Boris Worrall Executive Director Futures Orbit

Remember this chap?

You lot are lazy!

(and that lot need to get a job)

What do people & politicians think of us?

Are you the council?

Using the messages

About us

Newsletters

Speeches and presentations

Press releases

Quotes

Using the messages

Keep it simple & avoid jargon

Assume a public, non-technical audience

Identify your own jargon

We recommend ‘housing association’

The evidence

Real life

Consistent

Straightforward

We delivered 220 training places and over 500 careers

advice opportunities to tenants and residents in 2012

VERSUS We helped 200 of your

constituents into work last year

We deliver homes that people can afford

Number of people who now have a home they can afford

Number of new homes built

Number of people helped onto the housing ladder

We invest in people and communities

Number of people we have helped into work

Number of apprenticeships we have offered

Number of people who now live independently at home thanks to the services we offer

We are in it for the long-term

Amount we have invested in neighbourhood improvements

Number of people whose access to online information and services we have improved

Number of people whose financial management and access to financial services we have improved