organic seed alliance - organic seed growers conference
TRANSCRIPT
YOU ARE THE HEADWATERS…
I’VE WORKED DOWN STREAM FOR YEARS. WAY DOWN STREAM.
ADVERTISING IS A POWERFUL WEAPON;
Be careful where you point it.
A FEW DINERS FROM OUR NATIONAL TABLE.
HI, WE’RE AMERICANS AND WE DON’T REALLY KNOW WHAT WE’RE EATING.
SOME FOODS PLAY OFFENSE TO DRIVE MARKET SHARE.
$42mm as a 30 billion dollar industry
$27mm as a 10 billion dollar industry
$16mm as a 1.3 billion dollar industry
$15mm annually driving a 200% sales increase
BeefMilk
OJPistachios
SOME FOODS ARE PLAYING POSSUM WITH RESPECT TO MARKETING.
Organic $0.00 as a $29,000,000,000 industry
SOME “FOODS” ARE ON A TOTAL BLITZKRIEG TO HAVE IT THEIR WAY.
MONSANTO LOBBYING SPEND:
more than $5.1mm
more than $8mm
more than $8.6mm
nearly $9mm
2011201020092008
SO HOW DO WE RESPOND FROM AN ORGANIC SEED PERSPECTIVE?
SOME DO GRASSROOTS ADVOCACY WORK.
SOME PRODUCE DOCUMENTARIES.
BUT WHAT IF THE BEST WAY TO COMPETE WITH CONFUSION AND MONSANTO IS TO...
Collaborate Broadly?
COFFEE COMMON A HUMBLE EXAMPLE.
WHAT IF SOCIAL ENTREPRENEURSHIP IS THE RESPONSE WE NEED?
WHAT CAN WE LEARN FROM ETSY?
Seedsy?
COMMON SEEDS IS CONCERNED WITH:
How the organic seed story can be told more broadly?
How we can connect the “headwaters” concept to the plate?
What are the opportunities?
Who is our coalition?
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Let’s discuss! Email [email protected]
Twitter @BBrosAdam