organisational mission statements

8/8/2019 Organisational Mission Statements

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DEFINITION

A sentence describing a company's

function, markets and competitive

advantages; a short written statement ofyour business goals and philosophies


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BENEFITS OF MISSION

STATEMENTS

1. Establish boundaries to guide strategy

2. Acknowledge responsibility to variousstakeholders

3. Establish standards for organisational

performance


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NEED FOR MISSION

STATEMENTS

1. Unity of purpose

2. Basis of motivation

3. Foundation of standard4. Creating organisational climate

5. Maintains the time

6. Provides basis for allocation of tasks7. Serves as a means of control


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EXAMPLE

HLL states its mission as follows -Hindustan Levers commitment to national

priorities has ensured that the company is

part of peoples lives at the grass root level,

making a difference to India and Indians-in

depth, in width and size.Hindustan Lever has

always identified itself with the nations

priorities: employment generation,development of backward areas, agriculture

linkages, exports, contribution to the

exchequer etc


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MAKING OF A MISSION

STATEMENT

1) Describe what your company does

Describe precisely what your company

does

Sample Mission Statement -

My company's purpose is to:

Sell shoes Provide educational services

Grow market vegetables


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2) Describe how you do it

Involves brief description of how the

company works involving values the

company wants to be related with

Provide high product quality Provide superior customer service

Protect the quality of the environment

Ensure equal access to resources

Encourage innovation/creativity

Practice sustainable development


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Sample Mission Statements

My company's purpose is to:

Sell shoes of the highest quality

Provide educational services that allow allchildren to experience learning success

Grow market vegetables using organic,

sustainable farming practices


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3) Add why.

This is the part that describes your spark, or the

passion behind your business.

Sample Mission Statements

Sell shoes of the highest quality so every

customer can find a pair of shoes they actually

love to wear.

Provide educational services that allow allchildren to experience learning success and

become life-long learners and contributing

members of our community.


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Grow market vegetables using organic,

sustainable farming practices to give people

safe and healthy food choices.

4) Put your mission statement to work

You want your mission statement to be front

and center in the minds of everyone whoworks in your business and communicated to

customers and/or clients.


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Some businesses go so far as to make their

mission statements the themes of theiradvertising campaigns. If you do nothing else,

you should make sure your mission statement

is highly visible in your business premises, on

your website if you have one, and on all yourmarketing materials.

A good mission statement isn't just a slogan,

it's an operations manual and it can't providethe guidance it's intended to provide if people

aren't familiar with it.

organisational mission statements

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