Order Forms, Business Cards, & Operational Concerns

The Retail Flower Shop

Order Forms

What MUST be included: Order Date/Delivery Date Shop Information (name, address, phone, etc) Customer Information Delivery Information Description of item to be purchased Estimated cost Message for Card Payment Information

Order Forms

See Sample Handout for Example

For your Portfolio, this must be TYPED!!!

Business Cards

Information to Include Name of Business Name of Owner & Title (optional) Address Phone # and Fax # E-mail and/or Webpage Logo Possibly list of services or a “tag-line”

Business Cards

For your Portfolio you will include a Business card for your Business

This must be TYPED!

Operational Concerns

Employees & Titles

Advertising Plan

Deliveries

Employees

Depending on the size of your shop, total number of employees and their responsibilities may vary

You will need staff to do the following Designer Business Manager Deliveries Cash Register Owner

Advertising

Advertising for Businesses can be done in a variety of forms

Examples are: Flyers Radio Ads TV Commercials Billboards Mailouts

Advertising

For your portfolio, you need to create an “advertising plan” that explains how you will advertise your shop

Include “1” sample advertisement in your portfolio….it may be in any form.

Deliveries

This is always a common question

How will you handle deliveries for your shop? Will you have them? Will you be limited on mileage? Is the cost included or will you charge extra

Make sure you outline your Delivery policy in your Portfolio.