orange partner html5 day
Post on 18-Oct-2014
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DESCRIPTION
Orange Partner HTML5 Day : un évent sur la découverte du HTML5 et son potentiel pour ouvrir un nouveau monde de possibilités...TRANSCRIPT
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HTML5why we talk about itwhy we talk about itwhat we do about it
Pierre CombellesOrange
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just to be sure: what is it ?
new elements – esp. video
HTML5 : HTML +… a flash-like experience - and more - in all browsers
more APIs for more features
CSS3
rich UIdrag & drop, edition, enhanced rendering ...
mediaricher look & formatting description
mediaaudio/video, 3D, graphics
offlinestorage, web app cachejavascript g
connectivityweb socket (bi-directional)push
browser implementation
include code in pages & run locally
other featuresgeolocation and more to come
browser implementation
bbuzz"the browser becomes the new (multiscreen) (web) app platform"
"contents become apps"
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no doubt: it's coming
html5 handsets worldwide (millions)source ATT
2500
Orange html5-compatible handsetscumulated purchase (millions)
12,000
1000
1500
2000
4,000
6,000
8,000
10,000
0
500
2010 2011 2012 2013 2014 2015 20160,000
2,000
2010 2011 2012 (May)
85% of all smartphones will have HTML5 browsers by 2016 [AT&T, Feb 2012]
17% of Orange handsets have HTML5 browsers
HTML5 ll t t t t15% of apps launched this year will be HTML5 apps, already [IDC, 2012]
HTML5 roll-out strategy … teaser …... Web apps
Distribution Hybrid3d party apps3d party apps…
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great expectations
rich mobile/all screensweb open
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great expectations
choice
customers operators
qualityclarity & trust
relevance
same expectations as developers for our own services !
development
developersuse the browser to improve customer experience & contact
rich functional setweb environment easier Xplatform devptshorter TTM / Lower TCO
bring the best of the mobile web to our customers by attracting developers
gotomarketopen ecosystemplurality of channelscustomer visibility
monetisation (billing)APIs recommendation
customer visibilitymonetisation
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expectations versus reality: what is the gap ?a bit of SWOT analysis
industry traction"web goes mobile" enablerng
tha bit of SWOT analysis
an alternative ecosystem to current closed silos
tuni
ty
enhanced user experiencecross-platform portabilityst
ren
more open distribution and monetisation models
oppo
rt
still youngnot as rich as native appsportability-vs-UX trade-off
eakn
ess fragmentation
creation of new browser-based silosris
k
distrib/monetisation lack structurewe trust & security
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focus: discovery, recommendation, distribution
discovery enhanced by rich tags :d i ti t ti d ti likdescription, category, ratings, recommendation, likes
Æ food for web stores, not just search
recommendation takes a new dimension :personalized and contextualized recommendations, based on preferences, usages, likes etc
DistributionDistributionbecomes a mix of "exclusive" distribution of key content and "open access" (web model) – the web is the app store (ATT)
monetizationadvertisingmicropayments – locked to distribution?subscription – for trusted partners onlysubscription for trusted partners onlycontents & data bundling
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key success factors
• broad reach & audience potential
effective discovery & distribution• effective discovery & distribution
• engaging & frictionless experience
trust in privacy & security• trust in privacy & security
• proven monetization mechanisms
• fragmentation limitation• fragmentation limitation
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meeting expectations…raising awareness learning with the ecosystemraising awareness, learning with the ecosystem
learn… promote… use…
relevant use casesdesign
developmentinternally
for our own services :designdevelop
toolsfragmentation
externally – orange partner distributemeasure
an HTML5 practice, in close contact with its ecosystem
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meeting expectations…delivering on the promisedelivering on the promise
make HTML5 usablefragmentation
enhance web apps value
operator APIs & network optim. experience, monetisation
- network & platforms : Id/Auth,
drive consistent implementation
- standard & test lists
- test results publication
fragmentation
privacy, billing, call control, messaging, location, QoS…- SIM (Auth, NFC)
di t ib ti biliti
- test results publication
- handset&browser compliance requirement
- tizen reference distribution capabilitiesreach, monetisation, trust
- orange selection
tizen reference
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OrangeAPIsAPIs
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Orange selectioncustomers : build trust through relevancedevelopers : reach / monetisation rate trade-off
live in France now
a layered approach
Orange appspartner apps
f dreferenced apps
presentationsearch & recommendationfavourites relevant bundles of apps&services according to context
billingpartnersmid- tailmulti-operator - WAC
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Orange WebStorehttp://lewebstore orange frhttp://lewebstore.orange.fr
< 250 services/webapps listées
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conclusion : a necessarily open approachwith browser & device vendors but alsowith browser & device vendors, but also…
collaborate with… MNOs OTTson…
fragmentation W3C collaborationdevice requirts
devpers requirtsW3C collaboration
promotion/support to developers
joint mktingWAC
joint mkting
MNO APIs consistent devper interface use an distributeMNO APIs consistent devper interfacelocal initiatives, WAC/GSMA
use an distribute
distribute & monetise 3rd party apps
share repositories ?
simplified access to MNOs'leverage MNO billing
simplified access to MNOs billing
distribute Orange apps distribute
So let's team up…
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Thank you !
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Buongiorno, the web app company
Orange Partner Day – June 11th 2012 - Paris
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2
Created in 1999, early and pure player in digital contents distribution on mobile devices, Buongiorno has developed a strong expertise and recognized leadership in its field.
The company, Headquartered and listed in Milan Stock Exchange, is today: Specializing in mobile entertainment, focusing almost entirely on a B2C approach, based on
strong product management, technology and direct marketing capabilities combined with a partnership attitude with mobile network operators
With a team of approx. 800 young professionals, based in 15 countries, conducting business in more than 20 countries around the world
Generating 2011 proforma revenues (current perimeter) of ~€240 mn with an EBITDA of ~€27 mn Euro: 55% in Europe, 30% in the Americas and 15% in the rest of the world
Running a blend of traditional, feature phone oriented, and of new, rapidly growing smart phone and tablet oriented, products
With a sound balance sheet and a proven track record in delivering results, profits and cash flow
Company Profile
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3 In the last few quarters B! has been successful in creating and distributing web apps
thru carrier billing in several EU, NA and LATAM countries
As a result B! currently has more than 20 products launched in 9 countries (Italy, France, Germany, Spain, UK, Mexico, Turkey, Austria and Canada) with roadmap to extend to +15 countries during 2012
Buongiorno has created, in the past 2 years a fully new Mobile internet platform for HTML5 apps, with a fully dedicated team at the edge of consumer needs and technology evolution
First results from the market, enthusiastic reaction from carriers, web apps momentum, 3G and smart-phone growing penetration seem to indicate a “perfect storm”.
A potentially huge opportunity for creating an ecosystem around web apps is appearing on the horizon and B! will play a key role as first mover!
The web apps opportunity
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4 B! web apps portfolio, some examples
Gamifive:
Unlimited play from a catalog of 150+ casual HTML5 games.
Playplanet:
HTML5 storefront for unlimited native apps android games
iMagazine:
HTML5 storefront that allows to integrate any type of content, pictures, video, texts, comments in a personalized way.
Social integration with FB opengraph.
iFortune:
HTML5 storefront, with multiple astrology and esoteric entries
Fingerbooks:
HTML5 storefront, offering a new and unique e-book experience based on short stories.
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5 Transparent acquisition flow, to ensure transparency and awareness
Adapted price point and business model
Carrier billing
Attractive revenue share between Carriers and Editors (to compete with existing
closed market places)
CRM activities to engage users
Product and content quality
Customer care
KEY SUCCESS FACTORS
- 100 000 200 000 300 000 400 000 500 000 600 000 700 000
Tot Customer Base Overall +136% in 5 months!
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Thank you for your attention! [email protected]
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Orange initiatives around HTML5
Orange Labs / ASC Devices - Mobile BrowsingJune 2012
Olivier CASSINAT
Contact: [email protected]
France Telecom Group confidential
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Content
� What we do
� Fragmentation analysis
� Advanced use cases
� Overall conclusions
France Telecom Group confidential 2Orange Labs - Mobile Browsing –Orange initiatives about HTML5 – June 2012
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What we do
France Telecom Group confidential
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What we do
� We study new technologies
� State of art, detection of the potential
� We work with product lines
� Define the need, find business opportunities
� We develop test plans
� Understand the implementations
� We work with manufacturers
� Improve browsers
W d l b d b li i� We develop web components and web applications
� Enrich the user experience
France Telecom Group confidential 4Orange Labs - Mobile Browsing - Orange initiatives around HTML5 – June 2012
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Fragmentation analysisg y
France Telecom Group confidential
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� 650+ device models
24 brands / manufacturers (biggest maker Nokia [all] / Samsung [Highest Touch])
Overview
� 24 brands / manufacturers (biggest maker: Nokia [all] / Samsung [Highest Touch])
� 16 Operating Systems (most used: Android, Windows Mobile, Symbian OS [all] / Android [Highest Touch])
� 16 browsers (most used: Android Browser, Internet Explorer Mobile, Nokia Web Browser for S60)
� 6 layout engines
� Most used (in browsers and devices): WebKit
� Highest Touch devices browsers all use WebKit
� WebKit based browsers use several different versions of WebKit
� Browsers with best browsing technologies (advanced JavaScript, CSS3, HTML5) support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1
� 19 screen resolutions (most used: 240 × 320 (QVGA) [all] / 480 × 800 (WVGA) [Highest Touch])
� 41 screen sizes (most used: 2.8” [all] / 3.2” [Highest Touch])
� 72% touch screen devices (44% capacitive, 28% resistive)
M RAM i i d 256 512 128 [ ll] / 512 [Hi h T h] f 8 1024� Most common RAM memory quantities used: 256, 512, 128 [all] / 512 [Highest Touch]; from 8 to 1024 MiB
� Most common processor frequencies used: 1000, 600, 528 [all] / 1000, 600, 800 [Highest Touch]; from 80 to 1400 MHz
France Telecom Group confidential 6Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012
� Production of smartphones with a dual-core processor started in 2011
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� Best support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1
Browsers (browsing technologies support) Data based on the 650+ device models studied
� Finally starting to catch up: Nokia Web Browser for S60 (Symbian Anna), Internet Explorer Mobile 9 (Windows Phone 7.5)
France Telecom Group confidential 7Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012
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Browsers (HTML5 support) [cont.]
France Telecom Group confidential 8Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012
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Advanced use cases
France Telecom Group confidential
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Components
� Consequences of the fragmentation
� Carousel :
� Highest touch version
Hi h t h i� High touch version
� Advanced use case
� Access Webapp for First Time pp
Splash screen: progressive bootloader info is shown at startup, as content is restored from device memory.
DOM storage: Images are base64 encoded on the server, and then are saved to the client’s local storage as text strings. User modifications (text editing, image scaling…) are saved locally. At startup, the UI is shown in its latest condition.User modifications (text editing, image scaling…) are saved locally. At startup, the UI is shown in its latest condition.A menu is included that enables clearing saved items.
Touch gestures: actions are triggered by touch or mouse events, depending on browser.
Orientation-aware UI: modules are scaled and positioned on the fly depending on screen orientation.
Bookmark icon: the page has a custom icon when added to home screen, and can run in webapp mode (no address bar).
Animation: labels with CSS3 text shadow are displayed following image transitions.
France Telecom Group confidential 10Orange Labs - Mobile Browsing Orange initiatives around HTML5 – June 2012
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Overall conclusions
France Telecom Group confidential
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� Smartphones fragmentation is obvious when looking at the number and diversity of Operating Systems, browsers, layout engines, screen resolutions, screen sizes, screen types, and hardware configurations
Overall conclusions
, y g , , , yp , g(RAM memory + processor)
� WebKit is the most used layout engine by far but there are in fact several different versions of WebKit, and at least as much implementations; we even noticed differences with a same version of WebKit used by two different browsers
� Irregularities show up when following the progression of browsers in term of browsing technologies support
� But as of 2011, we were seeing
� All the latest versions of browsers starting to converge to a near full support of established features in the browsing technologies standards (advanced JavaScript, CSS3, HTML5)
� The production of non-touch devices nearly stopping, the production of Highest Touch devices dominating (since 2010), and the production of devices with a dual-core processor starting
� So what to expect in 2013 and after?
� Many more new devices to be produced, widening the gap with older devices still in use
� Today’s smartphones fragmentation will not be resolved in the coming years
� Tomorrow’s smartphones fragmentation will expand today’s with new HTML5 and CSS3 features implementations (as the two standards are not yet finalized), and new specific implementations that may or may not become the next standards
France Telecom Group confidential 12Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012
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thank youy
France Telecom Group confidential
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MOZILLA IS A FOUNDATION
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MOZILLA IS A FOUNDATION
- Everything we do is open
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MOZILLA IS A FOUNDATION
- Everything we do is open
- Open source, open discussions, open meetings
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MOZILLA IS A FOUNDATION
- Everything we do is open
- Open source, open discussions, open meetings
- We answer to the manifesto
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PROMOTE CHOICE, INNOVATION AND OPPORTUNITIES ON
INTERNET
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A BIT OF HISTORY
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A BIT OF HISTORY
- 2004: IE has 95% marketshare
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A BIT OF HISTORY
- 2004: IE has 95% marketshare
- Nov 9, 2004: Firefox 1.0 release
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A BIT OF HISTORY
- 2004: IE has 95% marketshare
- Nov 9, 2004: Firefox 1.0 release
- June 29, 2007: iPhone release
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THE ECOSYSTEM EFFECT
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THE ECOSYSTEM EFFECT
- Most of the apps are created for iOS or Android
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THE ECOSYSTEM EFFECT
- Most of the apps are created for iOS or Android
- Developers only know one technology set
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THE ECOSYSTEM EFFECT
- Most of the apps are created for iOS or Android
- Developers only know one technology set
- New platforms are struggling
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THE ECOSYSTEM EFFECT
- Most of the apps are created for iOS or Android
- Developers only know one technology set
- New platforms are struggling
- WP7, Meego, RIM, Bada, …
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THE WEB IS THE PLATFORM
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THE WEB IS THE PLATFORM
- Facebook, GMail, Twitter, Balsamiq, 280 slides
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THE WEB IS THE PLATFORM
- Facebook, GMail, Twitter, Balsamiq, 280 slides
- As efficient as native apps
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THE WEB IS THE PLATFORM
- Facebook, GMail, Twitter, Balsamiq, 280 slides
- As efficient as native apps
- Works on every device
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UNLOCKING THE WEB
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UNLOCKING THE WEB
1. Same capabilities as native apps
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UNLOCKING THE WEB
1. Same capabilities as native apps
2. Out of the browser
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UNLOCKING THE WEB
1. Same capabilities as native apps
2. Out of the browser
3. Distribution system
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WEB APIS
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Ajax
Video WebGL(3D)
Offline
Transitions
Vector graphics
Geolocation
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Ajax
Video WebGL(3D)
Offline
Transitions
Vector graphics
Geolocation
HTML5
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Ajax
Video WebGL(3D)
Offline
Transitions
Vector graphics
Geolocation
BatteryCamera
Telephony
Vibration
SMS
Bluetooth
Contacts
HTML5
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Ajax
Video WebGL(3D)
Offline
Transitions
Vector graphics
Geolocation
BatteryCamera
Telephony
Vibration
SMS
Bluetooth
Contacts
HTML5
WebAPIS
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Ajax
Video WebGL(3D)
Offline
Transitions
Vector graphics
Geolocation
BatteryCamera
Telephony
Vibration
SMS
Bluetooth
Contacts
HTML5
![Page 65: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/65.jpg)
FIREFOX MOBILE FOR ANDROID
![Page 66: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/66.jpg)
FIREFOX MOBILE FOR ANDROID
- Faster, faster, faster
![Page 67: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/67.jpg)
FIREFOX MOBILE FOR ANDROID
- Faster, faster, faster
- Desktop-like: Awesome Screen, add-ons
![Page 68: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/68.jpg)
FIREFOX MOBILE FOR ANDROID
- Faster, faster, faster
- Desktop-like: Awesome Screen, add-ons
- Sync with desktop
![Page 69: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/69.jpg)
FIREFOX MOBILE FOR ANDROID
- Faster, faster, faster
- Desktop-like: Awesome Screen, add-ons
- Sync with desktop
- In Beta, release soon
![Page 70: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/70.jpg)
DEMO
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APPS
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APPS
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APPS
- Integrated in the OS
![Page 74: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/74.jpg)
APPS
- Integrated in the OS
- Distribute on your terms
![Page 75: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/75.jpg)
MANIFEST{ "version": "1.0", "name": "AwesomeNewspaper", "description": "Exciting news delivered to you", "icons": { "128": "/img/icon-128.png", }, "developer": { "name": "Press2.0", "url": "http://press20.fr" }, "installs_allowed_from": ["*"]}
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DEMO
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MARKETPLACE
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MOZILLA MARKETPLACE
![Page 79: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/79.jpg)
MOZILLA MARKETPLACE
- One distribution system
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MOZILLA MARKETPLACE
- One distribution system
- Others could run their own
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MOZILLA MARKETPLACE
- One distribution system
- Others could run their own
- Free and paid apps
![Page 82: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/82.jpg)
MOZILLA MARKETPLACE
- One distribution system
- Others could run their own
- Free and paid apps
- Reaches half a billion users
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DEMO
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ONE MORE THING
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- Android is not enough
![Page 87: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/87.jpg)
- Android is not enough
- Many markets don’t have smartphones yet
![Page 88: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/88.jpg)
- Android is not enough
- Many markets don’t have smartphones yet
- Open Web Apps are powerful
![Page 89: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/89.jpg)
- Android is not enough
- Many markets don’t have smartphones yet
- Open Web Apps are powerful
![Page 90: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/90.jpg)
- Android is not enough
- Many markets don’t have smartphones yet
- Open Web Apps are powerful
- So…
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BOOT TO GECKO
![Page 92: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/92.jpg)
WHAT IT IS?
![Page 93: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/93.jpg)
WHAT IT IS?
- Everything is a web app
![Page 94: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/94.jpg)
WHAT IT IS?
- Everything is a web app
- Linux Kernel + Gecko
![Page 95: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/95.jpg)
WHAT IT IS?
- Everything is a web app
- Linux Kernel + Gecko
- First partners: Telefonica and Qualcomm
![Page 96: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/96.jpg)
DEMO
![Page 97: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/97.jpg)
THAT’S ALL FOLKS
- https://wiki.mozilla.org/WebAPI
- https://wiki.mozilla.org/Apps
- https://marketplace.mozilla.org
- http://www.mozilla.org/b2g/
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An introduction to TizenTizen - the new HTML5 platform"
Mark Sage – Tizen container platform manager
+44 (0) 7866 688659 Jacques Bourhis – Engineering Manager, Director Intel
Montpellier
Vincent Bonnevay – Global Product management
Samsung
![Page 99: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/99.jpg)
INTEL CONFIDENTIAL
Legal Notices and Disclaimers INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.
Intel may make changes to specifications and product descriptions at any time, without notice.
All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.
Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.
Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.
Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel AppUp, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries.
Material in this presentation is intended as product positioning and not approved end-user messaging.
This document contains information on products in the design phase of development.
*Other names and brands may be claimed as the property of others.
Copyright © 2011 Intel Corporation. All rights reserved.
Tizen is a trademark of the Linux Foundation
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3
agenda
1. collaboration – (including this presentation) - Mark
2. current environment and smart phone review - Jacques and Vincent
3. open v’s closed platforms - Vincent
4. introduction to Tizen - all
5. re-cap of key messages - Mark
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environment and smart phone review
Jacques – Intel Vincent - Samsung
![Page 102: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/102.jpg)
INTEL CONFIDENTIAL
Sprint to join AT&T and Verizon in offering iPhone 5 – Macrumors, 8/23/11
Google: Motorola Xoom is lead Honeycomb product – Pocket-lint, 1/20/11
Google buys Motorola Mobility – Forbes, 8/22/11
Microsoft-Nokia pact signed – ARs Technica, May 2011
Palm largely dead as HP shuts phone, tablet unit – AP, 8/18/11
2011
A Pivotal Year
in Mobile
Industry
2011 in Review A Glimpse into the Market Environment
LiMo Foundation promises new devices this year – Thing, 3/22/11
RIM urged to do something – Barron’s, 9/6/11
Rumors of MeeGo’s death have been greatly exaggerated – PCTech Talk, 6/19/11
Amazon tablet coming in November for $250? – Engadget, 9/2/11
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INTEL CONFIDENTIAL
Developer Preference �
Android� 67%� #1�
iOS� 59%� #2�
Web Apps with HTML/Browser�
56%� #3�
Source: survey from Vision Mobile and Bluevia (June, 2011) �
HTML5 could be “game changer”
Why companies are flocking to HTML5
Google, Adobe embrace HTML5 with new launches
Apple shows us what HTML5 can do
Microsoft jumps On HTML5 bandwagon
HTML5 begins to reshape digital and mobile world
1. Broadcast Engineering, 8/8/11. 2. Mashable, 6/4/10. 3. Fortune, 8/30/11. 4. AndroidApps, 8/1/11. 5. Hothardware, 6/14/11. 6. Wall Street Journal, 7/28/11
Recent Headlines
Industry Development Environment Trends The Shift to HTML5
January 2014 May 2014 October 2014 February 2015
% of H.264 Video Available for HTML 5 Playback�
10%
26%
54% 63%
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INTEL CONFIDENTIAL
HTML5, JavaScript, CSS3 are three independent but complementary technologies
• “HTML5” and HTML5 logo often used loosely to mean a combination of web technologies such as HTML5, CSS3, JavaScript, etc.
With these technologies developers can
• Create standalone apps than can be loaded from the cloud, installed as an app, or bundled with an OS
• Create websites that are optimized for a much broader range of devices, particularly mobile devices
• Leverage HTML5 and Web competences in creating stand alone applications with full access to device resources
A Quick Overview of Key Web Technologies
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Android; 56.1%
iOS; 22.9%
Symbian; 8.6%
Blackberry; 6.9%
bada; 2.7%
Window Phone; 1.9%
etc; 0.9%
Smartphone+OS+Global+M/S+(‘12.1Q)
* Resource : Gartner
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
2011. 1Q 2012. 1Q
Smartphone+OS+Global+M/S
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Android; 56.1%
iOS; 22.9%
Symbian; 8.6%
Blackberry; 6.9%
bada; 2.7%
Window Phone; 1.9%
etc; 0.9%
Smartphone+OS+Global+M/S+(‘12.1Q)
* Resource : Gartner�
![Page 108: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/108.jpg)
open v’s closed platforms
Vincent - Samsung
![Page 109: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/109.jpg)
Open%source%code%Google%/%Android%Linux%Founda6on%/%*Tizen%
Mul6;vendors�
Mul6;operators�
Mul6;app%store�
Closed%source%code%Apple%/%iOS%RIM%/%BBX%MicrosoD%/%Windows%Phone%
Single/Mul6;vendor�
Mul6;operators�
Single%app%store�
*%%“Tizen”%is%a%open%source%plaKorm%for%smart%released%in%Apr.%2012�
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Closed%source%plaKorm%;%iOS�
iOS+&+App+store
So=ware+&+Service+developers
SW#Pla'orm�
Device�
![Page 111: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/111.jpg)
Closed%source%plaKorm%–%Windows%Phone�
Windows+Phone+&+
MarketEplace
So=ware+&+Service+developers
SW#Pla'orm�
Device�
MulGEvendors
MulGEvendors
MulGEvendors
![Page 112: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/112.jpg)
Open%source%plaKorm%;%Android�
Android+PlaHorm+
&+Play+store
MulGEvendors
MulGEvendors
MulGEvendors
SW#Pla'orm�
Device�
So=ware+&+Service+developers
![Page 113: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/113.jpg)
Open%source%plaKorm%;%Tizen�
Tizen+PlaHorm+
&+App+store
MulGEvendors
MulGEvendors
MulGEvendors
Operators
Vendors
Service+providers
So=ware+&+Service+developers
SW#Pla'orm�
Device�
![Page 114: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/114.jpg)
Tizen introduction
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18
why Tizen? – an operator perspective diversity
– promotes innovation and customer choice – grow your customer relationships – no 3rd party barriers or
intermediaries
openness – critical to innovation – define your own branding strategy around the user experience
operator friendly
– define your 3rd party ecosystem and revenue model – HTML5 development platform – supports key operator services – as defined by operators
backed by the Tizen Association
![Page 116: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/116.jpg)
Tizen Association Members
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INTEL CONFIDENTIAL
Governance
| Tizen is a trademark of the Linux Foundation
![Page 118: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/118.jpg)
what is Tizen?
Jacques – Intel
![Page 119: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/119.jpg)
INTEL CONFIDENTIAL
What is Tizen™
NEW
Tizen combines the communities and
the best technologies under one
unified environment
Strong developer community
Broad service provider support
Builds Upon LiMo & MeeGo to Create a Better Solution
| Tizen is a trademark of the Linux Foundation
![Page 120: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/120.jpg)
INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
Tizen™ Vision
Delight consumers and enable
ecosystem partner differentiation with
a cross-device, cross-architecture,
open software platform based on a
comprehensive standards-based
HTML5 implementation
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INTEL CONFIDENTIAL
HTML5 Leadership
Truly Open Innovation and Differentiation
Industry Leaders Support
Tizen™ Overview
Comprehensive
HTML5 implementation Equal opportunity Freedom to innovative Industry leaders unite
Multiple OS’s and devices Shape direction Freedom to differentiate Multiple choices of ecosystem players
Easy to create apps No restrictions on applications/services
Robust developer program to deliver innovative apps
Open governance
| Tizen is a trademark of the Linux Foundation
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what is Tizen?
what you get and HTML5
Vincent – Samsung Jacques - Intel
![Page 123: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/123.jpg)
Tizen%open%source�• Tizen 1.0 Larkspur releases full source code with Web APIs/SDK in
April, 2012
• Scope of open source - Platform middleware modules - Basic applications source code
• Development environment - SDK, Build environment
Open Category Contents
Source code
UX Basic winset
Middleware UI FW, App FW, Telephony FW, Web FW, Multimedia FW
Basic apps Phone, Contact, Music, Gallery, Calendar, Browser, Settings
Tool SDK (Web), Build environment
Binary Middleware NFC, Power Manager, DRM
![Page 124: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/124.jpg)
HTML5%compa6bility�
HTML5TEST.COM%(Total%Score:%500)
<Source:)h+p://html5test.com/results/mobile.html)>
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• One Web API across all Tizen profiles, ensuring application portability.
• Web API relies on upstream standards (W3C and others) and aggressively implements early API drafts. • Will utilize all W3C defined HTML5 environment and APIs • Will leverage other W3C standardization efforts e.g. Battery,
Sensors etc
• Will add new APIs only when there are no existing standards
• Participate in standardization efforts to influence and accelerate relevant specifications.
Tizen™ Web App Environment
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INTEL CONFIDENTIAL
Developer Benefits of HTML5 HTML5 is the Primary Development Environment for Tizen™ Apps
• Widely adopted technology
• Easier to create apps
• Speeds app delivery across multiple OS platforms and devices
• Flexible distribution model
• Create web powered apps that challenge native applications in terms of rich user experiences
• Create new-style, full screen, immersive, beautiful web powered apps that are designed and optimized for touch
| Tizen is a trademark of the Linux Foundation
![Page 127: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/127.jpg)
what is Tizen?
HTML5 features
Vincent - Samsung
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WebRTC+(Web+RealETime+CommunicaGon)%
– Provides%video%conferencing%feature%base%on%the%P2P%– Core%features%consist%of%getUserMedia,%Media%Stream%and%
P2P%
getUserMedia+feature+
– Face%detec6on/recogni6on,%Bar%code%recogni6on,%AR,%etc.%
getUserMedia+++record+features+
– TalkingTom,%Voice/Video%recording,%and%etc%
<%3D%Ping%Pong%Game%> <%You%So%Predy>
HTML5%features�
![Page 129: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/129.jpg)
HTML5+Video+<track>+– Suppor6ng%sub6tle,%cap6on,%extra%
HTML5%features�
Device+APIs+– Vibra6on%API%
• As%a%no6fica6on%in%a%game%or%other%use%case%
– Badery%Status%API%• Web;based%email%client%
– Network%Info%• Adap6ve%streaming%web%apps%
![Page 130: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/130.jpg)
File+APIs+(File+Reader,+Writer,+Directories+and+System)+
<Saving%a%file%in%image%editor%web%app>
<%File%drag%and%drop%in%mail%web%app%>
<%File%analysis%%or%reading%metadata>
HTML5%features�
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Tizen+Developer+Days+in+the+U.S. • Date : May 5~9, 2012 • Venue : Hyatt Recency, San Francisco Keynote Speech (Facebook, Intel, Samsung)
Giveaway devices Hands-on lab
Tizen+Developer+Days+in+Japan+• %%Tizen%Developer%conference%for%Japanese%local%companies%
• %%Aligned%with%Linux%developer%events%%%%:%LinuxCon%Japan2012,%June%6;8%in%Yokohama%)%
Tizen%Developer%Events�
![Page 132: Orange Partner HTML5 Day](https://reader037.vdocuments.site/reader037/viewer/2022103109/5443077db1af9f310a8b4853/html5/thumbnails/132.jpg)
Key messages
Mark - Orange
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key messages
1. the industry needs diversity
2. Tizen is an open source platform
3. supported by major companies
4. HTML5 is key to its success
5. Orange has started to develop HTML5 applications
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Web%sites%for%Tizen�
Overall information of Tizen platform�
• http://www.tizen.org Source code of Tizen platform�
• http://source.tizen.org SDK of Tizen platform�
• http://developer.tizen.org
Tizen Association �
• http://www.tizenassociation.org
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Thank you!
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Mobile HTML5beyond the magic rainbow
Y Ch i t l j i 2012Y. Christol, juin 2012
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Android – from 2.2 -iOS – from 4.0WP – WP7.5 / WP8
-./-5 / 8
Other mobile platformOther mobile platformB2G, Tizenrest
-/rest /
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Let’s open the bearp
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Jason Freeny, www.moistproduction.com
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An Orange TV webappAn Orange TV webapp
5
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StandardsStandards
http://www.telegraph.co.uk/technology/facebook/9256388/Facebookfacebook/9256388/Facebook-launches-its-own-app-store.html
https://github.com/coremob/level-1
http://ringmark.io/?all
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p g
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Multi-publicationMulti publication
www.winktoolkit.orgwww.winktoolkit.org
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Questions ?Questions ?
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h kthank you