orange county business watch
DESCRIPTION
April-May 2014TRANSCRIPT
THE ORANGE COUNTY CHAMBER
A COMMUNITY AND BUSINESS PERSPECTIVEAPRIL/MAY 2014
NETWORK IT MAKING IT IN O.C.Specializing in webinar training, The Productivity Institute can handle a host of digital marketing issues for your business. Read all about this and other local businesses on pages 12 and 13.
Our fabulous new event – “Trivia Networking” -- is set for Wednesday, May 7. Don’t wait to make a reservation for what promises to be an SRO evening at Soho Bar and Grill in Middletown. See page 23 for info on this and other great events.
BUSINESS INSIDER
GROW /EXPAND
TREND/ INNOVATE
INORANGE
High Energy Rates? 3
Remain Competitive Without Losing Sleep 4
EAP Success Story: Rock ‘N Mulch Tree Farm 6
Doing More With Less 7
Orange Advantage Participating Merchants 8
The Occupations System of Care 10
Open Space Protection is Economic Development 11
Making it in OC 12
Awards & Recognition 14
Notable People 14
New Chamber Members 16
Harness The Power Of Search Engine Optimization 21
Small Businesses: Survive AND Thrive! 18
Events Calendar 22
Buy Orange. Build Orange. Give Orange. Innovate Orange.
PRSRT STD U.S. Postage
PAID Newburgh, NY
12550 PERMIT NO. 234
Continued on page 19
HELPING ORANGE CONNECTORANGEPULSEYMCA of Middletown Page 5
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Get Your App In GearBy Charlie Graham
I’m sure a lot of Hudson Valley business owners are wondering, “What can technology do for me?” How can today’s latest tech help you increase profits, beat the competition or make life easier? If you haven’t really thought about these questions, now is a great time to start. Innovation in the tech scene lends itself to more practical solutions for your business every day and the future is bright.
THE FuTuRE OF TECHNOLOGy
From 3D printers to smart phones, cars and houses, when we think about technology, we tend to imagine an array of examples that are seemingly unrelated. Depending on our personal interests or expertise, the example of technology can be quite ambiguous, yet at the heart of today's emerging businesses there is one defining constant. That constant is software. More specifically, application software, software designed to perform a specific task. Software you may know best as "Apps.”
At a recent convention in Paris, George Colony, CEO of Forrester Research, Inc. -- the second largest technology research company -- stated that, "In the future, all companies will be software companies." Whether or not you think this is applicable to you, software is steadily becoming a fundamental aspect of every business. Take for instance the restaurant that trades in its clunky old POS system for the simplicity of a tablet based system, or a manufacturing company that revolutionizes their workflow, by having a web application developed to better service its distributors. No matter the size of your business or the industry you're in, applications can be an ideal solution to the most vexing of problems.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 20142
John A. D’Ambrosio, Ed.D., President
A Message from the President
OFFICERSTom Sullivan | Chairman of the Board President/Owner, Smith, Seaman & Quackenbush, Inc., Funeral Homes
Ralph Martucci | Chair-Elect President, Martucci Finance & Mgmt. Solutions
Mike Turturro | First Vice Chairman Manager, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs
Nicholas Illobre | Second Vice Chairman Knapp Consultants
Dr. Michelle Koury | Secretary Chief Operating Officer, Crystal Run Healthcare
Charlie Milich | Immediate Past Chairman / Treasurer President, The RAL Supply Group, Inc.
Maj. Kathleen Sileno | Chairperson’s Designee 105th Airlift Wing
William Sivillo | At Large President, Captain’s Club Cruises & Tours
Sharon B. Warantz | At Large President, Jellybean Promotions
John J. McDermott, III | To Rest Is To Rust Member President, 17K Property Group
Dr. John A. D’Ambrosio | President Orange County Chamber of Commerce
BOARD OF DIRECTORSPeter Berman CEO, The Ruby Group
Renee Bulla Vice President, Client Services Momentum Advertising and Design
David Cuthbert President & CEO, Alteva
Eric Fuentes Manager, Public Affairs Orange & Rockland Utilities
Kenya Gipson Account Executive Clear Channel Media & Entertainment
Edison Guzman President, A&E Advertising and Web Design
Paul Halayko President, Newburgh Brewing Company
Richard Heslin General Manager, Stewart International Airport
Johann Huleatt Outreach Director, Community Products, LLC
Rev. Kevin Mackin President, Mount Saint Mary College
Eric Maldonado Partner Verizon Wireless Zone
Marcel Martino President, Inspire
Russ Martinson Partner, Cooley Group
Joann Menendez Vice President of Marketing Walden Savings Bank
Linda Muller President & CEO, Greater Hudson Valley Family Health Center
Karl Najork Vice President, Credit Bureau of the Hudson Valley
Dr. William Richards President, SUNY Orange
Jean Sexton Branch Manager, Hudson Valley Federal Credit Union
Josh Sommers President, Focus Media, Inc.
Janice Valentino Director of Marketing & Development Hospice of Orange & Sullivan Counties, Inc.
Scott Wohl Executive Officer, Builders Association of the Hudson Valley
CHAMBER COUNSELGlen L. Heller, Esq. Drake, Loeb, Heller, Kennedy, Gogerty, Gaba & Rodd, PLLC.
EMERITUS BOARD MEMBERSDr. Arthur C. AnthonisenThomas C. DeBenedictusF. Edward DevittKatharine FitzgeraldThomas F. GibneyPatricia GilchrestStewart P. GlennRobert HeifermanLouis HeimbachDonna Johnson-KlonskyWoody LevitanAnthony MartineCarole S. McDermottMarsh H. MerrillRalph L. MillsDr. Kunwar NagpalPeter PolhamusDreena ProssMilton RitterRobert W. ScherreikA. Alan SeidmanJames P. Smith, Jr.William F. VaccaJill M. Varricchio
Dear Friends,
In 1982, when I came to the Chamber, I promised I would stay for two years. Little did I know that two years would turn into half a lifetime.
Serving as President of the Orange County Chamber of Commerce and its predecessor, the Eastern Orange County Chamber of Commerce, has been an honor and a privilege. Recently, I informed Board Chairman Tom Sullivan that I plan to retire from the Chamber when my current
contract expires on December 31, 2014. It was a difficult decision, but it’s the best decision for my family and the Chamber.
The Chairman has formed a Search Committee to select a new President for the Orange County Chamber and I will assist the committee in whatever way they believe is appropriate.
A few years ago, I started to think about the next direction my life would take. As many of you know, Marilyn and I purchased a home in coastal South Carolina that would be our retirement place. I’m happy to say that Pawley’s Island, SC will become our new home where we will begin the next chapter of our lives.
Most of the finest people I know have come through an association with the Chamber. I’ll miss speaking with all of you. I may even have to break down and open a Facebook account to keep in touch.
For those of you who have helped me along the way over the past three decades, I’ll never be able to repay you. But a million dollar thank you goes to each and every one of you for all that you’ve done.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 3
CHAMBER STAFF
Dr. John A. D’Ambrosio, President [email protected]
Ellen Daley, Vice President, Communications [email protected]
Carol Smith, Vice President, Government [email protected]
Andrea Baer, Director of Events [email protected]
Cheryl Cohen Director of Membership Investment [email protected]
Allison Wynkoop Director of Administration [email protected]
Karen Hartley Sawyer Manager of Community Partnerships [email protected]
Cynthia Marsh-Croll Manager, Entrepreneurial Assistance Program
Wendy Melick Information Technology Specialist [email protected]
Valerie Gross Membership Services Coordinator [email protected]
Terry Smallin Membership Investment Representative [email protected]
Arlean Veve Receptionist [email protected]
Publication of the Orange County Chamber of Commerce © Copyright 2013 The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.
Publisher Niki Jones Agency, Inc. 845.856.1266 • [email protected] 39 Front Street • Port Jervis, New York 12771
Editor Ellen Daley 845.457.9700 • [email protected] 30 Scott’s Corners Drive Montgomery, NY 12549
Advertising Sales Olga Zernhelt 845.754.2356 • [email protected] 39 Front Street • Port Jervis, New York 12771
OCCC Logo Design AJ Ross Creative Media
THE ORANGE COUNTY CHAMBER
www.edwardjones.com
Joseph E Profaci SrFinancial Advisor
.
297 South Plank RoadNewburgh, NY 12550845-566-7379
The sustained cold this winter brought on an unprecedented increase in energy prices. After several years of low priced gas and electric rates, a month that brought us the coldest temperatures since 2004 has left a lot of us literally “out in the cold.”
WHy DID POWER PRICES SPIkE?
It's a matter of supply and demand, strongly influenced by the weather. Power prices rose in tandem with the price of natural gas, which is in high demand as a heating fuel during the coldest months of the year. Natural gas is also increasingly used as a fuel for electricity generation. That is true more now than ever due to retirement of other types of electric generators (such as coal plants). Gas prices were highest in the downstate New York regions, in New England and along the eastern seaboard, where gas transmission pipelines simply do not have sufficient capacity to serve peak demand. This was not a shortage of natural gas, as there is abundant supply with the advent of Marcellus Shale gas, but rather a shortage of infrastructure (pipeline capacity and storage) to move to the gas to where it is needed.
With that said, gas prices are most likely going to be higher this summer than they were last summer due to the need to refill depleted storage.
The price of electricity in New York State's wholesale market is set by the most expensive power plant needed to meet demand. At periods of high demand, such as this winter, the price-setting generator is usually a high-cost power plant that burns natural gas. This winter has demonstrated that electric price volatility has returned to our markets and will likely remain until additional infrastructure is developed.
Another major electricity component that will be long-term for those in capacity zones G-J (Lower Hudson Valley) is the retail rate increase. The Federal Energy Regulatory Commission (FERC) has recently denied the request that the capacity zone increase be phased in over the course of three years. This could mean another 25% retail rate increase in electric.
After a brutal winter and continued changes to the energy environment, it has become increasingly obvious that energy buyers need to beware. It is important to be opportunistic
HIGH ENERGY RATES?
Time for an Energy Management Program with Chamber Partner, Mirabito Energy Products
when it comes time to buy. It is also necessary to be prepared for these volatile spikes throughout the year.
NO ONE can accurately answer the question everyone is asking: where will the market go? But we expect that heavy volatility and painful prices are back after a long absence. This is the time to be opportunistic and manage your energy price.
An energy management program through Mirabito Energy Products would allow you to be prepared to make buying decisions during the most opportune times. In an energy management program, you will have an experienced representative watching the market for you and bringing to your attention positive and negative trends. Having a professional on your side during these times could mean the difference of thousands of dollars in energy costs.
For over 85 years, New York businesses and families have come to trust the Mirabito name for quality energy fuels such as oil, propane, natural gas, electric, kerosene and coal. We are a full-service New York State energy company providing all the energy products customers need, coupled with the personal service they deserve.
If you are interested in discussing energy management for your business, or if you simply are curious about current pricing options, please contact me at 518-209-7284 or email [email protected].
By erik GeCkler
Erik Geckler is Account Manager for Mirabito Energy Products. More information is
available at www.abbottandmills.com.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 20144
BUSINESS INSIDER
You’ve owned a business for many years now and know your market and your competitors. Yet, despite your best efforts, your bottom line is shrinking and you can’t help but worry. Does this sound familiar?
How can you remain competitive during difficult economic times? I have yet to understand why the first thing small business owners cut in their budget is their marketing expenditure. “I need to increase sales, so I am going to cut on my marketing.” Does this make any sense? Of course not, but it seems to be the only line item, in the long list of operating costs due each month, on which some feel they have some control. Unfortunately, this isn’t the best long-term strategy to keep your business growing or afloat.
If you absolutely need to cut part of your marketing budget, make sure you have an alternative strategy to implement. What can you do to replace your marketing exposure? You will have to create a marketing calendar and dedicate a certain amount of time each day or each week to accomplish certain tasks. You don’t have the time? Start your day earlier or end it later. If you can’t invest money, you then need to make your investment in time.
THINk ABOuT yOuR ExISTING CuSTOMERS
Which is more expensive: maintaining an existing customer or finding a new one? Studies have
Remain Competitive Without Losing Sleep By myriam BouChard
shown that the cost for acquisition, on a per customer basis, may be five to ten times that of customer retention. Here are some tips:
• Do follow-ups: Contact your customers, either by phone, email, or mail and do a quick customer satisfaction survey. Was the work done to their satisfaction? Did the product perform as per their expectations? You are sending the message that you are dedicated to providing the best service or product to your customers and care to improve it.
• Do you have a customer retention program? There are many ways to encourage your current customers to continue doing repeat business with you, such as a customer rewards program many retailers now use.
• Customer referral program: Word-of-mouth promotion is a great way to get new clients, and encouraging your existing clients to do so is vital. Upon converting a referral into a paying customer, what do you do to thank your unpaid sales force? You can send a thank you note, accompanied with a gift certificate or a discount coupon for their next purchase to your store, for example. Think of ways that would be meaningful to your current clients given your trade, and make sure you let your clients know of your program so they are encouraged to make referrals.
• Do you contact your customers for promotions? By sending periodic email newsletters or post cards announcing special campaigns, you are reminding them of your existence. Sending a postcard with a dedicated discount or promotion for occasions, such as your clients’ birthdays or anniversaries, is also a quick and effective way to show your clients that you care about them. Make them feel special.
Don’t let your marketing be the sacrificial lamb or your business will suffer. You can brainstorm ideas with your business advisor and create a strategy that makes sense given your budget and time constraints, your trade, and your customers. Whatever you do, do something!
Myriam Bouchard is a certified business adviser for the Mid-Hudson Small Business Development Center. The SBDC offers no-cost, one-to-one business counseling to new and existing businesses. For more information, call 845-339-0025, email [email protected] or go to mid-hudson.nyssbdc.org.
Of course.
Biz Customer
Not going to make it by today to sign my application.
Biz Customer
WOW! You guys really do bank on my terms!
Biz Customer
No problem, I'll come to you.
Robert WSB
Robert WSB
Business Lendingo n y o u r t e r m s
At Walden Savings Bank, we’ve been earning our customers’ trust and banking on their terms for more than 140 years.We’ll come to you today and tell you about the business banking and lending products your business may need.
8 4 5 . 4 5 7 . 7 7 0 0 w a l d e n s a v i n g s b a n k . c o m
Robert E. AmbroseVice President
845.457.7700 x360Cell: 845.220.8387
Greg RoeAssistant Vice President
845.457.7700 x362Cell: 845.522.0561
William F. VaccaVice President
845.457.7700 x367Cell: 845.661.2524
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 5
oranGe Pulse yMCA of Middletown Embraces Digital Media By ETHAN WEBER
“Unthinkable.” That is how Ira Besdansky, CEO of the YMCA of Middletown, describes the potential loss of the chapter’s pool. If not replaced within the next two years, the pool will, indeed, be lost. To save it, the YMCA of Middletown, founded in 1882, is venturing into the digital world and what has been called “a new frontier for non-profit fundraising.”
WHAT MAkES THE LOSS OF A POOL ‘uNTHINkABLE’?
“Families depend upon the Y pool for swimming instructions for their babies and young children. Adults come to us to learn how to swim, and it has improved their health and way of life….we serve those who use the pool to rehabilitate from surgery or injury, or simply to get relief from arthritis,” said Besdansky.
THE NuMBERS
In fact, over 500 children participate in high quality swim instruction programs each week during the school year and an additional 200 children take swimming lessons in the pool each summer. Each year, 100 young people are trained as lifeguards and 200 teens use the pool on Saturday nights as part of the Y’s Beat the Streets program. Now consider that the pool is almost 60 years old and multiply.
Volum8, the Middletown-based marketing agency the YMCA of Middletown hired to create its fundraising campaign, has done just that. Charlie Graham, Creative Director at Volum8, calculates that the combined amount of weight the pool has taken off injured knees since it was built is equal to that of a tugboat—a statistic Volum8 plans to show online as one of many infographics.
‘SAvE THE LAST LAP’
“Here we have a 131-year-old organization,” said Besdansky, “but we struggle with getting the word out about our impact.” Volum8 is addressing that struggle by taking the Middletown Y’s fundraising efforts into the digital world. Social media, video, infographics, crowd funding, and a website dedicated to the pool are all part of an integrated media campaign called “Save the Last Lap” that is designed to inform Middletown about the pool’s impact on the community.
“Our job isn’t to raise funds; our job is to raise awareness,” said Graham, explaining that such awareness will drive fundraising. Graham believes in the importance of the pool just as strongly as does Besdansky. “It’s a pivotal part of the community and impacts it on so many fundamental levels…all the way down to a mother and an infant having their first experience in the water together,” says Graham.
Community is the cornerstone of “Save the Last Lap.” Volum8 has partnered with ND Pro Media, Inc. to create a series of four videos, each focusing on a different Middletown resident and his or her stories about the pool.
The website, too, will be video-oriented and, according to Graham, is “something that’s never been done before on the whole of the web.” The site takes visitors on a point-of-view swim through the pool, stopping along the way to direct viewers to the aforementioned videos as well as information on the pool’s history and impact. “We’re not making a [several] page website; we’re making a [several] minute website. It’s an actual experience,” Graham said.
The YMCA of Middletown sees these strides in fundraising as benefitting more than the pool. Besdansky views this ability to better engage Middletown through the expanding field of digital media as “an enhancement of an already stable foundation to serve the community.”
HOSPICE
845-561-6111 Hospiceoforange.com
A Plan for Living
800 Stony Brook Court, Newburgh, NY 12550
By ethan WeBer
Ethan Weber is a graduate of SUNY Orange and
Bucknell University, with a Bachelor’s Degree in creative writing. He is
currently an intern at the Orange County Chamber
of Commerce.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 20146
BUSINESS INSIDER
A business bAnkfor every step in your journey
Your business doesn’t stay the same. Why would it? You grow. You learn. You move forward. That’s the whole idea. so your bank’s relationship with you should grow too.
The right bank for your business is one that understands your changing needs and priorities as you go through your own unique business journey. And that takes a bank with the experience to understand those needs and be prepared to meet them.
That bank is Orange County Trust Company. We’ve been helping local businesses along their journeys for more than a century, and we’ve earned their trust. Let us show you all the ways we can earn yours.
Ask us about SBA and other government sponsored loans.}
SHORT-TERM LINE OF CREDIT
Are slow payments or unexpected needs putting pressure on your cash flow?
A short-Term Line of Credit could be the perfect solution.
Draw on your line quickly and easily when you need it to finance receivables, purchase inventory, or meet other needs complicated by cash flow shortages.
Middletown • Montgomery • Vails Gate • Chester • Goshen • Newburgh • Fishkill 845-341-5000 orangecountytrust.com
Member FDIC
On March 1, 2012 Miriam Yeoman came to the Chamber EAP center to attend a workshop on “Becoming a Certified Minority or Woman Business & Procurement.” After attending, she responded to our survey in December 2012 and reported that she started her business the end of March. Miriam then attended our 60-hour EAP class to increase her knowledge in running the new business. She is planning on becoming MWBE certified once she is in business one year. Part of her business plan is to include government contracts as a new revenue stream. She is able to use 26 years of historical data to help develop her business plan. Miriam wants to acquire financing for equipment, purchase of company and initial start-up capital.
Miriam continued her training by attending our two-day “Internet Marketing Workshop for the Small Business Owner.” She followed that up with our all-day “QuickBooks Training.” At that point, Miriam had the foundation she needed to continue moving forward. In March of 2013, she and I began the certification application and bid searching process. In April 2013, Miriam attended our 10-hour “Sales and Networking Training.” In May, she secured financing for equipment from Hometown Bank of the Hudson Valley.
Miriam has reported an increase in sales which is fabulous considering how young the business
Hear About The Local Labor Market James Rogers, NYS Department of Labor Deputy Commissioner for the Division of Business and Labor Affairs, will talk about “Orange County Labor Markets, Workforce Development and Business Services” at the next Membership Breakfast, to be held on Thursday, April 10 at West Hills Country Club in Middletown, beginning at 7:27 a.m. The sponsor will be Armistead Mechanical.
The Division of Business and Labor Affairs includes the Bureau of Public Work, Office of Special Investigations, the Joint Enforcement Task Force on Employee Misclassification, and the Office of Intergovernmental Affairs. Before joining the Department of Labor, Rogers was Senior Advisor and Special Counsel to New York State Attorney General Eric T. Schneiderman. He is former President of the Association of Legal Aid Attorneys.
Reservations for the breakfast can be made online at www.orangeny.com or by calling the Chamber at 845-457-9700. They are $25 for members in advance, $35 at the door and $50 for non-members. Reservations close at 3:00 p.m. on Wednesday, April 9.
By Cynthia marsh-Croll
Cynthia Marsh-Croll is Manager of the Chamber’s Entrepreneurial Assistance Program, and can be reached at 845-457-9700 or [email protected].
EAP Success Story: Rock ‘N Mulch Tree Farm
is. Throughout last year, Miriam continued attending our workshops and seminars and was so well-prepared that in December, she submitted her MWBE application and reported a significant increase in sales and hired employees. I am looking forward to hearing about her continued successes.
“Learning through the EAP program has been a wonderful experience,” said Miriam. “The 60-hour class taught me so much about running a business. I have worked for a business previously, but the course showed me the difference between working for a business and running a business. The workshops showed me what I needed to do to grow my business and bring it to the next level. Cynthia Marsh-Croll encouraged me all the way to meet my goals and learn everything I could.”
We will continue to support Myriam through all the stages of her growing business. Miriam can be reached at 845-564-4172 or online at http://www.rocknmulchtreefarm.com.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 7
Imagine having all of the documents relating
to any business transaction at your fingertips,
anywhere, any time.
DocuWare, one of the premier software companies
in the Hudson Valley, provides a suite of document
management solutions under the DocuWare name
that can be either cloud based or on premise.
Regardless of the format or source of documents,
DocuWare is able to automate business processes
and workflows by electronically routing,
managing and sharing documents. DocuWare
enables any size organization - in any industry –
to do more with less.
What truly sets DocuWare apart from all
other companies is our employees -- unique
people who enrich the organization through
their individuality and ideas. DocuWare is an
innovative company that is growing rapidly and
always looking for talent.
DocuWare Corporation is a subsidiary of
the DocuWare Group, a global leader in
the technology field of Enterprise Content
Management (ECM). DocuWare’s headquarters for
the Americas is based at Stewart International
Airport in Orange County, located above the
By GreG sChloemer
Greg Schloemer is President of DocuWare North and South America. DocuWare is
a Chamber Gold Corporate Partner. Visit www.Docuware.com for more information.
Doing More With Less
Orange County Industrial Development Agency’s
Business Accelerator, in the Town of New Windsor.
The parent company, DocuWare GmbH was
founded in 1988 and is headquartered outside of
Munich, Germany.
Today, there are five DocuWare operating
companies throughout the world. Besides
DocuWare Corporation which covers North,
Central and South America, there are DocuWare
operating companies in Germany, UK, France
and Spain. In 2012, Morgan Stanley became an
investor to support the company’s growth path
and in 2013, DocuWare acquired Westbrook
Technologies, Inc., in Branford, CT. Westbrook is
an ECM specialist with a strong customer base in
North America. DocuWare is in 70 countries with
over 10,000 installations in 16 languages.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 20148
AIRPORT & RELATED SERVICESINDEPENDENT HELICOPTERS 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com
ANIMAL HOSPITALBuLLvILLE ANIMAL HOSPITAL 2837 Route 17K Bullville, NY 10915 845-361-3767 www.BullvilleAnimalHospital.com
APPLIANCESMICHAEL’S APPLIANCE SALES & SERvICE 585 East Main Street Middletown, NY 10940 845-342-0369 www.michaelsappliance.com
SOHN’S APPLIANCE CENTER 23-27 Main Street Walden, NY 12586 845-778-7124 www.sohnsappliancecenter.com
ART & ANTIqUESDOC’S FINE WOODCRAFTS 13 Schoolhouse Lane Wallkill, NY 12589 845-566-9021 www.docsfinewoodcrafts.com
AUTOMOTIVEWASHINGTONvILLE AuTO PARTS, INC. 3 East Main Street Washingtonville, NY 10992 845-496-7807
vAILS GATE AuTO BODy SHOP & uSED CARS 130 Route 300 Vails Gate, NY 12584 845-562-3472 www.vailsgateautobody.com
BAKERY EAT THIS BAkERy 63 Clinton Street Montgomery, NY 12549 845-457-7788 www.Facebook.com/EatThisBakery
BUSINESS SERVICES
ADZIMPLE OF THE HuDSON vALLEy 4 Crotty Lane New Windsor, NY 12553 845-343-0091
FIRTHCLIFFE TECHNOLOGIES, INC. 198 Willow Avenue Cornwall, NY 12518 845-534-9800 www.firthcliffetechnologies.com
NEWBuRGH ENvELOPE 1720 Route 300 Newburgh, NY 12550 845-566-4211 www.newburghenvelope.biz
PARTICIPATING MERCHANTS
CLASSES & INSTRUCTIONDANCE DESIGN SCHOOL 291 Main Street, Suite 3 Cornwall, NY 12518 845-534-9671 www.dancedesignschool.com
INDEPENDENT HELICOPTERS 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com
JuST OFF BROADWAy, INC. 27 South Water Street Newburgh, NY 12550 845-565-379 www.JustOffBWY.com
NEW yORk SCHOOL OF MuSIC 42 Orchard Street Walden, NY 12586 845-778-7594 www.nyschoolofmusiconline.com
CLOTHING & SHOESFRANk’S CuSTOM SHOE-FITTING, INC. 741 Route 211 East Middletown, NY 10941 845-692-9225 www.shoe-fitter.com
COMPUTER SERVICE & REPAIRFIRTHCLIFFE TECHNOLOGIES INC. 198 Willow Avenue Cornwall, NY 12518 845-534-9800 www.FirthcliffeTechnologies.com
COMMERCIAL CARPET CLEANINGHuDSON vALLEy DkI 2713 Route 17M New Hampton, NY 10958 845-294-8919 www.HudsonValleyDKI.com
DRY CLEANING & ALTERATIONSART’S DRIvE IN CLEANERS OF MIDDLETOWN 447 Route 17M Middletown, NY 10940 845-343-6455 www.artscleaners.com
BROADWAy TAILORS 281 Broadway Newburgh, NY 12550 845-561-1656 www.broadwaytailors.com
TAILORLAND 21 Route 17K Newburgh, NY 12550 845-561-1992 www.vgcleaners.com
vAILS GATE CLEANERS – NEW WINDSOR 115 Temple Hill Road New Windsor, NY 12553 845-565-5130 www.vgcleaners.com
vAILS GATE CLEANERS – CORNWALL 291 Main Street Cornwall, New York 12518 845-534-9000 www.vgcleaners.com
vAILS GATE CLEANERS – MARLBORO 119 Route 9W Marlboro, NY 12542 845-236-3100 www.vgcleaners.com
vAILS GATE CLEANERS – MIDDLETOWN 731 Route 211 E, #105 Middletown, NY 10941 845-692-0067 www.vgcleaners.com
vAILS GATE CLEANERS – MONROE 371 Route 17M Monroe, NY 10950 845-782-2224 www.vgcleaners.com
vAILS GATE CLEANERS – WOODBuRy 547 Route 32 Highland Mills, NY 10930 845-928-9021 www.vgcleaners.com
ELECTRONICSvERIZON WIRELESS ZONE – MONTGOMERy (Shop Rite Plaza) 125 Hawkins Drive Montgomery, NY 12549 845-784-1515
vERIZON WIRELESS ZONE – NEWBuRGH (next to PriceChopper) 39 North Plank Road Newburgh, NY 12550 845-784-1612
vERIZON WIRELESS ZONE – NEW WINDSOR (next to UPS) 367 Windsor Highway, Suite 300 New Windsor, NY 12553 845-926-5636
ENTERTAINMENTLIvE 2 CREATE PROJECT 3142 Route 207 Campbell Hall, NY 10916 845-542-2316 www.Live2CreateProject.org
EVENT PLANNINGCLASSIC TENT RENTALS 735 South Street Newburgh, NY 12550 845-561-8082 www.TentEvents.com
FLORISTMERRITT FLORIST 275 Main Street Cornwall, New York 12518 845-534-2551 www.merrittflorist.com
FOTI FLOWERS AT yuESS GARDENS 406 Third Street Newburgh, NY 12550 845-561-0795 www.YuessGardens.com
FOOD & BEVERAGEANNARELLA’S ON THE GREEN 18 Ridge Road Cornwall, NY 12518 845-534-8562 www.Annarellas18.com
EAT THIS! BAkERy 63 Clinton Street Montgomery, NY 12549 845-457-7788 www.eatthisbakery.com
FRANCESCO’S PIZZERIA & RESTAuRANT 201 Ward Street Montgomery, NY 12549 845-427-7770
LOuGHRAN’S IRISH PuB 10 Schoolhouse Road Salisbury Mills, NY 12577 www.loughransirishpub.com 845-496-3615
NEWBuRGH BREWING COMPANy, INC. 88 South Colden Street Newburgh, NY 12550 845-569-2337 www.newburghbrewing.com
OLDE ERIE BREW PuB 7 West Main Street Middletown, NY 10940 845-344-3743 www.eriegrille.com
WARD’S BRIDGE INN 135 Ward Street Montgomery, NY 12549 845-457-1300 www.wardsbridgeinn.com
GOLF COURSESTHE CLuB AT STORM kING, INC. 18 Ridge Road Cornwall, NY 12518 845-534-8562 www.stormkinggolf.com
WINDING HILLS GOLF CLuB 1847 State Route 17K Montgomery, NY 12549 845-457-3187 www.windinghillsgc.com
HARDWARETOOL FACTORy OuTLET 2522 Route 17M Goshen, NY 10924 845-294-7900 www.toolfactoryoutlet.com
HEALTH & BEAUTYEuROPEAN WAx CENTER 215 Larkin Drive Monroe, NY 10950 845-395-0500 www.waxcenter.com
HAIR DESIGN By DANIELLE 2885 Route 17K Bullville, NY 10915 www.hairdesignbydanielle.com 845-361-5010
MASSAGE ENvy SPA 215 Larkin Drive Monroe, NY 10950 845-782-3689 www.massageenvyspa.com
REFLECTIONS STuDIO 108C Main Street Pine Bush, NY 12566 845-240-8250
HOME IMPROVEMENTA1 NO NONSENSE PEST CONTROL P.O. Box 45 Newburgh, NY 12551 845-476-8523
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 9
EMPIRE PEST CONTROL 41 Beakes Road New Windsor, NY 12553 845-826-4950 www.EmpirePestControl.com
HuDSON vALLEy kITCHEN DESIGN 2713 Route 17M New Hampton, NY 10958 845-294-8242 www.HudsonValleyKitchens.com
LIBERTy ENvIRONMENTAL MANAGEMENT 2629 Route 302 Middletown, NY 10940 845-361-9200 www.teamlem.com
NORTHERN WINDOWS SIDING, ROOFING & INSuLATION 2537 Route 17M Goshen, NY 10924 845-294-4444 www.northernwindows.com
ROCk ‘N MuLCH TREE FARM 1793 Route 300 Newburgh, NY 12550 845-564-4172
TAyLOR RECyCLING FACILITy 350 Neelytown Road Montgomery, NY 12549 845-457-4021 www.taylor-recycling.com
HOME REPAIR
LIBERTy ENvIRONMENTAL MANAGEMENT 2629 Route 302 Middletown, NY 10940 845-361-9200 www.teamlem.com
NORTHERN WINDOWS SIDING, ROOFING & INSuLATION 2537 Route 17M Goshen, NY 10924 845-294-4444 www.northernwindows.com
INDUSTRIAL & UTILITIES
DEPEW ENERGy CO. 5182 Route 9W Newburgh, NY 12550 845-568-0072 www.depewoil.com
JEWELRY
FORT kNOx GOLD BuyERS & JEWELERS 165 Route 32 Central Valley, NY 10917 845-928-4653 www.fkjewelers.com
JEWELS OF THE EAST P.O. Box 570 Chester, NY 10918 845-849-4895
SONODA SILvER & STyLE 2 Church Street Harriman NY 10926 914-714-3264 www.sonodasilver.com
vINCENZO DESIGN BOuTIquE 90 Main Street Pine Bush, New York 12566 845-524-4447 www.facebook/vincenzodesignsboutique
MARKETING, ADVERTISING & PR
HuDSON vALLEy PuBLIC RELATIONS 24 Merritt Avenue Millbrook, NY 12545 845-702-6226 www.hudsonvalleypublicrelations.com
NIkI JONES AGENCy, INC. 39 Front Street Port Jervis, NY 12771 845-856-1266 www.nikijones.com
MEDICAL & DENTAL
COMMuNITy WELLNESS & CHIROPRACTIC 16 Quaker Avenue Cornwall, NY 12518 845-534-9331 wwwcommunity wellnessandchiropractic.com
FLANAGAN CHIROPRACTIC 70 Oak Street Walden, New York 12586 845-778-4420 www.drflanaganchiropractic.com
HOLST CHIROPRACTIC OFFICE 450 East Main Street Middletown, NY 10940 845-344-0444 www.HolstChiropractic.com
SkONBERG FAMILy CHIROPRACTIC 3 Pierces Road Newburgh, New York 12550 845-561-6800 www.SkonbergFamilyChiropractic.com
SMILEWORkS OF THE HuDSON vALLEy 275 North Street Newburgh, NY 12550 845-561-2494 www.smileworkspc.com
PROFESSIONAL SERVICES
DESIGN By SuE 128 Liberty Street Newburgh, NY 12550 845-561-2704 www.designbysue.com
HuDSON vALLEy LEADS ExCHANGE c/o Sue Young, 128 Liberty Street Newburgh, NY 12550 845-561-2704 www.hvle.org
NIkI JONES AGENCy, INC. 39 Front Street Port Jervis, NY 12771 845-856-1266 www.nikijones.com
PROFESSIONAL ORGANIzERAPPLE A DAy 17 River Street, Suite 10 Warwick, NY 10990 845-986-4416 www.appleadayusa.org
REAL ESTATE SERVICESJOHN OLIvERO, LICENSED REAL ESTATE BROkER 215 Greenwich Avenue Goshen, NY 120924 914-760-0045 www.johnolivero.com
SEPTIC SYSTEMSAMERICAN SEPTIC / TRuLy GREEN SEPTIC 140 St. Elmo Road Wallkill, New York 12589 845-895-2501 www.TrulyGreenSeptic Services.com
TOURS & SIGHTSEEINGINDEPENDENT HELICOPTERS 1032 1st Street, Building 118 New Windsor, NY 12553 845-549-3755 www.independenthelicopters.com
VETERINARY SERVICESBuLLvILLE ANIMAL HOSPITAL 2837 Route 17K Bullville, NY 10915 845-361-3767 www.BullvilleAnimalHospital.com
WASTE REMOVAL & RECYCLINGTAyLOR RECyCLING FACILITy 350 Neelytown Road Montgomery, NY 12549 845-457-4021 www.taylor-recycling.com
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201410
What Can Our
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Creating Hope, Providing Homes, Shaping Futures
THE OCCuPATIONS SySTEM OF CARE
By Patti arChiere
During the past 50 years, the Occupations System of Care has grown through a dynamic process to address the needs of thousands in the Hudson Valley.
As we imagine the future of supporting people with special needs in our community, we know that a cornerstone of our work is ensuring access to quality healthcare, with physical health and behavioral health fully integrated to support the well-being for all people.
We deliver innovation in services and intelligent growth, aligned with the current and anticipated state and federal changes in supports and services for people with disabilities, creating the outcomes people desire in achievement of life roles through providing choice and opportunity for people to live meaningful lives fully integrated in our community.
Kevin, 44, spent two years in a hospital before moving to Wassaic Developmental Center. He was very nervous and shy, preferring to stay in his room alone. As a result of the closing of the Wassaic Developmental Center, Kevin made a big change in his life and moved into an Occupations’ community residence and has since made amazing progress. He has become more social, spending most of his time out of his room. He has a job he loves, working alongside his housemates. He is learning how to manage his money, learning how to cook, and keeps everyone working together on the household chores. Kevin spends his spare time researching his favorite comics and jewelry on the living room computer, participating in family-style movie nights, and educating his fellow residents about the great things he reads. Today, he is more confident, outgoing, and self-directed. We applaud Kevin’s accomplishments and the great work of our staff and all involved in Kevin’s journey.
We recognize that safe, accessible, and affordable housing is a foundation to ensuring that people with special needs have the supports to live fully and as they choose in our communities.
Recently, Occupations celebrated the ground breaking of the construction of the Oak Ridge Apartment project, and in doing so also celebrated the breaking of new ground in service delivery. Oak Ridge Apartments are the result of a special collaboration and a creative, unique partnership with Jonah Mandelbaum and Donna Applegate of Warwick Properties, the Office for People With Developmental Disabilities and NYS Homes and Community Renewal. The 78-unit apartment complex offers affordable workforce and special needs apartments, including 15 for people with intellectual and developmental disabilities. Oak Ridge Apartments is the first affordable housing apartment complex in the State of New York funded under HCR’s Leveraged Loan Program with OPWDD, part of Governor Andrew Cuomo’s efforts to increase access to supportive housing in New York. In addition to the much needed beautiful, accessible, and affordable apartments, this project supports people with intellectual and developmental disabilities to choose to live in their own apartments with the supports they need.
Through innovation in service delivery the Occupations System of Care continues its mission to create an environment where people with diverse needs have hope, feel safe, and have the opportunity to grow through informed choices. For information, visit www.occupationsfoundation.com. Occupations is a Gold Chamber Corporate Partner.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 1 1
“Buy land. They’re not making it anymore.” –Mark Twain
Land has always been viewed as a wise investment; finite and irreplaceable. Our lands help define us as a community, and give us a sense of history, place and common heritage. Saving land is an investment that protects our environment, our wildlife and our farmland. Saving land also contributes to our local economy and can be an important aspect of a regional economic development plan.
Since 1993, Orange County Land Trust has helped protect nearly 5,000 acres of land, including 12 working farms. While many realize the contribution open space has on our quality of life, studies by such diverse institutions as the Brookings Institution, US Army Corps Engineers, NYS Comptroller’s Office and Rutgers Center for Urban Policy Research, all show that open space has economic benefits as well.
According to the Land Trust Alliance, there are five key economic benefits of open space protection:
• Reducing residents’ tax burden. The LTA cites a study by American Farmland Trust which found the median cost to provide public services such as roads and schools was $1.16 per tax dollar raised for residential uses, as compared to 35-cents per dollar raised for open space.
• Improving property values. Homes located near open space are more desirable and valuable.
• Attracting business investment. Quality of life indicators such as access to open space, are important to businesses when relocating or attracting employees.
• Reducing infrastructure spending. Open space can be a cost-effective way for a community to control flooding, filter water run-off and help mitigate air pollution.
• Promoting healthy lifestyles and public health. Research shows that people who have access to outdoor recreation have higher physical activity levels and lower rates of obesity.
Open space protection also contributes directly to our regional economy. According to Hudson Valley Business Journal, three outdoor recreation destinations - Mohonk Preserve, Minnewaska State Park and Sam’s Point Preserve - add $12.3 million annually to the Ulster County economy. This includes 350 jobs, $500,000 in local sales
Open Space Protection is Economic Development
tax, and the impact of nearly 400,000 annual visitors. Statewide, about 53% of New Yorkers participate in some form of outdoor recreation, generating $33 billion in consumer spending and 300,000 direct jobs.
Orange County Land Trust, with Open Space Institute, The Nature Conservancy and NY-NJ Trail Conference, is working to create a 50-mile corridor for recreation along the Shawangunk Ridge, stretching from Kingston, NY to High Point, NJ. With linkages to the Appalachian Trail, the Trail Conference’s Long Path, and Huckleberry State Forest, the protected
By Caroline hamlinG
Caroline Hamling is Marketing &
Communications Director for the Orange County
Land Trust. More information is
available at www.oclt.org.
A hiker takes a rest on protected lands along the Shawangunk Ridge in Greenville, where conservation groups are working to create a 50-mile corridor for open space and recreation stretching from Kingston to High Point, NJ.
corridor has the capability to draw thousands of outdoor enthusiasts annually. This April, 200 conservationists from across the state are expected at the Thayer Hotel at West Point, as Orange County hosts the 2-day NYS Land Conservation Summit.
Agriculture, including agri-tourism, remains one of Orange County’s leading industries. About 650 farms generate $70 million in sales annually, according to Cornell Cooperative Extension. Continuing to protect farmland and open space can be the economic stimulus that guides Orange County into the next decade.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201412
Making it in OCTHE PRODUC TIVIT Y IN S TITUTE , LLC , Carmel Can handle your entire digital marketing campaign, specializing in content creation for social media, email marketing, white papers and webinars. Created and offers highly successful “The Complete Webinar Training Course.” Helped companies achieve 200%+ growth. 845-2288-1301 / [email protected] www.prodinst.com
FINKE L S TE IN & PARTNE RS, Newburgh The attorneys and staff at Finkelstein & Partners, one of New York’s largest personal injury law firms, spent much of the winter providing donations of supplies and services for veterans throughout New York State and beyond. 800-LAW-AMPM (1-800-526-2676) www.lawampm.com
M E RCURIO NORTON TAROLLI MARSHALL , Pine Bush Equipped with the latest robotic surveying equipment, M-N-T-M provides fast, accurate surveying services. 120+ years’ experience; Civil Engineering Department provides complete consulting and design services for commercial, residential and industrial development. 845-744-3620 / [email protected] www.mnt-pc.com
WAMC NORTHE A S T PUBLIC R ADIO, A lbany On Fridays from 2:00-3:00 p.m., WAMC airs “Food Friday,” featuring regional experts answering questions about food, drink and “how to throw the best gatherings around.” An interactive website supplements the show, providing recipes, restaurant updates, restaurant week postings and reviews. 800-323-9262 / [email protected] www.wamc.org
HUDSON VALLEY HONOR FLIG HT, Walden HVHF is a nonprofit organization that “Honors American Veterans” for their service by flying them to Washington, D.C. for a one-day trip to visit their memorials and other sites at no cost to them. 845-391-0076 / [email protected] www.hvhonorflight.com
MA JE S TIC TR AN SPORTATION SE RVICE S & LIMO, INC . , Monroe Family-owned and operated, providing consistent reliable transportation for corporations and individuals at reasonable prices. Late model, well-maintained fleet. WCTLC-licensed drivers. 845-782-5552 / [email protected] www.mtslimousine.com
JENNIFER & COMPANY ONLINE , Newburgh Online retail store and fundraising company. 3,000 products available in over 24 departments. Offers 12 fundraising services to local non-profits. A local community supporter, with a portion of profits given back to the community and to non-profits. 845-787-2640 [email protected] www.jenniferandcompanyonline.com
DOL SON AVE NUE M E DICAL , Middletown Established in 1980. Specializing not only in corrective care, but also in wellness care and prevention. Immediate appointments for fast, effective pain relief. Voted #1 in chiropractic, physical therapy, acupuncture and massage therapy by readers of the Times Herald-Record in 2013. 845-342-0000 / [email protected] www.painreliefteam.com
NOE L ADVANTAG E CON SULTING , New Pal tz Provides consulting that creates and optimizes business-to-business alliances and public-private partnerships. Recommendations are research-based on alliance best practices from the last 20 years. Have helped clients increase alliance-based revenue an average of 200 – 650% in 12 months. Serving greater NY-NJ metro area; focus is on rapidly growing medium to large high-tech enterprises; can serve clients of other sizes in all industries. 845-901-7104 / [email protected]
M ID DLETOWN M E DICAL , Middletown Middletown Medical, the Hudson Valley's premier provider of healthcare services, has expanded its Occupational Medicine Program to better assist employers in the treatment and prevention of workplace injuries. The program focuses on constant communication with the employer to return the injured employee back to work safely and as quickly as possible. 845-342-4774 [email protected] www.MiddletownMedical.com
Our local team can help you find thesolutions that fit your business’ needs.
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T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 13
thanks to 2014 CorPorate Partners Our generous Partners this year are:
D IAM ON D PAR TN E RS:
Crystal Run Healthcare
SB Merchant Services
PL ATINU M PAR TN E RS:
Drake, Loeb, Heller, Kennedy, Gogerty, Gaba & Rodd, PLLC
Greater Hudson Valley Family Health Center
Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs
Walden Savings Bank
GOLD PAR TN E RS:
Advance Testing Company
AJ Ross Creative Media
All Access Dental
Alteva
Bonura Hospitality Group
Community Products, LLC
DocuWare
Elant
Entrepreneurial Assistance Program
Hudson Valley Federal Credit Union
Judelson, Giordano & Siegel, CPA, PC
M&T Bank
Myles Financial Services
Niki Jones Agency, Inc.
Occupations System of Care
Orange & Rockland Utilities, Inc.
Orange County Trust Company
Orange Regional Medical Center
Stewart Airport/ The PANYNJ
M E D IA PAR TN E RS:
Clear Channel Media & Entertainment
Fox Radio Group
Neversink Media Group
Thunder 102
Town Square Media
Watermark Communications
AT YOUR FE ET FOOT CARE , Newburgh, Brewster, Hopewel l Junc t ion , New York Ci t y Doctors are board-certified podiatrists with over 50 years combined experience. Leveraging expert technical attention and relationships built in confidence and trust, with a solid commitment to quality foot care. State-of-the-art diagnostic techniques. Newburgh surgical site is accredited by the Joint Commission on Healthcare Accreditation. 877-216-0240 / [email protected] www.atyourfeetfootcare.com
G ALLE RIA AT CRYS TAL RUN , Middletown H & M, one of the world’s largest fashion retailers, recently held a grand re-opening at the Galleria. New store is 25,000 square feet, offering collections for men, women and children. The Galleria is home to top national mall shop and big box retailers including Macy’s, Sears, JC Penney, Target, and Dick’s Sporting Goods. 845-692-5757 amandao'[email protected] www.galleriacrystalrun.com
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201414
Walden Savings Bank continues its support of local non-profit organizations with this year’s
Ornament Campaign donation of $3,750 to the Food Bank of the Hudson valley. Each year,
WSB employees and customers participate in the Food Bank’s annual Ornament Campaign,
where paper ornaments are purchased at each of Walden Savings Bank’s 11 branch
locations for $1 from Thanksgiving until the New Year. The bank matches each donation.
The American Cancer Society recently presented an award of appreciation to Orange
Regional Medical Center for the hospital’s participation in the 2013 Making Strides for
Breast Cancer Walk. ORMC was a Flagship Sponsorship and their team of more than 350
walkers raised $40,000, more than $4,000 the prior year.
The Occupations Foundation recently celebrated 50 years of service for Occupations, Inc.,
and 20 years of service for Family Empowerment Council and recognized six community
leaders and their families with its Vision of Hope Award. The honorees included Fred and
Helen Dana and the Dana family, Sen. William J. Larkin, Jr., and Mrs. Patricia Larkin, the
Kaplan Family Charitable Foundations, John and Cecile Jardine and the Jardine family, James
and Nancy Smith, and Dr. Hal and Jennifer Teitelbaum.
The Ulster Savings Charitable Foundation of ulster Savings Bank recently awarded a
$5,000 grant to the YWCA Ulster County in support of their Girls Incorporated® Economic
Literacy and Media Literacy programs. The foundation also awarded: a $5,000 grant to the
Center for Spectrum Services in Kingston; $5,000 to the Ashokan Foundation in support
of their efforts to increase access to the Ashokan Center’s science, literacy and history
programs for lower-income students in our area; and $5,000 grant to the Mohonk Preserve
to assist in the expansion of their volunteer program.
Atlas Security Services has been named the sole security provider for Orange County.
Headquartered in Goshen, Atlas has been providing corporate and private security services
throughout New York, New Jersey, Pennsylvania and Maryland for more than 20 years. They
also offer discreet investigative services. 845-742-6987 / [email protected] /
www.atlassecurityservices.us.
&aWards GROW/ EXPAND
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NOTABLE PEOPLETHE CHAzEN COMPANIES 845-454-3980 WWW.CHAZENCOMPANIES.COM The Chazen Companies, a leading provider of engineering, land surveying, environmental and safety services, planning, and landscape architecture, announces that Kevin Hasselwander is its newest Landscape Architect. Jennifer Pawenski is Chazen’s new Marketing Coordinator and Jennifer Coleman has joined Chazen as Marketing Professional. Sean Martin is Chazen’s newest Geologist at their headquarters in Poughkeepsie. Environmental Scientist Sharon Froedden has returned to Chazen’s office in Poughkeepsie. CHRISTOPHER DIESING 845-561-4481 WWW.THEPOWELTONCLUB.COM Christopher Diesing has been promoted from Executive Chef to General Manager of The Powelton Club in Newburgh. He has been with The Powelton for three years. ALANNA IACONO 845-778-2121 / WWW.JACOBOWITZ.COM Jacobowitz & Gubits, LLP, a Walden-based law firm that serves both individuals and businesses, announces that Alanna Iacono has joined the firm as an Associate Attorney. She will work primarily on cases in real estate, landlord/tenant disputes, foreclosures and condominium homeowners’ association policies. JUSTIN SATKOWSKI & EMILY SNEYD 845-561-2011 / WWW.VALLEYTABLE.COM Justin Satkowski has joined the The Valley Table as Associate Editor, working directly with the editor-in-chief and publisher to produce the print magazine and develop digital platforms. Emily Sneyd has joined the company as Assistant to the Publisher and will provide support to the magazine and the operations of Hudson Valley Restaurant Week. DONNA BENSON & FREDERICK A. WATSON 845-341-4728 / WWW.SUNYORANGE.EDU The SUNY Orange Board of Trustees recently installed two new members: Donna L. Benson, recently retired Orange County Clerk, and Frederick A. Watson, President of Watson Services, Inc. of Newburgh. DR. EMMA FATTAKHOV 845-333-1000 / WWW.ORMC.ORG Orange Regional Medical Center welcomes Dr. Emma Fattakhov, a Palliative Care Physician with extensive experience in providing medical care to patients requiring expert care for serious illnesses. ORMC’s Palliative Care Program is specialized, multidisciplinary medical care for people who are suffering from complex medical illnesses, as well as life-limiting illnesses.
reCoGnition
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 15
CONTINUED
NOTABLE PEOPLEThe Mental Health Association in Orange County recently honored Damola Akinyemi,
owner of Studio Ayo, with the Silver Bell Award and SuNy Orange with the Corporate Bell
Award. The MHA also recently received award of the PFC Dwyer Peer Support Program
for Veterans. The program will provide peer-to-peer counseling for veterans who are coping
with PTSD, traumatic brain injury and substance abuse. Info: www.mhaorangeny.com or
1-800-832-1200.
For the fifth consecutive year, Hudson valley Federal Credit union has been named one
of the Best Companies to Work for in New York for 2014. The designation was awarded by
the New York State Society for Human Resource Management and the Best Companies
Group, an independent company managing the Best Places to Work programs on state,
regional and national levels around the country.
Empire State Bank Charitable Trust, with offices in Newburgh, New Paltz and Staten
Island, recently awarded $500 in quarterly grants to Legal Services of the Hudson Valley.
The fund is facilitated through the Community Foundation of Orange and Sullivan, a
public charity that was created to help individuals, organizations, and businesses establish
charitable endowments within their community.
Jeff Bank recently participated in The Children’s Center at Sullivan County Family Court’s
annual food drive. Non-perishable foods were collected from Jeff Bank customers and
employees to make baskets for 25 needy families throughout Sullivan County. Jeff Bank
was established in 1913 in Jeffersonville as The First National Bank of Jeffersonville.
Gentle Dentistry recently donated $1,000 to the Orange Regional Medical Center
Foundation. The donation will benefit the Lend a Hand for Kids Campaign – the
hospital’s effort to fund the new Pediatric Center at ORMC. This donation is Gentle
Dentistry’s third to the ORMC Foundation in 2013, part of more than $3,900 given to
charities this past year.
JOSEPH JERKOWSKI 201-447-6740 WWW.ARMISTEADMECHANICAL.COM Joseph Jerkowski, P.E., Armistead Mechanical, Inc’s Vice President of Operations, has been appointed to the Board of Directors of the Construction Contractors Association of the Hudson Valley. Jerkowski manages all operations of Armistead’s Hudson Valley office in Newburgh. . JENNIFER L. WILSON & NANCY PREST 845-454-5511 WWW.RIVERSIDEBANKHV.COM Jennifer L. Wilson has been promoted to Assistant Vice President and Branch Manager of Riverside Bank’s Newburgh office. Wilson has been with the bank for six years. Nancy Prest has been appointed Customer Service Representative at Riverside’s Poughkeepsie main office at 11 Garden Street. She has been with Riverside since 2006. LISA-ANN WEISBROD 845-294-7300 / WWW.INSPIRECP.ORG Lisa-Ann Weisbrod has been named Director of Community Relations for Inspire. She is an active member of the Mid-Hudson Association of Fundraising Professionals. Inspire is a not-for-profit charitable organization, officially known as Orange County Cerebral Palsy Association, Inc. THOMAS J. GIBNEY & TONYA ADDY 845-561-4400 WWW.STLUKESCORNWALLHOSPITAL.ORG Thomas J. Gibney has been named Senior Vice President and Chief Financial Officer at St. Luke’s Cornwall Hospital. Tonya Addy is SLCH’s new Executive Director of Development. SLCH offers comprehensive cardiac, stroke, cancer and orthopedic services and a full range of other clinical offerings. REDC 845-735-7040 / WWW.REDC.ORG The Rockland Economic Development Corp. welcomed four new directors to the REDC Board: Kevin P. Duignan, VP at St. Thomas Aquinas College; Scott R. Goldstein, CPA with Goldstein, Karlewicz & Goldstein; Sara Tucker, VP for First Niagara Bank; and Jill A. Warner, Executive Director of Jawonio. HUDSON VALLEY RENEGADES 845-838-0094 / WWW.HVRENEGADES.COM The Hudson Valley Renegades, Short-Season Class-A Affiliate of the Tampa Bay Rays, welcomes Tim Parenton to the Hudson Valley for the 2014 season. Joining Parenton will be returning pitching coach Jorge Moncada; coach Manny Castillo; and trainer Brian Newman. ORANGE REGIONAL MEDICAL CENTER 845-333-1000 / WWW.ORMC.ORG Orange Regional Medical Center recently announced several additions to its nursing staff: Ann DiAgostino has been promoted to Nursing Service Administrator of the Medical Surgical Division; Laura King is the new Nursing Unit Director for the Progressive Care Unit; Soraya Sulaiman has been promoted to Nursing Director of Outpatient Operations; Patricia Soriano is the new Director of the Cardiac Catheterization Lab.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201416
WELCOMENEW CHAMBER MEMBERS
GROW/ EXPAND
CONTINUED
NOTABLE PEOPLEADVANCE D RECOVE RY (845) 858-8809 - Port Jervis, NY www.advancedrecovery.com
ALTE RNATIVE COUN SE LING (845) 534-2980 - Cornwall, NY www.alternativecounselingny.com
AT YOUR FE ET FOOTCARE (845) 561-7646 - Newburgh, NY www.atyourfeetfootcare.com
BLUE S TONE ACUPUNC TURE (845) 986-7860 - Warwick, NY www.bluestoneacupuncture.com
CINTA S (845) 457-9655 - Montgomery, NY www.cintas.com
COLLIE R CON S TRUC TION , L . L .C . (845) 943-5494 - Bloomingburg, NY www.collierconstructionllc.com
COUNTRY PRIDE RE S TAUR ANT (845) 457-3163 - Montgomery, NY www.tatravelcenters.com
CR AF T 47 (845) 360-5253 - Goshen, NY www.craft47.com
DUPE E & MONROE , P.C . (845) 294-8900 - Goshen, NY www.dmlawteam.com
E DIBLE ART BY E RIN (845) 798-1482 - Hurleyville, NY www.edibleartbyerin.com
FULL C IRCLE S TUDIO OF THE HUDSON VALLEY (845) 454-0659 - Poughkeepsie, NY www.fullcirclestudiohudsonvalley.com
HOBOKE N INTE RNATIONAL F ILM FE S TIVAL (845) 683-1535 - Middletown, NY www.hobokeninternationalfilmfestival.com
IK AROS DINE R (845) 567-2600 - Newburgh, NY www.ikarosdiner.com
JE NNIFE R AN DCOM PANYONLINE .COM (845) 787-2640 - Newburgh, NY www.jenniferandcompanyonline.com
JOHNNY ROCCO'S AUTO RE PAIR , L . L .C . (845) 562-0260 - Newburgh, NY
KITCHE N & BATH CONCE P TS (845) 395-0900 - Monroe, NY www.kbconceptsny.com
L ARKIN , A xE LROD, ING R A S SIA , BROWN & TETE NBAUM (845) 566-5345 - Newburgh, NY www.laitlaw.com
LEVIN MANAG E M E NT (908) 226-5262 - North Plainfield, NJ www.levinmgt.com
ORANGE COUNTY CITIzENS FOUNDATION 845-469-9459 WWW.OCCITIZENSFOUNDATION.ORG Several individuals have become new members of the OC Citizens Foundation Board of Trustees: former OC Executive Ed Diana; attorney Dominic Cordisco; marketing executive Jean Campbell Galli; SUNY Orange Comptroller Jo Ann Hamburg; Maria Ingrassia, constituent advocate for Rep. Sean Patrick Maloney; and Jason Rashford, a Director at Bon Secours Community Hospital. KEVIN P. MURPHY 845-733-5507 WWW.SUPERIOR-SURFACING.COM Kevin P. Murphy has been appointed Project Superintendent for Superior Surfacing Systems, Ltd. He has more than 20 years of experience with Poley Paving of Liberty and will be responsible for implementation and installation of various commercial paving and construction projects, as well as general oversight of select contracts of special interest. VANACORE, DEBENEDICTUS, DIGOVANNI & WEDDELL, LLP, CPAS 845-567-9000 / WWW.VDDW.COM Zachary Conlon has joined the accounting firm of Vanacore, DeBenedictus, DiGovanni & Weddell as a Junior Accountant in the Client Service Department in the Newburgh office. Christine Seward and Elisha Brestovansky are new Junior Accountants in the Tax Department, also in the Newburgh office. David Gasparri, who works in the Client Service Department in the Dutchess County office, has been promoted to Senior Accountant. Partner Ita Rahilly was recently quoted in the New York Times on the topic of estate taxes. NANCY Y. MORGAN & ANDREW FINKELSTEIN 800-529-2676 / WWW.LAWAMPM.COM Nancy Y. Morgan, Partner and Director of Legal Operations at Finkelstein & Partners, LLP, one of New York State’s largest personal injury law firms, has been sharing her time, talent, and legal expertise with a team of aspiring female attorneys from Lacordaire Academy, a private school in Upper Montclair, NJ, to coach the school’s Mock Trial Competition team. Andrew G. Finkelstein, Managing Partner of F&P, recently spoke at Harvard Law School, after being invited to participate in the prestigious law school’s conference entitled “Disruptive Innovation in the Market for Legal Services. TIBA ARAUJO 845-565-1162 WWW.MYINDEPENDENTLIVING.ORG Tiba Araujo, Community Outreach/Resource Referral Coordinator for the Early Childhood Direction Center at Independent Living, Inc. was recently recognized for her work to improve outcomes for all children, especially those who are non-English speaking, receiving a Distinguished Service Award from the Membership of Health & Community Agencies.
MA JE S TIC TR AN SPORTATION SE RVICE S & LIMO, INC . (845) 782-5552 - Monroe, NY www.mtslimousine.com
M S. CL AIRE'S MONTE S SORI (845) 522-9652 - Montgomery, NY www.msclairesmontessori.com
M SV E NTE RTAIN M E NT (845) 297-9999 - Wappingers Falls, NY www.musicspeaksvolumes.com
NE xG E N PROTEC TION SE RVICE S, L . L .C . (845) 248-1191 - Monroe, N www.nexgenpi.com
NINA RE S TAUR ANT (845) 344-6800 - Middletown, NY www.nina-restaurant.com
NOE L ADVANTAG E CON SULTING (845) 901-7104 - New Paltz, NY
NYC FL AIR (845) 561-3550 - Newburgh, NY www.nycflair.com
O'KE E FFE & MCCANN , L . L . P. (845) 615-8500 - Goshen, NY www.okeefe-mccann.com
OR ANG E COUNT Y RE NTAL S (845) 342-5611 - Middletown, NY www.orangecountypartyrentals.com
PAINTING BY MARGUE RITE (845) 527-4231 - Wallkill, NY www.paintingbymarguerite.com
PIzz A HUT AT TA (845) 457-3163 - Montgomery, NY www.tatravelcenters.com
PR AETORIAN DATA SYS TE M S, L . L .C . (845) 545-7241 - Warwick, NY www.praetoriandata.com
R . G . CARPE NTRY (845) 361-1836 - Pine Bush, NY
KE LLE R WILLIAM S RE ALT Y (845) 367-3777 - Monroe, NY www.richardsmall.kwrealty.com
MEMBERSHIP DIRECTORY CORRECTIONS: Our apologies to two members whose 2014 Membership Directory listings were incorrect.
O’Connor & O’Connor, L.L.P., C.P.A.s., was incorrectly listed in the Accountants category in the 2014 Membership Directory. The correct category for the firm is Accountants - C.P.A.s. You can reach O’Connor & O’Connor at 845-928-9164 or email [email protected].
Also, the correct phone number for Hudson Valley Honor Flight is 845-391-0076. Get more information at www.hvhonorflight.com or email [email protected].
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 17
NOTABLE PEOPLE
VINCENET AURIGEMMA 845-463-3011 / WWW.HVFCU.ORG Hudson Valley Federal Credit Union announces the addition of Vincent Aurigemma as Loan Origination Manager. Aurigemma will provide strategic leadership for the Mortgage Loan Origination area.
BILL SIEGEL 845-692-9500 / WWW.JGSPC.COM Judelson, Giordano & Siegel, CPA, PC, a leading accounting firm located in Middletown, recently announced that partner and shareholder Bill Siegel retired effective January 1. Siegel’s retirement comes after 42 years with the firm. JGS, which has over 80 years of experience, works with a national base of clients ranging from small, local businesses to publicly traded corporations.
WILLIAM A. FRANK 845-291-0011 WWW.MID-HUDSONLAW.COM Blustein, Shapiro, Rich & Barone’s newest attorney, William A. Frank, recently shared his expertise on land use law at the National Business Institute’s continuing legal education seminar, “Land Use Law: Current Issues in Subdivision, Annexation and Zoning.”
MICHELLE FERGUSON 845-333-1000 / WWW.ORMC.ORG Orange Regional Medical Center recently announced that Michelle Ferguson has been appointed Child Life Specialist for ORMC’s Pediatric Healthcare Team. She will work closely with pediatric patients and their families to help them effectively cope with their hospital visit or illness.
MOREHEAD HONDA 845-561-3800 WWW.MOREHEADHONDA.COM American Honda Motor Company, Inc., recently honored Eileen Salma, Mark Etri and Chris Longinott, Sales Consultants at Morehead Honda, with Silver-level membership in the 2013 Council of Sales Leadership program. Frank Quinones and Claudio Esposito achieved Gold-level membership, the highest sales level awarded by American Honda.
ROBERT J. BREYTA, JR. 201-447-6740 WWW.ARMISTEADMECHANICAL.COM Armistead Mechanical, Inc., a provider of mechanical construction, engineering and contracting services throughout the New Jersey/New York area, has hired Robert J. Breyta, Jr. as its newest Senior Project Manager. He will be responsible for cost and time estimations, construction operations management, customer retention, and sales market development and expansion.
RITE CHOICE KLE E NE RS, INC . (845) 673-5610 - New Windsor, NY www.ritechoiceclean.com
SAN M IGUE L ACADE MY OF NEWBURG H (845) 561-2822 - Newburgh, NY www.newburghsanmiguel.org
SHAKLE E - L IV ING HE ALTHY NATUR ALLY (845) 728-1289 - Newburgh, NY www.betterhealthin31days.com/yourheartsdesire
SOCIAL PRE SE NCE , INC . (845) 497-0971 - Chester, NY www.socialpresence.net
TA TRUCK SE RVICE (845) 457-3163 - Montgomery, NY www.tatravelcenters.com
THE G RE E N TE AM (845) 986-7730 - Warwick, NY www.greenteamhv.com
THE RE SE ARCH & RECOG NITION PROJEC T, INC . (607) 936-9090 - Corning, NY www.researchandrecognition.org
TONY BOFFA'S ITALIAN RE S TAUR ANT (845) 343-8842 - Middletown, NY www.tonyboffas.com
TOWN OF WALLKILL GOLD'S GYM (845) 467-4522 - Middletown, NY www.goldsgym.com/middletown-wallkill
TR AVE L CE NTE RS OF AM E RICA (845) 457-3163 - Montgomery, NY www.tatravelcenters.com
TRE DOR A SALON AN D SPA , INC . (845) 567-1333 - Newburgh, NY www.tredorany.com
VIC TORIA B . CAM PBE LL , E SqUIRE (845) 858-0990 - Port Jervis, NY www.victoriabcampbell.com
WDS T/R ADIO WOODS TOCK (845) 679-7600 - Woodstock, NY www.wdst.com
WE LCOM E MAT SE RVICE S OF THE HUDSON VALLEY (845) 691-1155 - Slate Hill, NY
WINBROOK PRINT MANAG E M E NT & FULFILLM E NT (203) 730-8567 - Danbury, CT www.winbrook.com
WORLD WIDE TR AVE L (845) 534-4333 - Cornwall, NY www.worldwidetravelvacations.com
xROADS CON SULTING (845) 224-4578 - Highland, NY www.xroadsconsulting.com
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201418
IN/ ORANGE
SUITES AVAILABLE If you’re ready to move out of your home office into professional Class A office suite and R&D space
with plenty of colleagues and support, visit the Orange County Business Accelerator (OCBA)
New York International Plaza at Stewart Airport | 4 Crotty Lane, Suite 100, New Windsor, N.Y. 12553www.ocaccelerator.com
Contact Peter Malone, Development Director [email protected] or 914.213.2863
Substantially below-market rates• Mentoring services
• Computer racking included
• Access to venture capital, plus micro loan funding
• Access to academic and corporate partners
ENTREPRENEURS
WANTED!
Small Businesses: Survive AND Thrive! Marketing Seminar The place for local small businesses to be on Thursday, April 24 is the Harness Racing Museum in Goshen where the Chamber will host a hands-on, how-to session titled “Survive and Thrive: An Interactive Marketing Workshop for Small Businesses.” The Chamber’s PR/Marketing and Small Business Resource Committees have developed a half-day program that will have participants leaving the session armed with marketing methods and materials that can be put to use immediately.
Following five carefully crafted workshops focused on the basics of effective small business marketing, a keynote speaker will pull it all together with an inspirational presentation on why marketing can be confounding for so many small businesses and how to make it less so.
“It’s probably the least well understood of what we call the Six Sisters of a well-run company, which are: sales, marketing, operations, finance, human resources and leadership,” says our keynote speaker, Andi Gray, the award-winning founder of Strategy Leaders, Inc., a business consulting firm that specializes in helping small to mid-size businesses achieve doubled revenues and tripled profits. Andi also writes a column for the Westchester and Fairfield County Business Journals and HV Biz.
Andi’s presentation will be preceded by the following hands-on workshops: “Finding Your Message,” with Steve Powell (Co-oper8 Marketing Group); “Brand Positioning” with Kelley Briggs (DesignWorks NY, LLC); “Social Media 101” with Lisa Santacruz (Co-Communications, Inc.); “Networking IS Marketing” with Jill Varricchio (Concept Promotions/D&D Mailing); and “Connecting the Dots” with Niki Jones (Niki Jones Agency, Inc.).
A continental breakfast and networking will begin at 8:00 a.m. on April 24, followed by the workshops, the keynote and a question and answer session. Admission is $15 for Chamber members and $30 for non-members. Space is limited, so register now. Call 845-457-9700, register at www.orangeny.com or email [email protected].
andi Gray
Celebrating 90 Years!
“EVERY BUSINESS HAS A STORY...
WE CAN HELP YOUTELL YOURS.“
Print•Online•Social Media
www.MartinelliCustomPublishing.com • 845.462.1209
Tom Martinelli
suPPort oranGe Co.
shoPloCal
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 19
FINDING THE RIGHT APP PROJECT MANAGEMENT
For starters, communication is an important step to building a fine-tuned business machine. Applications for Project Management such as Asana, Trello or Basecamp can increase productivity and accountability by keeping track of vital tasks, while allowing employees to communicate anytime, anywhere and all in one place. CONFERENCE CALLING
While Conference Calling is nothing new, there are apps that take a different approach toward making them easier for everyone involved. From having the conference call you, to visualizing the members of a call, apps like Uberconference and Speek might be worth checking out.
ACCOuNTING AND PAyROLL
Let’s face it, Accounting and Payroll aren’t very much fun and are often the last thing you want to think about after a hard day’s work. While you may be glad tax season comes but once a year (for most), you would be remiss not to address it each and every day. Enter Freshbooks and Harvest. One makes balancing books easy with great visual reporting, while the other excels at tracking time as well as invoicing clients.
DOCuMENT STORAGE
Document Storage prior to the digital age meant needing more space, cumbersome metal cabinets and lots of paper. Now, with the power of cloud computing we can keep our “paper trail” all in one place and accessible everywhere, while fitting it in our pocket. Apps like Dropbox, or Google Drive make it easy to store, organize and manage permissions to digital assets, while DocuWare, a local company, takes it even a step further giving you the ability to instantly transform your paper to a digital solution that works for you.
SOCIAL MEDIA MANAGEMENT
We all hear about how important Social Media Management is for our business, but we don’t always act on it. Whether it’s just too daunting a task to take on and maintain, or you just don’t know how, there are apps that can help make it a whole lot easier. Hootsuite allows you to manage and schedule most all of your social media posts in one place. In combination with two more apps, Buffer and Feedly, finding the right content to post becomes a breeze.
LOyALTy AND REWARDS PROGRAMS
For those of you who need to offer continuous perks to repeat customers, Loyalty and Rewards Programs have evolved far beyond the typical punch card. Check out what Belly and PunchTab can do for your business with strategic insights on user behavior, foolproof tracking for various promotions and a digital delivery medium.
EFFICIENT APPS FOR EvERyDAy BuSINESS
Being immersed in technology every day, we often take for granted the power it holds to transform how we do business. As small business owners, we wear many hats from balancing books to organizing documents, managing employees and interacting with customers. The larger your business, the more any faults in your processes will become amplified. Efficiency is key and there are a variety of apps out there to give you the edge toward making your business operate more efficiently. See the “Finding the Right App” list to the right for a curated list.
PuTTING yOuR BuSINESS IN THE ‘POCkET’ OF yOuR CuSTOMER
The dynamics of our generations are shifting rapidly. Ever see the video of a little girl trying to "swipe" a magazine? (If not, just enter "girl swipes magazine" in Google or Youtube). The behaviors of Generation Z as compared with Y or X have been changed drastically by technology. Your future customers are “digital natives” who expect information and services to be available immediately, whether on a mobile, tablet, or other device. Unless your digital presence is custom built to suit various devices, or designed responsively -- adapting to all devices automatically -- these mobile-minded individuals may walk right by you.
Technology has the ability to transform our customer’s experience and while it may have shortened the lifecycle of the modern business, it holds immense value for those of us who embrace it. After all, the only thing that will drive your business is your customer. Technology can help you track their needs (social media), understand them (analytics) and serve them more efficiently (apps). So find the right app for your business, then get your app in gear by coming to TechXpo and speaking with some of the talented people who can help you translate your business needs into technological solutions.
Charlie Graham is Creative Director/President of
Volume8Creative, Inc. Visit http://linkedin.com/in/
creatorcharlie/ or http://volum8.co.
Get your App in GearContinued From PaGe 1
SPRING MEMBERSHIP DRIVE DATES CHANGED:
MAY 13, 14, 15, 2014
Chamber Business Center, Montgomery
MEMBERS: Help strengthen your Chamber by volunteering during the phon-a-thon, donating prizes, recommending referrals, or being involved on committees to ensure this drive is successful for all of us.
NON-MEMBERS: If you don’t belong to the Orange County Chamber of Commerce, May 13, 14, 15 is the time to join! Watch BusinessWatch and social media for details on all the benefits for new members!
Contact Val or Dan: 845-457-9700, [email protected], [email protected]
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201420CLIENT: conEdison O&R JOB#: 04927 PUBLICATION: Orange County Bus. Watch AD: - AE: NMSTUDIO#: TMC MACHINE: Timothy Cozzi PREV OP: PREV MACHINE: Timothy Cozzi BLEED: -TRIM: 10.25 x 12.875 SAFETY: - DATE: 1/30/14 - 2:16 PM CREATED: 7/22/13 - 12:02 PM FILE NAME: 04927_OR_10p25x12p875_m1a.inddFONTS: Helvetica Neue 87 Heavy Condensed, Helvetica Neue 75 BoldGUTTER: -IMAGES: OR_AsnGuyGlss_Lg_4c133ls.TIF, FacebookF_logo_Gry.eps, TwitterBird_SQR_Gry.eps, OandR_GT.epsCOLORS: PANTONE Process Blue C 2, C=25 M=20 Y=20 K=45, PANTONE 382 CDOC PATH: Creative:Work:C:conEdison_OR:04927_OR_PRINT_CI_catch:Cmpnt1:04927_OR_10p25x12p875_m1a.inddLINE SCREEN: 85 SCALE: 100%
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T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 21
TREND / INNOVATE
Harness The Power Of Search Engine
Optimization
BECOME A MEMBER!
WWW.oranGeny.Com
SUBMIT
YOUR
APPLICATION
ONLINE
Proper search engine optimization is essential for every successful business website. If your website is search engine optimized, it will rank higher in the results from an internet search, attracting more prospective customers to your website.
If you’re not familiar with how SEO works, you may want to consult with the experts in the field. If you wish to take optimization matters in your own hands, you may want to consider these tips:
CREATE A SITE MAP
A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map, also known as the navigation bar, will let search engines know how many pages your website has and what each one contains.
uSE LOGICAL kEyWORDS
When a person consults the Internet to look for a product or service, the initial thing s/he will do is type a certain word or set of words into a search engine. This word or phrase is known as a keyword, and are typically simple and self-explanatory. To make your website searchable and easy to remember, use layman’s terminology for your keywords.
DON’T OvER SATuRATE
Too much of a keyword could potentially ruin the entire content. Google uses an algorithm to determine which pieces of a lengthy keyword should appear when one conducts a search. The best keywords are 2 to 4 word phrases that describe what you offer using everyday language that searchers are likely to type in.
STAy uPDATED
Create engaging, fresh content in order to maintain your ranking on a search engine. There is a lot of traffic on the Internet and you’ll want to stand out to keep it coming your way. Current and prospective customers will be more likely to stick around if they see unique content on your page.
DO yOuR RESEARCH
Search engines regularly modify their algorithms, so keep track of all of their updates. Even a simple tweak in the search engine algorithm can affect every site ranking. The more you stay up to date with the changes, the more you can strategize the improvement of your business campaigns.
DON’T FORGET SOCIAL MEDIA
Search engines rank websites based off of their credibility and relevance. Take advantage of your digital followers to promote your brand. Consistently publish links to your content on Facebook, Twitter, YouTube, Pinterest, etc. so people discover and share your content.
By alyssa PaGano
Alyssa Pagano is a Social Media Strategist and writer at Niki Jones Agency.
More information can be found at www.nikijonesagency.com.
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 201422
UPCOMING EVENTS
MAY EVENTS
26&
27WORKSHOP: “ INCRE ASE PROFITS USING SALE S, NET WORKING & CUSTOMER SERVICE” 9:00 a.m.-5:00 p.m., Chamber Business Center, Montgomery
OR ANGE COUNT Y ARTS COUNCIL THIRD OR ANGE COUNT Y DANCE CE LE BR ATION 3:00 p.m., Paramount Theatre, Middletown 845-346-4195 www.middletownparamount.com
28 ME MBERS ON MONDAY LUNCHEON 12:00-1:30 p.m., Chamber Business Center, Montgomery Sponsor: Judelson, Giordano & Siegel, CPA, PC
3 S.H . A .R .P. SALE S TR AINING , SEGMENT I (STR ATEGIzE , HELP, ACHIEVE , RE SPOND, PERFORM) Presenter: Debra Pearlman, DP Sales Pro 9:00 a.m.-2:00 p.m., Chamber Business Center, Montgomery 877-377-7611 www.dpsalespro.com
5 PROCURE MENT WEBINAR: “ UNDERSTANDING SOLICITATIONS: DE MYSTIF YING THE DOCUMENT” Presenter: Liz Kallen, Program Manager, PTAC 11:00 a.m.-12:30 p.m. www.orangeny.com
6 SMALL BUSINE SS RE SOURCE COMMIT TEE WEBINAR: “ BR ANDING YOUR BUSINE SS” Presenter: Andrew Ciccone, Hudson Valley Public Relations 12:00-1:00 p.m. www.orangeny.com
7 SMALL BUSINE SS RE SOURCE COMMIT TEE TRIVIA NET WORKING 5:30-7:30 p.m., Soho Bar & Grill, Middletown
APRIL EVENTS
1 SMALL BUSINE SS RE SOURCE COMMIT TEE WEBINAR: “ USING TECHNOLOGY FOR YOUR BUSINE SS” Presenter: Carlos Vega, AJ Ross Creative Media 12:00-1:00 p.m. - www.orangeny.com
5&6 E AP WORKSHOP: “ INCRE ASE PROFITS USING SALE S, NET WORKING & CUSTOMER SERVICE” Presenters: Carol Heady, Learning and Performance Solutions; Jack Paluszek, Advanced Management Associates; Melanie Richards, Prisms Promotions. 9:00 a.m.-5:00 p.m. (both days) Chamber Business Center, Montgomery
9 BUY LOCAL SHOWCASE MIxER 5:30-7:30 p.m. Fuji Steakhouse, Galleria at Crystal Run, Middletown Sponsor: Frontier Communications
10 ME MBERSHIP BRE AKFAST Speaker: James Rogers, Deputy Commissioner, NYS Department of Labor 7:27-9:00 a.m., West Hills Country Club, Middletown Sponsor: Armistead Mechanical
12 BUY LOCAL SHOWCASE 10:00 a.m.-5:00 p.m., Galleria at Crystal Run, Middletown Sponsor: Frontier Communications
18 OCCC NIGHT AT DE STINTA THE ATRE S: “ RIO 2” 6:00 p.m.; 4 free tickets per member; 215 Quassaick Avenue, New Winsdor Register: [email protected]
APRIL EVENTS CONTINUED
24 ANNUAL MARKETING SE MINAR “Survive & Thrive: An Interactive Marketing Workshop for Small Businesses” 8:00 a.m.-12:00 noon, Harness Racing Museum, Goshen
27 10 S.H . A .R .P. SALE S TR AINING , SEGMENT I I (STR ATEGIzE , HELP, ACHIEVE , RE SPOND, PERFORM) Presenter: Debra Pearlman, DP Sales Pro 9:00 a.m.-2:00 p.m., Chamber Business Center, Montgomery 877-377-7611 - www.dpsalespro.com
MAY EVENTS CONTINUED
13-15
GRE ATER NEWBURGH SYMPHONY ORCHE STR A SE ASON-ENDING SHOW 7:30 p.m., Aquinas Hall, Mount Saint Mary College, Newburgh 845-913-7157 www.newburghsymphony.org
13
ME MBERSHIP DRIVE 9:00 a.m.-4:00 p.m., Chamber Business Center, Montgomery
15- 16
ELEC TRONIC S RECYCLING Chamber Business Center, Montgomery
19 ME MBERS ON MONDAY LUNCHEON 12:00-1:30 p.m., Chamber Business Center, Montgomery Sponsor: Hudson Valley Federal Credit Union
20 ANNUAL HUMAN RE SOURCE S SE MINAR “Coping with A Dynamic, Changing Workforce” 8:30 a.m.-1:00 p.m., The Fountains at Wallkill Golf Club, Middletown Presenters: Attorneys from Jackson Lewis, LLP Co-Host: Mid-Hudson Valley Society for Human Resource Management
PROCURE MENT WEBINAR: “TE AMING FOR SUCCE SS: STR ATEGIC ALLIANCE S CAN ME AN BIG BUCKS” Presenter: Liz Kallen, Program Manager, PTAC - 11:00 a.m.-12:30 p.m. www.orangeny.com
INTER AC TIVE NET WORKING 101 WORKSHOP “How to Make Networking Work for You” 5:00-6:30 p.m., Chamber Business Center, Montgomery10 ME MBERSHIP BRE AKFAST
Speaker: Jan Wallen, author of “Mastering LinkedIn in 7 Days or Less” 7:27-9:00 a.m., West Hills Country Club, Middletown Sponsors: Judelson, Giordano & Siegel, CPA, PC & Inspire
22 MIxER 5:30-7:30 p.m., Villa Venezia, Middletown 2014 Rising Stars will be announced Sponsor: Judelson, Giordano & Siegel, CPA, PC
T H E O R A N G E CO U N T Y C H A M B ER BUS I N E S S WATCH | Apr I l /m Ay 2014 23
APRIL COMMITTEE MEETINGS
UPCOMING MEETINGS1
MAY COMMITTEE MEETINGS
26
7
9
MINORIT Y & WOMEN BUSINE SS COMMIT TEE 8:30 am - Montgomery Room
CONSULTANTS COMMIT TEE 7:45 am - Larkin Room
SMALL BUSINE SS RE SOURCE COMMIT TEE 8:00 am - Montgomery Room
GOVERNMENT INITIATIVE S COMMIT TEE 8:00 am - Larkin Room
YOUNG PROFE SSIONAL S 8:00 am - Larkin Room
1 SMALL BUSINE SS RE SOURCE COMMIT TEE 8:00 am - Montgomery Room
2 GOVERNMENT INITIATIVE S COMMIT TEE 8:00 am - Larkin Room
3 MINORIT Y & WOMEN BUSINE SS COMMIT TEE 8:30 am - Montgomery Room
4 CONSULTANTS COMMIT TEE 7:45 am - Larkin Room
11 YOUNG PROFE SSIONAL S 8:00 am - Larkin Room
ANNOUNCING TRIVIA
NETwORkING!What Spanish artist said he would
eat his wife when she died?
What 80s band has a drummer with one arm?
Whether you answered Salvador Dali and Def Leppard or had no clue, we want
YOU for Trivia Night. This is a night for everyone, so join us on Wednesday, May 7 to experience one of the most exciting Chamber events ever – and learn some
terrific trivia as well!
AJ Ross Creative Media’s Creative Director Carlos Vega brought the idea for
Trivia Networking to the Small Business Resource Committee as a way to inject
some fun and great new energy into SBRC’s Speed Networking events.
Trivia nights are popular throughout the region. They create an evening that is
not only fun, but also will allow Chamber members to get to know and network
with one another on many different levels – including business and professional
and have fun doing it.
The committee has come up with a fabulous program for Trivia Night. Teams
will be formed and four rounds of six trivia questions per round will be presented.
Networking tips will be provided throughout the night to help even the most novice of networkers make the most of the
experience. Each team will submit only one answer to the evening’s host, a winner will be declared at the evening’s end and a prize will be awarded to the winning team.
The fun will begin at 5:30 p.m. at the Soho Bar and Grill at 14 Crystal Run Road in Middletown. Guests can buy drinks and
Soho will provide munchies for everyone. Admission is only $5 per person.
Because space is limited, make your reservation(s) for Trivia Networking ASAP by calling the Chamber at 845-457-9700 or online at www.orangeny.com. So start
practicing those trivia questions. And don’t forget to bring your business cards!
25 AMBASSADORS 8:00 am - TBA
22 PR/MARKETING COMMIT TEE 8:00 am - Montgomery Room
30 AMBASSADORS 8:00 am - TBA
STEWARTINTERNATIONAL AIRPORTYOUR HUDSON VALLEY AIRPORTTH
INK
Stewart International welcomes Allegiant Air to our family
of airlines with new service to St. Petersburg, FL. Stewart
International offers many non-stop and connection destinations
via Delta, JetBlue, US Airways, and, now, Allegiant Air.
For special promotions and packages, visit Allegiant.com.
Learn more at www.panynj.gov/stewart
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