oracle goldengate: achieving roi and competitive …ocom/documents...oracle goldengate provides...
TRANSCRIPT
Oracle GoldenGate
Achieving ROI and Competitive Advantage with
Real-Time Access to Real-Time Information
Would You Look up Yesterdayrsquos ForecastThe right decisions come from fresh data
Why make todayrsquos business
decisions with yesterdayrsquos data
Real-Time Information Access for
Intelligence amp Decisioning
bull Instantly Available Data for Reporting amp Analysis
bull Across Heterogeneous Systems
Mission-Critical
Systems
New Requirements for Mission-Critical SystemsThe Need for Real-Time Data Movement
Continuous Availability of Critical
Applications and Data
bull Continuous Uptime in event of disaster
bull No downtime during planned outage
bull Data distribution
Lower IT Spend amp Maximize Performance
bull Choose best system for need
bull Modernize Legacy Systems
bull Offload reporting
Cost of Downtime
Gartnerrsquos estimate
bull Average $42000hr
bull Average 87 hrs per year
Standish Grouprsquos estimate
bull Mission-critical $600000hr
bull Large companies $ millions
per minute
Tangible
Productivity
Revenue loss
Recovery efforts
Penalties
Stock price
Intangible
Damaged reputation
Loss in brand equity
Loss of customer loyalty
Oracle GoldenGate provides low-impact capture routing transformation and
delivery of transactional data across heterogeneous environments in real time
Key Differentiators
Non-intrusive low-impact sub-second latency
Open modular architecture - Supports
heterogeneous sources and targets
Maintains transactional integrity - Resilient
against interruptions and failures
What is Oracle GoldenGate
Performance
Flexible and Extensible
Reliable
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Would You Look up Yesterdayrsquos ForecastThe right decisions come from fresh data
Why make todayrsquos business
decisions with yesterdayrsquos data
Real-Time Information Access for
Intelligence amp Decisioning
bull Instantly Available Data for Reporting amp Analysis
bull Across Heterogeneous Systems
Mission-Critical
Systems
New Requirements for Mission-Critical SystemsThe Need for Real-Time Data Movement
Continuous Availability of Critical
Applications and Data
bull Continuous Uptime in event of disaster
bull No downtime during planned outage
bull Data distribution
Lower IT Spend amp Maximize Performance
bull Choose best system for need
bull Modernize Legacy Systems
bull Offload reporting
Cost of Downtime
Gartnerrsquos estimate
bull Average $42000hr
bull Average 87 hrs per year
Standish Grouprsquos estimate
bull Mission-critical $600000hr
bull Large companies $ millions
per minute
Tangible
Productivity
Revenue loss
Recovery efforts
Penalties
Stock price
Intangible
Damaged reputation
Loss in brand equity
Loss of customer loyalty
Oracle GoldenGate provides low-impact capture routing transformation and
delivery of transactional data across heterogeneous environments in real time
Key Differentiators
Non-intrusive low-impact sub-second latency
Open modular architecture - Supports
heterogeneous sources and targets
Maintains transactional integrity - Resilient
against interruptions and failures
What is Oracle GoldenGate
Performance
Flexible and Extensible
Reliable
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Real-Time Information Access for
Intelligence amp Decisioning
bull Instantly Available Data for Reporting amp Analysis
bull Across Heterogeneous Systems
Mission-Critical
Systems
New Requirements for Mission-Critical SystemsThe Need for Real-Time Data Movement
Continuous Availability of Critical
Applications and Data
bull Continuous Uptime in event of disaster
bull No downtime during planned outage
bull Data distribution
Lower IT Spend amp Maximize Performance
bull Choose best system for need
bull Modernize Legacy Systems
bull Offload reporting
Cost of Downtime
Gartnerrsquos estimate
bull Average $42000hr
bull Average 87 hrs per year
Standish Grouprsquos estimate
bull Mission-critical $600000hr
bull Large companies $ millions
per minute
Tangible
Productivity
Revenue loss
Recovery efforts
Penalties
Stock price
Intangible
Damaged reputation
Loss in brand equity
Loss of customer loyalty
Oracle GoldenGate provides low-impact capture routing transformation and
delivery of transactional data across heterogeneous environments in real time
Key Differentiators
Non-intrusive low-impact sub-second latency
Open modular architecture - Supports
heterogeneous sources and targets
Maintains transactional integrity - Resilient
against interruptions and failures
What is Oracle GoldenGate
Performance
Flexible and Extensible
Reliable
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Cost of Downtime
Gartnerrsquos estimate
bull Average $42000hr
bull Average 87 hrs per year
Standish Grouprsquos estimate
bull Mission-critical $600000hr
bull Large companies $ millions
per minute
Tangible
Productivity
Revenue loss
Recovery efforts
Penalties
Stock price
Intangible
Damaged reputation
Loss in brand equity
Loss of customer loyalty
Oracle GoldenGate provides low-impact capture routing transformation and
delivery of transactional data across heterogeneous environments in real time
Key Differentiators
Non-intrusive low-impact sub-second latency
Open modular architecture - Supports
heterogeneous sources and targets
Maintains transactional integrity - Resilient
against interruptions and failures
What is Oracle GoldenGate
Performance
Flexible and Extensible
Reliable
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Oracle GoldenGate provides low-impact capture routing transformation and
delivery of transactional data across heterogeneous environments in real time
Key Differentiators
Non-intrusive low-impact sub-second latency
Open modular architecture - Supports
heterogeneous sources and targets
Maintains transactional integrity - Resilient
against interruptions and failures
What is Oracle GoldenGate
Performance
Flexible and Extensible
Reliable
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs
Log Based Real-
Time Change Data
Capture
Heterogeneous
Source Systems
EDWODS
EDW
Active-Active High
Availability
Zero Downtime
Migration and
Upgrades
Real-time BI
Fully Active
Distributed Database
Reporting
Database
ETL
ETL
Query Offloading
Data Distribution
New DB
OSHWApp
Global Data Centers
SOAEDA
Oracle
GoldenGate
Reduce Costs
Lower Risks
Achieve Operational
Excellence
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Oracle GoldenGate Zero Downtime MigrationA Certified App Upgrade Solution for JD Edwards and Siebel CRM
bull Upgrademigrate
maintain
database
hardware OS
andor application
bull Minimize risk with
failback option
bull Improve success
with phased user
migration
Compare amp Verify
Real-time changed data
Failback Data Flow
Siebel CRM v67
Non-Oracle
Database
Server
Oracle
Database
Sun Server
Siebel CRM v8
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
bull Enable continuous
availability during
unplanned and
planned outages
bull Synchronize data
across data centers
around the globe
Oracle GoldenGate for Active-Active Databases Increase ROI on Existing Servers amp Synchronize Data Across Globe
bull Utilize secondary
systems for
transactions Application
Source amp
Target
Region A
Source amp
Target
Region B
Application
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
9
GoldenGate for Real Time Business Intelligence Complete Flexible Integrated
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS SchemaDW Schema
OBI EE Suite Plus
EMP DEPT
Oracle GoldenGate
Oracle Exadata
Source OLTP
System
Batch Feed
Historic AnalyticsReal-time
Analytics
Oracle Data Integrator amp Data Quality
Log-based Real-time Data
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Enabling High ROI with Oracle GoldenGate
Oracle GoldenGate delivers high ROI in
3 key ways
1) Business Operations Savings via High Availability Solutions
2) Business Operations Savings via Real-Time Data Integration Solutions
3) IT Infrastructure Cost Savings due to Product Architecture
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Operations Savings via Continuous Availability Solutions
Eliminates downtime during planned or unplanned outages and helpsbull Avoid revenue amp employee productivity loss
bull Prevent decrease in customer loyalty and brand equity
bull Decrease the manpower needed for system maintenance and recovery
bull Limit credits and penalties due to not meeting SLAs for availability
Minimizes data loss during system outages and due to human errorbull Avoids associated productivity amp revenue loss
Minimizes risks during data center consolidation or migration to better platformsbull Avoids interrupting business operations
bull Helps avoid risky project delays and enables to realize benefits of improved IT infrastructure sooner
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Operations Savings via Real-Time Data Integration
Allows decision making with most up-to-date informationbull Helps avoid errors and operational inefficiencies due to using
inaccurate data
bullEg Failing to share pricing information across branches in a timely manner can result in significant revenue loss
bull Prevents confusion that may overload employees with inquiries and lead to additional labor costs
bullEg Call center workforce may need to be increased to support mundane questions coming from customers due to inconsistent data between applicationsdepartments
bull Enables real-time fraud (and other abnormal operational activity) detection to prevent revenue loss
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
IT Infrastructure Savingsvia Product Architecture
Helps avoid expensive hardware upgradesbull One platform for multiple solutions
bullCapture once deliver to many targets
bull Off-loads look-ups reporting etc to a lower-cost system to scale horizontally
bull Enables zero-downtime migration to scalable yet less expensive systems
bull Provides a low impact non-intrusive data replication solution
Allows to use target standby serversbull Allows the standby to be open for real-time reporting or testing
bull Offers workload balancing through Active-Active or multi-master replication
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Avoids network infrastructure upgradesbull Moves only the committed changed data on a continuous basis
bull Avoids moving the same data more than once
bull Capture once deliver to many targets
bull Allows low overhead on the network
bull No need for fibre channel upgrade or investment
Requires minimal resources for deployment and
managementbull Provides fast and easy deployment
bull Requires minimal intervention once deployed
bull Offers fast and complete recovery from any outages or interruptions
Continued
IT Infrastructure Savingsvia Product Architecture
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Example ROI and Benefits Customers Reporthellip
90 reduced recovery time for
mission-critical transactional
applicationBank of America
15-second data latency for CRM
data into the Data Warehouse
DIRECTV
6X productivity gains in
manufacturing plant with real-
time dataAMD
80 TCO reduction by off-loading reporting workloads to
open source systems Sabre Holdings
Within 15 minutes monitoring and acting on marketing campaign response data
Overstockcom
8 decrease in sales losses via timely pricing data distribution
Haggen
15 increase in transaction
processing speedBombay Stock
Exchange
500 performance increase amp 80 decrease in unnecessary
branch visitsHyundai Securities
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
bull Experiencing exponential growth and stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull All plants must see same local data so devices can be moved for assembly and delivery to meet demand optimally
Oracle Solution
bull GoldenGate synchronizes data in 4-way active-active deployment on Oracle
bull Provides same data across worldwide plants on 3 continents
bull Sub-second latency with high data volumes across long distances
bull Active-active configuration enables planned maintenance and migrations with zero downtime
bull Offloads reporting to Exadata
Return on Investment
bull Avoid negative publicity and from outages or missed SLAs
bull Global replication of critical data to support manufacturing 247365
bull Able to get off outdated infrastructure with zero downtime
bull Achieve reporting with real-time without impacting operational systems
RIM Achieves 247 Availability Across Globe
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Oracle Solution
bull Oracle GoldenGate delivered zero downtime hardware and database migration for ATSE
bull Offloaded ldquolookerrdquo queries to a set of replicas
bull Real-time data feeds to data warehouse
Return on Investment
Decreased TCO by 80 with offloading ldquolookerrdquo activity to lower cost replicas
Reduced complexity and achieved single view of traveler
Lowered IT costs by migrating to Oracle database from legacy systems
Business Challengesbull Handle growth and scale while reducing TCObull Improve responsiveness to business opportunitiesbull Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Sabre Lowers TCO amp Migrates with No Downtime
Please click for customer video
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
bull Corporate-wide SLA Perform analysis and decision support on data that is 15 minutes ldquooldrdquo
bull Improve responsiveness of field technicians
bull Handle growing data volumes 150 ndash 200 million records per day from 600000 customer calls per day
Oracle Solution
bull Oracle GoldenGate used to offload real-time data from production Siebel CRM to Data Warehouse
bull Moves Siebel data to data warehouse with latency of only 15 seconds
bull Also used GoldenGate to performed zero downtime migration from Tru64 to HP-UX Superdome
Return on Investment
bull Ranks top in its industry in the American Customer Satisfaction Index
bull Reduced customer churn by 25
bull Real time data in data warehouse used for targeted opportunistic marketing
bull GoldenGate helped shift the focus from a technical problem to multiple business opportunities that arise from using real time data
DIRECTV Improves Customer Retention
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
Demanding business community put heavy demands on data loads for BIDW
Consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information
Oracle Solution
Oracle Data Integrator and Oracle GoldenGate together provided a complete solution for integrating data in real-time for the BIDW
Allowed for thin middle tier with E-LT
Transformations ran directly on the database platform
Small mini-batches throughout the day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new opportunities for campaigns
Marketing and merchandising improvements with scoring personalization ranking
Improved Customer Service -ranking 2 in the nation for online retailers
Upgraded Oracle Database without business interruption
Overstockcom Increases Customer Service
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
Fast business growth with MampA as leading investment bank in Korea and Asia-Pacific region
Need for enhancing existing systems and for efficient information sharing
Oracle Solution
Oracle GoldenGate delivers continuous data synchronization across heterogeneous environments and enables real-time updates for reporting
Processes up to 5000 transactions per second
Return on Investment
Improved performance by 500 and facilitated the deposit transfer withdrawal of funds 247
Reduced unnecessary customer visits to branch offices by 80
Real-time information supports fast decision-making and targeted marketing campaigns
Received the Internet Customer Satisfaction Grand Prize from the Korea Internet Communications
Hyundai Securities Increases Performance by 500
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
Distribute transactions to regional data centers in real time
Meet regulations that required transactional data to be accessible online
Oracle Solution
Oracle GoldenGate replicates to multiple targets including DR site and makes data available for online analysis
Continuous data synchronization across mixed environments
Moves thousands of transactions per second with little to no impact on source and target systems
Return on Investment
Enabled transactions to be processed 10 to 15 faster
Ensured processing with up-to-date information
Eliminated downtime caused by planned and unplanned outages
Adheres to regulatory guidelines around data security
Bombay Stock Exchange Improves Performance by 15
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Solution
bull Real-time bi-directional replication using Oracle GoldenGate between Siebel 621 and Siebel 80 to enable a zero downtime phased migration over a three month period
bull 50-100 agents migrated per day 1500 users in total
bull Oracle GoldenGate configured with application upgrade amp downgrade logic to enable both systems to run in parallel
Return on Investment
bull Reduced downtime during the
massive migration effort savings
millions of dollars
bull Simplified data conversions
without interruption to regular
business processes
bull Mitigated risk to the business by
having both environment remain
online together in sync for 3
months before switching off old
environment
Business Challenges
bull Always on always available production Siebel CRM call center application
bull No tolerance for downtime ndash operates 24x7x365
bull Need to minimize impact to users during Siebel application amp Oracle database upgrade
HSN Minimized User Impact During CRM Upgrade
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Business Challenges
100 availability for critical patient data
Improve prescription order process with better transactional data coordination across systems
Analyze patient health with current detailed and accurate reports
Oracle Solution
Real-time integration of Physician Order Entry (POE) data across systems to improve level of care
Disaster recovery and data protection for the POE system
Real-time data feeds to the enterprise data warehouse for patient health analysis
Return on Investment
bull Enables Montefiore to operate a 100 paperless environment
bull Improved patient care with timely data used in diagnosis and treatment plans
bull Reduced costs with improved efficiencies ndasheg prescriptions
bull Won a TDWI Best Practices Award
Montefiore Adopts Electronic Medical Records
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
bull Lower TCO and reduce hardware
bull Shorten implementation and lower dev costs
Cut Costs and Shorten Time to Value
bull Improve your IT infrastructure without interrupting business operations
bull Enable data recoverability and reliable data delivery
Reduce Risk
bull Make better decisions based on accurate timely information
bull Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle GoldenGate 11gCut Costs Reduce Risk and Achieve Operational Excellence
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
ltInsert Picture Heregt
TwitterTwittercomORCLGoldenGate
FacebookldquoOracle Data Integration and Oracle GoldenGaterdquo
BlogBlogsoraclecomDataintegration
Join the Community
Oraclecomgotogoldengate
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
CaptureTrail
DeliveryTrail
Source
Oracle amp Non-Oracle
Database(s)
Target
Oracle amp Non-Oracle
Database(s)Bi-directional
BenefitsbullNon-intrusive low-impact sub-second latency
bullSupports heterogeneous sources and targets
bullMaintains transactional integrity - Resilient against interruptions and
failures
Oracle GoldenGatersquos Modular ArchitectureDesigned for Performance and Reliability
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity
Databases OS and Platforms
Oracle GoldenGate Capture and Delivery
Oracle
DB2
Microsoft SQL Server
Sybase ASE
Teradata
Enscribe
SQLMP
SQLMX
MySQL
JMS message queues
Oracle GoldenGate Delivery
All listed above plus
TimesTen IBM System i
Netezza Greenplum HP Neoview
3rd party ETL products
Linux
Sun Solaris
Windows 2000 2003 XP
HP NonStop
HP-UX
IBM AIX
IBM z Series
zLinux
Oracle GoldenGate Differentiator Heterogeneity