AN ORGANIZATIONAL STUDY ON, ATLAS EXPORT ENTERPRISES, KARUR

Submitted By,K.PRASANNARegister Number: 710012631063Submitted To,Dr.PREMAPRIYAIn partial fulfillment for the award of the degreeMASTER OF BUSINESS ADMINISTATION Anna University Chennai,Regional Centre, Coimbatore,Jothipuram (po),Coimbatore 641047.

Serial No:ContentPage No:

1Acknowledgement

2Introduction Of The Organizational Study

Concept Of Study

Principles & Importance Of Study

Objective & Scope Of Study

Methodology

3SWOT Analysis

4Introduction Of The Company

History Of Company

History Of Indian Textile Industry

Country-wise Analysis

Market Size

Infrastructure

Management & Team

Certification & Strength

5Company Profile

Vision, Mission, and Values

Organizational Structure

Department-wise Objectives

6Types Of Departments

Human Resources Department

Purchase Department

Production Department

Serial NoContent

Page No:

Admin & Operation Department

Finance Department

Marketing Department

Quality Control Department

Stores Department

7Human Resources Department

Objectives Of HR Department

Roles & Responsibilities

8Purchase Department & Yarn Purchase

9 Production Department

Yarn Purchase, Dyeing, Bleaching, Finishing

10Operation Department

Duties & Responsibilities

11Finance & Accounts Department

Roles & Responsibilities Of

Function Of Finance Department

12Marketing Department

Process

Role Of Marketing Manager

13Quality Control Department

14Packing & Warehousing Department

15Conclusion

16Bibliography

ACKNOWLEDGEMENT:

First and foremost, I thank the Lord Almighty for his perpetual showers of blessings, which led to the successful completion of my project. I take this opportunity to express my deep sense of gratitude to all those who have helped me throughout this organizational study. It gives me immense pleasure to acknowledge all those who have rendered encouragement and support for the successful completion of this work.

I would like to convey my sincere thanks for giving me proper directions and suggestions and make use of this opportunity to express my heartfelt gratitude to Mr. G.SRI PRASATH, (HR manager, ATLAS EXPORT ENTERPRISES) for providing me all the faculties for making my project a successful one. I express my deep sense of gratitude to Dr. PREMAPRIYA the faculty of ANNA UNIVERSITY COIMBATORE for encouraging and inspiring me for developing the project.

Our project work involved many people at different stages. We would like to thank all those who have directly or indirectly contributed to the success of our project. We also take this opportunity to express profound gratitude to our parents, family members and several people who have contributed for the successful completion of the project. It is our duty and pleasure to acknowledge them.

INTRODUCTION OF ORGANIZATIONAL STUDY

INTRODUCTION OF THE STUDY Organizational Functioning is an important factor for any Organization to achieve the desired goals and Objectives. This requires Co-ordination at all levels to smooth functioning. This report aims to understand the Function ofATLAS EXPORT ENTERPRISES relation to different departments. As a part of two year MBA program at the end of 1st semester, we had to carry on a project in an organization in order to understand the organization structure and their functions. This was a great opportunity to get the first hand information and understand the functioning of the various departments. I did my Organization Study at ATLAS EXPORT ENTERPRISES. It was a great learning experience as it is quite necessary for all the management students. The main purpose ofdoing the organization study was to study the various departments of the organization and understand their basic functions, their purpose, achievements, competitors and the mission and vision of the company and their progress towards that. All general information we get in course is all book knowledge, on which we entirely cannot depend. It is very important to observe the actual working of an organization and the overall structure of an organization. The actualprofessionalism can be studied only through experience.CONCEPT OF ORGANIZATION: Organization is the process of Identifying and grouping the work to be performed Defining and delegating responsibility and authority Establishing the relationship for the purpose of enabling people to work efficiency together in accomplishing objectives.

PRINCIPLES OF ORGANIZATION: Principle means the theoretical basis on which something is built up. The theoreticalbasis is formulated from fundamental truth. Some of the important principles to be followed fordeveloping round and efficient organizations are: Principle of unity of objective. Principle of specification. Principle of co-ordination. Principle of unity of command. Principle of span of control. Principle of exception. Principle of flexibility. Principle of simplicity. Principle of communication. Principle of efficiency.

REQUSITIES OF A GOOD ORGANISATION: The objective are to be clear, candid and well defined and the organization must have a capacity to achieve it. All activities therein must be implemented easily and effectively. All activities therein must be properly coordinated. Organization must be complete; it should include all essential activities. The communication system within the organization must be effective. The span of control at all level must be reasonable. There should be provisions for future expansion, whenever needed. All activities and functions should follow defined procedures. The organization must be such that it promotes the morality of employees. There should be a proper diversion of authority and responsibility.

IMPORTANCE OF AN ORGANIZATION:Significance of the organization in any institution may be discussed as below: It ensures optimum use of human resources. It establishes persons with different interests skills, knowledge and viewpoints. It stimulates creativity. A sound and well-conceived organization structure is the source of creative thinking and initiation of new ideas. Use ofimproved technology good organization provides for optimum use oftechnological improvements. Co-ordination in the enterprise in a good organization, the different departments perform their functions in a closely related manner. Executive development the pattern of an organization structure has strong influence on the development of executives. It ensures cooperation among workers. A good organization promotes mutual goodwill and cooperation among workers also.OBJECTIVES OF THE STUDY:The objectives of the organizational studies are To gain practical knowledge about the organizations structure and management functions. To study the manufacturing functions of various process and departments. To know how to deal with customers and how to accept job works. To produce and maintain good quality of the yarn. To provide safety and well good facilities to the employees. To maintain good relationship with workers and management. The products are reached to the customer in correct time and correct place.

SCOPE OF ORGANISATIONAL STUDY:

The study focus on the overall structure of the organization. In this study, the researcheranalyzed the overall functioning of the firm and also the financial performance of the enterprise. The researcher made a moderate attempt to have the SWOT analysis of the study.

METHODOLOGY OF ORGANISATIONAL STUDY

PRIMARY DATA - Primary data were collected from discussions with the Managerial head of the various departments. SECONDARY DATA - Secondary data were obtained from the annual report, from the website and other concerned books.

LIMITATIONS OF ORGANISATIONAL STUDY Difficulty in meeting with all the Top level Officials. Certain areas are restricted, so a detailed study is not possible. Time allotted for the study is insufficient.

STRENGTHWEAKNESS OPPORTUNITIES THREATSANALYSIS

Strengths: Indian Textile Industry is an Independent & Self-Reliant industry. Abundant Raw Material availability that helps industry to control costs and reduces the lead-time across the operation. Availability of Low Cost and Skilled Manpower provides competitive advantage to industry. Availability of large varieties of cotton fiber and has a fast growing synthetic fiber industry. India has great advantage in Spinning Sector and has a presence in all process of operation and value chainWeaknesses: Indian Textile Industry is highly Fragmented Industry. Industry is highly dependent on Cotton. Lower Productivity in various segments. There is Declining in Mill Segment. Lack of Technological Development that affect the productivity and other activities in whole value chain. Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports and transportation Time. Unfavorable labor Laws. Lack of Trade Membership, which restrict to tap other potential market.Opportunities: Growth rate of Domestic Textile Industry is 6-8% per annum. Large, Potential Domestic and International Market. Product development and Diversification to cater global needs. Elimination of Quota Restriction leads to greater Market Development. Market is gradually shifting towards Branded Readymade Garment. Increased Disposable Income and Purchasing Power of Indian Customer opens New Market Development. Emerging Retail Industry and Malls provide huge opportunities for the Apparel, Handicraft and other segments of the industry. Greater Investment and FDI opportunities are available.

Threats: Competition in post-2005 is not just in exports, but is also likely within the country due to cheaper imports of goods of higher quality at lower costs. Standards such as SA-8000 or WARP have resulted in increased pressure on companies for improvement of their working practices. Alternative competitive advantages would continue to be a barrier.

ATLAS EXPORT ENTERPRISES

ATLAS EXPORT ENTERPRISES

ATLAS CHAMBERS29-J, PUGALUR ROAD,KARUR-639 001.TAMIL NADU, INDIA.TEL: 91 4324 274303/ 274404MOBILE: 91 98946 30406FAX: 91 4324 231606/ 232404admin@atlas.inwww.atlas.in

HISTORY

HISTORY OF ATLAS EXPORTS

Atlas Export Enterprises was established in the year 1978 in the South Indian town, Karur and it is one of the first 20 companies emerged for home textile products in this part of South India. Atlas products are known for their innovative designs, which are a unique blend of traditional and modern trends and our products are made out of finest cotton and also hand woven to perfection in profusion of delightful colors and designs.Atlas, over the years, has been a quintessence of the demanding virtues of the international market by its commitment for Absolute quality in every transaction, time-bound delivery, irrespective of the volumes, Lasting Impressions in terms of work ethics, Affordable yet competitive pricing & Stunning display of world-class designs.

HISTORY OF INDIAN TEXTILE INDUSTRY

The history of textiles in India dates back to nearly five thousand years to the days of the Harappa civilization. Evidences that India has been trading silk in return for spices from the 2nd century have been found. This shows that textiles are an industry which has existed for centuries in our country. Recently there has been a sizeable increase in the demand for Indian textiles in the market. India is fast emerging as a competitor to China in textile exports. The Government of India has also realized this fact and lowered the customs duty and reduced the restrictions on the imported textile machinery. The intention of the governments move is to enable the Indian producers to compete in the world market with high quality products. The results of the governments move can be visible as Indian companies like Arvind Mills, Mafatlal, Grasim; Reliance Industries have become prominent players in the world. The Indian textile industry is the second largest in the world-second only to China. The other competing countries are Korea and Taiwan. Indian Textile constitutes 35% of the total exports of our country.

The history of apparel and textiles in India dates back to the use of mordant dyes and printing blocks around 3000 BC. The foundations of the India's textile trade with other countries started as early as the second century BC. A hoard of block printed and resist dyed fabrics, primarily of Gujarati origin, discovered in the tombs of Foster, Egypt, are the proof of large scale Indian export of cotton textiles to the Egypt in medieval periods. During the 13th century, Indian silk was used as barter for spices from the western countries. Towards the end of the 17th century, the British East India Company had begun exports of Indian silks and several other cotton fabrics to other economies. These included the famous fine Muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was widely practiced between India, Java, China and the Philippines, long before the arrival of the Europeans. India Textile Industry is one of the largest textile industries in the world. Today, Indian economy is largely dependent on textile manufacturing and exports

INDIAN TEXTILE AND CLOTHING INDUSTRY Indias textiles and clothing industry is one of the mainstays of the nationalEconomy. It is also one of the largest contributing sectors of Indias exports worldwide. TheReport of the Working Group constituted by the Planning Commission on boosting IndiasManufacturing exports during 12th Five Year Plan (2012-17), envisages Indias exports ofTextiles and Clothing at USD 64.41 billion by the end of March, 2017. The textiles industryAccounts for 14% of industrial production, which is 4% of GDP; employs 45 million peopleAnd accounts for nearly 11% share of the countrys total exports basket.

MILESTONES:

Exports of textiles and clothing products from India have increased steadily overthe last few years, particularly after 2004 when textiles exports quota stood Discontinued.

Indias Textiles & Clothing (T&C) exports registered a robust growth of 25% in2005-06, recording a growth of US$ 3.5 billion over 2004-05 in value terms thereby reaching a level of US$ 17.52 billion and the growth continued in 2006-07 with T&C exports of US$19.15 billion recording a increase of 9.28% over the previous year and reached USD 22.15 billion in 2007-08 denoting an increase of 15.7% but declined by over 5% in 2008-09. Exports of Textiles & Clothing grew from USD 21.22 billion in 2008-09 to USD 22.41 billion in 2009-10 and has touched USD 27.47 billion in 2010-11. In the financial year 2011-12(P), exports of textiles and clothing, has grown by 20.05% over the financial year 2010-11 to touch USD 33.31 billion. Textiles exports in the period 2012-13 are witnessing a(-) 4.82 percent growth in dollar terms although there is 8.10 percent growth in rupee terms.

The details of Indias textiles exports, principal commodity item-wise during thelast three years and current financial year for the period 2012-13 .

During the year 2012-13, Readymade Garments account for almost 39% of the total textiles exports. Apparel and cotton textiles products together contribute nearly 74% of the total textiles exports.

Indias textiles products, including handlooms and handicrafts, are exported tomore than a hundred countries. However, the USA and the EU, account for about two-thirds of Indias textiles exports. The other major export destinations are China, U.A.E., Sri Lanka, Saudi Arabia, Republic of Korea, Bangladesh, Turkey, Pakistan, Brazil, Hong-Kong, Canada and Egypt etc.

Current Textiles & Clothing Exports Trend:(a) Trend during the period 2011-12 (P).

In rupee terms, during 2011-12 (P) there has been a surge in exports of Handloomproduct (68.51%), Coir & Coir Manufactures (40.49%), Cotton Textiles (37.23%), Man-made textiles (25.99%), RMG (24.80%), Wool & Woolen textile (20.97%) and Jute (4.72%).

In US$ terms the surge during 2011-12 (P) registered in Handloom product (60.09%),Coir & Coir Manufactures (33.46%), Wool & Woolen textile (14.93%), Man-made textiles (19.69%), RMG (18.56%), Cotton Textiles (30.37%) and Jute (-0.52).

(b) Latest Trend during the period 2012-13 (P)

The total textile exports during 2012-13 (P) were valued at Rs 172494.71 crore asagainst Rs 159570.55 crore during the financial year 2011-12, registering an increase of 8.10 percent in rupee terms.

In US dollar terms, the same was valued at US$31705.53 million (2012-13, P) asagainst US$33310.21 million during the corresponding period of financial year 2011-12 registering a decline of 4.82 percent.

COUNTRY - WISE ANALYSISIndias textiles & clothing exports vis--vis total world exports are given below:(In billion US$)

YEARTEXTILESCLOTHINGS

WorldExport

IndiasExportsIndias %ageshare in worldexportsWorldExport

IndiasExportsIndias %ageshare in worldexports

20041956.853.512586.622.57

20052037.853.902768.293.00

2006208.69.334.30311.4010.203.30

2007241.39.814.06347.069.932.86

2008253.410.454.12364.9111.503.15

2009211.19.124.32315.6211.453.62

201025112.875.13351113.13

2011293.515.015.13412.4514.363.48

Source: International trade statistics 2012, WTO Secretariat

The latest available data released by WTO Secretariat, the values of top ten exporters of textiles & clothing in the world in calendar year 2012 are given below:

Textiles (2011)Clothing (2011)

RankName of theCountryValue% ofworldshareRankName of theCountryValue% ofworldshare

1CHINA9432.21CHINA15437.3

2EU-277726.12EU-2711628.2

3INDIA155.13HONG KONG, china25-

4USA144.74BANGLADESH204.8

5RP KOREA124.25INDIA143.5

6HONG KONG, china11-6TURKEY143.4

7TAIPAI.CHINESE113.87VIETNAM133.2

8TURKEY113.78INDONESIA82.0

9PAKISTAN93.19USA51.3

10JAPAN82.710MAXICO51.1

World Total294World Total412

Source: International trade statistics 2012, WTO Secretariat

MARKET SIZE The Indian textile industry is set for strong growth, buoyed by both rising domestic consumption as well as export demand. Abundant availability of raw materials such as cotton, wool, silk and jute and skilled workforce has made India a sourcing hub. The most significant change in the Indian textile industry has been the advent of man-made fibers (MMF). India has successfully placed its innovative range of MMF textiles in almost all the countries across the globe. Man-made fiber production recorded an increase of 2 % during the year 2012-13. Cotton yarn production increased by about 15 per cent during March 2013 and by about 14 per cent during the year 2012-13. Blended and 100 per cent non-cotton yarn production increased by 10 per cent during March 2013 and production increased by 3 per cent during the year 2012-13. Cloth production by mill sector registered a growth of 19 per cent during the year 2012- 2013. Cloth production by handloom and hosiery increased by 2 per cent and 14 per cent. The total cloth production grew by 1 per cent during March 2013 and by 4 per cent during the year 2012-2013.

INFRASTRUCTURE

INFRASTRUCTUREAtlas always assures on quality products and timely delivery to its clients. To substantiate this, Atlas does most of the processes in-house to save time and ensure quality.Atlas has a total working area of 32,500 Sq. Meters. In four locations in Karur. Each location is exclusively taking care of certain processes.LOCATION - 1: ATLAS-MAINAtlas Chambers is the Corporate Office of Atlas Export Enterprises, which is in the heart of the Town with sufficient manpower and facilities.Fabric Section: Fabric section have a huge space to store the fabrics received from weaving and the same are checked thoroughly before sending them for conversion into made-up items.Embroidery: Brings our ideas/designs into beautiful products our in-house computer embroidery facility enables to bring out our innovative designs on our products with creativity and cost effective.

Sewing: Fabrics are converted into variety of made-ups with utmost care using skilled workmen. We have able and experienced team to guide and lead the sewing section to make the finished goods exactly matching the requirement of our clients

MANAGEMENT & TEAM

MANAGEMENT & TEAMM. NACHIMUTHU, CHAIRMANHe entered into the textile trade in the name of Atlas Fabrics in the year 1975 which became Atlas Export Enterprises in the year 1978, which is today one of the leading export houses in Karur. As a manufacturing exporter of home textile products, by sheer hard work, over the years he has successfully developed customers in various European Countries, the United States, United Kingdom and Australia. Over a period of three decades, his export business has grown multifold and today it is a Star Export House.Since 2008, he is the President of Karur Exporters Association and also, he is the Vice-Chairman of HandloomExport Promotion Council (HEPC) and earlier for 9 years he has been a member of the Executive Committee of HEPC and has contributed immensely to the cause of handloom exports. He is the founder Chairman of the Karur Textile Park, the Special Purpose Vehicle formed to implement Integrated Textile Park of Home Textile units with world class infrastructure.Karur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP) of the Ministry of Textiles, Government of India. This Textile Park will offer direct employment to about 5500 workers, besides generating 10000 indirect jobs.Karur Textile Park was formed under the Scheme for Integrated Textile Parks (SITP) of the Ministry of Textiles, Government of India. This Textile Park will offer direct employment to about 5500 workers, besides generating 10000 indirect jobs. On account of his active contribution towards the all-round improvement of the Karur society with the above voluntary honorary positions, M. Nachimuthu has become a well-known personality in Karur and he could achieve this because of his hard work, sincerity, time consciousness and honesty. According to him all he has done is giving something back to the soil that made him what he is today, something he believes is ones responsibility.

MANAGING DIRECTOR

N. SENTHILPRASATH, N. SenthilPrasath, son of M. Nachimuthu, after completing his MBA in the UK, associates himself with his father in the export business in Atlas Export Enterprises allowing his father the comfort of pursuing his efforts to improving Karur society and infrastructure. ATLAS TEAM

The major strength of Atlas is its core management team in all the areas of its operations. Atlas believes in reinforcement of individual knowledge, experience and capabilities in achieving the ultimate goal of satisfying every customer with unique and professional service.QUALITY POLICY

We endeavor to delight our esteemed customers by designing, manufacturing and supplying Quality Home Furnishing Fabrics and Made Ups conforming to customer requirements and adhering social and Cleaner Production Practices.This is achieved by adopting latest trends in the industry, using effective communication methods, providing regular training to our workforce and continual improvement in quality management systems.

CERTIFICATIONS & STRENGTHS

CERTIFICATIONS & STRENGTHS

Atlas factory complies with all labor laws relating to wages, working hours, and health & safety standards and strictly adheres to ethical business practices. We provide a clean and healthy working environment conducive for our workers. We do not engage any child labor or forced labor. Utmost importance is given to respect the human values.Atlas voluntarily gets its facilities certified for various - by maintaining all the required standards in terms of infrastructure, employee welfare, social compliances, environment consciousness, etc.ISO 9001 Quality Management System -In order to provide quality products at right time.

SA8000 Social Accountability System Fair labor practice system is followed in order to ensure the products manufactured by adhering social compliance.

ISO 14001 Environment Management System Our company adheres Environment regulation and thus contributes to save the environment. OHSAS 18001 Occupational Health and Safety Assessment Series Taking care of employees health and safety.Organic Cotton (GSV & OE) Adhering social compliance and environmental regulations.Oeko Tex 100 Meeting the customers Requirements for this Standard Products.

COMPANY PROFILE

COMPANY PROFILE

NAME : ATLAS EXPORT ENTERPRISESADDRESS: Atlas chambers, 29J-Pugalur Road Karur- 639 001CONSTITUTION: Registered Partnership FirmCONTACT PERSON: M.NACHIMUTHU N.SENTHILPRASATH NATURE OF BUSINESS: Manufacture and export of Fabrics and Home Furnishing TextilesEXPORTING COUNTRY : USA, EUROPE, JAPAN, AUSTRALIA, & etc.STATUS: Government Recognized Export HousePRODUCTS: Fabrics and Home Furnishing products Fabric, Table cloth, Table mats, Runners, Napkins, Curtains, Bed Spreads, Duvet Covers, Pillow Covers, Cushion covers, Chair pads, Kitchen Towels, Dish Cloths, Aprons, Oven mitts, Pot holders, Throws, Shower Curtains etc.STITCHING: 80 imported modern sewing machines located in housePRODUCTIVITY CAPACITY: Above 2 lakh meters of basic fabrics per month.ANNUAL TURNOVER: Rs. 14.0 CroresMEMBERSHIP: TEXTILE COMMITTEE, SSI, HEPC, AEPC, TEXPROCIL, AND EEPC. AWARDS FOR BEST EXPORT: Gold medal winner for 1991 &1993 Silver medal winner for 1995-96 State medal winner for 1992, 1994,1995,1996,1998 Prize Award winner for 1982-1984, 1985-1989

VISION AND MISSION AND VALUES

VISION:To be the world class quality retail solution provider to all global retail giants in home furnishing segment with social and environmental commitment.MISSION:Excel in quality, technology, design innovation by synergizing best brains and value the social and environmental concerns.

Anchoring Quality SystemTotally of customer satisfactionLoyal to CustomersAppending Customer RelationshipSocial and Environmental Responsible

Organization structure

ORGANIZATION STRUCTURE

Managing Director

General Manager

HR ManagerFinance Manager Dyeing ManagerProduction ManagerMarketing Manager

EmployeesQuality controlAssistant Manager Assistant ManagerAssistant Manager

SupervisorSupervisor Supervisor Supervisor

EmployeesHRD AssistEDP Development

PackingWeavingChecking

DEPARTMENTWISE OBJECTIVES

DEPARTMENT WISE OBJECTIVES

Marketing:To maintain on time delivery of performance.To achieve customer satisfaction. To keep customer complaints to. Quality:To improve success rate in final random inspection.Laboratory: To improve volume of test.Purchase:To conduct suppliers meet.Dyeing:To reduce re-dyeing.Weaving:To reduce oven fabric re-work.To reduce oven fabric reduction.Stitching:To reduce re-work in stitchingTraining:To provide minimum one day training to all quality related employees.

Sampling:To achieve on time delivery performance.To improve productivity.Communication:To provide speaker system.

Fabric process:To reduce re-work in fabric dyeing.To reduce re-work in fabric printing.To reduce rejection in fabric printing.To reduce re-work in fabric processing.

Trimming & Packing:To improve effectiveness.

Documentation:To improve timely dispatch of documents.To improve timely realization of bills.To improve timely realization of dbk.To obtain focus marketing incentive on time.Stores:To provide bin cards to all material stacked in the stores.Administration:To provide periodical pest control measures.Human resource:To recruit effective candidatesElectrical maintenance:To ensure periodical preventive maintenance.Embroidery: To reduce the embroidery rejection.

TYPES OF DEPARTMENTS

VARIOUS DEPARTMENT

HUMAN RESOURSE DEPARTMENT PURCHASE DEPARTMENT PRODUCTION DEPARTMENT ADMIN & OPERATION DEPARTMENT FINANCE & ACCOUNTS DEPARTMENT MERCHANDISER DEPARTMENT QUALITY CONTROL DEPARTMENT STORES DEPARTMENT STITCHING DEPARTMENT PACKING DEPARTMENT

HUMAN RESOURSE DEPARTMENT

HUMAN RESOURSE DEPARTMENTOBJECTIVE:The companys HR objective is to achieve companys growth through developing a highly motivated and committed work force. There are 250 employees of which 25 are staff and the rest workmen. In addition, we employ workmen on temporary basis as and when required.ROLES AND RESPONSIBILITIES OF HR:The world around us is changing and the HR Roles and Responsibilities have to change as well. In the past, the HRM was responsible for developing the processes, which assure the top quality delivered to the organization. The demand from the organization changes. The organization does not expect the HRM Function to react to its requests; it expects HRM Function to proactively propose new solutions, new procedures and new policies to keep the competitive advantage on the market. The HR Roles and Responsibilities needs to react to this basic request by the organization to keep the level of the satisfaction. Unfortunately, when you browse the Internet to find information about the HR Roles and Responsibilities, you usually find the tables describing the split of roles and responsibilities between HRM function and the internal clients.

Now a day, the HRM has to deliver even more. The HR Roles and Responsibilities have to take the high level recognition of the organization and they need to be adjusted to make a full fit. The HR Roles have to be adjusted to: Keep HRM Function focused on tracking and implementing new trends in the industry Keep HRM Function focused on helping the line management to implement improvements Keep HRM Function focused on operational excellence Keep HRM Function responsible for developing the Human Capital potential in the organization.The HR Responsibilities have to be adjusted to: Demonstrate the Line Management the will to keep the responsibility for the Human Capital costs Keep the competitive advantage on the market (and not just the job market) Demonstrate the will to drive the main HR Processes to keep the organization in the excellent health Keep HRM Function supporting the Business Strategy to reach the business initiatives Keep HRM responsible for the tasks resulting from the Business StrategyThe new definition of the HR Roles and Responsibilities is important for the success of Human Resources in the modern organization, but many HRM Function fail to implement good ideas. For the support, you can download the following presentation on HR Roles and Responsibilities. MANPOWER PLANING: Right man for the right job at the right time. Identification/ foresee manpower and skills requirement Selection &supply of manpowerRECRUITMENT AND SELECTION: Application. Paper advertisement &campus interview. Through relations and friends.TRAINING CONSISTS OF: Growth, Philosophy, Company history Products, Processes, Operations & Units Organizational policies & procedures Welfare measures and facilities available Work methods Safety and Discipline, Fire fighting.PERFORMANCE APPRAISAL: At all level Executives, staffs, workers, trainers Periodical appraisal Head of Department appraisal.BONUS: A minimum of 8.33% and maximum of 20% is provided promotion. Based on the organizational needs. Based on skill requirement Based on manpowerSALARY AND WAGES:The workers receive their wages 7th if every month when the staffs receive theirs.WELFARE SCHEMES: Group insurance scheme Super annulations scheme Death relief fund Courtesy transportLEAVE POLICY:Those who are worked 6 days in a week, they are eligible to get one day leave in the week.MEDICAL FACILITY:Medical facilities are given to the workers in the factory. If they meet with an accident in the factory. They will be provided the medical facilities.OTHER BENEFITS AVAILABLE IN THE ORGANIZATION: Tea Cool water First Aid appliances Proper ventilation and lighting Allowances for workers Canteen Rest room and lunch room Hostel (fully for Dyeing workers) Bonus Provident funds Employees state insurance Transport facilities Phone facilities

TIME OFFICE:The time office plays an important role for fixation for wages and salary for workers, who are working in the unit.

PURCHASE DEPARTMENT

PURCHASE DEPARTMENT:

Yarn is the main raw material of the company .it purchases its raw material from the local areas and other districts. Like tirupure, erode, and Coimbatore etc. the purchased raw yarn are brought into the company by Lorries, trucks and heavy containers. The securing person to be cross checked by stored inward register. The yarn is weighted & stored in raw material godown. The total weight is entered in Weighted list register which is maintained store keeper Material purchased through purchase order.

The Yarn has been classified into 5 types. They are: Fiber 2s Count 6s Count 10s Count 20s Count

Using fiber we can produce yellow cloth, and 2s count we produce Handloom products,6s count to produce Power loom products and then used in weeping and warping, 10s count we produce Kitchen clothes i.e., Checked cloth, Glass cloth using only power loom. 20s count is used only for warping.

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENTPURCHASE YARN:Yarn is the main raw material of the company .it purchases its raw material from the local areas and other districts. Like tirupur, erode, and Coimbatore etc. the purchased raw yarn are brought into the company by lorries ,trucks and heavy containers. The securing person to be cross checked by stored inward register.The yarn is weighted & stored in raw material godown . The total weight is entered in Weighted list register which is maintained store keeper.Material purchased through purchase order.DYEING:The fabrics material can be used the form of fiber, yarn and cloth .but from the pont economy t would be advantage to dye th material at final stage in the manufacturing process s possible BLEACHING:Bleaching is the simple cleaning process.it is to wash away the gray and materials before dong the further process by using the certain chemicalsFINISHING:The fabrics are treated with various finishing chemical to get soft fee, ant crease, florescent with etc. and they stretched to the required with and dried finallyPRODUCTS: Largest collection of Table Linen in the country, Over 5000 designs in Tablemats, Napkins, Runners, Tablecloths, Kitchen Towels and sets in embroidered, Printed and Jacquards. Modern manufacturing infrastructure and Design studio

PRODUCTION PROCESS

WINDING

WARPING

BEAM STORAGE

WEAVING

FABRIC FOLDING

CUTTING

STITCHING

CHECKING

PACKING

OPERATION DEPARTMENT

OPERATION DEPARTMENT

Operational department is the most important department of ATLAS EXPORT ENTERPRISES. This department carries out the manufacturing of all the products. The company carries out continuous production system; hence this department plays a very crucial role in ATLAS EXPORT ENTERPRISES. DUTIES AND RESPONSIBILITIES OF OPERATIONS MANAGER: OPERATION MANAGER is the head of the operation department OPERATION MANAGER have fixed the monthly target according to the market operations OPERATION MANAGER is responsible for the modification of the production process and is responsible forefficient discharges. OPERATION MANAGER is the designated emergency controller during any hazardous incidents. OPERATION MANAGER has the administrative control over the operations department.OBJECTIVES OF OPERATIONS DEPARTMENT: Reduce non confirming products. Maximize the availability of electrolyze operation. Optimizing the specific consumption of electricity, raw materials and resources.

FINANCE & ACCOUNTS DEPARTMENT

FINANCE DEPARTMENT:

Finance & Accounts departments are the heart of the company. This department has overall responsibility for financial management. All purchase & sales activities are concerned with the accounts department.

Finance & Accounts department deal with recording calcifying summarizing, preparing & interpreting financial information computers are made vast use off here. They are keeping contact with more than three banks.

The accounts department is computerized. All the books of accounts are maintained in computers. The company has its own website. In this website, all information about company and its product is available.

Accounts department is to maintain the companys accounts and to finance the respective departments in order to meet out their official expense like purchase of materials, salaries, wages, etc.,

Accounts department keeps track of the transactions of the company and also the assets and liabilities and produces the balance sheet financial year. Then they are audited by a reputed charted accountant.

FINANCE & ACCOUNTS DEPARTMENT CHART

Finance Department

Accounts officer

Cashier

Clerks

ROLE OF FINANCE MANAGERThe role of finance manager in the company is an important one. The function of the finance manager is not confined to the management and making of the accounts but it also plays a major role in dividend decisions, capital budgeting decisions, capital structure outlay of the firm, decision related to the merger and acquisitions, and all the investment decisions of the firm. Thus the finance manager plays an important role in any business enterprise.The different decisions can be classified into:1. The routine working capital and cash management decisions.1. Dividend decisions1. Investment decisions1. Financial forecasting1. International financial decisions1. Portfolio management1. Risk management1. Cash managementRESPONSIBILITIES OF FINANCIAL MANAGERThe Financial Manager is responsible for entire finance department. Each and every transaction related to cash or bank is responsible for Financial Manager. These are the head of the Finance Department. Preparation of Financial Statements like Profit and loss accounts and Balance sheets.The finance manager has to deal with the mainly or generally with thaw 4 A's, these are1) Anticipation of fund (i.e. capitalization)2) Acquisition of fund (i.e. raising of funds)3) Allocation of fund (i.e. investment decision)4) Assessment of fund (i.e. evaluation of financial activities)

Responsibility of accounts department: It is responsible for preparation of cash flow& monitoring the inflow & outflow of cash. It also prepares financial budgets in line with the annual business plan. It is adopting management plan to reduce interest cost by proper source of finance. Facilities & compliances of procedures are prescribed by lenders.Functions of Finance Department: It takes care of the day-to-day accounts. Preparing monthly, quarterly, half yearly, annual performance details. Review of monthly sales purchase inventory control & overhead expenses.

Transactional Excellence: On time completion of all transactions (include payment and receipt of cheques, fixed deposits) Timely verification of interests calculations made by the bank.The books maintained are as follows Minutes books of general meetings Register of directors attendance Register of investments Register of contracts

Records Maintained: Cash book &petty cash book Bill record book Purchase book & purchase returns book Sales book & Sales return book Bills inwards book & bill payment book Pass book & General book.

MARKETING DEPARTMENT

PROCESS OF MARKETING DEPARTMENT: Marketing Department

Marketing Manager

Export Incharge

Staff & Employees

ROLE OF THE MARKETING MANAGER:For the small business, there are several different organizational approaches to marketing. The duty may lie with a single member of the team, or it could be a group responsibility. The great thing about a small team is the ability to quickly instill a marketing led ethos which can become the operational soul of your business.Depending on budget availability and the skills of the team, you may chose to outsource certain elements of the marketing process (such as market research) or decide to do these jobs in-house. Key responsibilities of the marketing manager / director vary according to the business but can include: Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Writing copy Approving images Developing guidelines Making customer focused decisionsThe goods produced in the firm have been marketed through different ways:Friends circle, Gathering Address, Existing customers Samples have been given only 10% of their own samples and through customers they receiving 90% of samples. The firm has also fixing the rate for their goods by quotation basis after consulting that they fixing the rate.

QUALITY CONTROL DEPARTMENT

QUALITY CONTROL: Textile Testing and Quality Control (TTQC) lab is responsible to ensure the quality of the products. In response to textile product evaluation TTQC lab plays an important role. Now days, man wants to get qualitative product from the producer. For this reason it is the duty of a producer to produce qualitative product.

In textile industry; quality is assured in different stage of production. From the raw materials to the finished goods, quality is assured by the quality control department. Quality is assured in fiber selection, yarn production, fabric manufacturing, wet processing and apparel manufacturing. Also, quality is checked for dyestuff and chemicals which is used in dyeing, printing and finishing. Most of the times, quality control department gives a quality pass certificate before export.

TTQC lab is also set up in educational institute, research institute for teach the quality evaluation system and research. It is also set in port to test the quality of the textile products. Some TTQC lab is set up for commercial purpose. Some quality standardizing group also set up TTQC lab for test the quality. In dyestuff market, TTQC lab is set up for ensure the quality of the dyes and chemicals.

QUALITY ASSURANCE SYSTEM: Quality is an important aspect of our production process. Our products are checked as per ISO requirements. We have a separate quality control department, where our quality control experts check the products at each stage of production, starting from raw materials to the final delivery. We follow stringent measures to ensure the quality of the final output. We offer a wide range of products as per the desired requirements of our esteemed clients and that too without compromising on the quality

WAREHOUSING & PACKAGING

Warehousing & Packaging: In the present age, a good warehouse is indispensable specially, in case of a manufacturing and export company, like ours. We are proud to have a large warehousing facility spread over 2000 sq feet. We keep all our products in different parts divided for different products separately. All these are kept ensuring complete safety of each piece thereby minimizing the risk of damage. We also provide custom packaging of clients orders as per their needs and specifications. We offer individual and bulk packaging to our clients. We believe in providing our clients with designer home furnishing items with combination of traditional and futuristic design and with export quality packaging.

CONCLUSION

As an internship trainee in the Textile Industry unit, I have gained knowledge on how the Industries are manufactured and processed, and as a student of commerce has a great opportunity in the following up of all export documentation procedures more closely and also gathered information regarding purchase, store keeping maintenance of accounts and sales.

The Textile Industry in India blooming in exports, and it seems to be more opportunities for youngsters in the near future. Nowadays there is a world market for every product due to globalization. So every concern can light their position in world level.

BIBLIOGRAPHY

SHARMA.P.K.SHASHI K. GUPTA, Financial management, kalyani publisher, new delhi-1999 KOTHARI C.R , research methodology methods, wishwa prakasam, new delhi, 2nd edition,1990 HORNGREN, DAPAP & FOSTER, cost accounting a managerial emphasis ,2003 by pears on education institutins.