Mobile Websites

Orbit Media Studios

@orbiteers #wineweb

Wait, what about apps?

1. Many platforms:- tablets and phones- iOS, Android, webOS,Windows, Blackberry

2. Needs approval,marketing, stickiness

3. Development costs

4. Awesomeness required

App Challenges App Benefits

1. Hardware integration

2. No connection needed

Seriously, why should I care?

Why?

Why Mobile Websites?

Improve customer relationships, increase loyalty and

retention, branding and awareness, cross-sell, up-sell,

sales enablement, advertising, engage in contextual

conversation, offer branded content, personalize

experience, identify new prospects, lead generation,

introduce new products, increase customer feedback,

create dialog with key groups, develop audience for

content, enter new markets, new customer acquisition,

create perception of keeping up with technology.

Q: Does your company currently have a mobile marketing strategy?

Whatdo the marketers say?

Source: KingFishMedia, Mobile Marketing Survey, April 2011

Q: Does your company plan to have a mobile marketing strategy in theNext 12 months?

Q: How many of our visitors are on mobile?

Whatdoes Analytics say?

Whatdoes Analytics say?

Q: How are these visitors doing?

Who’s watching the store?

The mobile experience

Mobile vs. Full Site

What’s the difference?

A non-mobile site is a “full site”

By the way…

1.Sitemap: fewer pages, but with landing pages

2.Design- 240px wide: one column layout- larger navigation (think fingertips)- no rollovers (no mouse cursor)

3. Content: even shorter

4. Features- avoid Flash- embrace media: galleries, video- embrace social: Twitter, FB, blogs - maps!

Mobile Site Differences

1. Hosting?

2. CMS? Content double entry?

3. Cost?

Other Considerations

Baby steps…

Mobile Strategy 101

1.Measure

a. How many mobile visitors (% and number)

b. How their experience are different (activity)

2.Evaluate

a. Solicit advice (audience, web partners, internal)

b. Determine if/when to proceed (thresholds)

3.Adapt

a. Create a positive experience for mobile users

Mobile StrategyGoal: Awareness and sensitivity to mobile visitors

Mobile marketing, non-

website advice

Bonus

1. Mobile search optimization

2. Claim your local (mobile) listings

- 4sq

- FB Places

- Yelp

- Google Place page

3. Email Optimization

- left align the content

- links, not buttons

Bonus Advice

Thanks!