Organization and Management

case study

By, Kishan k shenoy 4NM15MBA73 I MBA (Section B)

Mr. Ganguly is the CEO of S R K Pharma Ltd. On 12th December 2005 core committee meeting was held The CEO S R K Ltd Mr.Gangly the Marketing manager Finance manager and

Production manager were attend the meeting In the meeting Mr. Ganguly expressed his fear of view regarding the competition

in pharmaceutical industry and the company’s market share in the next decade The members of core group committee has disused this problem for several days At last they came up with strategy of diversification of there business to compete

in market against there competitor So they made strategy of introducing new medicine which is made out of

extraction of plant which will add to there companies line of production mix

Introduction to Case

On February 2006 the company had made arrangement regarding to implementing

strategy of production and marketing medicine based on plant extraction Company plan was to start its commercial production on August 2006 The CEO of S R K ltd Mr Ganguly found that the employees of the company were lack

in required skill available for the extraction of plant to produce medicine. Hence company forced to delay there introduction of new strategy to Market and

commercial production till October 2007 To train there existing employees and appointment of new employees

CONT…

According to me its correct decision because of introduction of new

product mix in company it will help to compete in market Because companies diversification strategy that is production of

medicine from extract of plant this strategy will help the company to stable its market share in next decade

1. How far Mr. Ganguly correct in deciding on introducing a new plant extract based medicine in company’s product mix?

Production of medicine with help of extraction of plant Arrangements has made to implement the strategy with respect to

production and marketing The core group members came up with strategy of diversification of

business With introduction of new product mix after long deliberation and

discussion

2. What exactly the business strategy introduced by the core group after days long deliberations and discussions?

The company mainly failed deciding exact date of starting

commercial production because Lack of required skill was found in the employee of S R K Ltd to

prepare medicine out of extract of plant To train the existing employees and appointment new skilled

employees

3. Why the company core group failed in deciding on the exact date of starting the commercial production?

If I was in position of Mr Gangly I would have preferred to know

how company can face competition and tackle situation with improvement in promotion of product and development of existing medicine

I like to suggest that if i would have preferred to introduce new strategy i would have outsourced the work for the skilled employees who knows how to produce medicine from extract of plant rather than training existing employees. Because its time consuming process we must meet the competition so we cant delay the process.

By outsourcing the work we will also share our risk along with profit which is one of good decision to meet competition in current situation

4.If, you were in Ganguly’s position, what would have been your strategy in deciding on the members of the core group and starting the commercial production?

THANK YOU