oracle vm overview
TRANSCRIPT
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Oracle VM Sales Training
October 29, 2013
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Agenda
! Market Trends
! Oracle VM – Why now
! Application-Driven Virtualization
! 5:00 – 5:15 – Awards
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Market IT Trends Driving Orac
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IT Transformation – Evolution of Virtua
Datacenter Modernization
Infrastructure Upgrade
Cloud Com
IT cost savings
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VM
VM
VM
VM
VM
Application Services
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Application V
VM
VM
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VM
VM
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Application Lifecycle ChallengesFrom Development to Production
Update/Upgrade Develop
TestDeploy
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Reluctance to Virtualize Database & Ap
• DBAs and App Owners are risk-averse
• Data is the “crown jewels” in an organization• Preference is “low risk” over “low effort”
• Human error is still the #1 killer of consistency
• Often 1-2 revs behind the newest releases just to ensure there is aknowledge to reference and a community for support
• Certification is all-important to DBAs and App Owners• Getting the “All OK” from vendors means risk then becomes shared
• Nobody wants to be 1st, 2nd or even 3rd to deploy the new app
• Need a deep path forward with a long overlap
• Long-term OS/platform support trumps new features 99% of the tim
A Much Different Audience
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Worldwide Virtualization Market size
Under-virtualized LinuxMarket
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Virtualized Workloads Increasing
/
+(
+
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Momentum in Virtualization Continue toPercentage of Installed x86Workloads Running in a VM
2 0 1 5
2 0 1 4
2 0 1 3
2 0 1 2
2 0 1 1
2 0 1 0
2 0 0 9
2 0 0 8
77% 72%
65% 58%
49%
38% 27%
18%
2012 Gartner Research
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45.5%
In THREE YEARS,
what % of your overall IT servicedelivery do you think will bethrough some form of the
cloud delivery model - includingpublic and private clouds?
Increasing Private Cloud Adoption
IDC 2013 – IT Market Directions: The Third Platform, Private Cloud and Opportunities for Vendors
• “Mission-critical” applications go to private cloud• Non mission-critical go to public cloud• By 2016 45% of the 65% will be Private Cloud
65%
36%
Private Public
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Customer Momentum
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Fully Integrated
Why it M
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Oracle VM – Foundation for Cloud
• At the core of Oracle’s middleware
and cloud strategy – 100+ Pre-built Oracle VM Templates for Oracle
Database and Oracle business apps, such as E-Business Suites, Siebel
– Integrated into Exalogic, Oracle Database Appliance
• Cloud platform for Oracle & Non-Oracle
applications – Customers have a choice with Oracle’s engineered
systems or build their own
• Integrated VM lifecycle & cloud managementsolution with Oracle Enterprise Manager
At the core of each layer of the stack
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x86 Hardware
Solaris
Hypervisor
Linux Wi
Application-Driven vs. Traditional virtua
Database
Middleware
Business Application
x86 Hardware, SPARC
Solaris
Hypervisor
Linux Windows
Database
Middleware
Business Applications
M an a g e
m en t
Application-Driven Virtualization Traditional Virtualization
“Top Down” vs. “Bottom Up”
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Oracle VM is integrated at ALL layers of the R
X86 and SPARC
Oracle VirtualNetworking
(Xsigo)
Oracle LinuxOracle Solaris
Oracle VM TemplatesOracle Real Application Clusters(RAC)Oracle E-Business SuitesOracle JD Edward EnterpriseOne!!.
Oracle EnterpManager
Integease
Boby
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Oracle VM in Oracle SystemsOracle VM Integrated with Oracle Systems
ExalogicOracle x86 &SPARC syst
Oracle Virtual ComputeAppliance
New
A S i Hi h A il bilit E i
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A Superior High Availability EnvironmeEarlier Warning, Better Context, Minimized Impact
• Earlier Warning: Enterprise Manager – Monitors & detects application issues to address before they
become problems – Avoid HA events, minimized impact
• Better Context: Guest Clustering
– Application-aware response
– Middleware clustering
– Real Application Clusters
– Oracle HA Clusterware
• Virtualization Layer-HA
– Only HA available from virtualization products: not applicationaware
– Simple, reliable, automated restart after complete VM failure
O l VM T l t f A li ti
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Start-up inOracle VM Pool
Oracle VM Templates for ApplicationsRapid Deployment; 100+ Templates Available
• Pre-built, pre-configured, production-ready VMs
• Apps, Databases, Middleware, OS; Siebel CRM, Oracle RAC, • Near zero knowledge of OS, Application installation required• Automate deployment of a complete production ready 8 node Rin minutes through a simple single configuration file
Import toOracle VMManager
O
Cas
File
SiebelCRM
Download
File
SiebelCRM
VM 1
Siebel
CRMSoftware Delivery Cloud
St d di M lti ti A li ti D l
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Standardize Multi-tier Application Deplothe Cloud
Assembly Admincreates assembly
!"# !"#
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'()
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Reference system
Assembly Archive
Uploadassemblies
1 2
3
OVAB
Studio
OHS
WLS
Coherence
SoftwareLibrary
,-. "/%
&012,
!34
4515678
OVM Res
Deploy,undeploy
assemblies
4
Discovecomponent
topology
Oracle EnterpriseManager
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Customer Profiles & T
Selling Oracle VM Customer Profiles
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Selling Oracle VM – Customer Profiles
Business Profile
• Existing Oracle Customers• Fortune 500 – Fortune 1000
• (>1,000 employees). Most Oracle DBcustomers
• Commercial customers: >100 servers
• Midsize (SMB) : 20-100 servers
Key Verticals
• Financial Services• Public Sector – Federal, Sta
• Telco
• Online Retail
• Manufacturing
• Healthcare
Trigger Events
• IT Modernization (H/W refresh)
• Application Consolidation (reduce licensecost)
• OpEx reduction mandates• Mergers and Acquisitions
• Cloud adoption – private
• Oracle stack purchase
Use Cases
• Reduce server footprint for c
• Business Availability (high S• Virtualizing enterprise apps
1, 2 apps)• Migration to Linux
• Centralized enterprise app dprivate cloud or cloud delive
Target Audience for Oracle VM Messag
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Target Audience for Oracle VM MessagTitle Role Pain Points Solutions
C Level – CIO, CTO DecisionMakers
Rising costs both for maintaining legacy and adoption of new s/w and h/w infrastructure. Business agility needs driven bymarket & competition. Business compliance
Cloud deployment; OpExReduction; Business
Availability
IT Management – VP/Director of Datacenter
Mgmt
DecisionMakers /
Influencers
Need to deal with planned & unplanned downtime. Ensuredelivery of SLA contract. Ensure operational efficiency with h/w
& s/w
OpEx Reduction; ServerConsolidation
Business Availability
VP/Director of cloudservices / VP/Director ofbusiness services
DecisionMakers /Influencers
Need to bring legacy apps to the cloud. Need to migrateexisting infrastructure and adopt new infrastructure for cloudmigration. Rapid, repeatable business apps deployment & easeof management
Cloud deployment;Integrated management;Rapid Enterprise appdeployment
IT Ops Teams – VP ofOps; Director of Ops Influencers Enable flexible access to system and app resources. Ensurehigh availability of services. Manage multiple serverenvironments & software consoles
Integrated management;Rapid app deployment
Application / IT Architect
Influencers Complexity and time consuming tasks of enterprise applicationdeployment and lifecycle management. Compatibility &reliability of underlying VM & app.
Rapid app deployment;integrated management
Systems Administrators Influencers Complexity of managing multiple server environments Integrated management.
Database Administrators Influencers Complexity of maintaining db environment . Uptimerequirements
Rapid app deployment;Integrated management
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Sell Solu
NOT Point P
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• Focus customers on problemsyou solve – avoid competitivematrix contest
• Solutions focus delivers clear,compelling Oracle integrated
advantage to customers
• Solutions are what ourcompetitors are selling
Solutions Bring Success
Why Focus on Selling Solutions
Pr
Int
Cycl
Rapid Application
Deployment
BusinessAvailability
Business Availability
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Business Availability
• Relevant Segment – All segments
• Customer Need – Federal and commercial SLAs require high uptime and edata availability, access and security such as new federal HITECH/HIPAA prov
have stiff penalties and national press exposure of lost data or system outagesdirect financial and brand repercussions.
• Product and Services Offerings• Oracle VM for x86 and Oracle VM server for SPARC
• Oracle RAC
• ACS can deliver deployment services; Channel Partners with virtualizatiopractice
• Benefit to Customer – Avoid financial penalties and protect business opand data.
• Audience – CIO, CTO, VP/Dir of Ops
• Upgrade and uplift opportunities for customers who have purchased forconsolidation 1yr ago. Call on 2.2 customers. Customers migrating to Linux
Qualifying Business Availability
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Qualifying Business Availability
Assessment
• Is business SLA driven? If so, anypenalty for missing SLA?
• How many Oracle Applications?
Guidance
• Oracle VM provides HA forphysical server with live migration
and HA support for applications
Private Cloud
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Private Cloud• Relevant Segment Commercial; Large enterprise
• Customer Need Need for business agility and better utilization and contrresources to deliver business services is driving IT to migrate to cloud comp
Trend in mobile computing is also taxing existing infrastructure causing IT toimplementing cloud infrastructures to better deliver apps/services to mobile
• Product and Services Offerings
• Oracle VM + Oracle EM + OVAB; Channel partners with Cloud Practice
• Benefit to Customer• Accelerate cloud deployment with minimal risks
• Low cost of ownership if purchased with Oracle Hardware• All apps are certified on Oracle VM
• Audience
• CIO, CTO; DBAdmin, App Architects VP of IT/business services or infrastservices
Qualifying Private Cloud
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Qualifying Private Cloud
Assessment
• Is there a private cloud initiative?
• If so, how are you planning to
deploy current applications to thecloud?
• Do you have any standardization indeployment of services/applicationsto the cloud?
• Do you have integratedmanagement for physical, virtualand cloud services in place?
• If there’s Oracle applicationfootprint, how are they managedtoday? If no Enterprise Manager,how do you plan to manage them?
Guidance• Oracle VM is the foundation for
private cloud solutions.• Oracle VM Assemblies can be used
to migrate apps to the cloud in amore standardized way. Avoid“forklifting” of application stack.
• Oracle VM is tightly integrated withOracle Enterprise Manager so youcan manage your virtual server farmas well as deploy & monitor serviceapps
• Oracle VM Templates can be used t
deploy Oracle applications andcustomized for non-Oracle Apps forfaster & repeatable applicationdeployment
Rapid Application Deployment
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Rapid Application Deployment
• Relevant Segment – All segments – Focus on Oracle applications
• Customer Need – Fast, easy and repeatable way to deploy and manage ctier applications and business-critical applications such as Oracle RAC, Oracle
Suites; PeopleSoft HRM. Speed of deployment, ease of deployment and mana
• Product and Services Offerings
• Oracle VM – Oracle VM Templates and Virtual Assembly Builder
• ACS delivery or delivery partners with virtualization practice
• Benefits to Customer – Accelerate enterprise application deployment. W
Application architects and administrators can reliably repeat deployment procedrisk. All applications are certified on Oracle VM by Oracle. Oracle Virtual Assemenables faster migration of legacy apps to the cloud. Important for Federal, HeaTelcos
• Audience – LOB owners, VP/Dir OPS, Application Architect; System admOps Administrator; DBadmin
Qualifying Rapid Application Deployme
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Qualifying Rapid Application Deployme
Assessment• How often do you deploy applications
to Dev, Test and Production? If often,how is it done today?
• Are these applications virtualized?• Are all the applications running at
capacity?
• Is time to market important for newfeatures or services?
• Do you have strong competition?
• Do you follow agile developmentprocess? Rapid deploy, incrementaltesting
Guidance
• Oracle VM Templates are pre-configured, pre-tested. Littlespecialized knowledge required todeploy entire application stacks
• Oracle VM Assembly Builder isincluded with Oracle VM. Allows forpoint-and-click creation of
Assembly(ies) to capture apps aswell as encapsulation of manageme
directives• Oracle VM tight integration withOracle Enterprise Manager allows foautomation of deployment/update/upgrade of assemblies from a singleconsole
Integrated Lifecycle Management
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Integrated Lifecycle Management
• Relevant Segment – Commercial; Large Enterprise
• Customer Need – IT needs to be able to centrally control/provision and
workloads. Seeing what’s going on at the VM level is not sufficient as thereinto the physical servers for status. Having a centralized console to controlvirtual as well as application and cloud services is a key value to simplifyin
• Product and Services Offerings
• Oracle VM + Oracle Enterprise Manager
•
Benefits to Customer• Simplify IT management
• Low TCO
• Audience IT Ops VP/Dir/Manager; Sys Admin.; IT Ops Admin
Qualifying Integrated Lifecycle
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Qualifying Integrated LifecycleManagement
Assessment• Do you have Oracle Database and
Oracle Applications? If so how arethey managed?• Is the process of deployment and
updating the Oracle Application stackstandardized today?
• Are you implementing a privatecloud? If so what’s the managementstrategy
• Is there any charge back or self
service mandate in yourorganization? If so how are youmeeting this requirement?
Guidance• Oracle Enterprise Manager is
designed to manage the entirecompute stack and is the bestmanagement console for Oracle
Applications. Only Oracle has thedepth of understanding andintegration built into the managemenconsole for Oracle Applications.
• Tight integration with EnterpriseManager provides early warning on
application issues before they occur• Oracle Enterprise Manager Cloud
Control architecture allows you toautomatically serve up applicationsfor self service and chargeback forcloud management.
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Orac
Key Differen
Competition Overview
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Competition Overview
Weakn
• Strong with VDI offering
• Targets VMware almost exclusively competitor
• Citrix business model chal• VDI customer base is base
• No clear differentiation bet• Losing mindshare in serve
• Primary Hypervisor for MS stack• Integrated management with System Center• Popular with SMBs and commercial accounts• Targets solely VMware (partner with Citrix)
• Hyper-V support via Sofcan be costly• Limited presence in larg• Dependence on parent
• Linux Focused with OS integration• Targets large under virtualized Linux via
existing Redhat base• Backed by IBM; Strong in Education sector
• Limited management an• Cloud direction and exe
confusing portfolio
• Market leader• Dominates in Fortune 100-1000• Mature product• Breadth in Cloud offering; Part of VCE stack
• High price, lock-in• Limited full stack manag• Weak presence in SMB
Strength
XenServer
Hyper-V
KVM
vSphere
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Handling Brown Field
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" DO NOT attempt to unseat
" Avoid engaging in feature/function matrix
" DO NOT look for virtualizationsponsor....likely they have been
exposed to VMware and will likelybe hostile
" DO NOT lead with cost orCertification
DO NOT
Handling Brown FieldVMware already deployed
DO
" Focus on Co-existence; mu
" Focus on Solutions – Use Qto keep customers focused trying to solve.
" Find Friends – Engage with Application Architects; LeveNetApp, EMC) for intro.
" Look for Dev, Test opportun Applications owners. Cautiohave been there
" Focus on solving app. stac
How We Win Against VMware
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On Spee
Typical Process for Deploying Applicat
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yp ca ocess o ep oy g pp cat1-3 Weeks From “Go” to Ready
1-2 Days1 Day1-5 Days1-2 Days1-5 Days
Platform Team Application/DBA Team
Deploying Applications With Virtualiza
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p y g ppThere is Little Benefit to DBAs and App Owners
1-2 Days1 Day1-5 DaysOS-Only VM Template
Automated Process Manual Configuration P
Platform Team Application/DBA Team
Deploying Applications With Templates
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p y g pp pNow App Owners and DBAs can be part of the p
1-2 Days1 Day1-5 DaysFull Application VM Template
Automated ProcessMa
ConfiPro
Platform Team Application/DBA Team
Oracle VM Template for RAC: Deployme
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Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization”
TemplateCreates VMs
PrepareNetwork,
Storage, VM
ImportTemplate
CustomizeTemplate
Deploy 2 RACCluster
InstallvSphsere 5
ConfigureESXi
InstallvSphere ClientInstall vCenter
Install OracleLinux &
Packages forOracle RAC
NetworkConfiguration
SynchronizeCluster time
ConfigureStorage for RACCreate Job RoleConfigure LinuxServers
Configure RACnodes
Install &configure ASMLib
Configure RACfor Oracle DB
Oracle VM & Management
Oracle RAC on Oracle VM
vSphere 5 & Managem
Oracle RAC on vSph
5 Steps
3.75 Hours
Oracle VM Templates Accelerate Application D
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Deploy Oracle RAC 10x faster
than VMware vSphere
3.75
39.75
0 10 20 30 40 50
Oracle VM
vSphere 5
Hours
Oracle RAC 11g 2-node ClusterInstall Time
Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization”
Deploy E-Business Suthan VMware vSphere
2.25
0 5 10
Oracle VM
vSphere 5
Hou
E-Business Suite 1Cluster Insta
Application Lifecycle Costs
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pp y
Update/
Upgrade Develop
TestDeploy
I need to add newfeatures to ourproduct now.
I need to make sur
my environment iscompatible
QA needs accenew storage, ch
databaseconfiguration
I don’t have timstage a clus
environment to
Is the new appcompatible?
I can’t afford thedowntime
IT needs to roll outapp ASAP.Too many
dependencies, howdo I ensure the
proper applicationconfiguration
40hrs
40hrs
40hrs
40
hrs
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More Customer BenchmarksOracle Database Virt ali ed ith Oracle VM
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Oracle Database Virtualized with Oracle VM
9:
;:
<9:
<;:
=9:
=;:
' 2 > ? ( @ 7 8 A 7 6
+ 8 ( B > 7 C 8 ( D 2 E ? >
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+ 8 ( B > 7 ! 8 D 7 8 >
# 5
F 7 > A 7 G H 2 7 8 I
G+#36-* RS &'80-#", 3' F?:)+&-* RS T'-, 3")37
!4+(=S"(&? U NP 6)"# 3")3
308?25F #G77D
C)I>0E5F #G77D
In Bench load test: The Virtual setup outperformed thePhysical setup in every test.
J=;:J=9:J<;:J<9:
J;:9:;:<9:
<;:=9:
' 2 > ? ( @ 7 8
A 7 6 0 > ? 8 5 K ( 1
+ 8 ( B > 7 C 8 ( D 2 E ? >
! 8 D 7 8 C 8 ( D 2 E ? >
C 8 ( E 7 > > ! 8 D 7 8 >
G+#36-* RS &'80-#", 3' F?:
!4+(=S"(&? U KPP
In Bench load test: On average the Virtual setuPhysical setup.
“Oracle VM on Oracle Database 11g Real Application Clusters (RAC) Physical versus Virtual Database” by Anthony Russo, Director ICT, Open Univers
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Designed & Tested TogetherOracle Develops & Uses The Stack Internally
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• Internal Testing
– 26,700,000 test and production hours per week
– 22,700 Oracle x86 servers supporting 182,400 Oracle Virtual
Machines – Workloads: software/hardware development, corporate
infrastructure
• Test Environments
– Oracle x86 Server Hardware
– Oracle Storage
– Oracle Operating Systems (Oracle Solaris and Oracle Linux) – Oracle VM
– Oracle Database
– Oracle Middleware
– Oracle Applications
Oracle Develops & Uses The Stack Internally
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On Pricin
Lower Cost: Oracle VM vs. VMware vSp250 2 Socket Servers
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250 2-Socket Servers
Oracle VMware vSph
Virtualization Oracle VM (2-socket system, Premier Support,unlimited VMs)License - $0
Support - $599/server/year
VMware vSphere Enterprise Editi
License /server = $2875 x 2 sock
Support (Production) - $719 x 2 =
Management Oracle VM Manager and Oracle EnterpriseManager 12c Cloud Control (Basic)
License - $0
Support - $0
VMware vCenter Server Standard
License - $4995
Support - $1249 /year for Product
Total Cost (FirstYear)
License: $0Oracle VM (annual): $149,750
VMware License (perpetual): $1,4VMware Support (annual): $359,5
Total Cost
(3 Years) $449,250 $2,524,742 (5.62X Oracle
What could you do with the $2,075,492 you save with Orac
Lower Cost: Oracle VM vs. VMware vSp100 2 Socket Servers
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100 2-Socket Servers
Oracle VM VMware vSph
Virtualization Oracle VM (2-socket system, PremierSupport, unlimited VMs):License - $0
Support - $599/server/year
VMware vSphere Enterprise Edit
License /server = $2875 x 2 sock
Support (Production) - $719 x 2 =
Management Oracle VM Manager and Oracle EnterpriseManager 12c Cloud Control (Basic):
License - $0
Support - $0
VMware vCenter Server Standard
License - $4995 for the environm
Support - $1249 /year for Produc
Total Cost (FirstYear)
License: $0Oracle VM (annual): $59,900
VMware License (perpetual): $57VMware Support (annual): $143,8
Total Cost
(3 Years) $179,700 $1,015,142 (5.65X Oracle
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Overcoming Obje
Traps
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Overcoming Objections (2 of 2) Traps Set by Competition Answer
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Traps Set by Competition Answer
Oracle VM does not have any public largedeployment to point to as a serious Virtualizationcontender
There are thousands of Oracle VM VMs curproduction, driving the Oracle e-delivery porSoftware downloads. This is a 24/7 operatio
addition to other Oracle customers who havedeployment in production for years, such as Livermore lab, Verizon, Korea Telecom, Versetc!.
Oracle VM does not publish benchmarks because itdoes not have any
Oracle VM is always benchmark tested in evrelease, starting with release 2.0 and the Topublished. In each release, we find that Ora
performance is within 5 percent or better of of our customers have experienced much be
numbers and we will let our customers publiWe believe that the customers numbers are voice of performance that matters.
Traps to set for VMware Traps to set for VMware Weakness
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Traps to set for VMware Weakness
VMware Integrated Lifecycle Management inadequate Little to no knowledge of physical environmVM, moves to the cloud. No awareness of updates/upgrades. Lacks depth of databas
capabilities as Oracle Enterprise Manager
Incomplete solution stack offering VMware does not own the Database. VMwthe apps. VMware does not have an OS. Twith hardware & ISVs. VCE partnership is
EMC pushes out latest press release abouis VMware mentioned.
VMware does not have Templates capabilities VMware cannot bundle the right app & OSdeployment. It has to rely on ISVs such asother software vendor to make available in
VMware can then use for creating deploymalso why VMware boasts a large ISV ecos
VMware clone is NOT equivalent of Oracle VMTemplate
VMware does not have IP to the app or theClone is the best effort but this cannot be sthe ‘rigid’ nature of the cloned images.
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Sales
What &
Oracle VM Demos - New!
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http://www.youtube.com/watch?v=0tGjlztkR5c
Wayne Lewis
Greg King
http://youtu.be/L9igXSIKoEo
Oracle VM 3.2.1 Y
Oracle VM Comm
Tutorial
Oracle VM Demo“Lifecycle Management from Server Virtualization to C
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y g
http://bcove.me/8idtsu6i
Oracle VM Hands-On Labs on OTN now
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Christophe
Olivier Can
Partner Momentum• Oracle VM Certified by SAP
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– Oracle VM 3.2 certified for SAP on Linux and Solaris
• Oracle VM Sales Enablement for Cisco
– Cisco Service Provider Sales team
–
Cisco Public Sector Sales team – Cisco UCS Sales Team
– Onyx – Cisco & Oracle Partner
• Oracle VM & Oracle Linux on Flexpod announce April 08
at Collaborate 2013, Denver
• Oracle VM Sales Enablement for NetApp
– NetApp DB Experts sales team
– NetApp Partners technical experts (pending)
• Joint sales effort in APAC & EMEA with Cisco & NetApp
– Joint regional lead gen events with Oracle APAC & NetApp APAC
Customer Video – Overstock.com
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Overstock.com Now Live on Oracle Media Network
New Assets and Sales Support
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White Papers: – Private Cloud Migration “What It Takes to Deploy and
a Private Cloud With Oracle VM”
– Oracle VM 3: Architecture and Technical Overview
– “Oracle VM Best Practices “Integrating Oracle VM intDisaster Recovery Solution using SAN ”
• Oracle VM Hands-on Labs
• DVD Kit – Oracle Linux Oracle VM DVDs
• Sales Kit updates (presentation what’s new in
• Server Virtualization for Dummies eBook & boo
Oracle VM Hands On Labs
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Learn to deploy Oracle VMand deploy Oracle RAC TLeverage for your demo e
Oracle VM Cost Calculator
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http://www.oracle.com/us/media/calculator/vm/index.html
Calculate Costs Against VMware
Server Virtualization for Dummies• Virtualization for Dummies book – online and hard
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tua at o o u es boo o e a d a dcopy
• Banner Ad on Oracle VM home page
Oracle VM eBook
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November 2013 – coming soon!
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Oracle VM Sales Kit
Step 1
Step 4Select w
LatLink
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Step 1Enter URL:my.oracle.com Step 2:
Scroll downto:
“TechnologySales Kits”
Step 3:Click on “Technology”
Select “Virtualization – Server”
Link
sitesEvePro
TraWh
• Where is it?
https://marketingkits oraclecorp com/GMKP/
Oracle VM Event Kit
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– https://marketingkits.oraclecorp.com/GMKP/SalesProgram/KitDetail/index.htm?
DocName=GMKP_031959
•
What’s in it? – Event Brief
– Emails
– Bifold
– Postcard
– Presentations
– Banner & Easel
– Customer Seminar ERS page• Keynote
• “Enabling Private Cloud with Oracle VM”
• “Ensuring Business Availability”
• “Simplify IT with Integrated Management”
• “Rapid Enterprise App. Deployment”
New Oracle VM Ad • Oracle VM deploys
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p yapplications 7 – 10x fasterthan VMware banner on home
page
• On Demand Webcast
• White paper Banner Ad
• Updated slogan on Calculator& Google search
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Oracle VM “The Sticky”Growing the Oracle Footprint wi
Oracle VM – The “Sticky” FactorThe technology ‘glue’ for IT business needs
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• At the core of the customer’s infrastructure – Integrated into nearly all layers of the “Red Stack”
– Oracle VM Templates (100+) for Oracle Database,
Middleware and Applications
• 3600 single-console management with OracleEnterprise Manager to control the customers ITprocesses
• Provide direct valuable cost and efficiency
solution to key IT business needs – Application Consolidation / Server Consolidation
– Private Cloud Deployment
– Datacenter Modernization
– Green IT
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Why Sell Oracle VMLand and Expand with Oracle VM
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• Oracle VM is the foundation of the computing stack, harderto swap out
• Oracle VM is integrated with Oracle Database, RACbusiness applications, easier to entrench.
• Focus beyond Linux & on App stack. Red Hat compatibilityexposes risk to swap out
Own the customer’sinfrastructure
• Enterprise Manager fully integrated for VM and apps lifecyclemanagement. Easy to entrench into customer’s IT process.
• Automation of Integrated Management delivers provablesavings. For example, Oracle VM Templates & Applicationupdates/upgrades
• Standardization of management
Own the customer’sIT process
• Too costly to swap out infrastructure• Enables selling deep and wideOwn the Customer
Linux and Oracle VM SPIF for License
• What is it
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What is it100% SPIF credit on any new incremental LVGBU – Linux and/orOracle VM Services
• How much
2.00% for Participant
0.5% first line Manager
• Who qualifies Asia Pacific (APAC), Europe, Middle East, and Africa (EMEA), Japan, Latin America Division
(LAD), North America (NA), Communications Global Business Unit (CGBU) (License), HealthSciences Global Business Unit (HSGBU), Linux/Virtualization Global Business Unit (LVGBU)
MySQL (License), National Security Group (NSG), Financial Services Global Business Unit
(FSGBU), Primavera Global Business Unit (PGBU), Retail Global Business Unit (RGBU),Utilities Global Business Unit (UGBU)
• For more information:General questions regarding this policy, Terms and Conditions, Eligibility, Compensation Plan Design:Global Incentive Compensation Website; Email Response: [email protected]
Challenge: (1) Rapid sales and infrastructure growth (2) New website features for our customers (3
down to help keep prices low
Results: 100% system uptime ; 6x scalability over VMware
100% capacity for quarterly failover to Overstock DR site
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100% capacity for quarterly failover to Overstock DR site15% reduction in existing virtualization budget ; Lower overall software licensing costs10% Increase data center capacity for 2012 growth; 75% saving in capex
Nate Auwerda Director Website Operations, Overstock.com Corporation
“ If I had to operate without Oracle VM I would be spending up to 87 percent more on just the hardware
Oracle Database licenses than what I'm spending with OVM. “
T'&-.'(V #5F? &5L7 '0?IM N?5)M N#O2(,6)3#:V %(8FDP> Q< (1F017 87?50F78 R(8 >28GF2> G8(D2E? >5F7>
+0FF0(1 87X7127 01 =9<<
/4-#,)V =9<< Y(@7Z +7>? (R %7[ %01178\
A51L7D Q] 01 O&& 87?50F78> R(8 E2>?(@78 >78X0E7 ^_AV/O@7,`
W#-&*" 0#',6&3)V !85EF7 34M !85EF7 &012,M !85EF7 *5?5[5>7M !
Challenge: (1) Need for flexible infrastructure and automation of all deployment functions (2) Reduexpenses & TCO (3) Need vendor certification for HA using RA with 300+ database instances
Results: Oracle RAC provision time decreased to 2-3 hrs from 2-3 days
Power consumption reduced to 40kW from 190kW
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pFloor space consumption decreased to 4 racks from 35 racks
Database restore time reduced to 30 minutes from 16+ hoursWith Oracle VM Database back up time reduced to 10 minutes from 14+hrs
Steve Bartholomew Distinguished Member of Technical Staff, VerizonOur goal was to virtualize everything regardless of size. By decoupling the hardware from the OS and
able to address many of our issues. With Oracle VM, virtual servers can be allocated as soon as the p
T'&-.'(V _7B a(8L '0?IM _7B a(8LM N#O
2(,6)3#:V 3780Z(1 0> 5 6F([5F F75D78 01 D7F0X78016 [8(5D[51DM X0D7( 51D (?
E(@@210E5K(1> >78X0E7> B0?) (G785K(1> 01 <;9 E(21?807>U W<<< [0FF0(1 8
S6)+(")) X'&6)V 451567> 5FF bAC 71X08(1@71?> ^V0151E05F>M #'4M "A` R(8
[2>017>> ̂ 3780Z(1 '(8G(85?7M 3780Z(1 %087F7>> 51D 3780Z(1 c7F7E(@ S +2
W#-&*" 0#',6&3)V !85EF7 34M !85EF7 *5?5[5>7M !85EF7 AO'M !85EF7 C7(GF74515678
Challenge: (1) Need to improve application deployment time, increase performance and save on I
Results: Deployed fully managed stack of enterprise applications in hours
Reduced number of physical servers by 40 percent, rack space by 25 percent and power consumptio
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Reduce virtualization-related costs by 50 percent, while doubling the number of cores in production.
Gian Giacomo Ferraris, CEO of Versace
"Our ultimate goal was to improve application deployment time, increase performance and save on IT
Giacomo Ferraris, CEO of Versace. “The support that we have received from Oracle has helped us drlicensing and management costs, while ensuring our architecture can scale to meet the changing dyna
business.”
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A7X7127f gh]9 01 =9<<\ ]== 7@GF(I77>\ !G785?7> -= [(2KT27
S6)+(")) X'&6) 4+3? W#-&*" GHV 451567> 5FF ec 71X08(1@71? 5
)75DT258?78>U
W#-&*" 0#',6&3)V !85EF7 34M !85EF7 *5?5[5>7M !85EF7 AO'M !85!85EF7 b1?78G80>7 4515678M !85EF7 "IG780(1 >(F2K(1>M !85EF7
51D +e C2[F0>)78
Challenge:Need Fast & Reliable data access for large spatial analysis; Need same performance in Vi
in Physical Servers
Results: 700 VMs; Quicker and more reliable data access; Higher availability and quicker recovery fro
Improved utilization All with existing SPARC and x86 servers
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Improved utilization. All with existing SPARC and x86 servers
Tim Frazier Associate project manager of NIF at LLNL in Livermore, California
Virtualization has reduced risk. It has also normalized a heterogeneous computing infrastructure and givbetter disaster recovery story. This translates directly to greater availability of our infrastructure.”
T'&-.'(V &0X78@(87M '5F0R(81052(,6)3#:V Y(X781@71? 87>758E)
Y80*':"")V .M-99W#-&*" 0#',6&3)V !85EF7 34M !85EF7 %7
&012,M !85EF7 *5?5[5>7
Challenge: 24/7 access to data for universities & scientists in 130+ computer centers in 34 countries; mperformance in multi-application server application instances running on the same server
Results: Using Oracle VM to reach 5% performance improvement goal; Rapid deployment of producti
application servers using Oracle VM fast search and memory ballooning
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Carlos Garcia Fernandez Computer Scientist, CERN
"We chose Oracle WebLogic Server 11g and Oracle VM because they enable us to make better use of ourresources, covering all the needs of our applications with better efficiency, less risk and an improved qualitWebLogic Server easily integrates with the other Oracle products we have at CERN and provides a consis
for deploying numerous applications in a large scale environment.”
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#78X78 <<6 !85EF7 &012,M !85EF7 *5?5[5>7
application servers using Oracle VM fast search and memory ballooning
Stay Connected with Oracle VirtualizatJoin our communities, visit websites for more information
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@ORCL_Virtualization Facebook.com/OracleVirtualization
Blogs.oracle.com/virtualization
Oracle VM GroupO
Download: edelivery.oracle.com/oraclevmVisit us: oracle.com/virtualization
Training: education.oracle.com/virtualiz
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Q&A
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Easy Integration: Oracle Enterprise Ma
Full management fu• Everything you can do f
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Deploy
Provision
Test
Change& Patch
Configure
Monitor
LifecycleManagement
OracleEnterpriseManager 12c
Application Driven Full Stack Management
Oracle VMServers
• Everything you can do f
Manager• Integrated life-cycle ma
Easy integration• New- or existing Oracle
instance• Just point Enterprise Ma
Oracle VM Manager ins• No migration or re-disco• No new EM agent deplo
Easy to use, flexible• Access from EM GUI o• Use one GUI if the othe• EM GUI for application
Manager GUI for virtual
Why Red Stack is uniqueEnd-to-End Virtualization and Integrated Lifecycle Manage
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Oracle Enterprise Ma
• Oracle owns the entire stack.
• Oracle can ship the entire stack.• No Competitor can come closeto depth and breath of integration