oracle exadata storage and the hp oracle database machine - competitive seller podcast
DESCRIPTION
Oracle Exadata Storage and the HP Oracle Database Machine - Competitive Seller PodcastTRANSCRIPT
PowerPoint Presentation© 2008 IBM Corporation
Competitive Seller Podcast
Marty Carangelo
© 2008 IBM Corporation
Is your customer an Oracle DB customer?
Does you customer currently have or are they considering implementing a data warehouse?
Oracle Technology Reps will be talking to your customer about an HP Oracle Database Machine
IBM Systems and Technology Group
© 2008 IBM Corporation
Competing Against HP/Oracle
Exedata ia an Appliance not Database Server which is what IBM offers
Advantages of HP Oracle Database Machine ???
Large non-OLTP environments
Brute force scan operations (may requires redesign of query workload), Sequential scans
Column selection
Simple Star Schema join (many warehouses are really copies of Production Schema)
Infiniband Storage bandwidth (existing storage technology can be used to increase bandwidth)
Disadvantages
A Single user is sequential. Add the second user, or more, and it becomes random
Adding concurrent users or multiple concurrent query streams reduces the efficiency of brute force scan operations due to limited number of disk arms and optimization to disk throughput and sequential I/O.
Data Warehousing requires heavy CPU and I/O infrastructure resources
The more complex the query the more CPU and I/O required
In order to take advantage a redesign of the query will have to take place
force processing back to the database tier which may be limited in processing power
Configuration limits scalability for very large and smaller data warehouses.
Configuration limitations of disk and processing power make it difficult to optimize for different workload requirements
Multi-tier architecture adds complexity for query optimization and requires additional DBA skills
IBM Systems and Technology Group
© 2008 IBM Corporation
Full Range of Data Warehouse Solution Options for IBM Systems and Oracle DB: Balanced Configurations
Custom
Benefits:
Benefits:
Industry-leading database and hardware
Benefits:
© 2008 IBM Corporation
Competing Against Oracle and HP
If you customer runs Oracle, Oracle WILL be talking to them about an HP/Oracle solution.
Going to all customers and selling aggressively into qualified prospects
They will cite bandwidth, benchmarks, and offer POC, (apples to apples comparisons!)
Deep discounts being offered Up to 25% on hardware and 50-70% on software
Existing ELA for Oracle DB and RAC lowers costs
Partial Exadata licensing to reduce cost
Sell full hardware solution but only sell a portion of the software licenses for Exadata Storage Servers
IBM Systems and Technology Group
© 2008 IBM Corporation
Call to Action
Ask 2 Key Questions: Running Oracle DB, Implementing DW solution
Engage! Don’t be afraid to compete
Challenge references and performance claims
Oracle has made very few details public
Oracle has not published any industry-standard benchmarks
Keep track of Oracle activities in your account
Register competitive engagement with Richard Gordon or Amy Westlake
Educate customer on IBM offerings
Deliver whitepapers
Don’t let Oracle and HP lead the deal!
IBM Systems and Technology Group
© 2008 IBM Corporation
New Analyst Reports
Oracle & IBM: Big Time Data Warehouse, Low Price - August 2008
IBM Systems and Technology Group
© 2008 IBM Corporation
Richard Gordon ( [email protected] )
Amy Westlake ([email protected])
IBM and Oracle International Competency Center or IBM and Oracle Joint Solution Center
For more extensive competitive information on this topic
*
2009
All Rights Reserved
IBM, the IBM logo, ibm.com, and, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. These and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), indicating US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at http://www.ibm.com/legal/copytrade.shtml
Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special
Other company, product and service names may be trademarks or service marks of others.
Competitive Seller Podcast
Marty Carangelo
© 2008 IBM Corporation
Is your customer an Oracle DB customer?
Does you customer currently have or are they considering implementing a data warehouse?
Oracle Technology Reps will be talking to your customer about an HP Oracle Database Machine
IBM Systems and Technology Group
© 2008 IBM Corporation
Competing Against HP/Oracle
Exedata ia an Appliance not Database Server which is what IBM offers
Advantages of HP Oracle Database Machine ???
Large non-OLTP environments
Brute force scan operations (may requires redesign of query workload), Sequential scans
Column selection
Simple Star Schema join (many warehouses are really copies of Production Schema)
Infiniband Storage bandwidth (existing storage technology can be used to increase bandwidth)
Disadvantages
A Single user is sequential. Add the second user, or more, and it becomes random
Adding concurrent users or multiple concurrent query streams reduces the efficiency of brute force scan operations due to limited number of disk arms and optimization to disk throughput and sequential I/O.
Data Warehousing requires heavy CPU and I/O infrastructure resources
The more complex the query the more CPU and I/O required
In order to take advantage a redesign of the query will have to take place
force processing back to the database tier which may be limited in processing power
Configuration limits scalability for very large and smaller data warehouses.
Configuration limitations of disk and processing power make it difficult to optimize for different workload requirements
Multi-tier architecture adds complexity for query optimization and requires additional DBA skills
IBM Systems and Technology Group
© 2008 IBM Corporation
Full Range of Data Warehouse Solution Options for IBM Systems and Oracle DB: Balanced Configurations
Custom
Benefits:
Benefits:
Industry-leading database and hardware
Benefits:
© 2008 IBM Corporation
Competing Against Oracle and HP
If you customer runs Oracle, Oracle WILL be talking to them about an HP/Oracle solution.
Going to all customers and selling aggressively into qualified prospects
They will cite bandwidth, benchmarks, and offer POC, (apples to apples comparisons!)
Deep discounts being offered Up to 25% on hardware and 50-70% on software
Existing ELA for Oracle DB and RAC lowers costs
Partial Exadata licensing to reduce cost
Sell full hardware solution but only sell a portion of the software licenses for Exadata Storage Servers
IBM Systems and Technology Group
© 2008 IBM Corporation
Call to Action
Ask 2 Key Questions: Running Oracle DB, Implementing DW solution
Engage! Don’t be afraid to compete
Challenge references and performance claims
Oracle has made very few details public
Oracle has not published any industry-standard benchmarks
Keep track of Oracle activities in your account
Register competitive engagement with Richard Gordon or Amy Westlake
Educate customer on IBM offerings
Deliver whitepapers
Don’t let Oracle and HP lead the deal!
IBM Systems and Technology Group
© 2008 IBM Corporation
New Analyst Reports
Oracle & IBM: Big Time Data Warehouse, Low Price - August 2008
IBM Systems and Technology Group
© 2008 IBM Corporation
Richard Gordon ( [email protected] )
Amy Westlake ([email protected])
IBM and Oracle International Competency Center or IBM and Oracle Joint Solution Center
For more extensive competitive information on this topic
*
2009
All Rights Reserved
IBM, the IBM logo, ibm.com, and, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. These and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), indicating US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at http://www.ibm.com/legal/copytrade.shtml
Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special
Other company, product and service names may be trademarks or service marks of others.