensure the organization remains competitive.

Accounts Manager:

Client Communication

The responsibilities of an account manager vary depending on the nature of thebusiness. The account manager builds client relationship by acting as the interfacebetween the customer service teams and sales teams within a company. The goal is tomaintain the company's existing relationship with a client or group of clients, so that theywill continue using the company for business. The account manager also tries to identifypotential new clients and business opportunities and to persuade new customers toplace business with the company

Quotas

In most organizations, an account manager must maintain or exceed a minimumamount of sales. This number is called a quota, which is communicated to him by asales manager. Quite often, his compensation directly corresponds with his ability tomeet this requirement. In addition to commission, it is not uncommon for deferredcompensation such as financial bonuses or valuable merchandise to be awarded tothose account managers who exceed their quota. Failure to meet this requirement mayresult in an account manager being put onto performance probation. Repeated failuretypically leads to termination.

Reporting

An account manager is often required to prepare various reports surrounding the

metrics of the sales department: quarterly sales results, annual forecasts and accountstatus reports are just a few examples. Once created, these documents are presentedto senior management. Although an account manager may rely on the support of anadministrative professional, such as a sales coordinator, to perform this task, it is notuncommon for her to perform this duty herself, particularly if he is employed in a smallerorganization or at a lower professional level. Knowledge of computer programs such asMicrosoft Excel is typically required to complete reporting tasks.
http://en.wikipedia.org/wiki/Customer_servicehttp://en.wikipedia.org/wiki/Customer_service


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Administration Manager:

Successful managers are very self-disciplined, intelligent, responsible and presentablepeople. An Administrative Manager would need to be positive, enthusiastic, have goodleadership skills, get on well with people, be firm but just and have the ability andperseverance to try and help the company achieve their goals.

An admin manager extends administrative support to departments dealing with the taskof editing, typing, mailing and filing. He keeps an account of the documentation detailsand every kind of information relating to products, sales, support and cost of thecompany. He must possess good observation power. He monitors the work of backoffice personnel and supervises the performance of his assistants, clerks, coders, typistand other members of the organization. He is responsible for scheduling meetings,checking product quality and deadlines of his sub-ordinates. He is answerable to inter-office queries and ensures that there is effective communication of operational data tothe management section.

The admin manager provides support to other departments of the organization andmanages projects of the company. He has the responsibility of reviewing and managingoffice budget and expenditure. He should be able to motivate people and make themfeel that they are an important cog in the business wheel. The employees should knowthat management is trying their best to make life for everyone in the company asprofitable, productive and enjoyable as possible, so that they will be much more likely toconcentrate on doing their best.

Every worker in a business is given a specific task or tasks to do by the manager whodoes the planning, coordinating and organizing of activities to reach the required goalsand he would be the one to give orders and exercise control over the entire process.

Admin manager is also responsible for training his subordinates and evaluating theirperformance as they participate in growth of the organization. He analyzes theattendance and regularity of employees in the organization.


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Chief Technical Manager:

A chief technical manager is an executive-level position in a company or other entitywhose occupant is focused on scientific and technological issues within an organization.The role became prominent with the ascent of the information technology (IT) industry,but has since become prevalent in technology-based industries of all types (e.g.biotechnology, energy, etc.).

The technical manager investigates and manages the introduction of new products andprocessing or manufacturing equipment. They also ensure that existing productsmanufactured by the company are produced in the most efficient and effective way byorganizing and introducing continuous manufacturing and business improvementtechniques. This may involve improved methods of working, new or modifications toprocessing equipment.

The work involves constant examination manufacturing methods in order to identifyimprovements and to solve technical or processing problems as they arise, usuallythrough a team of processed technicians or machines. Considerable liaison withexisting and new customers is necessary to retain and win new businesses. Projectmanagement, introduction of new necessary equipment and technology required formanufacturing is also necessary to be looked after by the technical manager.

As a corporate officer position, the CTO typically reports directly to the Chief ExecutiveOfficer (CEO) and is primarily concerned with long-term and "big picture" issues (whilestill having deep technical knowledge of the relevant field). He is well versed with the

design as well as the production aspects. Also communicates with both the departments(officials) on a scheduled basis.

SWOT Analysis of the Organization

Strengths:

Proprietors wide vision and broad outlook

The proprietor/owner has a very wide vision in terms of providing excellent services toits customers. The broader outlook from the owner helps the organization and builds agreat working environment/atmosphere for the officials. This vision encourages theemployees to work at their fullest potential and the recognition from the higher levelmanagement people boosts them up to work even harder and take to the next level.
http://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Information_technology


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Quality products and services

Quality in business, engineering and manufacturing has a pragmatic interpretation asthe non-inferiority or superiority of something; it is also defined as fitness for purpose.Quality is a perceptual, conditional and somewhat subjective attribute and may be

understood differently by different people. Consumers may focus on the specificationquality of a product or service, or how it compares to competitors in the marketplace.Producers might measure the conformance quality, or degree to which theproduct/service was produced correctly. Support personnel may measure quality in thedegree that a product is reliable, maintainable, or sustainable. A quality item always hasthe ability to perform satisfactorily in service and is suitable for its intended purpose andthat has been the USP for decades.

Fast turnaround time

In a market dominated by incessant competition, time advantage is a big factor for thesuccess of an organization. Fast turnaround of projects cuts down the chances of costoverrun caused by delays and allows enough time to review and prepare for the market.

Well planned schedule leads to consistent workflow that minimizes delays while keepingthe quality high. Expert design section take minimal amount of time required for aproject, but never sacrifices quality for speed. The well-defined methodology andplanning helps to complete the project without significant loss of time and hence theproject is completed within the given deadline.

Prior estimation based on experience keep the timeliness to the most reasonablewithout sacrificing the quality process and respecting the need for urgency.

Superior customer support

Customer service is essential to the companys long-term viability and it has been thekey mantra since its establishment. A company can outperform rivals only if it canestablish a difference that it can preserve. Customer service is just such a difference. Itbenefits the organization because it helps to build customer loyalty, repeat business,and positive word of mouth. Ultimately, this translates into higher sales for theorganization and a positive reputation in the community.

Because effective customer service leads to higher sales and a positive reputation inthe community, it benefits the employee from the standpoint of the company doing well.When the company does well, the employee's job security is greater. Higher sales canalso lead to increases in salaries, benefits, compensation package, rewards, moremoney available for training and development of the employee, etc.
http://en.wikipedia.org/wiki/Pragmatichttp://en.wikipedia.org/wiki/Conformance_testinghttp://en.wikipedia.org/wiki/Reliabilityhttp://en.wikipedia.org/wiki/Maintainabilityhttp://en.wikipedia.org/wiki/Sustainabilityhttp://en.wikipedia.org/wiki/Sustainabilityhttp://en.wikipedia.org/wiki/Maintainabilityhttp://en.wikipedia.org/wiki/Reliabilityhttp://en.wikipedia.org/wiki/Conformance_testinghttp://en.wikipedia.org/wiki/Pragmatic


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It also benefits the employee who is providing efficient customer service in that it theyfeel good about what they do and improves morale.

Passionate towards work

Passion is a term applied to a very strong feeling about a person or thing. It is anintense emotion compelling feeling, enthusiasm, or desire for something. Theemployees are more than willing to give their cent percent in order to achieve what theydesire. Passion brings more energy and fuels the success rate. It also strengthens theindividual confidence and even inspires persistence. Thus, enjoying the work reducesthe stress and improves the health.

Weakness:

Confined customer base

The customer base is almost limited over few companies i.e. they heavily rely upon theorders from those limited companies. The customer base is struck stagnant and as thedays pa ss on, if the scenario doesnt change then this stagnancy will creep in furtherand ultimately the survival of the organization will be under threat.

Severe downturn in the economy can have a crippling effect

The fluctuations entail swings occurring over time between phases of economic growth,

also referred as booms, and phases of declination or relative stagnation also referred asrecession. Notably, these fluctuations of economic activities do not occur in an arrangedor predictable manner. To measure how the economy has faired, in terms of fluctuationsand booms, the growth rate of real gross domestic product must be employed. Thedownturn in the economy has an adverse effect on the organization since the recessionperiod cuts the sales volumes by huge margin and becomes very difficult to cope upwith such situations for a prolonged time. And this is the time when the companysturnover, profit, sales and other things goes down at an alarming rate.

High competition

The high competition results little room for growth and expansion. Also the companyhas to keep an eye on the competitors 24X7. The organization keeps a detailed accounton the rivals movements. Sometimes the large amount of manufacturing capacity maytake a huge toll on the organization since it prevents the manufacturing firm/unit fromreacting quickly to the changes in the strategic environment.
http://en.wikipedia.org/wiki/Emotionhttp://en.wikipedia.org/wiki/Desire_(emotion)http://en.wikipedia.org/wiki/Desire_(emotion)http://en.wikipedia.org/wiki/Emotion


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Lack of access to the best natural resources

The productivity is the one of the most important aspects on a manufacturing company.It increases with the best possible resources available with the organization. The lack ofaccess to the natural resources hampers the growth rate. The turnaround time is so stiff

that the organization cannot afford to explore new resource opportunities every time. Also the lack of access towards the key distribution channels affect the organization in anegative way.

Opportunities:

Increase in production volumes

Improving the productivity of the company, the business will gain many benefits such asincrease in income or profitability, lowering the running costs, maximizing the use ofresources (land, machineries, workers etc.), gaining a greater market share etc.

The benefits of being able to make more products goes beyond decreasing the per-itemsales costs. In addition to producing better economies of scale, one have theopportunity to create strategic advantages that helps to maintain market share and keepthe competition at bay.

Increased production capacity allows to increase the inventories during slow times,allowing the company to stock more products to fill short-notice orders or stockpileinventory to fill large orders that arrive when the organization are pressed for capacity.

Using new technologies

Cutting-edge technology creates high benefits for businesses that are willing to be earlyadopters. This strategy, however, requires businesses to abandon technologies thatnever fully mature or that are themselves dropped by their parent companies.

New technologies can be a major source of expenses for the business, as well as amethod of eradicating biggest costs. Regular implementation of technology on the

cutting edge means that sometimes one will need to abandon the investment if thetechnology fails to work, if it is defeated by its competition or if its parent company folds.On the other hand, some technologies completely change the cost structure for theservice they provide.


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Loosening of regulations

Economic regulation, a form of government intervention designed to influence thebehaviour of firms and individuals in the private sector. Other forms include publicexpenditures, taxes, government ownership, loans and loan guarantees, tax

expenditures, equity interests in private companies and moral suasion. Defined as the"imposition of rules by a government, backed by the use of penalties, that are intendedspecifically to modify the economic behavior of individuals and firms in the privatesector," regulation in general is aimed at narrowing choices in certain areas, includingprices (airline fares, minimum wages, certain agricultural products, telephone rates),supply (broadcasting licenses, occupational licensing, agricultural production quotas,pipeline certificates "of public convenience and necessity"), rate of return (public utilities,pipelines), disclosure of information (securities prospectuses, content labelling),methods of production (effluent standards, worker health and safety standards),standards for products or services (safety of children's toys, quality of food products.These regulations become a major barrier and loosening of some regulations in theorganizational system helps them to achieve greater business volumes.

Entering in new business arenas

The organization is into some kind of expansion with two new businesses i.e.automobile spares and herbal solution for plants. The expansion has its long time visionof creating a whole new brand of business with an aim to increase the annual turnoverof the organization. And the organization has already started with the installation of thesecond unit at the factory and will be functional shortly.

Threats:

According to Dun and Brad Street, the concentration of business is with fewlimited customers

The international rating agency Dun and Brad Street analyzed the concentration ofbusiness to be very confined in the organization. It stated that the organization only

deals with confined customer base. Although the organization has a broad customerbase but it mainly focuses on few companies for their businesses. It specifically told thatalmost 90% of the business is dependent with the support of those few organizations.

Growing steep competition

A disadvantage of competition can be the loss of local jobs, particularly in themanufacturing industry. As competition pushes prices of goods down firms may move


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offshore in search of cheaper labour in order to stay competitive. This leads to exploitingpeople and in extreme cases even child and or slave labour .

Competition can also create undue stress that may actually prove to becounterproductive to some worker's efforts. Some workers don't perform well under

pressure and are actually more productive when the work environment allows for amore easygoing approach to getting work done. Fierce competition may also result in a"win at all costs" attitude that may even bring out the worst in some workers.

Increasing raw material and energy costs Research from Grant Thornton International shows that the increasing costs of rawmaterials and energy are having major impacts on cost pressures for manufacturers.Globally, 61% of surveyed businesses reported being most concerned about rawmaterials costs and 45 % reported energy costs.

In the recent past, rising raw materials and energy costs are the buzzwords in the globalworld. The rising energy and raw material costs reduce the earnings. And there are nolatent things associated with it which are expected to bring radical changes to the globalindustry in the near future.

Due to the ever increasing raw material and energy costs owing to fluctuation in theglobal crude oil market, the companies have already started to face the heat. As a resultthe prices are increased by certain percent for all its products across the industries. Theprice increase announcement will trigger a series of similar announcements by otherlead companies.

Key Result Areas (KRAs) & Key Result Activities of theOrganization

Addition of specialized new machineries

The addition of highly efficient to its collection has a very enduring effect to the companyand hence contributing significantly in the growth of the organization. This significantaddition from time-to-time i.e. on a periodical basis adds the colour of the organizationin the volumes chart and therefore the profit column gets lifted up. The machineries notonly help the organization to rise in the charts but also give the much necessaryexposure to the officials working in the company. Working with the new machineriesadds a lot in the expertise quotient. The asset that the company brings into the systemhas an immense effect in the overall growth.


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Development of designs to achieve required quality

The designs are the fundamental building blocks of any manufacturing industry. Sinceeverything is dependent on this very thing, a special care should be taken care off. Thedesign section are the one which deals with the efficiency, upper and lower limits, costs

and every other aspects involved with the product. Since these designs are so importantfor various other departments, they are burdened with extra responsibility.

Now a days, with every passing day the cost of raw materials and other essential itemsare going in only one direction i.e. in the upward direction. So in order to survive in themarket, one has to deliver the required item at an economical price (as low as possible)without tampering with the quality much. Hence, the design should be madeaccordingly. Thus, there is an alarming call for the development of designs from time-to-time.

Ascertaining all costs i.e. realizing the expenditures and then rationalizing thesame

Today every single thing starts and ends with money. This remains the prime concernand focus of every other organization. The ascertaining the expenditures is the foremostliability of all the managers within the system and then preparing a priority list of all theexpenditures that are to be carried out. The list is carried out to top notch officials wherethe realization process gets started and then the unnecessary things are cut down i.e.the rationalization steps are carried out at a very gentle pace, keeping every aspectsloud and clear.

Honing innovative skills with an entrepreneurial approach

Innovative composing skills are the critical component in our composing success. Inorder to achieve these skills one should possess primary resources and knowledge ofconventional composing techniques. These can be discovered and perfected throughonline or educational setting training, learning and exercising. Reviews and beneficialcomplaint by knowledgeable innovative composing experts is very useful as well.

The trainings are also aimed with an entrepreneurial approach to bring out the ideasfrom the officials and encouraging them to exercise the same. The upliftments in the

skills with this approach increases the confidence and help them come up with betterideas and knowledge.

Continuous progress is the ultimate aim of any industry. This need is readily observedparticularly in the manufacturing sector, which calls for ceaseless innovation. Thisprogress is possible only through incessant training practices to constantly improve the


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workers' abilities. And also by adding the new equipments and high-end designsenhances the much necessary growth of the organization.

Significant Factors for Success

Quality

Quality of products and services is a major, or perhaps the most important, factor inachieving competitive advantage for any company. No company can prosper unless itcan deliver right quality of goods and services to its customers at reasonable costs.

A proper attention to maintaining correct quality enables a company to increase theutility it delivers to the customer, and at the same time reduces its cost. This gives the

company double benefit of higher turnover and higher profit margin.In view of the great importance of quality for achieving competitive advantage and theand the all embracing nature of quality cost, companies adopt the Total QualityManagement (TQM) which aims to assure quality in each and every thing that acompany does and not just the final products and services delivered to customers.

Flexibility

Flexibility is very important for a business because changes must be made occasionallyfrom plans to strategies. Being able to change accordingly and always having the option

to do so will make your business less vulnerable. In order to correct mistakes, errorsand inefficiencies swiftly, you must have the flexibility to do so.

Flexibility means having the power, authority and system to change accordingly withease. If you have the power and authority to change, then you are already quite flexible.However, true flexibility comes from the system of your business operation.

The system of the business operation should be technologically easy and fast inresponding to changes. Having the speed to react to changes is true flexibility inbusiness. The flexibility to readjust, change and implement is important as scenarios

and circumstances can change throughout time. Business is always uncertain, soflexibility is needed to accommodate it.


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Superior Connectivity

One should not underestimate the importance of delivery. After all, speaking is whatmakes a speech distinctive from other forms of communication. Clients believe thatnonverbal impressions are more reliable indicators of whether a speaker is being honest

(on their assumption that actions are harder to falsify than words). To appreciate morefully the importance of delivery, one should merely think about how often one assessesothers on the basis of how they look or behave. Nonetheless, the process ofassessment on non-verbal cues is something we all do. Hence, the organization is wellequipped with the connectivity to deliver the products on time.

Cost

Lower the procurement price, higher the percentage of profit. It is therefore very muchessential part of an organization to have prudent pricing of inputs and outputs for having

a balance in profit percentage and customer satisfaction and retainment of oldcustomers to fetch more for future. It is one of the most important parameter to beaddressed in all business organizations. This is because it will determine what profitlevel your organization is going to enjoy. Also regardless of the expenditures done tofinish the project, the finished product is to be given at that very cost that has beendeceided at the contract. Hence, proper planning is to be done to achieve the maximumprofit.

System of Accounting FollowedModified version of Tally is being use d within the organization. This software is mainlyused for vouchers, financial statements, taxation and other activities in the organization.

Product Promotional Measures

Promotion of different products are mainly done through

Websites

In the age of social media and online world, there is little or perhaps no ground left forbusinesses to limit themselves only to physical world and ignore benefits of the digitalworld. While it is true that digital world wont take the business to the top in one go butthere are greater chances for enhancing the potential and allowing to achieve newheights.


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The organizations own website helps in promotion in business but the content needs tobe shared actively through social media. Virtual world is fast and keeps on updatingevery second. Content sharing using Facebook, Blogs, Twitter can be highly effective inthis regard. The consumers will certainly respond back by sharing their ideas about theproduct and providing their healthy feedback. Over time, the organization will be able

to build relationship with the clients that will help the cause greatly.

Search Engine Optimization

This is the art and science of optimizing the website code, popularity and content insuch a way that it ranks highly on major search engines (like Google, MSN, Yahoo andBing) when people look for keywords related to your website.

As a marketing tool, Internet search comes with many built-in benefits, including a high

level of consumer targeting, cost and pricing control, and conversion-trackingcapabilities. As a result, search offers many distinct advantages over traditional directmail that marketers consider.

Moreover, search eliminates the need to continuously think up breakthrough packagingand copy for mailings. Marketers simply identify keywords that best describe theirbusiness and create descriptions for products and services.

Another important advantage to search is that marketers can track their success rate inreal time with online tools, rather than having to rely on slower phone and snail -mailtracking

Tying up with B2B (Business to Business) portals

With the advancing of technology, the current age is gradually turning out to be an agegoverned and highly influenced by Internet. Businesses whether small or big, arepromoting themselves through the Internet. Multitudes of B2B portals have come up thatare enabling online businesses to mount up new heights. B2B portals are extensivelybeing used as they are fast and inexpensive means of business promotion as comparedto the other means.

They provide a platform to interact where they serve as a common platform to carry outtrade and break the boundaries of the borders. These portals increase the businessprospects that help in generating more business and maximize profit. It also makescommunication faster among businesses as compared to offline dealings. This helpssave both time and money. As details of products are available on a website, anycompany can take the necessary tips so as to improve the quality


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Career Planning and Promotional Opportunities

Career Planning:

Track Training Metrics

This system helps the officials to the training groove and then analyzes the postlearning performance to see the impact(s) on individual growth. Its actually a very goodmethod of inspiring the employees in the organization. The training sessions alsomotivates the officials and help them identify their strengths and weaknesses. Individualcounseling sessions are also encouraged.

Enhancement of skills

Workers need to stay relevant in todays rapidly evolving economy as employersincreasingly place premium on skills and abilities to enhance business productivity.More intense economic competition and constant economic restructuring, coupled withrapid technology and management advancements, will make knowledge and skillsobsolete if workers do not seek to upgrade them.

Therefore, our workforce must constantly enhance their skills to enhance theircompetitive advantage and remain employable. These are achieved by conductingvarious kinds of programs and making the employees to participate in the events. Also

experts are hired in order to train them technically. Special allocation of funds areplanned in advance to facilitate

Promotional Policies:

Uniform distribution of promotional opportunities on individual basis

The uniform distribution of promotional opportunities means the ration of internalpromotions to external recruitment must be same in all departments. Otherwise, there

will be discontent and frustration in the department where this quota is lower. Therefore,equal opportunities for promotion are to be provided to all categories in all departments.

The due importance is given to merit, seniority and future potential of an employee.Clear cut norms and criteria are laid down for judging length of service, merit andpotential.


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Reminders and importance regarding achievement of targets

Another is the skill based promotional policy i.e. the achievement of the targets that are

being set up by the managers. The continuous reminders and assessment of theemployee(s) helps both the individual as well as the organization.

The goal setting is an essential key point for every human being to achieve a certainlevel of success. All of them do not have the privilege of being successful in work. Forsome reason they tend to fall back and this is because the priorities are not set right.Thus, not only the hard work thats paid off but the smart planning and managementtowards fulfilling the quota also helps in getting the desired result.

Awareness among the employees the avenues of advancement

The avenues of advancement are well informed to the employees working with thecompany. Multiple chain promotion charts are prepared for this purpose. In these cases,each designated officials are linked to several other positions to which promotionalactivity can be carried out. The charts are prepared for promotion routes that arecommonly called as opportunity charts or fortune charts.

All the promotions are on trial basis and the progress of the promoted employees aremonitored closely to ensure that everything is on track.

Training Measures:

Hiring consultants for employees motivation

Consultants are experts who have considerable experience and knowledge in theirarea. There are various consultants who are not just specialized in their area, but alsooffer alternatives to different situations. Hiring consultants ensures that a business isoperating efficiently. Consultants are generally used to discover the weaknesses withinthe business as well as the strengths. A business owner is also able to access the

maximum market invasion.They upgrade the experience of the staff and are oriented towards positive outcome.

Therefore, in order to stay in front of the competition, organizations are looking for ideasand solutions to grow their business as well as maintain a healthy relationship withcustomers.


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Conducting open forums to discuss the problems and issues of the employees

Forums are just another name for discussion boards, message boards and othernames. They enable employees to interact with each other by exchanging tips anddiscussing on topics related to official theme. Forums are conducted on various topics

and get the employees to discuss, this creates a discussion environment. This in turnhelps the employees to discuss the problems and issues that they are facing and alsotalks about their solutions. It gets the officials motivated.

Hiring experts

Every player in the industry tries to maximize profit and outscore its rivals. For this tohappen, the organization needs to fold its productivity in a very positive manner. Andthe productivity increases with knowledgeable team. These experts are hired by thecompanies in order to train and get acclimatized with the advanced technologies. Theknowledge quotient gets enhanced and helps the company to move forward.

System Followed for Purchase of Materials:

i. Getting order from registered or approved vendor list

ii. System of ascertaining and authorization of requirement

iii. Floating of enquiry

iv. Comparisons of rates quoted from different organizations

v. Technical and commercial analysis of the bids

vi. Placement of order

vii. Inprocess quality check

viii. Final quality approval

ix. Proper commercial fulfillment


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HRD Measures:

Conducting open forums to discuss problems and issues of employees

Forums are just another name for discussion in the organization. It enables employees

to interact with each other by exchanging tips and discussing on topics related to officialtheme. Forums are conducted on various topics and get the employees to discuss, thiscreates a discussion environment. This in turn helps the employees to discuss theproblems and issues that they are facing and also talks about their solutions.

Hiring consultants and experts for sharpening their skills and making moreknowledgeable in their respective fields

Consultants are experts who have considerable experience and knowledge in theirarea. There are various consultants who are not just specialized in their area, but alsooffer alternatives to different situations. Hiring consultants ensures that a business isoperating efficiently. Consultants are generally used to discover the weaknesses withinthe business as well as the strengths. A business owner is also able to access themaximum market invasion.

Experts are hired by the companies in order to train and get acclimatized with theadvanced technologies. The knowledge quotient gets enhanced and helps the companyto move forward.

Creating a uniform and transparent promotional opportunities for the officials

The uniform distribution of promotional opportunities means the ration of internalpromotions to external recruitment must be same in all departments. Otherwise, therewill be discontent and frustration in the department where this quota is lower. Therefore,equal opportunities for promotion are to be provided to all categories in all departments.

The promotional opportunities are very much transparent since everyone is well awareof the opportunities and the kind of services the individual i.e. the employee need to putin for the upliftment in his/her career.


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Future Plans:

Expansion of production units

The organization already had an unit working at Agarpara, West Bengal. Further the

second unit has been planned to get the production volumes increased and it is in itsadvanced stage of construction. The unit of the organization will be fully functionalwithin few months and will surely add values. With the coming of the unit, the companyis bringing world-class machineries to its factory and thereby enhancing its stature in thefield of material handling and lifting equipment. The company is even planning toincrease its product range and also trying to be flexible with its design section workingtowards the specific needs of the clients.

Involved in the expansion of newly launched businesses such as automobilespares and herbal solution

The organization is already in an expansion mood with entering into two very differentarenas. The areas as mentioned above are automobile spares and herbal solution forplants. These two businesses were started around at the same time and are just coupleof years old. The businesses are adding their fair share to the organizations turnoverand are expected to run at full swing within the next couple of years.

Advantages of Organization Structure:

Detailed information to Proprietor

The structure and the system followed within the organization are such that theproprietor/owner gets the detailed information on a periodical (i.e. on a daily) basis onthe businesses and the working environment. The proprietor keeps a constant eye onthe organization through his managers. Any problem creeping in goes directly in theowners watch.

Approach for better productivity and standardization

Productivity is an aggregate measure of the efficiency of production, the ratio of outputto inputs -- including capital, labor, land, energy, materials, and so on.

Productivity has many benefits. At the national level, productivity growth raises livingstandards because more real income improves people's ability to purchase goods andservices, enjoy leisure, improve housing and education and contribute to social and
http://en.wikipedia.org/wiki/Production_(economics)http://en.wikipedia.org/wiki/Real_incomehttp://en.wikipedia.org/wiki/Real_incomehttp://en.wikipedia.org/wiki/Production_(economics)


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sensitive to the needs of the business associates, one will have an easier timecommunicating.

Some people are rigid and stubborn when it comes to mixing with people from adifferent culture or community. They prefer being with people of the same culture astheirs. This is a reason why culture acts as one of the noteworthy barriers to effectivecommunication in the workplace.

Organizational disunity

Organizations are the fundamental and defining structures within which employeeswork, produce, and get things done. Organizational success is determined by far morethan the skills, talents, and capacities of the individuals within it. An organization'sultimate success is a result of the degree to which people transcend their individualexcellence to create interpersonal synergy and achieve collective excellence. An

organization's success has more to do with how the people work in relationship witheach other than with how effectively they function individually in their professional roles. But however, sometimes the success of other employees doesnt get digested by theirfellow colleagues and this is the time when the fellow employees tend to keep theirselves out from the frame and refuse to co-operate.

Recommendations to Overcome:

Decision making powers should be spreaded to a greater extentWith power comes the responsibility and one has to trust their officials to the fullestextent as possible. The decision making powers are seriously need to be spreaded toatleast the managerial level on a larger basis and not only in an emergency basis. Thiswill certainly enhance their speed of working in the organization.

Communication gap should be narrowed down

A communication gap is a state that occurs when communication is not happeningwhen it should be. And because of this difficulty, people decline to provide input and

comment and ultimately it leads to a lack of progress. With the gap unresolved it leadsto goals and objectives not being met and this hinders the business fulfilling its potential.So, there is an urgent need that the barriers break and people talk.

Releasing of funds should be prompt

The system followed in the organization is that after the project gets completed, theaccounting (the amount of work done in terms of money) is done and all the necessary


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and required documentations are then send to the H.O. The funds are then releasedfrom the H.O. to the desired destination. This process sometimes takes a lot of time andhenceforth the organization threatens its image.


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BIBLIOGRAPHY

In completion of this project I have taken help from the fewresources such as

The entire working unit of D.B.IMPEX & TRADE WIKIPEDIA WIKIANSWERS

And of course

GOOGLE (links from Google)

organization structure training in d. b. impex & trade

Documents