DELEGATE PROGRAMMEOCT 1-3 | HOSTED BY THE CORD & THE SPUTNIK

WELCOME ET BIENVENUE TO ORCUPBEQ 2010.It’s been a wild ride to put this shindig together in under four weeks and I wouldn’t have traded the stress lines and sleepless nights for anything because of the great lineup we’ve managed to put together for you this weekend.

I feel like we’ve covered all our bases in offering you a multidimensional experience.We have representatives from the old guard – the warriors of print – to the next generation

of journalists practicing online exclusivity. And between these points we have members of the broadcast industry – television and radio.

These conferences used to be a meeting of the press; editors would meet up and talk about production cycles, thumbnails and paper stock. Then a few years ago the landscape changed and we brought in social media experts who warned people about falling behind in the latest digital trends and that CUP papers had to follow suit of the mainstream media and develop their online identities and brands.

Tweet it. Facebook it. Post it. Link it. Share it. We don’t just report on the news any more, we are gatherers and distributors. We’re not necessarily composing all the material, but we’re try-ing our damndest to make sure we’re the ones that show it to people. Wilfrid Laurier University Student Publications is a unique entity in student media. We have two newspapers in two very different cities that cater to the needs of two very different demographics.

We have a radio station that has in less than a year managed to create quality programming, a dynamic culture and a dedicated volunteer base. This brings me to our theme of synergy.

When student papers first started getting websites, most of them had a “web editor” whose job primarily was to come in the afternoon on print day and plug print articles into a content management system.

Now both our newspapers have editors who know the print and web production systems and both are producing exclusive online content and media.

I admire all of our speakers and presenters who have been so kind as to grace us with their time and presence this weekend and I hope that you all are inspired in some way, hopefully to take new knowledge and ideas back to your respective newsrooms and colleagues.

Finally, I’d like to thank all the people that helped make this conference possible. Including: the very talented Morgan Alan for the stunning design of this programme, Cord editor-in-chief Alanna Wallace, Sputnik editor-in-chief Scott Blacklock, Seamus Townsend for the design of the rather swanky “synergy” logo, our friends over at the Imprint for their sponsorship and support, Angela Foster for keeping me sane and on track, all WLUSP staff and volunteers who made a contribution, and most importantly our President and CEO Bryn Ossington for inspiring the theme and splitting the workload 50/50.

Now, let’s get synergized.

DAVID GOLDBERGCONFERENCE CHAIR

Closing Keynote

Jesse Hirsh, 1E1

Dinner

Video Journalism

Aaron Goodman, 2C3

Lunch in the Hawk’s Nest

Business vs. Editorial Writing

Michael Melling, 2C3

Breakfast & Late Registration

CONFERENCE SCHEDULEF R I D A Y S A T U R D A Y

9:00am - 10:00am

10:00am - 11:00am

11:00am - 12:00pm

12:00pm - 1:00pm

1:00pm - 2:30pm

2:30pm - 3:30pm

3:30pm -4:30pm

4:30pm -5:30pm

6:00pm - 7:00pm

7:00pm - 8:30pm

9:00pm -

Registration

Outside of 1E1

Morning Keynote

Geoffery Stevens, 2C3

The Rights of Journalists

Michael De Souza

Deep Journalism: Making Your Electives Work

Maija Saari, 2C3

Journalism and Social Media

Dr. Kenneth Werbin, 2C3

5:30pm - 7:00pm

Opening KeynoteSponsored by The Imprint

Alan Cross, 1E1

Social

TBA

Social

TBA

Freelancing Through Social MediaAnne T. Donahue & Josh O’Kane, 2C16

Winning Campus Referenda

Bryn Ossington, 2C16

10 Ways To Utilizing Your Website

Chris Berube, 2C16

Podcasting 101Making a Freelance Stock Portfolio

Francis Vachon, 2C16

Print & Broadcast Synergy

Jason Keel, 2C16

S U N D A Y

EDITORIALONLINE

MULTIMEDIAWORKSHOP

MEAL / SOCIALPROCEDURAL

Morning Keynote

Regional Plenaries

TBA

Photo Roam

Waterloo Park

Explore Uptown Waterloo

Radio Laurier (Meet at 2C3)

Photo, Web and Writing CritiquesAvailable throughout the day. Please

sign up upon registration.

Photo, Web and Writing CritiquesAvailable throughout the day. Please

sign up upon registration.

EDITORIAL

michael melling Award-winning journalist Michael Melling leads CTV’s news team in Southwestern Ontario. As News Director, Melling is re-sponsible for setting the direction of all news and current affairs programming, as well as newsroom management tasks such as budgeting, staffing, and strategic planning.

Melling joined the CTV Southwestern Ontario team in February 2005. In his time at the station he has reported, shot, edit-ed, produced, anchored, and assignment edited for the station’s newscasts.

He joined the station from CTV’s Busi-ness News Network (formerly Report on Business Television). Melling has also worked at CTV.ca and CTV News Channel (formerly CTV Newsnet). He has an MA in International Journalism from Cardiff University, Wales, UK, and a Bachelor of Commerce Honours degree from Queen’s University in Kingston, Ontario. He also studied French and International Business at IECS Strasbourg, France.

Melling is the winner of two Interna-tional Edward R. Murrow Awards for Hard News and Best News Series. His work has also been honoured a number of times on the national and regional level by RTNDA Canada.

Melling will be discussing the differences between editorial and business writing.

Geoffrey Stevens served for a time as managing editor for both The Globe and Mail and Maclean’s magazine and as Time’s Ottawa correspon-dent. He has written numerous books on Canadian politics including The Player: The Life and Times of Dalton Camp, for which he won the Drainie-Taylor Biography Prize. Having taught at the University of Toronto and the University of Guelph, Stevens be-came a contract member of staff for the faculty of political science at Lau-rier in 2004. He contributes a column to The Waterloo Regional Record and Guelph’s Mercury every Monday.

maija saari Assistant professor, creator and program co-ordinator of the Lau-rier Brantford journalism program between 2004 and 2008, Saari was originally trained in radio before work-ing as a television videographer and daily newspaper reporter. A graduate from the University of Western On-tario, she has been teaching broad-cast journalism since 1999 at various post-secondary institutions including Mohawk College.

Saari will speak to how students can learn about the field of journalism through the use of coursework and other disciplinary lenses.

geoffery stevens

michael d’souzaMichael is a Senior Producer at CBC Newsworld and has served as the Human Rights and Equity Director of the Canadian Media Guild. He will speak about the rights of journalists and share his experiences in the in-dustry.

bryn ossingtonBryn Ossington is the President and CEO of Wilfrid Laurier University Stu-dent Publications (WLUSP) and an Ontario Representative on the CUP Board of Directors. Having recently overseen a successful campaign to increase the WLUSP student fee, Ossington will offer strategies and techniques that can help referenda.

MULTIMEDIA

karalee clerk A Waterloo resident, Karalee Clerk is a freelance journalist and a graduate from the University of Waterloo. She is also a regular contributor to The Globe and Mail, among other publications.

Clerk will be discussing the impor-tance of multimedia skills in the free-lance world.

aaron goodmanAaron Goodman is a video journalist and television producer best known for his reports on current affairs and humanitar-ian issues in Asia. A graduate from the University of British Columbia, he special-izes in producing features with a focus on international affairs including development and human rights. Goodman has been reporting from the field since 1999 and his work includes “Missing: Sri Lanka’s Si-lent Tsunami” a documentary about those forcibly enrolled in the Sri Lankan civil war. He has also reported live for CNN and CBC, produced radio broadcasts and written for the Toronto Star and National Post, among other international publica-tions.

Goodman will be discussing the role of multimedia in the telling of humanitarian stories.

alan crossPeople all over North America recognize the voice of Alan Cross as the authority on the history and impact of music. As the host of The Ongoing History of New Mu-sic, Cross educates and entertains his au-diences with stories of bands, musicians, and trivia, enlightening his audience about how music has evolved and changed the way that we view the world.

In addition to his hosting gig of The Ongoing History of New Music, Cross’s current project is ExploreMusic and Ex-ploreMusic.com, a radio-and-web initia-tive dedicated to music discovery and music recommendation. The program consists of a daily half-hour radio show carried by the biggest rock stations across in Canada, a weekly national TV show on Aux-TV, a variety of podcasts and weekly national column in Metro newspapers.

Cross is the Senior Program Director for Corus Interactive and Integrated Solu-tions, the online arm of the radio division of Corus Entertainment. Between 2004 and 2008, he was program director of 102.1 the Edge/Toronto, the second-big-gest contemporary rock station in North America. He was named Program Direc-tor of the Year at Canadian Music Week in 2005, 2006 and 2008.

Cross has written four reference books on music, recorded four best-sell-ing audio books, appeared as a music an-alyst on national and international TV and contributed to various newspapers and magazines. He writes a weekly national music column for the Metro commuter papers, and speaks both at universities and colleges as well as for agencies and corporate business gatherings.

jesse hirshJesse Hirsh is an internet strategist, re-searcher, and broadcaster based in To-ronto, Canada. He has a weekly nationally syndicated column on CBC radio explain-ing and analyzing the latest trends and developments in technology using lan-guage and examples that are meaningful and relevant to everyday life.

He owns and operates two compa-nies: Openflows Networks Ltd., which specializes in using free and open source software for advanced interactive plat-forms, and Metaviews Media Manage-ment Ltd., which focuses on research and consulting around new media busi-ness models.

Jesse is also actively involved with MacLaren McCann, one of North Amer-ica’s most successful multi-disciplinary advertising agencies, as a member of their Idea Council, which serves as a combination advisory board and think tank for the company.

For two years, he was the host of an interfaith show on the Rogers and OMNI networks called 3D Dialogue, which ex-plored all the world’s religions and spiritual paths through interviews with practitio-ners, gurus, holy people, and cynics re-garding their rituals, scriptures, and beliefs (or lack thereof).

Educated at the McLuhan Program at the University of Toronto, Hirsh’s passion is educating people on the potential ben-efits and perils of technology.

ONLINEanne t. donahueA contributor to AUX, CHART and a free-lance writer and blogger, Anne T. Dona-hue made a name for herself through the use of social media. Donahue has her own radio show called “Across the Pond”, is an avid user of Twitter and manages her own blog “If They Can Do It...”. Donahue continues to diversify her portfolio as she delves deeper into the realm of new me-dia while following her passion for music reporting.

Donahue will be part of a panel discussing starting a freelance career through the use of social media.

dr. kenneth werbinKenneth Werbin is a an associate pro-fessor for the department of contem-porary studies at Laurier Brantford. His research interests include online journalism and social media. Werbin will be giving a presentation on how social media is transforming journalism.

chris berubeChris is the New Media Coodinator for the Canadian University Press. He is also a freelance writer and fact check based out of Toronto. He is also a host and producer for the show The Electric Boogaloo on CIUT 89.5 fm in Toronto. Berube will be discussing ten things you need to be doing online, as well as holding web critiques by appoint-ment.

jason keelA native of Nanaimo, British Colum-bia, Jason did his undergrad at the University of Victoria and spent some time teaching overseas in Japan be-fore coming back to Canada to get his Masters in Journalism at the University of Western Ontario. He has spent the past several years working for Global News. Most recently he was the se-nior producer on Global National and is currently the Executive Producer at Global Toronto.

francis vachonFrancis Vachon graduated from Loyal-ist College’s photojournalism program in 2006.

After interning with the Ottawa Citizen, Edmonton Sun and Windsor Star, Vachon has done work for many newspapers and magazines including The Globe and Mail, National Post, Montreal Gazeette, Maclean’s La Presse, and Sports Illustrated.

Francis will also be holding photo critiques. Please sign up for an ap-pointment when you register.