By

Saroj Kumar Behera

MBA 1st yr

Regd no: 1006286054

(Under the guidance of)

Ms.Bidya Dash

Faculty of (HR)

SRUSTI ACADEMY OF MANAGEMENT

BHUBANESWAR

INDEX

SR. NO. TOPIC PAGE NO.

1 Declaration and acknowledgement

2

2 Internal guide Certificate

3

3 Objective of study 4

4 Brief understanding about the topic

5-6

5 Company profile and suggestions

7-11

6 Observation and suggestions

12-13

7 Conclusion 14

8 Sources of collecting information

15

DECLARATION

I, /Saroj Kumar Behera,MBA student of “Srusti Academy of Management” of Bhubaneswar. Hereby declare that I have completed successfully the mini project on organization structure of Axis Bank.

I also declare that this project is a genuine work carried out by me and all the information submitted is true and original to the best of my knowledge and belief.

Signature: Signature:

Internal Guider: Saroj Kumar Behera

Date:

ACKNOWLEDGEMENT

Having completed this project, my heart is filled with joy and utmost satisfaction. But the whole exercise would be incompleted if I fail to acknowledge the help rendered by each individual of this organization in completing my project study within the stipulated time frame.

First I express my deepest sense of gratitude to my internal guider MS. BIDYA DASH, faculty member of SAM, Bhubaneswar for her guidance and encouragement during the course of my study and preparation of this project report.

I am grateful to my subjects who cooperated me and allowed to carry out the project work in the field and for providing necessary information during the course of study.

Last but not least, I am deeply indebted to GOD and my parents for their constant blessings.

SAROJ KUMAR BEHERA

1.1 OBJECTIVE OF THE STUDY

My objective of the study is to briefly know about what type of organization structure are following by the Axis Bank and how it is suitable for achieving their goals. And to find out what are the procedures for designing of a structure, what are the steps are essentials for an organization structure.

For that I have asked several questions to the Assistant manager of axis Bank, satya nagar branch, Bhubaneswar.

The questions are asked by me

1. Which type of organization structure they are following?2. Diagrammatically explain the structure of axis bank?3. Is that effective one for achievement of their goals, if yes how?4. How they maintain coordinate among their staff members?5. How much their annual turnover?6. Why they changed their name from UTI to AXIS?7. Who are the competitors?

1.2 BRIEF UNDESTANDING ABOUT THE ORGANIZATION

STRUCTURE

Organization is the structural framework of duties and responsibilities

required of personnel in performing various functions with a view to

achieve business goals through organization. Management tries to

combine various business activities to accomplish predetermined

goals. Business activities are divided into various functions; these

functions are assigned to different individuals. Various individuals

efforts must lead to the achievement of common business goals.

Present business system is very complex. The unit must be run

efficiently to stay in the competitive world of business. Various jobs

are to be performed by persons most suitable for them. First of all

various activities should be grouped into different functions. The

authority and responsibility is fixed at various levels. All efforts

should be made to coordinate different activities for running the units

efficiently so that cost of production may be reduced and profitability

of the unit may be increased.

While developing an organization structure, the two variables are

required i.e.

Basic structure and

Operating mechanism

The basic structure involves issues such how the work of the

organization is to be divided and assigned among positions, groups,

departments, divisions, etc. and how to bring the required

coordination for achieving organizational goals.

The operating mechanism includes factors like information system,

control procedures and application of principles and practices.

The most important thing is establishment of systematic relationship

among various activities and persons is the framework of organization

structure. There may be problems and difficulties if the structure is

faulty. The structure should be suitable to the working of the

organization and be helpful in achieving business goals.

The organization structure provides a framework which holds the

various functions together in accordance with the pattern determined

by managers.

A planned structure outlines the required functions, correlates the

functions in a systematic manner and assigns authority and

responsibility. These are assigned to carry out various activities.

These activities are to be specified, classified and grouped.

Proper care to be taken to determine a structure which will suit the

business needs.

1.3COMPANY PROFILE

Axis Bank was the first of the new private banks to have begun

operations in 1994, after the Government of India allowed new

private banks to be established. The Bank was promoted jointly by the

Administrator of the specified undertaking of the Unit Trust of India

(UTI - I), Life Insurance Corporation of India (LIC) and General

Insurance Corporation of India (GIC) and other four PSU insurance

companies, i.e. National Insurance Company Ltd., The New India

Assurance Company Ltd., The Oriental Insurance Company Ltd. and

United India Insurance Company Ltd. The Bank today is capitalized

to the extent of Rs. 359.76 crores with the public holding (other than

promoters) at 57.79%.The Bank's Registered Office is at Ahmadabad

and its Central Office is located at Mumbai. The Bank has a network

of over 3723 ATMs (as on 30th June 2009) providing 24 hrs a day

banking convenience to its customers. This is one of the largest ATM

networks in the country. The Bank has strengths in both retail and

corporate banking and is committed to adopting the best industry

practices internationally in order to achieve excellence. Commercial

banking services which include merchant banking, direct finance

infrastructure finance, venture capital fund, advisory, trusteeship,

forex, treasury and other related financial services. As on 31-Mar-

2009, the Group has 853 branches, extension counters and 3,595

automated teller machines (ATMs). The bank had a net profit of

Rs.1815.36 cr as on 31.mar.2010

BOARD OF DIRECTORS

The members of the Board are:

Dr. Adarsh Kishore Chairman

Smt. Shikha Sharma Managing Director & CEO

Shri S. K. Chakrabarti Deputy Managing Director

Shri J.R. Varma Director

Dr. R.H. Patil Director

Smt. Rama Bijapurkar Director

Shri R.B.L. Vaish Director

Shri M.V. Subbiah Director

Shri K. N. Prithviraj Director

Shri V. R. Kaundinya Director

Shri S. B. Mathur Director

Shri S. K. Roongta Director

Shri Prasad R. Menon Director

Shri R. N. Bhattacharyya Director

1.4 PRODUCT OF AXIS BANK:

Easy Access Saving Account

Saving Account for Women

Prime Saving Account

Senior Citizens Saving Account

Priority Banking

Corporate Salary Account

Trust /NGOs Saving Account

Resident Foreign Currency Account

Online Trading Account

Current Account

Term Deposits

Locker Facilities

NRI Services

Depository Services

Financial Advisory Services

Wealth Management Services

Insurance Solutions – Life and General

Retail Loans

Credit Loans

Travel Currency Cards

Remittance Cards

Gift Cards

1 .5 ORGANIZATION STRUCTURE OF AXIS BANK :

All the persons of Axis Bank are dealing with a particular function are put under

the charge of a person controlling that particular function. The person incharge

of a function is a specialist in it and brings out the best in himself. In case a

person performs a number of functions then he will be accountable to all those

persons who are incharge of those areas, like from the above organization

structure it specify the roles and responsibilities of different persons. Like

ZONAL HEAD

When several activities of the bank are geographically dispersed in

different locations, territorial or geographical branch under zonal head

or zonal manager.

AREA SALES MANAGER

Firstly role of area sales manager in a bank to achieve the target set by the bank. And implementing the company strategy across all the territory, motivating, monitoring, supervising, coaching the subordinate and right feedback to the organization.

TEAM LEADER

Serve as the team’s representative on leadership groups requiring Team Leader participation Act as primary contact person for the team Coordinate and submit team reports, such as annual reports and team plan, and other necessary documentation required from the team Serve ex-officio on search committees for vacant team positions Participate on peer review committees for all team members and coordinate merit review process for team members Participate as a member of the team with instruction, reference, and collection management responsibilities Foster team and individual growth through coaching, mentoring, and serve as a resource person and by encouraging collaboration among team members Articulate and promote the team’s work

SALES EXECUTIVE

 Responsibilities of sales executives can vary from company to company, depending upon the nature of the business. However, the general responsibilities of sales executives include responsibility to make contacts with the potential customers via emails or telephones or in person. A sales executive keeps the track of activities in customer relation management system. She/he should know all applications and features of products or services offered by her/his company.

1.6 OBSERVATION

Although the bank having a brand name but they don’t have a good image. Various promoters are support Axis Bank but still their market capitalization is very low. Growing Indian banking sectors are creating more challenges for them to survive their position. I also observe that only 853 branches are present in India and in Bhubaneswar there are only 5 numbers of branches are there. But there employees are very cooperative, and sincere to their works definitely it will helps the bank a lot to more develop in near future.

1.7 COMPETITIORS:

1. ICICI Bank Ltd.

2. HDFC Bank Ltd.

3. State Bank of India

4. HSBC Bank

5. RBS (Royal Bank of Scotland)

6. Maharashtra Bank of India

7. Canara Bank

8. Andhra Bank

9. IDBI bank

10. Bank of India

11. Punjab National Bank

12. Central Bank

13. Allahabad Bank

14. ING Vysya

15. Centurion Bank

1.8 SUGGESTIONS:

1. Number of Branches should be increased covering a wider area in

various states.

2. A wide publicity to be given about the organization and its

products through various means of communications to keep growth

moments.

3. More number of training and educational programmes should be

included in Banks schedule.

4. Developing a learning culture through continuous learning process.

1.9 CONCLUSION:

Axis bank has developed manifold in short period of time due to facilities and

services provided to their customer and this growth rate can be keep it up if they

start to go in semi-urban areas. In last couple of years they have opened new

many branches and they should open many more. The working staff are very

co-operative in nature and due to that the bank will also get good benefit. Axis

Bank has provided their customer Net-banking facilities and due to that

transactions are done fast. Charges at Axis Bank are on lower side when we

compare it with other Banks.

2.0 SOURCES WHERE I COLLECT THE INFORMATION

SR NO. REFERENCE1 Main branch of Axis Bank, satya

nagar, Bhubaneswar.2 Recommended books related to

organization structure3 Internet