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Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

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Page 1: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle Management

Michael GerDirector Business Development

Hardeep GulatiDirector Product Management

Accelerating New Product Introductions

Page 2: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Product Lifecycle Mgmt At-a-GlanceYour CompanyYour Company

New Product Development & Introduction (NPDI)New Product Development & Introduction (NPDI) Post-ReleasePost-Release

ConceptConcept DevelopDevelop PrototypePrototype& Test& Test

ReleaseRelease ProductionProduction MaintenanceMaintenance RetirementRetirement

Analyze & RationalizeAnalyze & Rationalize

CustomersCustomers SuppliersSuppliers

“Managing a product over its lifecycle means having access to a central and secure source of product information and a comprehensive set of collaboration tools. Because of our complex product configurations, we require an integrated system that brings together all areas of a business including SCM, CRM, finance and HR, so that product information is managed and leveraged across the enterprise.”

-- Ken Bettger, Director, Advanced Product & Process

Page 3: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Islands of Data Created by:– Mergers and Acquisitions– Going Global– Rushing to Market– Departmental Priorities and Politics

IT Quality Gaps Occurring from:– Supplier / Customer Mandates

(e.g., GDSN*)– New Government Regulations– Isolated Business Processes– Best-of-Breed Applications– Self-Service Systems

“70% of the organizations surveyed admit to making short-sighted IT decisions to meet their users’ immediate needs.”

– IT Spending and Demand Survey

“70% of the organizations surveyed admit to making short-sighted IT decisions to meet their users’ immediate needs.”

– IT Spending and Demand Survey

Operational ChallengesEvolution and Change are Persistent…

*Global Data Synchronization Network

Page 4: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Information Flow ChallengesMultiple Definitions, Limited Collaboration, Linear Product Life

Marketing / SalesMarketing / Sales ManufacturingManufacturingDesign / EngineeringDesign / Engineering

Co

mp

any

1

ServiceService

Co

mp

any

2

Corp. PlanningCorp. Planning

ProductProductDefinition BDefinition B

ProjectProjectPlan 2Plan 2

CollaborationCollaborationMethodsMethods

ProductProductDefinition CDefinition C

ProductProductDefinition DDefinition D

ProductProductDefinition EDefinition E

ProjectProjectPlan 3Plan 3

ProjectProjectPlan 4Plan 4

ProjectProjectPlan 5Plan 5

ProductProductDefinition ADefinition A

PhonePhone MailMail FaxFax E-mailE-mail

ProjectProjectPlan 1Plan 1

Marketing / SalesMarketing / Sales ManufacturingManufacturingDesign / EngineeringDesign / Engineering ServiceServiceCorp. PlanningCorp. Planning

ProductProductDefinition GDefinition G

ProjectProjectPlan 7Plan 7

ProductProductDefinition HDefinition H

ProductProductDefinition IDefinition I

ProductProductDefinition JDefinition J

ProjectProjectPlan 8Plan 8

ProjectProjectPlan 9Plan 9

ProjectProjectPlan 10Plan 10

ProductProductDefinition FDefinition F

ProjectProjectPlan 6Plan 6

Product Lifecycle FlowProduct Lifecycle Flow

Product Lifecycle FlowProduct Lifecycle Flow

Page 5: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Product Introduction ChallengesDisconnected, Inaccurate and Slow

• Impact on resources?• Impact on mfr processes?• Impact on purchase orders?• Impact on sales orders?• Impact on installed base?

ConceptConcept DevelopDevelopPrototypePrototype

& Test& Test ReleaseRelease SupportSupport RetireRetireSellSell

Data Transfer(PDM to Enterprise)

• Transfer Transfer ECR/ECOECR/ECO

• Release to Release to Mfr/ Co-MfrMfr/ Co-Mfr

• Receive Receive changeschanges

Design System Manufacturing/ERP/CRM

What are the impacts What are the impacts to manufacturing?to manufacturing?

• Impact on design/quality?• Impact on customer

requirements?• Total cycle time• Partial change rollout errors

What are the impacts on What are the impacts on design?design?

Page 6: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

…and their Cost

Product Development

Cause:Cause: Low visibility of new Low visibility of new product info across teamsproduct info across teams

Effect:Effect: Delays in time-to-market Delays in time-to-market and time-to-volumeand time-to-volume

IT

Cause:Cause: Maintenance of ever- Maintenance of ever-proliferating data sourcesproliferating data sources

Effect:Effect: Resource consumption at Resource consumption at an exponential growth ratean exponential growth rate

Corporate Governance

Cause:Cause: Poor product visibility Poor product visibility and historyand history

Effect:Effect: Costly adherence to Costly adherence to regulatory standards (RoHS, regulatory standards (RoHS, WEEE, 21 CFR Parts 820 & 11)WEEE, 21 CFR Parts 820 & 11)

Marketing & Sales

Cause: Inaccurate product information to channels

Effect: Weak market penetration and product launch delays

Operations / Manufacturing

Cause:Cause: Inability to share master Inability to share master product informationproduct information

Effect:Effect: Redundant sourcing and Redundant sourcing and manufacturing processes, lower manufacturing processes, lower quality, and increased wastequality, and increased waste

Service

Cause:Cause: Lack of clear relationship Lack of clear relationship between products and spare partsbetween products and spare parts

Effect:Effect: Service inefficiencies and Service inefficiencies and customer dissatisfactioncustomer dissatisfaction

Page 7: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

The value of shifting the curve

Typical life-cycle curve for a Product1

Reduced time to market also provides the opportunity for increased volume/market share through early entry

6

Reduced time to market will shift this curve to the left, and reduced time to volume increases gradient

3

Time

Sales

Margin

Typical price/margin erosion 2

Allowing a period of sale at higher margin.4

. . .or a period of sales with no competition or erosion

5

Page 8: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

TTM Revenue acceleration

Revenue $500m Rev from NPI $104m NPI Cycle time 12

months NPI Cycle

improvement 6 weeks Projects impacted

75% Margin 15%

$104m/52 = $2m

$2m * 6 = $12m

$12m *75% = $9m

$1.35mBottom line profit improvement

Page 9: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

What Customers are Saying…

One of the key features of Oracle PLM is the extensibility of the software. It’s a configurable

software that will meet our vision: The cross-functional usage of an integrated Bill of Materials. Also, the fine-grained security model is going to go a long way toward meeting our requirements to share information but also to make sure that we protect the information.

-- Mark Routson, Head of Information Technology

LMW has used an unified information architecture and a large footprint of Oracle E-Business Suite to

automate its complete production, sales and product development cycles… we have already seen positive results from the implementation of Oracle.

-- Sanjay Jayavarthanavelu, Director

Page 10: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

What Customers are Achieving…

Consolidated onto a single product definition system for engineering, sales, and manufacturing

Expects to reduce part search times and change order cycle times to shorten product development time by 75%

Enables 6,000 North American stores to access key information necessary for product selection

We will be adopting UCCnet standards using Oracle's product catalog as our data

repository. Organizing these disparate data elements will pay huge dividends, beyond compliance with customer needs. It will streamline our product development process and offer huge process improvements throughout sales, marketing, and product engineering. -- Jim Johnson, Director, Information Services

Page 11: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

A Few More Customers . . .

Page 12: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

How OracleHow OracleDeliversDelivers

Page 13: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle Management

* Coming in a future release

Requirements

Specifications

Drawings

Schedules

Defects

Orders

EngineeringEngineering

MarketingMarketing

SuppliersSuppliers

CustomersCustomers

Internal

Internal

External

External

ProcurementProcurement

InventoryInventoryManagementManagement

ManufacturingManufacturing

Finance /Finance /CostingCosting

MarketingMarketing& Sales& Sales

ServiceService

Enterprise

Integration

Enterprise

Integration

RegistryRegistry

XMLXML

Product Info

Confirm Msgs

Project Management

Project Management

Advanced Collaboration Tools

Advanced Collaboration Tools

ServiceServiceDevelopDevelop

MarketMarket

SellSell

ProcureProcure

FulfillFulfillPlanPlan

ManufactureManufacture

Portfolio Management *Portfolio Management *

Product IntelligenceProduct Intelligence

Sourcing

ProductData HubProduct

Data Hub                                                   

Configuration

Page 14: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle ManagementEnables You To…

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Page 15: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Data Hub Solution

*Or other third party middleware*Or other third party middleware**Global Data Synchronization Network**Global Data Synchronization Network

ProductData

Repository

ProductData

Repository Customers / SuppliersCustomers / Suppliers

UCCnet / GDSN**UCCnet / GDSN**

ConsolidationConsolidation

Access& SearchAccess

& Search

Data Quality & Change ControlData Quality & Change Control

CAD / EngineeringCAD / Engineering

CRMCRM

Online CatalogOnline CatalogImport &

Synchronization

Other Apps / SystemsOther Apps / Systems

Data PoolsData PoolsSyndication & Publication

ERPERP

ManufacturingManufacturing

XMLXML

Output(print catalogs,data sheets, etc.)

*

Page 16: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Structured & Unstructured Data MgmtSupport All Types of Information Related to an Item

Structured DataStructured Data

Unstructured DataUnstructured Data

AttributesAttributes Bill of MaterialsBill of Materials

SpreadsheetsSpreadsheets

PDF documentsPDF documents(data sheets)(data sheets)

Word documentsWord documents

Images,Images,CAD drawingsCAD drawings

• Attach documents to an item, BOM, or change order

• Check-in / out documents withversion history

• Search documents based on content or its attributes

• Attach documents to an item, BOM, or change order

• Check-in / out documents withversion history

• Search documents based on content or its attributes

• Capture operational info and specifications

• Manage product configurations

• Capture operational info and specifications

• Manage product configurations

Item

Page 17: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

• User-defined category hierarchy

• User-defined attributes for each category

• Attribute inheritance for easy maintenance

• Assign products and components to categories

CategoryCategoryResistorsResistors

Part # ____Manufacturer ____Price ____Attribute N ____Ohms ____

CategoryCategoryCapacitorsCapacitors

Part # ____Manufacturer ____Price ____Attribute N ____Microfarads ____

CategoryCategoryElectronicElectronic

ComponentsComponents

Part # ____Manufacturer ____Price ____Attribute N ____

CategoryAttributes

Category

InheritedAttributes

Hierarchy

UniqueAttributes

Item Master CatalogClassify All Products and Components

Page 18: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Extensible Category AttributesAdd User-Defined Attributes to Capture All Product Info

Attribute 1Attribute 1

Attribute 2Attribute 2

Attribute NAttribute N

Attribute N+1Attribute N+1

Attribute N+2Attribute N+2

Attribute N+3Attribute N+3

Item MasterItem MasterExtensible Attributes

• Define to meet enterprise needs

– Form / fit / function– Sales and Marketing

• Create as many as required

• Support multiple formats (e.g., number, date, string, multi-row)

• Tie to user-defined functions

• Add easily via intuitive UIfor business process administrators

Extensible Attributes

• Define to meet enterprise needs

– Form / fit / function– Sales and Marketing

• Create as many as required

• Support multiple formats (e.g., number, date, string, multi-row)

• Tie to user-defined functions

• Add easily via intuitive UIfor business process administrators

ERP OperationalAttributes

Base attributes for inventory, planning, distribution, sales, etc.

Page 19: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Item Operational AttributesStreamline Management of Operational Systems

Example: Planning

Single UI to manage all Single UI to manage all operational attributesoperational attributes

View pre-View pre-populated populated

information information fromfrom

Planning Planning systemsystem

Update attribute Update attribute valuesvalues

Page 20: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Unified Product Catalog SearchQuickly Find the Best Component for Re-Use

Browse CategoryHierarchy

Search Components by Specification Values

(and compare search results)

Choose Best Fitting Component

CategoryCategory SearchSearch

AttributesAttributes

AttributeAttributeValuesValues

BestComponent

Page 21: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Integrated BOM* ManagementCentralize Product Structures from Multiple Systems

• Integrate product structures from all systems in one central place

• Manage complex attributes and documents associatedto product structures

• Support collaboration on product configurations with extended product team

• Single place to manage changes to all the product configurations

*Bill of Materials

IntegratedBOM

Repository

IntegratedBOM

Repository

EngrEngrBOMBOM

SalesSalesBOMBOM

MultipleMultipleCAD SystemsCAD Systems

SalesSalesConfigurationsConfigurations

GlobalGlobalMfg PlantsMfg Plants

ServiceServiceOrganizationsOrganizations

MfgMfgBOMBOM

ServiceServiceBOMBOM

Page 22: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Multi-System Synchronization Drive Accurate Information to Your Extended Enterprise

• Integrate synchronously or asynchronously with other systems

• Create single blended record from multiple sources and then synchronize from product data repository to other systems

• Connect via embeddedintegration services, suchas rich set of public APIsand business events

• Store and managecross-reference mappingfor ongoing synchronization*

*Coming in a future release

ProductData

Repository

ProductData

RepositoryCustomers /Customers /SuppliersSuppliers

LegacyLegacyApplicationsApplications

Third-PartyThird-PartyApplicationsApplications

Page 23: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Syndication to GDSN / UCCnet Share Standardized Data with Trading Partners

ProductData

Repository

(Supplier)

ProductData

Repository

(Supplier)

TradingTradingPartnerPartner

(Customer(Customer/ Retailer)/ Retailer)

(1) Build product data to GDSN / UCCnet specs

(2) Upload data(2) Upload data

(3) Receive confirmation

(3) Receive confirmation

(4) Send list of authorized partners(4) Send list of authorized partners

(5) Request data

(6) Receive data

/ GDSNData Pool

Ensure product data is properly formatted and complete via pre-packaged, data pool-specific attributes and validation

Accurately transfer data via certified, pre-packaged messages with acceptance / exception handling and status notification

Ensure product data is properly formatted and complete via pre-packaged, data pool-specific attributes and validation

Accurately transfer data via certified, pre-packaged messages with acceptance / exception handling and status notification

(8) Upload changes(8) Upload changes

(7) Update product data

Registration & Syndication

Page 24: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle ManagementEnables You To…

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Page 25: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

The Dilemma of Centralized Information Centralizing Data Introduces Risks and Challenges

Centralized DataCentralized Data

ProjectsProjectsIssues &ChangeOrders

Issues &ChangeOrders

DocumentsDocumentsComponents& StructuresComponents& Structures

The Balancing Act…

Providing Easy Accessfor many internal / external users

while

Enabling High-Speed Searches across huge volumes of data

while

Protecting Intellectual Capitalfrom unauthorized users

Page 26: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Solution: Role-Based Access via BrowserProvide Stakeholders with Easy, Secure Access to Info

DesignDesign MarketingMarketing PurchasingPurchasingSalesSales MgmtMgmtFinanceFinanceServiceService

Your Company

ServiceServiceDistributionDistributionMfgMfg

Partners

ConsumersConsumers OEMsOEMs

Customers

Global Access• Office and home• Customer & supplier sites• Airport terminal• Other

Global Access• Office and home• Customer & supplier sites• Airport terminal• Other

Secure Access Based on• Job function• Product responsibility• Data type (e.g., summary

vs. detail)

Secure Access Based on• Job function• Product responsibility• Data type (e.g., summary

vs. detail)

• Browser-based for fast roll-out and user adoption

• Streamlined, configurable UIs for higher utilization

ProductData

Repository

ProductData

Repository

Page 27: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Advanced Collaboration

Share the right information, with the right people, at the right time by automating & optimizing collaborative business processes.

Role-Based SecurityRole-Based Security

Web-BasedAccess

InternalInternal

ExternalExternal

• Project Data• CAD Designs• Specifications• Docs / Files• E-Mails• Voice Messages

• Project Data• CAD Designs• Specifications• Docs / Files• E-Mails• Voice Messages

Document MgmtDocument Mgmt

CAD ReviewCAD Review Integrated E-Mail, Fax, Voice Mail

Integrated E-Mail, Fax, Voice Mail

Scheduling, Web Conferencing

Scheduling, Web Conferencing

Advanced Collaboration ServicesAdvanced Collaboration Services

PartnersPartners

EngineeringEngineering All Other All Other DeptsDepts

MfgMfg

SuppliersSuppliers CustomersCustomers Web-BasedAccess

Page 28: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Online CAD Sharing and MarkupSecurely Share Drawings and Designs

• Streaming-BasedCAD View & Mark-Up

– Product data queries– Mark-ups– Perspective views– Sectioned views– Animations– CAD format neutral– Spontaneous access

without download

• Web Conferencing– File sharing– Desktop sharing– Application sharing– Co-browsing– White boarding

Project Mgr., E & C Contractor

There’s plenty of clearance over the decking

Assure “single source of truth” via central hosting

Page 29: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

• Establish shared document repository forproject team

– Use Oracle Files with PLM document management– Integrate with legacy enterprise document

repositories via WebDav protocol

• Organize via foldering and versioning

• Control documents with secured check-in and check-out

• Route documents for review and approval

• Collaboratively review CAD data in real-time via CADView-3D streaming

Document Tracking, Sharing, Approvals

Improve Efficiency and Reduce Review Time

ElectronicRouting

Person Person A A

Person Person BB

Person Person CC

Person Person DD

Page 30: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Workflow-Driven Product Change ProcessEliminate Errors and Delays with Process Automation

ImplementImplementChangeChange

Test &Test &ApproveApprove

ReviewReview CreateCreateWork PkgWork Pkg Create

Change Order

CreateChange Order

Workflow DrivenWorkflow Driven

ScheduleScheduleCostCost

DispositionsDispositionsAlerts &Alerts &

NotificationsNotifications

User-Defined Change Types Streamline Review and Approvals Facilitate Multi-Company Collaboration

Org 1, Org 2, …Org 1, Org 2, …

ID IssueID Issue AssignAssign& Notify& Notify

AssessAssessImpactImpact

ReviewReview ApproveApproveor Rejector RejectCreate

Change Request

CreateChange Request

Product ManagerProduct Manager

Page 31: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

CaptureCapture CollaborateCollaborate DispositionDisposition

• Assure capture of all issues via easy-to-access, enterprise-wide system

• Provide secure accessfor customer andsupplier participation

• Assure capture of all issues via easy-to-access, enterprise-wide system

• Provide secure accessfor customer andsupplier participation

• Use advanced and keyword search to quickly find related issues

• Build consensus via discussion threads andapproval routings

• Use advanced and keyword search to quickly find related issues

• Build consensus via discussion threads andapproval routings

• Track change implementation for issues that need to be resolved

• Manage progress and status using flexible reporting

• Track change implementation for issues that need to be resolved

• Manage progress and status using flexible reporting

Collect product issues from different sources

Build consensus onissue resolution

Track proper disposition for issues throughclosed loop system

Collaborative Issue ManagementEfficiently Identify and Manage Product Improvements

Page 32: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle ManagementEnables You To…

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Page 33: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Gather New Product IdeasGather New Product Ideasand Requestsand Requests

Evaluate Product Ideas toEvaluate Product Ideas toAssess Viability and FeasibilityAssess Viability and Feasibility

Define Product with Input fromDefine Product with Input fromExperts in Cross-Functional GroupsExperts in Cross-Functional Groups

Execute Product Development ProjectExecute Product Development Project

Prepare for Product ManufacturingPrepare for Product Manufacturingand Launchand Launch

New Product IntroductionShorten Time to Market for New Product Launches

New Product Definition & Approval ProcessNew Product Definition & Approval Process

• Capture ideas / issuesfrom multiple sources

• Capture ideas / issuesfrom multiple sources

• Route for analysis• Capture evaluation details• Route for analysis• Capture evaluation details

• Manage tasks and deliverables• Coordinate progress and

status reporting

• Manage tasks and deliverables• Coordinate progress and

status reporting

• Capture all product informationin single repository

• Share information with value chain

• Capture all product informationin single repository

• Share information with value chain

• Automatically route concurrent requests for definition & approval

• Automatically route concurrent requests for definition & approval

Enforce corporate best practicesfor repeatable processes and highest quality

Provide audit trailto meet regulatory

requirements

Enforce corporate best practicesfor repeatable processes and highest quality

Provide audit trailto meet regulatory

requirements

Page 34: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

IdeasIdeas

ProductsProducts

CollectCollect DefineDefine

TimeTime

AnalyzeAnalyze

Pri

ori

tize

Pri

ori

tize

Route for approval of feasibility and viability analysisRoute for approval of feasibility and viability analysis

Manage and prioritize ideas via centralized system integrated with product information

Manage and prioritize ideas via centralized system integrated with product information

Product Innovation ManagementCentrally Process New Ideas for Definition & Feasibility

Enable product mgmt, engineering and other functional areas to collaboratively define ideas via streamlined workflow processes

Enable product mgmt, engineering and other functional areas to collaboratively define ideas via streamlined workflow processes

Easily capture

ideas from extended

enterprise with a

flexible UI

Easily capture

ideas from extended

enterprise with a

flexible UI

Page 35: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Integrated Project and Product MgmtStreamline Project-Based Development Processes

View Impact of Projects and Products on Each Other

• View all projects related to an item

• Track projects to reduce product risk

- Schedule slippage

ConceptConcept DesignDesign Proto.Proto. Prod.Prod. Maint.Maint.

Item Item ChangesChanges YesYes YesYes

Needs Needs ApprovalApproval

Needs Needs ApprovalApproval NoNo

OrderableOrderable NoNo NoNo YesYes YesYes YesYes

Control Items Over Entire Lifecycle

• Define allowable transactions and changes by project phase

• Enforce company-defined item policies by phase

Launch Attachment Views Directly from Project Environment

- Budget overruns

• Attach technical documentsto projects

• View 2D and 3Dtechnical documents

ProjectsProjects ProductsProducts

Page 36: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Demand

Funded Funded Research / WorkResearch / Work

Facility / Facility / Construction MgtConstruction Mgt

InformationInformationTechnologyTechnology

Research &Research &DevelopmentDevelopment

Asset MgtAsset Mgt

SalesSales

MarketingMarketing

Other InternalOther InternalProject Work Project Work

StrategicStrategicInitiativesInitiatives

Built-In Enterprise Integration

DocumentDocumentRepositoryRepository

HRHR

FinancialsFinancials

ProcurementProcurement

InventoryInventory

CAD / Product InfoCAD / Product Info

Sales / ContractsSales / Contracts

Asset MgtAsset Mgt

ManufacturingManufacturing

Portfolio Planning *Portfolio Planning *

Personalized Role-Based Views

Personalized Role-Based Views

Project ManagementProject Management

• Plan Project• Manage Change• Manage

Performance

• Plan Project• Manage Change• Manage

Performance

Accounting& Operations

Accounting& Operations

• Track Effort/Costs• Manage

Contract/Billing• Capitalize Assets• Cross-Charge

• Track Effort/Costs• Manage

Contract/Billing• Capitalize Assets• Cross-Charge

CollaborationCollaboration

• Update Progress

• Review Documents

• Resolve Issues

• Update Progress

• Review Documents

• Resolve Issues

ResourceManagement

ResourceManagement

• Update Skills• Match Resources• Track Utilization

• Update Skills• Match Resources• Track Utilization

GlobalProject

Repository

GlobalProject

Repository

Project-Based Process Management

* Coming in a future release

Page 37: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

New Product Introduction with OracleEfficient, Fast and Collaborative NPI with Supply Chain

ConceptConcept DevelopDevelop PrototypePrototype& Test& Test

ReleaseRelease SupportSupport RetireRetireSellSell

CADSystem

CAD System

Oracle PLM Product Data Editor

P r o d u c t L i f e c y c l e b a s e d C h a n g e P o l i c i e sC o n f i g u r a b l e e n f o r c e m e n t f o r c o n c u r r e n t p r o d u c t d e v e l o p m e n t

L e n i e n t C h a n g e C o n t r o l S t r i c t e r C h a n g e c o n t r o l e n f o r c e m e n t

Oracle PLM Change Mgmt

Co-Manufacturing w/Oracle PLM/Mfg/SCM

•CAD Publishing to EBOM/MBOM

•Defining and Managing EBOM & MBOM

•Validate/Collaborate on design information with extended product team

•Phase Gate Approvals

•Manage Release Configurations

•Enforce Change control

•Streamlined approvals of production changes across supply chain

•Product Release to multiple orgs

•Multi Org BOM Mgmt

•Multi Org Change Propagation

Page 38: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Integrated Multi-Org Change ManagementDesign Anywhere Build Anywhere

Dynamically Changing Product

Definitions

Dynamically Changing Product

Definitions

Design Design OrganizationOrganization

Mfr Org #4Mfr Org #4Build everythingBuild everything

Design Design Localization/Mfr Localization/Mfr

OrganizationOrganizationMfr Org #3 Mfr Org #3

Supplier of sub-Supplier of sub-componentscomponents

Co-Mfr Co-Mfr Organization #2Organization #2

Design LocalizationDesign Localization

Contract MfrContract MfrMfr Org #1Mfr Org #1

Sourcing sub-Sourcing sub-componentscomponents

Page 39: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle ManagementEnables You To…

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Consolidate and Centralize All Product Data

Securely Collaborate with Extended Enterprise

Standardize and Control New Product Introduction

Drive Better Product Management Decisions

Page 40: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Consolidated Product PerformanceProvide Comprehensive View from Single Location

Engineering & Mfg

• Unit cost• Part count

• Mfg steps• Change orders

Sales & Marketing

• # of leads• Sales forecast

• Open opportunities

Supply Chain Mgmt

• Bookings• Order backlog

• Return value• Inventory

Service

• Service requests• Service contract value

Finance

• Revenue• Expenses

• Product margin

ProductPerformance

Dashboard

ProductPerformance

Dashboard

Page 41: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Multi-Dimensional AnalysisDissect Performance for Decision Making

• View performance summaries viaout-of-the-box KPIs, graphs, and charts

• Drill-down to transactionlevel details

Product

Customer

Organization

Product

Customer

Organization

Sales Region

Line of Business

Time Periods

Sales Region

Line of Business

Time Periods

Product PerformanceProduct PerformanceProfit MarginRevenueCostsSales Forecast

Profit MarginRevenueCostsSales Forecast

Number of LeadsService RequestsOrder Backlog Inventory Value

Number of LeadsService RequestsOrder Backlog Inventory Value

View By:View By:

Part CountChange Order

Cycle Times

Part CountChange Order

Cycle Times…

Page 42: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

• What is the sales forecast for my products?• What is the open opportunity amount for my products?

• Are my products profitable? • Which products are generating revenue?• What are my product-related expenses?

• How many service requests are open for my products?• What is the service contracts balance on my products?

• How is my product fulfillment performance?• What is my product inventory value?• How many products are being returned and why?

Sales & Marketing

Supply Chain

Service

Finance

Product Intelligence Delivers Answers Accelerate Product Management Decisions

• What is my unit cost and is it increasing or decreasing?• How many unique parts are we using in our products?• How long are change orders taking to process?

Engineering

Page 43: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

LinksLinks

ReportsReports

Real-TimeReal-TimeResultsResults

GraphsGraphs

Flexible Flexible Time PeriodsTime Periods

Flexible Flexible ComparisonsComparisons

PerformancePerformanceMeasuresMeasures

Summary View: Timely, Accurate, Relevant

• Daily updates on key performance indicators• Actionable information on savings and incremental revenue opportunities

Page 44: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

MarginsMargins

RevenueRevenueand Costsand Costs

Drill-Down into Each Drill-Down into Each Product CategoryProduct Category

Choose Product Choose Product CategoryCategory

Drill-Down: Product Profitability

Page 45: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

CountCount Cycle TimeCycle Time DistributionDistribution

DetailsDetails

Drill-Down: ECO Cycle Time Trends

Page 46: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle Mgmt Solution

Single master repository,role-based access, unifiedpart search, data synchronization

Single master repository,role-based access, unifiedpart search, data synchronization

Multi-mode access, documentand CAD sharing, closed-loop issue / change management

Multi-mode access, documentand CAD sharing, closed-loop issue / change management

Standardized process steps and deliverables, resource allocation, cost controls, status dashboard

Standardized process steps and deliverables, resource allocation, cost controls, status dashboard

Complete view of product performance with real-time,accurate reporting and analysis

Complete view of product performance with real-time,accurate reporting and analysis

Consolidate and Centralize Product Data

Consolidate and Centralize Product Data

Securely Collaborate with Extended Enterprise

Securely Collaborate with Extended Enterprise

Control and Standardize New Product IntroductionControl and Standardize

New Product Introduction

Drive Better Product Management Decisions

Drive Better Product Management Decisions

Page 47: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Product Lifecycle Mgmt: Key Products

* Coming in a future release

Project Management

Project Management

Advanced Collaboration Tools

Advanced Collaboration Tools

Service & Maintain

Service & Maintain

DevelopDevelop

MarketMarket

SellSell

ProcureProcure

FulfillFulfillPlanPlan

ManufactureManufacture

Portfolio Management *Portfolio Management *

Sourcing

Product IntelligenceProduct Intelligence

Configuration

ProductData HubProduct

Data Hub

Project Mgmt & Collaboration- Project planning & tracking- Budgeting & cost control- Change & issue management

Project Resource Mgmt- Resource availability & deployment- Resource skills matching

Project Costing & Billing- Cost consolidation & spend control- Invoice generation

Oracle Sourcing- RFx support- Multi-round negotiations- Bid analysis and awarding

Oracle Configurator- Manage configuration rules- Validate sales orders- Generate correct BOMs & routing

Oracle CADView-3D- Multi-user review & mark-up

- Change managementintegration

OracleCollaboration Suite

- Integrated document management

- Email, calendar, internet conferencing

- Version control

Oracle Product Data Hub & Product Data Librarian-Product Catalog-Extensible Attributes

-UCCNet integration- New item definition & request

- Engineering & Mfg - Manufacturing

- Supply Chain Mgmt- Sales & Marketing

Oracle E-Business Intelligence- Service- Finance

Oracle Advanced Product Catalog

- Product Catalog- Multi Org BOM Management- Integrated Change management- Idea Management

Page 48: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Support Global OperationsThink Globally, Act Locally

30 Languages

Multiple Currencies

Customers in 100+ Countries

All Languages Installable in Same Unicode Instance

Support for Statutory and Customary Local Requirements

Page 49: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Modular ArchitectureImplement Based on Your Business Priorities

Tim

e

Implement by Business Flow– Start with one flow, demonstrate initial success– Add more flows to expand business coverage– Support changing business needs

Flows are Seamlessly Integrated– Replace disparate systems– Eliminate data synchronization– Decrease time and cost to implement

Page 50: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Run on a Single Global Instance

Consolidate Data Centersand Databases

Low Cost Linux

Hardware

Production Midtiers 100% Linux

Production DB RAC Cluster (Unix)

Demo Environments 100% Linux

Development 100% Linux

Outsourced Customers 70% Linux

Production Midtiers 100% Linux

Production DB RAC Cluster (Unix)

Demo Environments 100% Linux

Development 100% Linux

Outsourced Customers 70% Linux

Oracle’s Experience with LinuxOracle’s Experience with Linux

3x Faster, 5x Cheaper Easy to Automate en Mass Highly Reliable

E-BusinessOn-Demand

App Admin

DB/AS Admin

Sys Admin

HW Admin

App Admin

DB/AS Admin

Sys Admin

HW Admin

Needs:Needs:Roles:Roles:OracleOracle

Manages:Manages:

50% Lower Cost50% Lower Cost

50% Better Svc50% Better Svc

Core CompetenceCore Competence

Predictable CostPredictable Cost

YouYouManage:Manage:

AvailabilityAvailability

SecuritySecurity

PerformancPerformancee

ChangeChange

ProblemsProblems

Lower Total Cost of Ownership (TCO)

Page 51: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

CustomerCustomerCase StudiesCase Studies

Page 52: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Leading manufacturer of windows, doors & entry systems– 7K employees serving every major US city, and many foreign cities

Live on 11i – Advanced Product Catalog development partner and early adopter

– Other products include Configurator, Flow Mfg, Financials, Procurement, Order Mgmt, Mobile Supply Chain Applications, Marketing, Field Sales

Consolidated onto a single product definition system

for engineering, sales and manufacturing

Consolidated onto a single product definition system

for engineering, sales and manufacturing

“Managing a product over its lifecycle means having access to a central and secure source of product information and a comprehensive set of collaboration tools. Because of our complex product configurations, we require an integrated system that brings together all areas of a business including SCM, CRM, finance and HR, so that product information is managed and leveraged across the enterprise.”

-- Ken Bettger, Director, Adv. Product & Process

Page 53: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Leading textile machinery manufacturer in India– Holds 60% market share in India’s textile spinning machinery industry– Also makes CNC machine tools and is a leader in customized tools

Live on 11i -- end-to-end Oracle PLM solution– Advanced Product Catalog, CADview-3D, Project Management,

Project Collaboration, Project Resource Management – Currently running 10 new product development projects using Oracle PLM– Implemented PLM solution in 4 months– Primary corporate goal: Accelerate time to market for new products

“LMW has used an unified information architecture and a large footprint of Oracle E-Business Suite to automate its complete production, sales andproduct development cycles… we have already seen positive results fromthe implementation of Oracle.”

- Sanjay Jayavarthanavelu, Wholetime Director

“LMW has used an unified information architecture and a large footprint of Oracle E-Business Suite to automate its complete production, sales andproduct development cycles… we have already seen positive results fromthe implementation of Oracle.”

- Sanjay Jayavarthanavelu, Wholetime Director

Page 54: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

World leader in vehicle occupant safety– Advanced occupant safety systems for commercial, industrial, and emergency

vehicles, and child seating– Manufacturing facilities in N. America and Europe; worldwide customer base

Live on 11i – Advanced Product Catalog, Flow Manufacturing, Release Management, Mobile

Supply Chain Apps, and other Supply Chain / Enterprise Management apps– Flow Mfg supports business model of low volume orders with high product mix and

holding no finished goods inventory

“Oracle is on the leading edge of business system development, and it has top-notch people who understand our industry. With Oracle E-Business Suite, our internal processes have the potential to improve so we can absorb up to 40% more business without increasing our office headcount.“ -- Randy Norman, Director of Information Services

Expects to shorten product development cycle time by 75%- Reduce part search times by 90%

Expects to shorten product development cycle time by 75%- Reduce part search times by 90% - Cut change order cycle times by 75%- Cut change order cycle times by 75%

Page 55: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

• Largest convenience retail chain in the world – 25,000 stores worldwide in 19 countries– Builds 1500+ new stores per year, runs 1200 concurrent projects

• Live on 11i– Advanced Product Catalog (product data mgmt) development partner – Oracle Financials, Purchasing, General Ledger, Payables,

iProcurement, Sourcing, iSupplier Portal, Projects, HR, Payroll– Consolidated systems, spreadsheets and databases– Automated process to collect and track costs– Review project expenditures monthly

"We bought the entire Oracle E-Business Suite because it was pre-integrated, pre-tested, and pre-defined. We've gotten a lot of leverage and a lot of benefit from proceeding that way." -- Keith Morrow, Chief Information Officer

Enables 6000 North American stores to access key information necessary for product selection

Supports electronic POS-driven inventory replenishment of 1500 products per store

Enables 6000 North American stores to access key information necessary for product selection

Supports electronic POS-driven inventory replenishment of 1500 products per store

Page 56: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

• World´s largest manufacturer of metal-polymer plain bearings– 50,000 customers, 1,000 users, 19 countries– Main production in Germany, France, U.S., and Slovakia

• Planned June ‘05 11i go live on Product Data Hub (product data mgmt), Inventory, and Order Management

Goals for Product Data Management– Improve order accuracy and reduce inventory– Reduce support time and IT costs– Implement via phased approach to a common IT / PLM Platform

Plans to consolidate to a single product definition system for engineering, sales, and manufacturing

Plans to consolidate to a single product definition system for engineering, sales, and manufacturing

Page 57: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

$5.9B European leader in design and construction of industrial and petroleum facilities

– 19,000 employees worldwide

Live on 11i– CADView-3D, Collaborative Project Management, Sourcing– 7,000 concurrent users– Streamlined collaboration with partners

Conducted sourcing events with up to 4,000 items

Sourced 50,000 Items and reduced costs by 20%

Conducted sourcing events with up to 4,000 items

Sourced 50,000 Items and reduced costs by 20%

“When we do engineering work for projects that are $500M to $2B, there’s a lot of collaboration that needs to take place. . We chose Oracle for its integrated solution – not only within the Product Development area, but also with ERP and CRM. That’s one of the main drivers to why we chose the products of Oracle.”

-- Maurice Tayeh, Group CIO

Page 58: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

SummarySummary

Page 59: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Oracle Product Lifecycle Management

                                                                                                                                                                                                                                                                                                              

Centralize and Integrate Product DataCentralize and Integrate Product Data

Securely Collaborate with Extended EnterpriseSecurely Collaborate with Extended Enterprise

Standardize and Control New ProductStandardize and Control New ProductDevelopment & Introduction ProcessesDevelopment & Introduction Processes

Drive Better Product Management DecisionsDrive Better Product Management Decisions

Page 60: Oracle Product Lifecycle Management Michael Ger Director Business Development Hardeep Gulati Director Product Management Accelerating New Product Introductions

Information Age Applications