oracle eloqua 477 release overview

Oracle Marketing Cloud User GroupRaleigh| February 4, 2016

ORACLE ELOQUA RELEASE RESOURCE CENTER


Bookmark it (Topliners)‣ Release Center Home

https://community.oracle.com/docs/DOC-895287‣ Product Notices (URL varies)‣ Product “Fix” Notes

https://community.oracle.com/docs/DOC-897331 ‣ E10 Release Notes

https://community.oracle.com/docs/DOC-897331‣ Feature Availability

https://community.oracle.com/docs/DOC-912624

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Version Rollouts‣ Oracle Eloqua (product) versions rollout every 6 weeks‣ Oracle Eloqua Apps versions rollout every 4 weeks

ORACLE ELOQUA RELEASE: PRODUCT NOTICES

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DEPRECATION OF CLOUD CONNECTORS/COMPONENTS

What was announced‣ With the release of the AppCloud Developer Framework, Eloqua

has begun the decommissioning process for CC’s on Campaign Canvas/LPs (built on legacy framework)

‣ URL: https://community.oracle.com/docs/DOC-918078

Benefits include‣ Simplified installation‣ Significantly improved performance‣ Ability to test in Eloqua prior to releasing public



After July 1, 2016‣ Marketers will no longer be able to add new Cloud Connectors

or Components to Campaign Canvas or Landing Pages‣ Current installments will remain available for an additional 6

months with basic availability and security fixes‣ Program Builder to remain unaffected at this time

After December 31, 2016‣ Support services will be deleted and no longer available for use‣ If campaigns or landing pages still contain instances of these

services, they will cease to function as intended until removed‣ Campaign Canvas: instances will be transitioned to a holding

step‣ Landing Pages: will render without the externally sourced

content


Next steps‣ Developers: immediately begin migrating their Cloud

Connector and Component Apps to the new AppCloud Developer Framework

‣ http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAB/index.html#Developers/AppCloud/appcloud.htm

‣ Marketers: if you’re currently using “Send to Cloud Connector” steps on the Campaign Canvas, or Cloud Components on LP’s, should begin switching over to Apps built on the AppCloud Developer Framework

‣ All: if the App you’re using is not available for use as an Action, Decision, Audience, or Content App, speak with internal dev team or 3rd Party App provider about migrating

http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAB/index.html%23Developers/AppCloud/appcloud.htm

http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAB/index.html%23Developers/AppCloud/appcloud.htm


R1 Cloud Connectors (advisory)‣ Although Eloqua has begun deprecating their CCs, R1 has not‣ Eloqua has deprecated some of their SOAP APIs, but the SOAP

APIs we are using will continue to be available for some time‣ Program Builder to remain unaffected at this time, so CCs to

continue to function appropriately‣ Currently aggressively working on versions of these apps that

will work with Campaign and Program Canvases

CHANGES TO ORACLE ELOQUA DATA RETENTIONWhat was announced

‣ Commencing with the arrival of Release 478 (March 2016), Oracle to introduce a new retention policy on marketing activities

‣ Marketing Activity to be stored for at least 25 months past date for Campaigns, Emails, Forms and Web

What does this mean?‣ If you want visibility of any activity that is older than 25 months,

you need to export and store that data external to Eloqua before the 478 release, as older data may be purged

Next steps‣ No action needed, unless you wish to retain data older than 25

months ‣ If you want to retain the data (e.g. year-over-year reporting), export

via BULK API and host locally‣ For more information, visit:

https://community.oracle.com/docs/DOC-991604CONFIDENTIAL |

ORACLE ELOQUA RELEASE UPDATES

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ORACLE ELOQUA RELEASE: VERSION 476/217Details

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ORACLE ELOQUA RELEASE: VERSION 476/217

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Applications‣ Contact Washing Machine app is now under General Availability

‣ Great app to assist with cleansing of contact fieldsSales Tools

‣ A new responsive Engage (mobile) is now in Controlled Availability

‣ Non-responsive version to be referred to as Engage Classic


AppCloud‣ Improved user interface‣ When app is uninstalled, automatically removed from Catalog


Campaigns‣ Additional details available within “Add to” and “Move to”

elements‣ Name of Campaign to add/move to‣ Name of step added


Custom Objects‣ When deleting a custom object, a dependency check is now

performed against dynamic content references to prevent corruption

Supported Browsers‣ Firefox 41 and Chrome 46 are now preferred browsers for Eloqua


Oracle Eloqua Apps (version 218)


Quick reminder…‣ There is a mandatory upgrade required for the Eloqua Profiler

App in conjunction with 477 Release‣ To avoid uninterrupted access for your sales users, you must

upgrade/reinstall the Eloqua Profiler App (Customer Admin Access required)

‣ All previous versions of Profiler will be decommissioned

ORACLE ELOQUA RELEASE: VERSION 477/218THE BIG NEWS – ELOQUA’S UPDATED INTERFACE!

What to expect…‣ Lighter, responsive, brighter look and feel across the platform‣ Interactive My Eloqua Today page (trending data, notifications,

etc.)‣ Essential information at your fingertips

Sneak Peek video: https://youtu.be/fRryC1-uYyA

https://youtu.be/fRryC1-uYyA

ORACLE ELOQUA RELEASE: VERSION 477/218‣ High-level visibility with the Campaign Activity Dashboard

ORACLE ELOQUA RELEASE: VERSION 477/218‣ More intuitive and helpful Launch Pad pages

ORACLE ELOQUA RELEASE: VERSION 477/218‣ Fresh look, same familiar workflow throughout platform – will not

disrupt your day to day usage of Eloqua

ORACLE ELOQUA RELEASE: VERSION 477/218‣ New navigation options introduced‣ Optional adoption now, but full roll-out later in 2016 (date TBD)

NEW

OR


Get prepared….‣ New Navigation Cheat Sheet‣ Watch the Customer Briefing Session Recording‣ Sneak Peek video: https://youtu.be/fRryC1-uYyA

https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html%23CSHID=NewNavigation



https://cc.readytalk.com/cc/playback/Playback.do?id=cjhxp9

https://youtu.be/fRryC1-uYyA


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Program Canvas‣ Available under Controlled Availability (submit SR); GA 478‣ Eventual replacement for Program Builder, used for applying

workflows and business logic to modify or move data, and run non-campaign apps

‣ Listening replaces feeders and acts as an instant-add to programs

‣ No more Standard/Bulk/Priority limitations, all run in near-real-time (minutes to process large record counts vs. 15 mins per step)

ORACLE ELOQUA RELEASE: EXPECTED 2016

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Release dates still tentative‣ Big Data Segmentation

‣ Faster processing time on segments (back-end)‣ New Eloqua Insight (Alta UI/OBIEE)

‣ Still be referred to as Insights‣ No pulling in of additional data sources, but can push out via

API

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