orange at sdp global summit 2013
DESCRIPTION
Arnauld Blondet, VP, Marketing, Products & Innovations, presents at SDP Global Summit 2013TRANSCRIPT
Sharing Orange's experience of SDP in 20+ AMEA countries
Arnauld BLONDET [email protected]
Catalin CIOCOIU – [email protected]
September 2013, SDP Global Summit
2 Orange – SDP Global Summit 2013
contents or agenda
section 1 introduction - getting to know us
section 2 Expectation in AMEA service deployment
section 3 SDP & API Framework
section 4 summary
3
getting to know us
4
over 231 million customers worldwide…(+ 2,3% in one year)
our Group provides services for residential customers in 32 countries* and for business service customers in 220 countries and territories
5
key financial indicators for 2012
turnover broken downby region
turnover broken down by activity
€3.4 billion net profit
€0.78* dividend per share
*(proposed to Annual General Meeting of Shareholders on 28 may 2013)
17.7 %businesses and services provided to operators
51.2 %mobile
31.1 %internet and fixed line
9.2 %Spain
7.7 %Poland
18.2 %rest of the world
2.6 %services provided to operators
47.2 %France
€43.5 billion
revenue
15.1 %businesses
(comparable basis: excluding the impact of the new Part-Time for Seniors agreement of -726 million euros after tax in 2012 and excluding the impairment of goodwill and assets of -1.841 billion euros in 2012 and -991 million euros in 2011)
6
our business plan, co-developed by over 2,000 of our staff, aims to integrate business performance and social progress
our people
our networks
our customers
our international development
7
We continue to strengthen our international footprint, sharing our expertise in a responsible way wherever we go.
boosting our international development
our actions
meeting the needs of 300 million customers by 2015
being a key player in emerging countries and structuring our asset portfolio in Europe
developing our footprint responsibly and offering services that match local needs
8 Orange – SDP Global Summit 2013
AMEA Bussines ChallengesBy Arnauld
interne Orange9
high proportion of low end
smartphones(low disposable incomes;
high illiteracy rates)
Digital challenges in AMEA
= SDP enablers
10
From a (close) Telco Operator
to a(n open) Digital
Operator
interne Orange11
2013 : 10 countries
2014 : all the 20 countries
Connect 1, Launch 20
interne Orange12
From 30 services in 2013
to 300 services in 2014
CMS, advertising, game, billing app shop, music, geo localization, API for developers and
partners, worldwide partnerships…
13
Enrich the services offering & new features on SDP
one for all
with worldwide, regional partners, start up and developers
14
Orange Partner : going beyond in 2014inspiring innovation with the ecosystem with a full API portfolio
build relationships with the right Orange contacts for developers and start-ups
access Orange APIs, encouraging service innovation and usage increase
the route to Orange promotion channels, pushing your content to our customers
collaboration and knowledge sharing to accelerate service creation
coach start-ups and facilitate investment with Iris Capital in Europe
join our community www.orangepartner.com
15 Orange – SDP Global Summit 2013
Expectation in AMEA services deployment
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Fast & Multi-Country
Specificities
Integration delay
Integration of several System
Provide several Capabilities
CheapExpectation
&Challenges
Business expectations and challenges in 3rd parties services deployment
17 Orange – SDP Global Summit 2013
Today, modern services require to access different systems and platforms
different Service capabilities required are provided by different systems
the integration of each one required specific skills, time and money
Service
SMSc MMSc LBS MSC IT/IS …
18 Orange – SDP Global Summit 2013
introducing new services required new efforts
the new service introduction take few benefit from first one.
moreover, for the service provided by 3rd parties policy control of network resourced used could be required.
ServiceB
SMSc MMSc LBS MSC IT/IS …
ServiceC
ServiceA
19 Orange – SDP Global Summit 2013
SDP & API Framework
20 Orange – SDP Global Summit 2013
SDP simplifies the picture, but new challenges appears
introduction of SDP platform will simplify the picture. SDP will be a solution to provide the unified API to
access different resources, but also the policy control
Challenges: in the API Abundance Finding to good balance
between ‘Sophisticated vs Simple’ will be the key. Standard API like OneAPI et ParlayX could seed as an opportunity
investment is done by Orange
ServiceB
SMSc MMSc LBS MSC IT/IS …
ServiceC
ServiceA
SDP API Framework
21 Orange – SDP Global Summit 2013
Multi MCO is a key benefit, even if complexity increase
potentially more benefit could be available in multi MCO
the investment by country could be reduced
Challenges:
MCO specificity
– Regularitory, Legal, Services, Technical pay attention to avoid pushing ‘one-size fits all’.
an increased complexity
For AMEA, multi MCO solution is preferred in order to optimize CAPEX and
operational costs
ServiceB
ServiceC
ServiceA
SDP API Framework
SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS …
Country 1SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS …
Country N…
22 Orange – SDP Global Summit 2013
summary
23 Orange – SDP Global Summit 2013
summary
Deploy services once for all countries: one for all
Partners access simultaneous to several countries and features
Enhance strategic partnerships to enrich services offering and new features
Accelerate and simplify the services deployment: SDP API Framework as a solution to provide the unified API & policy control to access different resources in order to developers and start ups
www.orangepartner.comArnauld Blondet - [email protected] Ciocoiu – [email protected]
thank you
gracias
matondi
dakujem
merci
misaotra
a ni kié
djiere dieuf
akpé
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