order management in retail

Profesia Copyright 2013BPMForum 18th June Milan

Order Management in Retail

a real story

The process: guarantor of the standard


Customer

Ametera is a manufacturing company whose

core business is the production of universal

vacuum cleaner dust bags.

Ametera is an SME from North-Eastern Italy

(Veneto Region) whose core business is the

production and marketing of universal dust bags for

vacuum cleaners, under the I-Genio Trade Mark.

I-Genio is the only

“made in Italy” product

that can be used on any

vacuum cleaner and has

been patented as such.


The ProblemThe Problem

The customer, as a pre-requisite for

marketing its product through major

commercial resellers and distributors,

decided to make its marketing

processes compliant to the Euritmo

standard, thus increasing the

interoperability and semantic

accuracy of its fiscal documents, as

sell orders and invoices.

Objective

• Increase customer base

• Certify the customer to the standard Euritmo

• Secure the communication with the customer

• Improve the selling process

Constraints

• Minimum impact with the user

interface

• Reduce the changes into the

existing applications

• Low Cost

Solution

• Adopt BPM approach

• Create an application to

support missing data

• Corporate restructuring

process

The Solution

The customer would like to

measure the process

performance and find

bottle necks.


Euritmo

What it is:

Eurtimo is a WEB-EDI italian project, realized by Indicod-ECR based on GS1 standard.It uses the Web instead of a private network and has three difference communication approaches: via web, FTP, using a secure communication.

Actors:

• Indicod-ECR: guarantee the standards.

• Service Providers: sell Euritmo services.

• Buyers and Sellers: use the services of

the service providers and partecipate to

the standard definition.

Why Not only EDI:

• EDI has not service providers.

• EDI standardizes only the messages.

• Euritmo defines also the infrastucture.

• Euritmo defines messages and

communication protocols.

• Euritmo standardizes the cost per

message.

Seller

A

Seller

B

Service

Provider

Seller

C

Buyer

A

Buyer

B

Buyer

C

Objectives:

• Increase the B2B electronic exchange in

the retail.

• Enable the standard to all retail actors.

• Reduce the cost per message.


BPM Choice

• Organizes the company

• Knowledge sharing

• Guarantees sales and deliveries

• Measures the process

• Identifies bottlenecks


The sub Process

Order

Check

Error Management

Error Management:

Details


Risks and Countermeasures

Risks Countermeasures

ERP Supplier managment Create a custom application

Too much information Design a process and define a

specific role

Too much operation Automate a lot of operations and

reduce human activities


Implemented processes in this phase

Publishing Products Catalog

Orders Selling

Delivery Invoicing


Development Process

1. Services’ definition and manual approach.

2. Process Analysis and Company organization, deploy in production without user interaction. The process is essentially an orchestrator of services.

3. Refine process Analysis and deploy in production with user interaction.

4. Refine process Analysis, deploy in production with implemented security scenarios.


DB

Technical Solution

Euritmo

Message

Creation

Euritmo

Comunication

Interact

with users

Automate

applicationsAutomate

applications

Verify Data

ToDo List

ERP Office

Automation


Lesson learned

• Still too much human interaction

– Reduce human interaction and reuse the same

information

– Increase the automated applications

• Post sales impact under estimated

– Change management

– Bugs improvements

– Message from customers


Roadmap next step

Price List

Order confirmation

Analyze customer stock

PreOrder (Selling offer)


Solutions

• Project became a product «BPM4Euritmo» by

Profesia

– Off The Shelf

• Process Template

• Integration Framework


Conclusion

• BPM decouples process from technology

• Ease communication with customer

• Quick alignment to business strategies

• Affordable


Questions

BPM: Business Process Management

Process Modelling +

Process Execution +

Process Monitoring =

Company Management

Profesia srl

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Tel 011-19879273

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Piva: IT-10815820013

order management in retail

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