oracle data cloud service descriptions · oracle data cloud - service descriptions v112017 pg. 2...

Oracle Data Cloud Service Descriptions

May 25 2018

Contents GLOSSARY 4

Advertising Campaign 4 Appended Record 4 Audience Analytics Reporting 5 Audience Attributes 5 Automotive Transaction Data 5 Benchmark Population 5 BlueKai Marketplace 5 Category or Categories 5 Category-Destination-Month or CDM 5 Circular 5 Content Optimization Destination Feature 5 Cookie ID 5 Cost of Media Spend 5 Cost per Mille or CPM 5 CPG Transaction Data 5 Creative 5 Curated Data 5 Data Usage Fees 5 Destination 5 Device Category 5 Elements 5 Exposure Data 5 First Party Transaction Data 6 Gross Names 6 Household 6 Impression 6 Input Record 6 Integration 6 IP Geographic Category 6 Matched Record 6 Media Attributes 6 Media Buy 6 Media Element 6 Mobile Advertiser ID 6 Net Names Mailed 6

Oracle Data Cloud - Service Descriptions v052518 pg 2

Online Activity 6 Oracle ID 6 Partner ID 6 Personalized Circular 6 Pixel Integration 6 Pixel 6 Platform 6 Retail Transaction Dataset 6 Rich Media 6 Segment 6 Server Data Transfer Batch 6 Server Data Transfer Integration 6 Site Analytics Toolkit 7 Spend Alike Buyers 7 Subscription Services Platform 7 Strategy 7 Target or Targeting 7 Targeted User 7 Targeting Accuracy 7 Taxonomy 7 Third-Party Retail Transaction Data 7 Transaction Dataset 7 Video Media 7 Visit 7

Oracle Data Cloud OnRamp Services 8 Oracle Data Cloud OnRamp Services 8 Oracle Data Cloud OnRamp 8 Oracle Data Cloud OnRamp (Digital Audiences) 11 Oracle Data Cloud OnRamp Exposure File 12

Digital Audiences 12 Oracle Data Cloud Syndicated Targeting 12 Oracle Data Cloud Custom Targeting 13 Oracle Data Cloud Digital Audience Subscription - All Fulfillment Vendors 14 Oracle Data Cloud Digital Audience Subscription - Each Fulfillment Vendor 15 Oracle Data Cloud Exclusionary Audiences 15

Managed Services 16 Digital Audiences - Targeting Managed Service 16


Oracle Data Cloud Targeting Managed Service ndash Additional Media Add-On or Restriction 17 Oracle Data Cloud Offline Targeting 18 Oracle Data Cloud Offline Targeting 18 Oracle Data Cloud Offline Targeting Add-ons 19 Oracle Data Cloud Cancellation Run Charges Add-On 20

Oracle Data Cloud Targeted Shopper Programs 21 Oracle Data Cloud Targeted Shopper Program 21 Oracle Data Cloud Direct Mail Shopper Program Printing and Postage Add-On 22 Oracle Data Cloud Personalized Circular 23 Oracle Data Cloud Personalized Circular Media Type Add-on 23

BlueKai Marketplace 24 BlueKai Marketplace 24 Oracle Data Marketplace Access 25 BlueKai Marketplace Analytics Subscription All Categories 25 BlueKai Marketplace Analytics Subscription Individual Category 26 BlueKai Pixel Integration 27 BlueKai Look-alike Modeling 27

Oracle Data Cloud Measurement 28 Oracle Data Cloud DLX ROI Deep Dive Report(s) 28 Oracle Data Cloud DLX ROI Snapshot Report(s) 29 Oracle Data Cloud Campaign Buyer Summary Report(s) 30 Oracle Data Cloud Campaign Buyer Summary Report(s) 31 Oracle Data Cloud Meta-Analysis Report(s) 32

Oracle Data Cloud Measurement Add-Ons 33 Oracle Data Cloud Measurement Report - Additional Transaction Data 33 Oracle Data Cloud Measurement Report - Additional Audience Element 34 Oracle Data Cloud Measurement Report - Additional Media Element 35 Oracle Data Cloud Measurement Report ndash Unlock Fee 36 Oracle Data Cloud Measurement Report ndash Ingest Fee 36 Oracle Data Cloud Measurement DLX ROI Report Re-run Add-On 37 Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On 38 Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy Add-On 39

GLOSSARY

Advertising Campaign means Impressions served to households between a start date and an end date described in an order

Appended Record means a unique user ID appended by Oracle Data


Audience Analytics Reporting means a tool in the BlueKai Marketplace that enables You to search for Categories in order to find the most relevant Targeted Users for Your Advertising Campaign This tool can search Company Data using the Site Analytics Toolkit but Company Data itself cannot be used for Targeted advertising purposes

Audience Attributes means components of a traceable audience included in a measurement study

Automotive Transaction Data means a Transaction Dataset which consists of automotive industry data

Benchmark Population means a population or audience jointly defined by You and by Oracle for comparison purposes

BlueKai Marketplace means Oraclersquos Platform for Oracle Data and Branded Data accessible at partnerbluekaicom or such other location designated by Oracle

Category or Categories means a grouping of Oracle Data based on shared attributes or characteristics It is the unit of data available within the BlueKai Marketplace

Category-Destination-Month or CDM means the increment used when measuring Categories sent to Destinations during a given calendar month as applicable to Services You purchase or license under an Ordering Document For example 5 Categories going to 4 Destinations during one month equals 20 Category-Destination-Months used in one calendar month When adding Categories the minimum additional increment must apply to all Destinations when adding Destinations the minimum additional increment must apply to all Categories For example if 4 Destinations are in use the minimum incremental increase when adding 1 new Category is 4 Category-Destination-Months

Circular means retailers communication of upcoming deals in their stores

Content Optimization Destination Feature means the ability to send Oracle Data to a specified Destination for the sole purpose of internal testing and configuration of Your Site(s) The Content Optimization Destination Feature cannot be used for delivering advertisements to Targeted Users or any other third parties You can confirm eligible Destinations for the Content Optimization Destination Feature at partnerbluekaicom or by contacting Oracle at daasmarketingsubscriptionmgmtoraclecom (or at such other addresses identified by Oracle)

Cookie ID means a text file that is set on a computer (including a mobile device) when the computer communicates with a server which uses the cookie to retrieve information about that computer and the online behavior of its users

Cost of Media Spend means a pricing methodology in which You are charged for using Oracle Data as a percentage of the total amount You spend on the Advertising Campaign(s) where Oracle Data is used

Cost per Mille or CPM means a pricing methodology in which You are charged for usage at a specified rate per each thousand (1000) impressions of Oracle Data delivered to Targeted Users

CPG Transaction Data means a Transaction Dataset for consumer packaged goods (CPG) advertisers

Creative means an object that contains all of the data for visually rendering an online advertisement

Curated Data means audiences based on Oracle and third party partner data defined built and marketed by Oracle

Data Usage Fees means fees charged to You for Your usage of Oracle Data from the BlueKai Marketplace for Targeting Targeted Users as measured and calculated by Oracle Data Usage Fees are determined using Cost of Media Spend or CPM

Destination means an endpoint or end execution platform to which Oracle Data is delivered or from which data or derivative data products are collected for the purposes of Targeting optimization analytics measurement maintenance or media application use

Device Category means any Curated Data Category available in the BlueKai Marketplace that identifies the type of device a Site User is using when accessing a site

Elements means components in an advertising audience

Exposure Data means information regarding members of audiences in Your Media Buy


First Party Transaction Data means a type of Your Content which is included as part of a Transaction Dataset provided to Oracle by You or an authorized third party

Gross Names means the names and postal addresses of households or individuals provided by Oracle

Household means a postal address corresponding to a delivery point barcode

Impression means an advertisement fetched from the advertiser or its agencyrsquos server

Input Record means a unique database or file record provided to Oracle

Integration is defined as a direct connection to a specific Destination server(s) in order to enable transfer of data in anautomated optimized manner

IP Geographic Category means any Curated Data Category available in the BlueKai Marketplace that links SiteUsers with a geographic area based on IP address

Matched Record means a unique database or file record matched to an Oracle record

Media Attributes means the different methods used to display an ad to a traceable audience

Media Buy means amount of advertisement purchased by You

Media Element means an ad format (eg static cinematic or video) used in an Advertising Campaign

Mobile Advertiser ID means the identifier created by the mobile operating systems such as Apples IDFA or Googles Advertising ID that is used to track and tailor Advertising Campaigns and is resettable by the user

Net Names Mailed means the names and postal addresses of households or individuals provided and mailed by Oracle

Online Activity means Visits online search behavior online browsing behavior advertising exposure and click-based actions

Oracle ID means a unique identifier assigned to a unique user by Oracle

Partner ID means any Personal Data or non-personally identifying unique identifier owned by a third party

Personalized Circular means Targeted offering for a retailers weekly circular

Pixel Integration means one (1) Integration into one (1) online advertisement display Destination via a Pixel used in conjunction with Oracle Data from the BlueKai Marketplace or BlueKai Marketplace Subscription

Pixel means an object embedded in a web page email or other Destination that allows a server to track activity or save read or modify a cookie on a computer or device

Platform means an end execution platform that allows data or derivative data products to be managed analyzed optimized or applied to media

Retail Transaction Dataset means a dataset that consists of retailer transaction data associated with the store location the Product Hierarchy and the customer loyalty card ID number

Rich Media means interactive ads that may expand when users click or roll over and which allows for extensive possibilities for interactive content and information captured in a banner ad

Segment means non-personally identifiable classification of data of an individual or of an individualrsquos behavior

Server Data Transfer Batch means the standard method that is used to send Categories through an offline server-to-server process via a batch file to You or a Destination of Your choosing

Server Data Transfer Integration means the standard method that is used to send Categories through an offline server-to-server process via a batch file to You or a Destination of Your choosing


Site Analytics Toolkit means a configuration which allows You to integrate Categories of first-party Company Data from one (1) of Your website domains that can be used only for optimization analytics and modeling

Spend Alike Buyers means those individuals determined by Oracle to likely be product group buyers based upon Oracles predictive algorithms

Subscription Services Platform means the technology and Services provided to You by Oracle which enables data collection management and analytics of Oracle Data and Your Content

Strategy means a grouping of Impressions based on Your defined objectives

Target or Targeting means the display of a media impression advertisement web page or other content to Targeted User

Targeted User means a unique user of a web browser or device (including mobile device) to whom You or Your Client Targets a media impression advertisement web page or other content

Targeting Accuracy means the percentage of impressions served that tie to an ID contained in the original Targeted audience(s)

Taxonomy means the hierarchical structure of Categories provided to You by Oracle

Third-Party Retail Transaction Data means a Transaction Dataset which consists of retail transactions collected from 3rd parties

Transaction Dataset means a dataset which consists of transaction data for a particular advertiser

Video Media means display advertisement with video components

Visit means each time a unique user accesses a website


Oracle Data Cloud OnRamp Services


The Oracle Data Cloud OnRamp Services use Your customer file (eg CRM file) which may contain Personal Data and match those individual profiles to an Oracle ID which may be used for online digital advertising

Description of Services Oracle Data Cloud OnRamp is a capability to ingest offline advertiser data or Oracle IDs that correlate to such advertiser data (ldquoOnRamp Input Filerdquo) and match such data using Oracle data to create an OnRamp digital audience OnRamp digital audiences can be sent to approved fulfillment partners for the purpose of digital marketing Advertising Campaigns OnRamp can be used by an advertiser or data compiler directly or by an agency acting on the data compilerrsquos or advertiserrsquos behalf

Oracle Data Cloud OnRamp allows clients to bring their offline transaction data online to show marketing ads to their in-store purchasers or in the case of data providers to monetize their offline data in an online environment

Oracle Data Cloud OnRamp Oracle Data Cloud Cookie Based OnRamp

Options for matched records lt1MM up to 3MM 5MM 10MM 15MM 25MM 50MM100MM 200MM or gt200MM

Users of Oracle Data Cloud Cookie Based OnRamp are authorized to access the following modules and features

bull You will send Oracle an OnRamp Input File through one of these mechanisms o Oracle BlueKai Marketplace o Secure File Transfer Protocol

bull Your OnRamp Input File may include data such as first name last name address city postal state email or customer IDs In some cases Your OnRamp Input File may include Oracle IDs

bull Oracle will convert Your OnRamp Input File into an OnRamp digital audience consisting of Oracle IDs Cookie IDs or Partner IDs as applicable and transmit the audience to the Destination(s) or Platform(s) agreed to by You and Oracle

bull You will have access to Oracle OnRamp match metrics on the OnRamp Input File such as percentage of the OnRamp Input File records that matched to an Oracle user ID

bull You may obtain a refreshed OnRamp digital audience once per month by transmitting an updated OnRamp Input File to Oracle for matching new Oracle user IDs Cookie IDs or Partner IDs (as applicable) The refreshed Onramp digital audience will be fulfilled to the same Destination(s) or Platform(s) as the initial OnRamp digital audience Additional refreshes require Oracle approval

Usage Limits Oracle Data Cloud Cookie Based OnRamp is subject to the following usage limits bull You must adhere to approved OnRamp file configurations file upload limitations and Oracle OnRamp Input

File specifications as defined by Oracle bull You shall not fulfill OnRamp Input Files to digital audiences with less than 1000 records bull Oracle OnRamp CPM fulfillment of digital audiences is limited to pre-integrated Oracle OnRamp CPM

Platforms and Destinations The list of these partners is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You

Unless otherwise stated in Your Ordering Document this Service is subject to auto renewal

Oracle Cloud Policies If as part of this Service You provide Your Content to Oracle then the Oracle Cloud Hosting and Delivery Policies and the Oracle Data Cloud Services pillar documentation (which may be viewed at wwworaclecomcontracts under ldquoOracle Cloud Servicesrdquo) are applicable to Your Content


Privacy Policy The privacy policy applicable to these Services can be found at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

Oracle Data Cloud Mobile IDs Based OnRamp Options for matched records lt1MM up to 3MM 5MM 10MM 15MM 25MM 50MM 100MM 200MM or gt200MM

Users of Oracle Data Cloud Mobile IDs Based OnRamp are authorized to access the following modules and features



bull Oracle will convert Your OnRamp Input File into an OnRamp digital audience consisting of Oracle IDs Mobile IDs or Partner IDs as applicable and transmit the audience to the Destination(s) or Platform(s) agreed to by You and Oracle


bull You may obtain a refreshed OnRamp digital audience once per month by transmitting an updated OnRamp Input File to Oracle for matching new Oracle user IDs Mobile IDs or Partner IDs (as applicable) The refreshed OnRamp digital audience will be fulfilled to the same Destination(s) or Platform(s) as the initial OnRamp digital audience Additional refreshes require Oracle approval

Usage Limits Oracle Data Cloud Mobile IDs Based OnRamp is subject to the following usage limits bull You must adhere to approved OnRamp file configurations file upload limitations and Oracle OnRamp Input






For any Oracle Data Cloud Registration Based OnRamp ordered before August 1 2017 the following Service Description applies

Oracle Data Cloud Registration Based OnRamp Options for matched records lt1MM up to 3MM 5MM 10MM 15MM 25MM 50MM 100MM 200MM or gt200MM

Users of Oracle Data Cloud Registration Based OnRamp are authorized to access the following modules and features




bull Oracle will convert Your OnRamp Input File into an OnRamp digital audience consisting of Oracle IDs email addresses Partner IDs or other identifiers as applicable and transmit the audience to the Destination(s) or Platform(s) agreed to by You and Oracle


bull You may obtain a refreshed OnRamp digital audience once per month by transmitting an updated OnRamp Input File to Oracle for matching new Oracle user IDs email addresses or Partner IDs (as applicable) The refreshed OnRamp digital audience will be fulfilled to the same Destination(s) or Platform(s) as the initial OnRamp digital audience Additional refreshes require Oracle approval

Usage Limits Oracle Data Cloud Registration Based OnRamp are subject to the following usage limits bull You must adhere to approved OnRamp file configurations file upload limitations and Oracle OnRamp Input






For any Oracle Data Cloud Registration Based OnRamp ordered after August 1 2017 the following Service Description applies








Usage Limits Oracle Data Cloud Registration Based OnRamp are subject to the following usage limits


bull You must adhere to approved OnRamp file configurations file upload limitations and Oracle OnRamp Input File specifications as defined by Oracle

bull You shall not fulfill OnRamp Input Files to digital audiences with less than 1000 records bull Oracle OnRamp CPM fulfillment of digital audiences is limited to pre-integrated Oracle OnRamp CPM

Platforms and Destinations The list of these partners is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You bull Transmission of the digital audience is limited to one (1) Destination or Platform for each individual quantity

of the ordered Service




Oracle Data Cloud OnRamp (Digital Audiences)

Applicable SKUs bull Oracle Data Cloud OnRamp usage based pricing bull Oracle Data Cloud OnRamp revenue share based pricing

Description of Services Oracle Data Cloud OnRamp (Digital Audiences) provide You the ability to Target advertisements to an audience created from Your OnRamped file

Users of the Oracle Data Cloud Custom Targeting will have access the following features

bull Oracle Data Cloud OnRamp audiences that can be used in Your digital Advertising Campaigns are comprised of an audience created from Your Oracle Data Cloud OnRamp

bull Oracle Data Cloud OnRamp audiences will be fulfilled to the Destination or Platform determined by You bull Oracle Data Cloud OnRamp audiences will be delivered via batch or real time Integration at a frequency

mutually agreed upon by You and Oracle (eg monthlyquarterly) in Your Order bull Oracle Data Cloud OnRamp audiences can be used for delivering advertisements to Targeted Users identified

by Cookie IDs Mobile Advertiser IDs or Partner IDs provided by Oracle

Usage Limits Oracle Data Cloud OnRamp offering is subject to the following usage limits bull Oracle Data Cloud OnRamp Segments may be used only to deliver advertisements to Targeted Users in

digital Advertising Campaigns bull Oracle Data Cloud OnRamp Segments may not be used for any other purposes such as optimization

analytics modeling or other non-Targeting advertising purposes bull Oracle Data Cloud OnRamp Segments can only be delivered to pre-integrated Destinations The list of these

partners is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You



Privacy Policy


The privacy policy applicable to these Services can be found at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

Oracle Data Cloud OnRamp Exposure File Oracle Data Cloud OnRamp Exposure File Services allow You to evaluate Exposure Data from an Advertising Campaign to determine which Users were Targeted during the Advertising Campaign The Oracle Data Cloud OnRamp Exposure File contains Your customer ID and an indicator for the customer IDs that were Targeted

Description of Services Users of Oracle Data Cloud OnRamp Exposure File are authorized to access the following

bull You have the ability to request an exposure file for Your Oracle Data Cloud OnRamp - Digital Audience in Your Order

bull A Pixel will be provided by Oracle which You will implement in order to pass back Online Activity to Oracle bull You will be provided an OnRamp exposure file within 30 days from Your Advertising Campaign end date with

Your Customer IDs that were exposed to Your Advertising Campaign

Usage Limits Oracle Data Cloud OnRamp Exposure File is subject to the following usage limits bull Available only for display Integrations that support the implementation of an Oracle supplied pixel bull Oracle Data Cloud OnRamp Exposure File does not support ingestion of media partner log files with Exposure

Data bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You

Prerequisites Oracle Data Cloud OnRamp Exposure File are subject to the following prerequisites bull You must have purchased Oracle Data Cloud Cookie Based OnRamp or Oracle Data Cloud Mobile IDs Based

OnRamp bull Exposure files must be specified in Your Oracle Data Cloud Cookie Based OnRamp or Oracle Data Cloud

Mobile IDs Based OnRamp order and cannot be added retroactively bull Oracle Pixel must have be implemented correctly as per Your order in order for Oracle to be able to gather

the Exposure Data bull Exposure Data is limited to Your OnRamp customer IDs Oracle does not have information on IDs that were

exposed to Your Advertising Campaign advertisement but not present in Your OnRamp input file




Digital Audiences

Oracle Data Cloud Syndicated Targeting Oracle Data Cloud Syndicated Targeting Services use third-party data to provide You with pre-built Segmentthat can be used for Targeting Oracle does not use Your Content to deliver the Oracle Data Cloud Syndicated Targeting Services

Description of Services


Oracle Data Cloud Syndicated Targeting is off-the-shelf digital Segments pre-defined by Oracle that can be used in any digital Targeting Advertising Campaigns

Users of the Oracle Data Cloud Syndicated Targeting offering will have access to the following features

bull All Oracle Data Cloud Syndicated Targeting Segments will be fulfilled to the Destination or Platform determined by You during Your Service Period

bull If not using Oracle Platform Segments will be delivered via batch or real time Integration at a frequency mutually agreed upon by You and Oracle (eg monthlyquarterly)

bull Oracle Data Cloud Syndicated Targeting can be used for delivering advertisements to Targeted Users identified by Cookie IDs Mobile advertiser IDs or Partner IDs provided by Oracle

Usage Limits Oracle Data Cloud Syndicated Targeting is subject to the following usage limits bull Oracle Data Cloud Syndicated Targeting may be used only to deliver advertisements to Targeted Users in

digital Advertising Campaigns bull Oracle Data Cloud Syndicated Targeting Segments may not be used for any other purposes such as

optimization analytics modeling or other non-Targeted advertising purposes bull Oracle Data Cloud Syndicated Targeting Segments can only be delivered to pre-integrated Destinations The

list of these partners is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You




Oracle Data Cloud Custom Targeting Oracle Data Cloud Custom Targeting Services use first-party and third-party data to provide You with custom Targeting Segments that can be used for Targeting Oracle may use Your Content to deliver the Oracle Data Cloud Custom Targeting Services

Description of Services Oracle Data Cloud Custom Targeting Segments are digital Segments that are defined for the specific use by You and available to meet an Advertising Campaign objective


bull Oracle Data Cloud Custom Targeting Segments that can be used in Your digital Advertising Campaigns are comprised of a boolean operation (AND OR or NOT) of Oracle Data Cloud Syndicated Targeting Segments or Oracle Data available for digital Targeting Oracle Data Cloud modeled audiences using Oracle Data Your first party data or both

bull Oracle Data Cloud Custom Targeting Segments will be fulfilled to the Destination or Platform determined by You during Your Service Period

bull Oracle Data Cloud Custom Targeting Segments will be delivered via batch or real time Integration at a frequency mutually agreed upon by You and Oracle (eg monthlyquarterly) in Your order

bull Oracle Data Cloud Custom Targeting Segments can be used for delivering advertisements to Targeted Users identified by Cookie IDs Mobile Advertiser IDs or Partner IDs provided by Oracle

Usage Limits Oracle Data Cloud Custom Targeting offering is subject to the following usage limits bull Oracle Data Cloud Custom Targeting may be used only to deliver advertisements to Targeted Users in digital

Advertising Campaigns


bull Oracle Data Cloud Customer Targeting Segments may not be used for any other purposes such as optimization analytics modeling or other non-Targeting advertising purposes

bull Oracle Data Cloud Custom Targeting Segments can only be delivered to pre-integrated Destinations The list of these partners is available upon request

bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You




Oracle Data Cloud Digital Audience Subscription - All Fulfillment Vendors

Oracle Data Cloud Digital Audience Subscription-All Fulfillment Vendors Services use third-party data to provide You with Syndicated Targeting Segments (pre-built Segments) that can be used for Targeting Oracle does not use Your Content to deliver the Oracle Data Cloud Digital Audiences Subscription-All Fulfillment Vendors Services

Description of Services Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors is a subscription-based feed of off-the-shelf digital Segments pre-defined by Oracle that can be used in any digital Targeting Advertising Campaigns

Users of the Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors offering will have access to the following features

bull All Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors Segments will be fulfilled to each Destination or Platform determined by You during Your Service Period


bull Oracle Data Cloud Digital Audience Subscription - All Fulfillment Vendors can be used for delivering advertisements to Targeted Users identified by Cookie IDs Mobile advertiser IDs or Partner IDs provided by Oracle

Usage Limits Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors is subject to the following usage limits

bull Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors may be used only to deliver advertisements to Targeted Users in digital Advertising Campaigns

bull Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors Segments may not be used for any other purposes such as optimization analytics modeling or other non-Targeted advertising purposes

bull Oracle Data Cloud Digital Audience Subscription ndash All Fulfillment Vendors Segments can only be delivered to pre-integrated Destinations The list of these partners is available upon request



Privacy Policy



Oracle Data Cloud Digital Audience Subscription - Each Fulfillment Vendor

Oracle Data Cloud Digital Audience Subscription-Each Fulfillment Vendor Services use third-party data to provide You with Syndicated Targeting Segments (pre-built Segments) that can be used for Targeting Oracle does not use Your Content to deliver the Oracle Data Cloud Digital Audience Subscription-Each Fulfillment Vendor Services

Product Description Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor is a subscription-based feed of off-the-shelf digital Segments pre-defined by Oracle that can be used in any digital Targeting Advertising Campaigns

Users of the Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor offering will have access to the following features

bull All Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor Segments will be fulfilled to a single Destination or Platform determined by You during Your Service Period


bull Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor can be used for delivering advertisements to Targeted Users identified by Cookie IDs Mobile Advertiser IDs or Partner IDs provided by Oracle

Usage Limits Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor is subject to the following usage limits

bull Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor may be used only to deliver advertisements to Targeted Users in digital Advertising Campaigns

bull Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor Segments may not be used for any other purposes such as optimization analytics modeling or other non-Targeted advertising purposes

bull Oracle Data Cloud Digital Audience Subscription ndash Each Fulfillment Vendor Segments can only be delivered to pre-integrated Destinations The list of these partners is available upon request





Oracle Data Cloud Exclusionary Audiences

Oracle Data Cloud Exclusionary Audiences Services use third-party data to provide You a Segment comprised of unique users to be excluded from Targeting Oracle does not use Your Content to deliver the Oracle Data Cloud Exclusionary Audiences Services



Oracle Data Cloud Exclusionary Audiences are specified by You containing an exclusionary Boolean operation (ldquoNOTrdquo) composed of Oracle Data Cloud Syndicated Targeting Segments or Oracle Data Cloud Custom Targeting Segments

Usage Limits The Exclusionary Audiences offering is subject to the following usage limits bull You must be a have a current Oracle Data Cloud Syndicated Targeting or Oracle Data Cloud Custom

Audiences Order bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You




Managed Services

Digital Audiences - Targeting Managed Service

Digital Audiences ndash Targeting Managed Services provide You with Targeting and measurement for Advertising Campaigns using third-party data and Your Content Your Content may include Personal Data

Applicable SKUs bull Oracle Data Cloud Targeting Managed Services on Display bull Oracle Data Cloud Targeting Managed Services on Rich Media bull Oracle Data Cloud Targeting Managed Services on Video bull Oracle Data Cloud Targeting Managed Services on Mobile

Description of Services Users of Oracle Data Cloud Targeting Managed Services are authorized to access the following Services

bull One Oracle Data Cloud Targeting Managed Services standard Advertising Campaign measurement analysis including receipt of a weekly report that will include such things as Advertising Campaign volume reach frequency unique cookie and unique Household metrics during the duration of an Advertising Campaign which can be specified by You

bull You have the ability to select the following media types (and combinations) to Target consumers to which You would like to serve advertising in the inventory which is supported by each of the following vendors

o AppNexus - Display Rich Media o AppNexus ndash Mobile o Brightroll ndash Video

bull For each Advertising Campaign You will have the ability to set o Impression goals for the duration of the Advertising Campaign o Minimum percentage of Targeting audience reach o Targeting Accuracy for impressions served


Usage Limits The Oracle Data Cloud Targeted Managed Services product is subject to the following usage limits bull Oracle Data Cloud Targeted Managed Services must run on an Oracle supported vendor for Display Rich

Media Mobile or Video bull In order to modify Your Creative(s) during the Advertising Campaign You must provide three business days

written notice to Oracle in order for Oracle to coordinate changes with the ad serving Platforms Additional fees may apply and if so You and Oracle will mutually agree on such additional fees prior to Oracles commencing any of the proposed modified Services

Prerequisites

bull You must provide Creative(s) that conform to Oracle standards as indicated at httpswwworaclecomapplicationscustomer-experiencedata-cloudget-startedhtml

bull You must implement the Pixel provided by Oracle in order to provide Online Activity to Oracle




Oracle Data Cloud Targeting Managed Service ndash Additional Media Add-On or Restriction

Oracle Data Cloud Targeting Managed Service ndash Additional Media Add-On is an add-on Service to Digital Audiences ndash Targeting Managed Services that uses third-party data and Your Content (excluding any Personal Data) to provide You with additional information and reporting according to the bulleted list below

Description of Services Oracle Data Cloud Targeting Managed Service ndash Additional Media Add-On or Restriction may include the following

bull Incremental Advertising Campaign requirements bull Non-standard inventory source restrictions bull Brand safety verification bull Non-standard Creatives bull Or any additional non-standard Oracle Data Cloud Targeting Managed Services requirements

Each Oracle Data Cloud Targeting Managed Service ndash Additional Media Add-On or Restriction is priced as an incremental fee per CPM

Prerequisites Oracle Data Cloud Targeting Managed Servicendash Additional Media Add-On or Restriction are subject to the following prerequisites

bull You must be a client of Oracle Data Cloud Targeting Managed Service bull Oracle Data Cloud Targeting Managed Services must run on an Oracle supported vendor for Display Rich

Media Mobile or Video





Oracle Data Cloud Offline Targeting


Oracle Data Cloud Offline Targeting Services allow You to use Your first-party data combined with third-party data to Target audiences Segments offline via direct-mail or other offline means

Description of Services Oracle Data Cloud Offline Targeting is provided for use in direct-mail Targeting for creation of audiences Offline audiences can be created for offline acquisition Targeting or customer list Targeting

The following Oracle Data Cloud Offline Targeting base-product SKUs are available bull Oracle Data Cloud New Customer Acquisition Prospecting

o Oracle Data available for offline new-customer Targeting or Oracle Data Cloud modeled audiences

bull Oracle Data Cloud Customer Acquisition Prospecting Reuse of Names o Same Service as described in Oracle Data Cloud Customer Acquisition Prospecting but allows re-

use of a previously-created audience bull Oracle Data Cloud New Customer Acquisition Add-a-Name

o Same Service as described in Oracle Data Cloud Customer Acquisition Prospecting allows for the Service to be used to allow additional qualified names to be added to the audience post-merge to maximize postal discounts

bull Oracle Data Cloud CustomerOutside List Modeling o A model audience using Oracle Data that is based on Your customer or outside list available for

offline Targeting or Oracle Data Cloud modeled audiences bull Oracle Data Cloud CustomerOutside List Modeling Re-Use of Names

o Same Service as described in Oracle Data Cloud CustomerOutside List Modeling but allows re-use of a previously created audience

bull Oracle Data Cloud CustomerOutside List Modeling Housefile Hits o Your customer or outside list matched to Oracle Data available for offline Targeting

bull Oracle Data Cloud CustomerOutside List Modeling Add-a-Name o Same Service as described in Oracle Data Cloud CustomerOutside List Modeling but allows the

audience to be used for add-a-name bull Oracle Data Cloud Postal Match to Customer 1st Party Cookie

o Allows Service to use Your customer-sourced cookies and match to postal addresses

Usage Limits Oracle Data Cloud Offline Targeting are subject to the following usage limits


bull Oracle Data Cloud Offline Targeting audiences may be used to deliver advertisements to offline users in direct mail Advertising Campaigns

bull You may utilize the Services for digital purposes except for email marketing bull Oracle Data Cloud Offline Targeting audiences can only be delivered to pre-integrated Destinations The list

of these Integrations is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You

Prerequisites bull All Oracle Data Cloud Offline Targeting audiences will be fulfilled to Destination of Your choice subject to the

usage limits below bull You and Oracle will agree upon data delivery parameters prior to Oracle beginning work on the Services bull You may use the Services provided to deliver advertisements to specific offline Targeted users as contained

within the audience bull As a prerequisite to Your use of the Oracle Data Cloud Customer Acquisition Prospecting Reuse of Names

You are also required to order either Oracle Data Cloud Customer Acquisition Prospecting or Oracle Data Cloud Customer Acquisition Add-a-Name As a prerequisite to Your use of the Oracle Data Cloud CustomerOutside List Modeling Re-use of Names You are also required to order either Oracle Data Cloud CustomerOutside List Modeling Oracle Data Cloud CustomerOutside List Modeling Housefile Hits or Oracle Data Cloud CustomerOutside List Modeling Add-a-Name


Pilot use All Oracle Data Cloud Offline Targeting SKUs are available as a pilot limited to up to the Term and Maximum Usage identified in Your order



Oracle Data Cloud Offline Targeting Add-ons

Oracle Data Cloud Offline Targeting Add-Ons are add-on Services to Oracle Data Cloud Offline Targeting Services that use third-party data and Oracle technology to refine the Segments Targeted during Your offline Advertising Campaigns

Applicable SKUs bull Oracle Data Cloud Demographic Selection or Suppression Add-On bull Oracle Data Cloud Demographic Selection or Suppression Re-Use Add-On

Oracle Data Cloud Demographic Selection or Suppression Add-On

Description of Services Oracle Data Cloud Demographic Selection or Suppression Add-On Services add additional demographic Categories to offline Segments

Usage Limits Oracle Data Cloud Demographic Selection or Suppression Add-On are subject to the following usage limits

bull Offline audiences may be used to deliver advertisements to offline users in direct mail Advertising Campaigns bull You may utilize the Services for digital purposes except for email marketing bull Offline audiences can only be delivered to pre-integrated Destinations The list of these Integrations is

available upon request



Prerequisite bull As a prerequisite to Your use of the Oracle Data Cloud Offline Targeting Add-ons You are also required to

order one of the following SKUs o Oracle Data Cloud New Customer Acquisition Prospecting o Oracle Data Cloud New Customer Acquisition Prospecting Re-Use of Names o Oracle Data Cloud New Customer Acquisition Add-a-Name o Oracle Data Cloud CustomerOutside List Modeling o Oracle Data Cloud CustomerOutside List Modeling Re-Use of Names o Oracle Data Cloud CustomerOutside List modeling Housefile Hits o Oracle Data Cloud CustomerOutside List Modeling Add-a-Name o Oracle Data Cloud Postal Match to Customer 1st Party Cookie




Oracle Data Cloud Demographic Selection or Suppression Re-Use Add-On

Description of Services Oracle Data Cloud Demographic Selection or Suppression Add-On Re-Use Add-on Services adds additional demographic Categories to pre-existing offline Segments created from the Oracle Data Cloud Demographic Selection or Suppression Add-On Services

Usage Limits Oracle Data Cloud Demographic Selection or Suppression Re-Use Add-On are subject to the following usage limits


available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You

Prerequisite bull You must have also ordered the following Service

o Oracle Data Cloud Demographic Selection or Suppression Add-On




Oracle Data Cloud Cancellation Run Charges Add-On


Oracle Data Cloud Cancellation Run Charges Add-On is an add-on Service to Oracle Data Cloud Offline Targeting Services that allows You to cancel a portion of Your offline Targeting order

Applicable SKUs bull Oracle Data Cloud Cancellation Run Charges Add-on

Description of Services Oracle Data Cloud Cancellation Run Charges Add-On allows You to cancel a portion of Your offline Targeting order You will be billed for Oracle Data Cloud Cancellation Run Charges Add-On if You cancel Your Order prior to the mail date

Pre-requisite As a prerequisite to Your use of the Oracle Data Cloud Cancellation Run Charges Add-on You must also order one of the following SKUs

bull Oracle Data Cloud New Customer Acquisition Prospecting bull Oracle Data Cloud New Customer Acquisition Prospecting Re-Use of Names bull Oracle Data Cloud New Customer Acquisition Add-a-Name bull Oracle Data Cloud CustomerOutside List Modeling bull Oracle Data Cloud CustomerOutside List Modeling Re-Use of Names bull Oracle Data Cloud CustomerOutside List modeling Housefile Hits bull Oracle Data Cloud CustomerOutside List Modeling Add-a-Name bull Oracle Data Cloud Postal Match to Customer 1st Party Cookie



Oracle Data Cloud Targeted Shopper Programs

Oracle Data Cloud Targeted Shopper Program

Oracle Data Cloud Targeted Shopper Program Services use third-party data Retail Transaction Dataset (which may include Personal Data) and other Oracle Data to create an audience(s) for You to Target

Applicable SKUs bull Oracle Data Cloud Mail Shopper Program Variable Offers bull Oracle Data Cloud Mail Shopper Program Non-Variable Offers bull Oracle Data Cloud Direct Mail Shopper Program

Description of Services Oracle Data Cloud Targeted Shopper Program provides Targeting for offers or content for an Advertising Campaign Purchase behavior is used to determine the best audiences andor offers for that audience

The Oracle Data Cloud Targeted Shopper Program (Variable Offers Non-Variable Offers Direct) includes the following services

bull Creation of Household audiences based on past purchase behavior bull A list of suggested offer bank items including discount and a single UPC


o For Oracle Data Cloud Mail Shopper Program Variable Offers the offer bank is assigned to each individual Household which receives offers specific to each Householdrsquos purchase history

bull Audience Targeting for finalized offer bank based on past purchase behavior bull Delivery of a file with Household identifier and bank offer(s) assigned based on Targeting

o For Oracle Data Cloud Mail Shopper Program Non-Variable Offers Households who are Targeted will receive the same offer (as specified by You) and

bull One post-Advertising Campaign measurement report (per Advertising Campaign) including total program and individual bank offer analysis

Usage Limits The Oracle Data Cloud Mail Shopper Program Variable Offers Oracle Data Cloud Mail Shopper Program Non-Variable Offers and Oracle Data Cloud Direct Mail Shopper Program are subject to the following usage limits

bull Results of Targeting are only to be used for a single Advertising Campaign unless stated otherwise in Your Ordering Document

bull Measurement reports will only be provided for a single Advertising Campaign bull You are responsible fees associated with direct mail printing and postage of any offline deliverable available

at an additional cost

The Oracle Data Cloud Mail Shopper Program Variable Offers are subject to the following annual limits bull Oracle Data Cloud Mail Shopper Program Variable Offers Up to 1M Households per Year ndash 1M Households bull Oracle Data Cloud Mail Shopper Program Variable Offers 1M ndash 4M Households per Year ndash 4M Households

Pre-Requisites The Oracle Data Cloud Mail Shopper Program Variable Offers Oracle Data Cloud Mail Shopper Program Non-Variable Offers and Oracle Data Cloud Direct Mail Shopper Program are subject to the following pre-requisites

bull Unless otherwise expressly stated in Your order You must have a separate agreement between You and Oracle that is valid for the duration of the Services Period as defined in Your order that makes Your Retail Transaction Dataset available to Oracle




Oracle Data Cloud Direct Mail Shopper Program Printing and PostageAdd-On

Oracle Data Cloud Direct Mail Shopper Program Printing and Postage Add-On Services allow Oracle to manage and facilitate the printing and postage of Your direct mail Advertising Campaigns Oracle does not use Your Content to deliver these Services

Description of Services bull Facilitation by Oracle of printing and postage of Your direct mail Advertising Campaigns Costs associated

with printing and mailing will vary based upon Creative final printing specifications zip code distribution and quantity

bull Pricing for these Services will be estimated based on number of Households or events as determined by You

Pre-Requisites


The Oracle Data Cloud Direct Mail Shopper Program Printing and Postage Add-On is subject to the following pre-requisites

bull You must have a valid order for an Oracle Data Cloud Targeted Shopper Program bull These Add-On Services are subject to the pre-requisites of the originally purchased Oracle Data Cloud

Targeted Shopper Program Services




Oracle Data Cloud Personalized Circular

Oracle Data Cloud Personalized Circular uses third-party data to create personalized content for offline circulars used to Target unique Households

Description of Services Oracle Data Cloud Personalized Circular provides Your Circular delivery partner with a file containing Household identifiers with the recommended ad block creatives

Oracle Data Cloud Personalized Circular is available as specified in Your Ordering Document as one of the following options

bull Oracle Data Cloud Personalized Circular (priced per store per delivery) o Up to 30 stores in Program o gt 30 stores in Program

bull Single delivery to be distributed through one delivery vehicle such as email or direct mail

Pre-Requisites The Oracle Data Cloud Personalized Circular is subject to the following pre-requisite bull You must provide the Transaction Dataset to be used for offer Targeting and feed of weekly circular data




Oracle Data Cloud Personalized Circular Media Type Add-on

Oracle Data Cloud Personalized Circular Media Type Add-on delivers Your Oracle Data Cloud Personalized Circular to a unique Household using another delivery medium



Oracle Data Cloud Personalized Circular Media Type Add-on allows for one (1) additional delivery medium (eg shopping flyers coupon mailings etc) in Your Oracle Data Cloud Personalized Circular

Usage Limits The Oracle Data Cloud Personalized Circular Media Type Add-on product is subject to the following usage limit

bull This Oracle Data Cloud Personalized Circular Media Type Add-On may only be used for stores included in the baseline SKU (Oracle Data Cloud Personalized Circular)

Pre-Requisites The Oracle Data Cloud Personalized Circular Media Type Add-On is subject to the following pre-requisites

bull You must have purchased either Oracle Data Cloud Personalized Circular Up to 30 Stores in Program or Oracle Data Cloud Personalized Circular gt 30 Stores in Program




BlueKai Marketplace

BlueKai Marketplace

The BlueKai Marketplace allows You to access audiences and Segments compiled using third-party data (and possibly Your Content if You provide it to Oracle) to be sent to a Destination or a Platform for marketing purposes The BlueKai Marketplace also enables analytics and reporting on audiences or Segments used for marketing purposes Your Content may include Personal Data

Description of ServicesUsers of the BlueKai Marketplace offering are authorized to access the following module and features in the Platform

bull Categories in the BlueKai Marketplace will be fulfilled to Destination or Platform as specified by You bull Account management resources for managing Categories and Destinations bull Audience Analytics Reporting bull Site Analytics Toolkit

Usage Limits The BlueKai Marketplace offering is subject to the following usage limits bull Oracle will provision one (1) instance of the BlueKai Marketplace for Your use You may add additional users

upon request Segments may be used only to deliver advertisements to Targeted Users in digital Advertising Campaigns Segments may not be used for non-Targeted advertising purposes such as optimization analytics or modeling

bull Segments can only be delivered to pre-integrated Destinations The list of these partners is available upon request



Oracle Cloud Policies


If as part of this Service You provide Your Content to Oracle then the Oracle Cloud Hosting and Delivery Policies and the Oracle Data Cloud Services pillar documentation (which may be viewed at wwworaclecomcontracts under ldquoOracle Cloud Servicesrdquo) are applicable to Your Content


Oracle Data Marketplace Access

The Oracle Data Marketplace Access Services allow You to access audiences and Segments compiled using third-party data only to be sent to a Destination or a Platform for marketing purposes Your Content is not used to deliver these Services

Description of ServicesThe Oracle Data Marketplace Access service provides a User with access to the BlueKai Marketplace to select Segments and transthem to a Destination Users of the Oracle Data Marketplace Access offering are authorized to access the following modules and features in the BlueKai marketplace platform

bull Categories in the BlueKai Marketplace will be fulfilled to a Destination with an Integration as specified by You bull Audience Analytics Reporting

Usage Limits The Oracle Data Marketplace Access offering is subject to the following usage limits bull Oracle will provision one (1) instance of the Oracle Data Marketplace Access for Your use You may add

additional users upon request Permitted use of Segments is limited to selecting and transmitting the Segments to a Destination Segments may not be used for any other purpose including Targeting optimization analytics or modeling

bull Segments can only be delivered to pre-integrated Destinations A Destinations list is available upon request bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You




BlueKai Marketplace Analytics Subscription All Categories

BlueKai Marketplace Analytics Subscription All Categories Services allows You to access and use all eligible Categories (ie groupings of pre-built Segments based on shared attributes compiled using third-party data) available in the BlueKai Marketplace solely for non-Targeting advertising activities such as optimization analytics or modeling Your Content is not used to deliver these Services

Description of ServicesUsers of the BlueKai Marketplace Analytics Subscription All Categories offering are authorized to access the following module and features in the Platform

bull Delivery of all Categories of Curated Data to You each calendar month during Your Services Period


bull Content Optimization Destination feature for Curated Data You can confirm eligible content optimization Services at partnerbluekaicom or by contacting Oracle at daasmarketingsubscriptionmgmtoraclecom(or such other address identified by Oracle)

Usage Limits The BlueKai Marketplace Analytics Subscription All Categories is subject to the following usage limits bull Per each quantity of Service purchased each calendar month Oracle will send Categories of Curated Data

to one (1) Destination for analytics purposes Service will be delivered to Destination of Your choosing at a frequency mutually agreed upon by You and Oracle (eg hourlydailyweekly)

bull You cannot use BlueKai Marketplace Analytics Subscription All Categories to deliver advertisements toTargeted Users or anyone else Categories may only be used for non-Targeted advertising purposes such as optimization analytics or modeling





BlueKai Marketplace Analytics Subscription Individual Category

BlueKai Marketplace Analytics Subscription Individual Category Services allow You to access and use only one Category (ie a grouping of pre-built Segments based on shared attributes compiled using third-party data) in the BlueKai Marketplace solely for non-Targeting advertising activities such as optimization analytics or modeling Your Content is not used to deliver these Services

Description of ServicesUsers of the BlueKai Marketplace Analytics Subscription Individual Category offering are authorized to access the following module and features in the Platform

bull Delivery of a single Category of Curated Data to You each calendar month during Your Services Period bull Content Optimization Destination feature for Curated Data You can confirm eligible content optimization

Services at partnerbluekaicom or by contacting Oracle at daasmarketingsubscriptionmgmtoraclecom (or such other address identified by Oracle)

Usage Limits The BlueKai Marketplace Analytics Subscription Individual Category is subject to the following usage limits

bull Per each CDM of Service used each calendar month Oracle will send one (1) Category of Curated Data to one(1) Destination for analytics purposes Service will be delivered to Destination You choose at a frequency mutually agreed upon by You and Oracle (eg hourlydailyweekly)

bull Service may not be used for delivering advertisements to Targeted Users or any other third parties Categories may only be used for non-Targeted advertising purposes such as optimization analytics or modeling

bull Content Optimization Destination Feature for same one (1) Category of Curated Data You can confirm eligible content optimization Services at partnerbluekaicom or by contacting Oracle at daasmarketingsubscriptionmgmtoraclecom (or such other addresses identified by Oracle)

bull Data delivery via Server Data Transfer Batch each calendar month bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You




If as part of this Service You provide Your Content to Oracle then the Oracle Cloud Hosting and Delivery Policies and the Oracle Data Cloud Services pillar documentation (which may be viewed at wwworaclecomcontracts under ldquoOracle Cloud Servicesrdquo) are applicable to Your Content Privacy Policy The privacy policy applicable to these Services can be found at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

BlueKai Pixel Integration

BluKai Pixel Integration Services deliver (via a Pixel) Categories (ie a grouping of Segments based on shared attributes compiled using first and third-party data) to an Integrated Destination (ie a server directly connected to Your BlueKai hosted cloud profile) If the Destination is not Integrated Oracle will assist in setting up the Pixel Integration Your Content (which may include Personal Data) may be used to deliver these Services

Description of ServicesUsers of the BlueKai Pixel Integration delivers Categories of Oracle Data to a Pixel Integration either through an existing Integration vi the BlueKai Marketplace or to a new Destination that requires Oracle to establish a Pixel integration for You

Usage Limits The BlueKai Pixel Integration is subject to the following usage limits

bull Per each quantity of Service purchased each calendar month Oracle will set up one (1) Pixel to deliver Oracle Data to one (1) Destination You will be charged a monthly fee as described in the Ordering Documentfor each Pixel Integration

bull With each Pixel Integration instance Oracle will send Categories of Oracle Data You purchase to one (1) Destination via the BlueKai Marketplace or BlueKai Marketplace Subscription

bull You can confirm eligible Pixel Integration types supported by contacting Oracle at daasmarketingsubscriptionmgmtoraclecom




BlueKai Look-alike Modeling

BlueKai Look-alike Modeling Services use Your Content (which includes Personal Data) to (i) identify Your most valuable customers and (ii) build an audience consisting of different individuals or households that share the same or similar attributes

Description of ServicesUsers of the BlueKai Look-alike Modeling offering are authorized to access the following module and features in the Platform

bull You may request custom Category(s) of Oracle Data via the BlueKai Marketplace You may use these customCategory(s) of Oracle Data for the same Targeted advertising purposes as Oracle Data

bull Access to the Site Analytics Toolkit and Audience Analytics Reporting which allows You among other thingsto create custom Category(s) based on Oracle Data from the BlueKai Marketplace and Your Content via theSite Analytics Toolkit


bull Delivery of Oracle Data to Destination(s) via Server Data Transfer Integration only

Usage Limits The BlueKai Look-alike Modeling is subject to the following usage limits bull Your order for this Service is subject to Auto Renewal under the terms of the Oracle Document bull You may use Oracle Data for up to six (6) months after the date the Oracle Data is made available to You


Oracle Cloud Policies If as part of this Service You provide Your Content to Oracle then the Oracle Cloud Hosting and Delivery Policies andthe Oracle Data Cloud Services pillar documentation (which may be viewed at wwworaclecomcontracts under ldquoOracle Cloud Servicesrdquo) are applicable to Your Content

Privacy PolicyThe privacy policy applicable to these Services can be found at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

Oracle Data Cloud Measurement

Oracle Data Cloud DLX ROI Deep Dive Report(s)

Oracle Data Cloud DLX ROI Deep Dive Report(s) Services use Your Exposure Data and the Transaction Dataset to measure the effectiveness of an Advertising Campaign Your Content (which may include Personal Data) is used to deliver these Services

Applicable SKUs bull Oracle Data Cloud DLX ROI Deep Dive Report for CPG bull Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail bull Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail bull Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail Visa bull Oracle Data Cloud DLX ROI Deep Dive Report for Auto

Description of Services Oracle Data Cloud DLX ROI Deep Dive Reports are campaign performance analyses describing the causal and incremental value of serving advertisements to an audience as compared to a control group Oracle Data Cloud DLX ROI Deep Dive Reports consist of one or more of the following campaign performance results summary campaign overview Audience Attribute performance and media attribute performance

Reports are generated from one of the following datasets as determined by Oracle o CPG Transaction Data o Third-Party Retail Transaction Data o Automotive Transaction Data o First Party Transaction Data in an Oracle-approved format

Usage Limitations Oracle Data Cloud DLX ROI Deep Dive Reports are subject to the following usage limits bull This product is intended for Your internal business use and subject to additional Oracle approvals for use in

external marketing bull Transaction Datasets are not guaranteed to be available bull Your use of Third-Party Retail Transaction Data may require You to sign additional paperwork as required

by a third party

Pre-Requisites Oracle Data Cloud DLX ROI Deep Dive Reports are subject to the following pre-requisites bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement bull Any additional information necessary to create an Oracle Data Cloud DLX ROI Deep Dive Report as

determined by Oracle



Privacy Policy The privacy policy applicable to these services can be found at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

Oracle Data Cloud DLX ROI Snapshot Report(s)

Oracle Data Cloud DLX ROI Snapshot Report(s) Services use Your Exposure Data and the Transaction Dataset to measure the effectiveness of an Advertising Campaign Your Content (which may include Personal Data) is used to deliver these Services

Applicable SKUs bull Oracle Data Cloud DLX ROI Snapshot Report for CPG bull Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail bull Oracle Data Cloud DLX ROI Snapshot Report for Third Party Retail

Description of Services Oracle Data Cloud DLX ROI Snapshot Reports are a campaign performance analysis describing the causal and incremental value of serving advertisements to exposed household audiences as compared to a statistically equivalent control group Oracle Data Cloud DLX ROI Snapshot Reports are abbreviated version of the Oracle Data Cloud DLX ROI Deep Dive Reports This report only contains the campaign performance results summary and one audience sub-population performance cut if Oracle purchase-based targeting was leveraged in the campaign as described in Your Order Additionally the Oracle Data Cloud DLX ROI Snapshot Report does not include written headlines or the presentation of the report to You by Oracle client analysts Oracle Data Cloud DLX ROI Snapshot Reports are generated from one of the following datasets as determined by Oracle

o CPG Transaction Data o Third-Party Retail Transaction Data o Automotive Transaction Data o First Party Transaction Data in an Oracle-approved format

Usage Limitations Oracle Data Cloud DLX ROI Snapshot Reports are subject to the following usage limitations bull This product is intended for Your internal business uses and subject to additional Oracle approvals for use in


by a third party

Pre-Requisites Oracle Data Cloud DLX ROI Snapshot Reports are subject to the following pre-requisites bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement bull Any additional information reasonably necessary to create an Oracle Data Cloud DLX ROI Snapshot Report

as determined by Oracle




For any Oracle Data Cloud Campaign Buyer Summary Report(s) ordered before May 25 2018 the following Service Description applies

Oracle Data Cloud Campaign Buyer Summary Report(s)

Oracle Data Cloud Campaign Buyer Summary Report(s) use Your Exposure Data and the Transaction Dataset to analyze the purchase behavior of the audience exposed to an Advertising Campaign Your Content (which may include Personal Data) is used to deliver these Services

Applicable SKUs bull Oracle Data Cloud Campaign Buyer Summary for CPG bull Oracle Data Cloud Campaign Buyer Summary for First Party Retail bull Oracle Data Cloud Campaign Buyer Summary for Third Party Retail bull Oracle Data Cloud Campaign Buyer Summary for Third Party Retail Visa

Description of Services bull Oracle Data Cloud Campaign Buyer Summary Reports allow You to analyze the relative purchase behaviors

of an audience exposed to an Advertising Campaign on a Destination(s) or Platform(s) bull A report contains the gross sales sales metrics (eg response rate purchase rate) and online and offline

sales behaviors of an audience exposed to an Advertising Campaign

Oracle Data Cloud Campaign Buyer Summary Reports may contain information such as summaries of the audience counts and audience composition audience purchase profiles and audience demographic profiles Oracle Data Cloud Campaign Buyer Summary Reports are generated from one of the following datasets as determined by Oracle


Usage Limits Oracle Data Cloud Campaign Buyer Summary Report is subject to the following Usage Limits bull Each Order entitles You to one Oracle Data Cloud Campaign Buyer Summary Report bull This product is intended for Your internal business uses and subject to additional Oracle approvals for

use in external marketing bull Transaction Datasets are not guaranteed to be available bull Your use of Third-Party Retail Transaction Data may require You to sign additional paperwork as

required by a third party

Pre-Requisites Oracle Data Cloud Campaign Buyer Summary Reports are subject to the following Pre-Requisites bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising

Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement bull Any additional information reasonably necessary to create a Oracle Data Cloud Campaign Buyer

Summary Report as determined by Oracle




For any Oracle Data Cloud Campaign Buyer Summary Report(s) ordered after May 25 2018 the following Service Description applies





of an audience exposed to an Advertising Campaign on one (1) Destination or Platform bull A report contains the gross sales sales metrics (eg response rate purchase rate) and online and offline













Oracle Data Cloud Meta-Analysis Report(s)

Oracle Data Cloud Meta-Analysis Report(s) Services use Your Exposure Data from previous or current Advertising Campaigns to analyze the overall Advertising Campaign results audience performance results and media type performance results to identify themes and provide recommendations Your Content (which may include Personal Data) is used to deliver these Services

Applicable SKUs bull Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for CPG bull Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for First Party Retail bull Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for Third Party Retail bull Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for CPG bull Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for First Party Retail bull Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for Third Party Retail

Description of Services Oracle Data Cloud Meta-Analysis Reports are the analysis of several distinct campaign measurement studies commissioned by a Destination or advertiser The studies included in the report may be previously-purchased studies or studies purchased for the purpose of a meta-Analysis

Oracle Data Cloud Meta-Analysis Reports identify and describe themes across multiple campaigns in order to deliver broader campaign performance recommendations to an advertiser or Destination These recommendations which are included as part of the report include analysis of overall campaign results audience performance results and media type performance results

Oracle Data Cloud Meta-Analysis Reports are generated from one of the following datasets as determined by Oracle o CPG Transaction Data o Third-Party Retail Transaction Data o Automotive Transaction Data o First Party Transaction Data in an Oracle-approved format

Usage Limits Oracle Data Cloud Meta-Analysis Measurement Reports are subject to the following Usage Limits bull This product is intended for Your internal business uses and subject to additional Oracle approvals for use in


by a third party

Pre-Requisites Oracle Data Cloud Meta-Analysis Reports are subject to the following Pre-Requisites bull Minimum of 10 studies made available by You to Oracle for analysis bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement bull Any additional information reasonably necessary to create a Meta-Analysis Measurement Report as





Oracle Data Cloud Measurement Add-Ons

Oracle Data Cloud Measurement Report - Additional Transaction Data

Oracle Data Cloud Measurement Report ndash Additional Transaction Data Services add new transaction data to the Transaction Dataset already being analyzed for the baseline report Your Content (which may include Personal Data) may be used to deliver these Services

Applicable SKUs bull Oracle Data Cloud Measurement Report - Additional Transaction Data

Description of Services Additional transaction data can be added to measurement reports by adding sales data to the standard transaction data in the base measurement product Standard transaction data is different for each dataset Additional transaction data for each dataset is described as follows

bull For CPG transaction data additional transaction data is any set of UPCs (either product or brand) in addition to the standard of (a) one set of UPCs associated with the advertised product being measured and (b) one set of UPCs associated with the advertised brand

bull For Third-party Retail Transaction Data additional transaction data is data from an additional merchantretailer not included in the original Order

bull For Automotive Transaction Data additional transaction data is each additional make and model of an automobile besides the originally-selected automobile make and model

bull For First Party Transaction Data additional transaction data is any additional aggregations of transaction data or custom variations to Your first-party data

Usage Limits Oracle Data Cloud Measurement Report ndash Additional Transaction Data is subject to the following Usage Limits

bull You must have appropriate permission to use the additional transactional data and may not use data of Your competitors

bull This product is intended for Your internal business uses and subject to additional Oracle approvals for use in external marketing

bull Transaction Datasets are not guaranteed to be available bull Your use of Third-Party Retail Transaction Data may require You to sign additional paperwork as required

by a third party

Pre-Requisites Oracle Data Cloud Measurement Report - Additional Transaction Data is subject to the following Pre-Requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud DLX ROI Deep Dive Report for CPG o Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail Visa o Oracle Data Cloud DLX ROI Deep Dive Report for Auto o Oracle Data Cloud DLX ROI Snapshot Report for CPG o Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail o Oracle Data Cloud DLX ROI Snapshot Report for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for CPG o Oracle Data Cloud Campaign Buyer Summary for First Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail Visa o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for Third Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for First Party Retail


o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for Third Party Retail bull Your additional transaction data must meet the requirements for data provided in the base measurement

product you are adding data to bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement



Oracle Data Cloud Measurement Report - Additional Audience Element

Oracle Data Cloud Measurement Report ndash Additional Audience Element Services add one (1) additional Category for analysis to be included in the report

Applicable SKUs bull Oracle Data Cloud Measurement Report - Additional Audience Element

Description of Services Additional audience elements are added to measurement reports to provide visibility into how non-standard audience elements are associated with traceable audience purchase behaviors Oracle Data Cloud Measurement Report ndash Additional Audience Element Add-On allows for One (1) additional audience element to be added to Your measurement report

Usage Limits Oracle Data Cloud Measurement Report ndash Additional Audience Element Add-On is subject to the following Usage Limits



by a third party

Pre-Requisites Oracle Data Cloud Measurement Report - Additional Audience Element Add-On is subject to the following Pre-Requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud DLX ROI Deep Dive Report for CPG o Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail Visa o Oracle Data Cloud DLX ROI Deep Dive Report for Auto o Oracle Data Cloud DLX ROI Snapshot Report for CPG o Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail o Oracle Data Cloud DLX ROI Snapshot Report for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for CPG o Oracle Data Cloud Campaign Buyer Summary for First Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail Visa o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for Third Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for CPG


o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for Third Party Retail

bull Oraclersquos access to campaign exposure data and any associated data points from the Advertising Campaign bull The advertising campaign must be large enough (as determined by Oracle) to support measurement



Oracle Data Cloud Measurement Report - Additional Media Element

Oracle Data Cloud Measurement Report ndash Additional Media Element Services add one (1) Media Element to the analysis to provide the report to determine whether a specific Media Element influences the audience purchase behavior

Applicable SKUs bull Oracle Data Cloud Measurement Report - Additional Media Element Add-On

Product Description Additional media elements are added to measurement reports to provide visibility into how non-standard media elements are associated with traceable audience purchase behaviors This service allows for one (1) additional media element to be added to a measurement report

Usage Limits Oracle Data Cloud Measurement Report ndash Additional Media Elements Add-On is subject to the following Usage Limits



by a third party

Pre-Requisites Oracle Data Cloud Measurement Report ndash Additional Media Elements Add-On is subject to the following Pre-Requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud DLX ROI Deep Dive Report for CPG o Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail Visa o Oracle Data Cloud DLX ROI Deep Dive Report for Auto o Oracle Data Cloud DLX ROI Snapshot Report for CPG o Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail o Oracle Data Cloud DLX ROI Snapshot Report for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for CPG o Oracle Data Cloud Campaign Buyer Summary for First Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail Visa o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for Third Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for Third Party Retail


bull The additional media element must meet the requirements for data provided in the base measurement product you are adding data to




Oracle Data Cloud Measurement Report ndash Unlock Fee

This Add-On Service provides You an unlocked version of the report Your Content is not used for this Add-On Service

Applicable SKUs bull Oracle Data Cloud Measurement Report - Unlock Fee Add-On

Description of Services The Oracle Data Cloud Measurement Report ndash Unlock Fee Add-On allows a previously-purchased Oracle Data Cloud Meta-Analysis Report to be shared with an advertiser

Usage Limits Oracle Data Cloud Measurement Report ndash Unlock Fee Add-On is subject to the following Usage Limits

bull Does not include study re-runs

Pre-requisites Oracle Data Cloud Measurement Report ndash Unlock Fee Add-On is subject to the following Pre-requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud Campaign Buyer Summary for CPG o Oracle Data Cloud Campaign Buyer Summary for First Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail o Oracle Data Cloud Campaign Buyer Summary for Third Party Retail Visa o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Advertiser Funded for Third Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for CPG o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report ndash Destination Funded for Third Party Retail



Oracle Data Cloud Measurement Report ndash Ingest Fee


Oracle Data Cloud Measurement Report ndash Ingest Fee enables the ingestion of Your Content Your Content is not used for this Add-On Service

Available SKUs bull Oracle Data Cloud Measurement Report - Ingest Fee Add-On

Description of Services Oracle Data Cloud Measurement Report ndash Ingest Fee Add-On allows Oracle to accept ingest standardize match and load Your 1st Party Retail CRM and transaction-level data This SKU may be required to purchase Oracle Data Cloud measurement products based on an analytical assessment of Your data The service includes work required to ingest custom data including transformations and data mappings

Usage Limits Oracle Data Cloud Measurement Report ndash Ingest Fee Add-On is subject to the following Usage Limits

bull Data ingested is only for measurement report generation bull This service is subject to the usage limitations of the originally-purchased Oracle Data Cloud measurement

product to which it is added

Pre-requisites Oracle Data Cloud Measurement Report ndash Ingest Fee Add-On is subject to the following Pre-requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail o Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail o Oracle Data Cloud Campaign Buyer Summary Report for First Party Retail o Oracle Data Cloud Meta-Analysis Report - Advertiser Funded for First Party Retail o Oracle Data Cloud Meta-Analysis Report - Destination Funded for First Party Retail



Oracle Data Cloud Measurement DLX ROI Report Re-run Add-On

Oracle Data Cloud Measurement DLX ROI Report Re-run Add-On Services allow Oracle to re-measure Your Exposure Data or the Transaction Dataset based on additional or modified data that was not provided to Oracle during the initial measurement Service(s) Any of Your Content which may include Personal Data that was required for the baseline measurement product (Your Exposure Data or Your Transaction Data) is also required here to re-run the report

Product available as defined in Your Ordering Document based on the following SKU bull Oracle Data Cloud Measurement DLX ROI Report Re-Run Add-On

Description of Services The Oracle Data Cloud Measurement DLX ROI Report Re-run Add-On is a re-run report charge as necessary for a variety of reasons including Your error or if You change the report criteria Oracle Data Cloud Measurement DLX ROI Report Re-run Add-On may be purchased to ensure the results accurately reflect Your requirements when there is a change in the report scope

Usage Limits Oracle Data Cloud Measurement DLX ROI Report Re-Run Add-On is subject to the following Usage Limits

bull Your add-on is subject to the usage limitations of the originally purchased Oracle Data Cloud Measurement product


Pre-Requisites Oracle Data Cloud Measurement DLX ROI Report Re-Run Add-On is subject to the following Pre-Requisites

bull A valid purchase for at least one of the following Services o Oracle Data Cloud DLX ROI Deep Dive Report for CPG o Oracle Data Cloud DLX ROI Deep Dive Report for First Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail o Oracle Data Cloud DLX ROI Deep Dive Report for Third Party Retail Visa o Oracle Data Cloud DLX ROI Deep Dive Report for Auto o Oracle Data Cloud DLX ROI Snapshot Report for CPG o Oracle Data Cloud DLX ROI Snapshot Report for First Party Retail o Oracle Data Cloud DLX ROI Snapshot Report for Third Party Retail

bull Your report is subject to the pre-requisites of the originally purchased Oracle Data Cloud measurement product

bull Third Party Retail services may require You to sign additional paperwork as required by the third party



Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On

Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On Services add one (1) additional Destination or Platform to the Oracle Data Cloud Campaign Buyer Summary Report

Product available as defined in Your Ordering Document based on the following SKU bull Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On

Description of Services The Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On is the addition of another publisheror media partner to the publisher or media partner included in the Oracle Data Cloud Campaign Buyer Summary Report

Usage Limits Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On is subject to the following Usage Limits

bull Your add-on is subject to the usage limitations of the originally purchased Oracle Data Cloud Campaign Buyer Summary Report

Pre-Requisites Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Integration Point Add-On is subject to the following Pre-Requisites

bull You must have purchased an Oracle Data Cloud Campaign Buyer Summary Report bull Your report is subject to the pre-requisites of the originally purchased Oracle Data Cloud Campaign Buyer

Summary Report bull Your use of Third-Party Retail Transaction Data may require You to sign additional paperwork as required

by a third party


Privacy Policy


The privacy policy applicable to these Services is located at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml

Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy Add-On

Oracle Data Cloud Campaign Buyer Summary Report- Additional Strategy Add-On Services add one (1) new Strategy to the Oracle Data Cloud Campaign Buyer Summary Report

Product available as defined in Your Ordering Document based on the following SKU bull Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy Add-On

Description of Services The Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy Add-On is the addition of one (1) Strategy to the Oracle Data Cloud Campaign Buyer Summary Report

Usage Limits Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy Add-On is subject to the following Usage Limits


Pre-Requisites Oracle Data Cloud Campaign Buyer Summary Report ndash Additional Strategy is subject to the following Pre-Requisites



by a third party


Privacy Policy The privacy policy applicable to these Services is located at httpswwworaclecomlegalprivacymarketing-cloud-data-cloud-privacy-policyhtml


Contents GLOSSARY 4

Advertising Campaign 4 Appended Record 4 Audience Analytics Reporting 5 Audience Attributes 5 Automotive Transaction Data 5 Benchmark Population 5 BlueKai Marketplace 5 Category or Categories 5 Category-Destination-Month or CDM 5 Circular 5 Content Optimization Destination Feature 5 Cookie ID 5 Cost of Media Spend 5 Cost per Mille or CPM 5 CPG Transaction Data 5 Creative 5 Curated Data 5 Data Usage Fees 5 Destination 5 Device Category 5 Elements 5 Exposure Data 5 First Party Transaction Data 6 Gross Names 6 Household 6 Impression 6 Input Record 6 Integration 6 IP Geographic Category 6 Matched Record 6 Media Attributes 6 Media Buy 6 Media Element 6 Mobile Advertiser ID 6 Net Names Mailed 6












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