ordinary and extraordinary general meeting chairman of ucb ... food lion brand repositioning ......

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Ordinary and Extraordinary General Meeting Brussels, May 24, 2012 | 1

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Page 1: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Ordinary and Extraordinary General Meeting

Brussels, May 24, 2012

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Page 2: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Results and accomplishments 2011

Count Georges Jacobs de Hagen Chairman of the Board of Directors of Delhaize Group

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Page 3: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Tough economic climate in most of our regions

Page 4: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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The New Game Plan as point of focus

Page 5: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Accelerate profitable revenue growth

4.9% 4.1%

2.6%

1.0%

4.6%

2007 2008* 2009** 2010 2011

Including Delta Maxi

Revenue growth YoY at identical exchange rates

* Adjusted for 53rd revenues week in the U.S. in 2008 ** Adjusted for 53rd revenues week in the U.S. in 2008. Actual revenue growth excluding this adjustment amounted to 1.2% at identical exchange rates.

+2.4%

Page 6: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

U.S. comparable store sales impacted by increased competition

Delhaize U.S. – Revenue growth (in local currency) and Comparable store sales evolution (YoY)

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Increased competitive activity and lower consumer spending in Q4 2011

200 repositioned FOOD LION stores :

significant outperformance vs

rest of the network and positive volume growth since launch

Bottom Dollar Food stores in

Philadelphia : excellent revenue growth

-0.3%

1.6% 1.9%

-0.4%

0.1%

4.3% 3.5%

1.0%

Q1 2011 Q2 2011 Q3 2011 Q4 2011

Comparable store sales growth Revenue growth

Page 7: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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0.0% 0.0%

-0.4%

-1.5%

0.9% 1.7%

0.2% 0.9%

Q1 2011 Q2 2011 Q3 2011 Q4 2011

Comparable store sales growth Revenue growth

2011 revenue growth mostly coming from proximity and convenience stores

Comparable store sales evolution of -0.6% for 2011, impacted by challenging economic and competitive climate

Delhaize Belgium - Revenue growth and Comparable store sales evolution (YoY)

Delhaize Belgium comparable store sales suffered from challenging climate

Full year: Revenue growth of +0.9% Comparable store sales growth of -0.6%

Page 8: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Southeastern Europe outpaces the Group’s growth

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Proportion of Delhaize Group revenues and operating profit coming from Southeastern Europe

Revenue growth (YoY)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

2007 2008 2009 2010 2011

SEE Revenue Growth DG Revenue Growth

Excluding impairment charge at Delhaize U.S. in 2011

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

2006 2007 2008 2009 2010 2011

Proportion of DG revenues coming from Southeastern Europe

Proportion of DG operating profit coming from Southeastern Europe

Page 9: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Rapid store expansion in SEE & Asia

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237

304 333

368

445

2007 2008 2009 2010 2011

New store evolution in SEE & Asia segment, excluding the 492 Maxi stores

+87.8%

Page 10: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

4.7% 4.4% 4.8%

6.0%

4.4% 4.1% 4.4% 4.8%

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011

Group underlying operating margin impacted by soft revenues in the U.S. and costs related to our growth initiatives

Underlying operating margin Delhaize Group

Full year 2010: 5.0%

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Full year 2011: 4.4%

Page 11: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Cost savings are re-invested in the business

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Offset cost increases

Price decreases

Fund strategic initiatives

EUR 500 million

gross annual savings target to be

exceeded by the end of

2012 SG&A savings

-Increased labor efficiency -Savings in repair and maintenance -Energy reduction initiatives -Efficiency improvements in stores

Cost of sales savings

Use Source

Page 12: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Net dividend Delhaize Group

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2004 2005 2006 2007 2008 2009 2010 2011

-9.1% - -0.9% -8.4% -6.8% +5.4% +5.2% -4.8%

Average annual evolution USD/EUR

Payout Ratio (Group share in net profit - %) 35.5% 31.4% 36.4% 35.2% 31.9% 31.4% 30.4% 37.8%

(*) Converted at rate of May 23, 2012

0.84 0.90 0.99 1.08 1.11 1.20 1.29 1.32

1.12 1.15 1.33

1.63 1.56 1.47

1.88 1.66

2004 2005 2006 2007 2008 2009 2010 2011*

EUR USD

Page 13: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

New Board member

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Shari Ballard New independent Board member Top executive at Best Buy, a USD 50 billion U.S.

electronic retailer - President, Best Buy International Enterprise and

Executive Vice President - Former Co-President of the Americas - Former Executive Vice President, Retail Channel

Management

Page 14: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Board of Directors – mandate renewal

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Pierre-Olivier Beckers

Didier Smits

Claire Babrowski

Page 15: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Remuneration Report

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Page 16: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Page 17: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Welcome Mats Jansson

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New Chairman - Member of Delhaize Group Board since 2011 - Former President of ICA Detaljhandel and Deputy

CEO and Chairman of ICA Group - President and CEO of Scandinavian Airlines SAS

(2006 to 2010) - CEO of Axfood (2000 to 2005)

Page 18: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Thank you Bob!

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Robert J. Murray - Board Member since 2001 - Former Board Member of Hannaford - Chairman Delhaize Group Audit Committee from 2001 until 2010 - Former EVP North Atlantic Group Gillette

Page 19: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Page 20: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Strategy update

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Pierre-Olivier Beckers President and Chief Executive Officer Delhaize Group

Page 21: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Thank you Georges!

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Count Jacobs de Hagen - Board Member since 2003 - Chairman Delhaize Group from 2005 until 2012 - Former President of the Executive Committee and former chairman of UCB - Former President of BusinessEurope - Former Management Committee Member and

Honorary Chairman of the Federation of Belgian Companies

Page 22: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Strengthen brand equity

Accelerate organic growth in newer

operations

External growth through strategic acquisitions

Climate change

Associate health, well being and development

Healthy eating, food safety and responsible

sourcing

On track to exceed our stated gross annual cost savings target of EUR 500 million target by the end of 2012.

Staying focused on the New Game Plan...

Page 23: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Own go-to market strategy

Delhaize America as powerful platform

Common procurement

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Common supply chain

Shared services back office

Own go-to market strategy

Own go-to market strategy

Own go-to market strategy

Page 24: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Food Lion brand repositioning delivering promising results

May 4, 2011 PHASE ONE

PHASE TWO

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FOLLOWING PHASES

2012

-1.8%

0.3% 0.8% 2.1%

4.0%

Q1 2011 Q2 2011 Q3 201 Q4 2011 Q1 2012

Number of transactions* - Raleigh market

* On a comparable store sales basis

New Food Lion brand strategy work implemented

in early May 2011

200 stores

Comparable Store Sales growth in Q1: +2.9%

Outperformed the rest

of the network by 5%

250 stores 260 stores

2012 PHASE THREE

Real growth in Q1: +1.8%

Outperformed the rest

of the network by 8%

Page 25: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Food Lion repositioning lays solid foundation under future growth

Price decreases will have a short term impact on operating

margins but...

...will lead to higher customer loyalty...

...which will lead to sustainable revenue

growth...

...and an increase in total profit from

operations.

Page 26: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

People are lining up for opening new Bottom Dollar Food stores

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Page 27: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Pittsburgh 14 new stores opened since start of 2012 and plans to

open more

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Bottom Dollar Food expands in high-potential markets

- approximately 6,500 items

- 18,000 square feet

-“no-frills” shopping

environment

- national and private brands

that matter most to customers

- cheapest price positioning

in the market

Philadelphia 35 stores currently in the greater Philadelphia area and plans to open more

Page 28: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Building on the historical strengths of Delhaize Belgium

Expert in Food, variety and service…

…while continuing to improve our price competitiveness

Page 29: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Further improve price competitiveness across the group in 2012

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Hannaford launched lower prices in the second quarter

Committed to further improve our price positioning throughout our Group in 2012

Alfa Beta prices back at 2008 levels

Mega Image launched new price campaign « And small prices, and close to home »

Prices in free fall at Maxi

Page 30: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Restored relationship with local suppliers

Improved in-store conditions – eliminated stock outs

Strengthened management team to ensure alignment

Internal and external alignment on brands

Clarified store format strategy Opportunities in private

brands Refined pricing strategy in line with New Game Plan

Maxi – first steps taken since acquisition resulting in growth numbers

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Leading to positive volume growth and 3.8% comparable store sales growth in the first quarter of 2012 in Serbia

Page 31: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Growing stronger in rough water

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Page 32: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Drive sales momentum and

create sales leverage

Invest in innovation and lower

prices

Generate cost

savings

Safeguard New Game Plan priorities through step up of cost savings and capital efficiencies

On track to exceed target of EUR 500 million gross annual savings by the end of 2012 through additional cost

savings opportunities

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Increase free cash flow generation by revising investment plans for

2012 and improving working capital

EUR 700 – 750 million expected capital expenditures for 2012

Page 33: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

Closing of 126 underperforming stores in low density areas

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Portfolio optimization: focus on profitable growth

3 main objectives:

• Optimise our capital allocation

• Simplify the way we do business

• Additional resources to reinvest in our business

• Annual positive impact on operating profit of EUR 35 to 40 million

Page 34: Ordinary and Extraordinary General Meeting chairman of UCB ... Food Lion brand repositioning ... Committed to further improve our price positioning throughout our Group in 2012

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Our values