oracle application strategy crm
TRANSCRIPT
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Oracle Applications Strategy COMPLETE CHOICE
Siebel Customer Relationship Management
Vishakha Mittal - Solution Consultant- CRM
16th
Sept 2011
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The following is intended to outline our general productdirection. It is intended for information purposes only,
and may not be incorporated into any contract. It is not
a commitment to deliver any material, code, or
functionality, and should not be relied upon in makingpurchasing decision. The development, release, and
timing of any features or functionality described for
Oracles products remains at the sole discretion of
Oracle.
Safe Harbor Statement
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Tata Motors & Hero Honda Indias biggest automobilecompanies serves its Customers/Dealers on Siebel CRM
Bayer, Glaxo & MSD global/Indian pharmaceuticalcompany manage medical sales on Siebel CRM
TCS India largest IT services exporter enables sales &marketing with Siebel CRM
Oracle Siebel CRMEnterprise Segment
Did You Know?
Bajaj Electricals Indias largest appliances companyenables sales using Siebel CRM
Kotak ,Bank of Baroda, NIA, NIC financial servicesinstitutions manages customers on Siebel CRM
Majority of Indias mobile services providers Airtel,
Vodafone, Aircel, IDEA use Oracle/Siebel CRM to servetheir customers
http://www.google.co.in/imgres?imgurl=http://www.mapsofindia.com/maps/india/india-flag.jpg&imgrefurl=http://www.mapsofindia.com/maps/india/national-flag.htm&usg=__wczej7a3Ze-KWWg72sG6gQvbTEw=&h=300&w=449&sz=16&hl=en&start=1&zoom=1&um=1&itbs=1&tbnid=f6QYQupJaZjlNM:&tbnh=85&tbnw=127&prev=/images%3Fq%3Dindia%2BFlag%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:*%26tbs%3Disch:1 -
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Oracle Siebel CRM
COMPLETE CHOICE FOR EXISTING & NEW CUSTOMERS
1. Industry Solutions Sets
2. Upgrade To New Release
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Complete Choice
Upgrade 8.xSolutions
Oracle Siebel CRM
Suite
Family
Module
Integrations
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The Siebel CRM Ecosystem
CustomerService
CustomerSelf
Service
TroubleMgmt
CallCenter
MarketingExecution
Segmentand
Targeting
CustomerRetention
PricingMgmt
ProductLifecycle
Mgmt
CommonProductCatalog
OrderLifecycle
Mgmt
IncentiveComp
FieldSales
ChannelSales and
Support
PartnerLifecycle
Mgmt
FieldService
Retail
Enterprise
Data Sources TransactionalSiebel Billing
ERP
Order HR
Customer Acquisition &
RetentionCustomer-Driven
Service
Customer Order
Management
Sales Force
Effectiveness
Partner
Management
Field
Sales
Web/
eMail Partners
Call
Center
Direct
Mail WirelessPOS/
ATMs
Bills &
StmtsRetail
Stores
Enterprise Analytics Platform
Consolidated Customer Information
Customer
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Industry Specific CRM Solution
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SOLUTION SETS
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Communications , Media & Energy
Oracle / Siebel CRM Customers
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Automotive
Oracle / Siebel CRM Customers
Centralized Dealer Management System
Visibility in to Dealer OperationsSales, Service, Vehicle & Spares Inventory, Analytics
Dealer Org Structure, User Management & India Localizations
Showroom log
Process standardization across dealers
Dealer Analytics
Collaborative sales
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Banking & Insurance
Oracle / Siebel CRM Customers
Siebel Branch Sales and Service
Sales
Account OpeningServiceRelationship ManagementMarketing & Analytics
Siebel Insurance
Intelligence Driven MarketingNew Business AcquisitionDistribution ManagementCustomer CareClaims Processing
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Consumer Goods
Oracle / Siebel CRM Customers
Trade & Promotion Management
Dealer On-Boarding & Profile MaintenanceDealer Stock Visibility
Service : Call Center, Field Service through franchisees
Retail Execution : Handheld Order Booking, Stock Check etc
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Life Science
Oracle / Siebel CRM Customers
1 Plan the Day 2 Visit aCustomer
Site 3 Setup a
SampleDrop
4 Get SampleSignature
5 Deliver FullDetail
Presentation
6 CompleteCall Report
7 Sync Records& Content
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Professional Services
Oracle / Siebel CRM Customers
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Complete Choice
Upgrade 8.xSolutions
Oracle Siebel CRM
Suite
Family
Module
Integrations
Gain Greater Business Value
Lower Costs
Reduce Time to Value
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Why Are Customers Upgrading to Siebel 8?
L
OWER COSTS
R
EDUCE TIME TO VALUE
G
AIN GREATER BUSINESS VALUE
___________________________
SIEBEL
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Gain Greater Business Value
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Increase Employee Productivity
CRM Deskt op & Mobi le Sales Ass istant, Task Based UI
Quickly retrieve and update
information at point of contact
Access CRM data offline
Increase user adoption
Reduce navigationalcomplexity
Easily pause and resumetasks.
Increase user efficiency andreduce errors
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Know Your Business
Analyze effectiveness of pricingstrategies
Identify the most profitablecustomers
Ensure loyalty of most profitablecustomers
Embedded CRM Analyt ics
Marketing , Sales, Serv ice, Partner, Loyalty
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Know Your Customer Better
Segment customers by valueand needs
Deliver relevant, differentiated
experiences at every interaction
Offer personalized incentives to
drive desired behavior
Siebel Loyalty
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Lower Costs
Minimize the need forCustomizations
Build Once, AccessAnywhere M/E/G
Simplify Integrations(enhanced webservices ,prebuilt PIP)
Empower businessusers to createbusiness rules (OPA)
Guide users throughkey task flows
Access informationthrough familiar apps.
Minimize trainingneeds
Automate manualprocesses andminimize downtime
Leveragevirtualization benefits
Improve OperationsScalability
Installation,Configuration,Operations,Upgrades,Performance,Testing,Integration
V l Add d i 8 X
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Release Summary
Siebel 8.0 (2007)
Siebel 8.1.1 (2008) Siebel 8.2 Public Sector (2010)
Deep Industry Public Sector Social Services Consumer Packaged Goods Trade Promotions Deeper Loyalty for Travel & Transportation and Retail CRM Offline Client and PCD or Life Sciences Financial Services Order Management Communications Order to Activate AIA High Tech Service Transformation Warranty Management Enhanced B2C and B2B Telecom EBPP & Analytics
ContinuedInnovation
Mobile Sales Assistant CRM Desktop (Outlook) Sales on the Go Gadgets UCM Data Governance Manager
Insight More investment in Industry Insights Predictive Analytics with RTD and IOG
Integration Communications: Siebel to OSM and Portal High Tech: Siebel to EBS for Quote to Cash CPG: Siebel to Demantra and EBS Life Sciences: Siebel to Clinical Trials
3 Releases since 2006
14 New Products
955 New Features
9 Industry-SpecificSolutions
Value Added in 8.XIndustry , Innovat ion, Ins ight and Integration
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Reduce Time To Value
Package
Deploy
Activate
Recover
Application
Deployment Manager
Leverage graphicaltools
Reduce scriptingneeds
Decrease testing andmaintenance time
Replace complexscripts with simple
business rules
Create rules usingnatural language
Create reports easily
with Microsoft Word orExcel
Oracle Pol icy Au tomation
Oracle BI Pub l isher
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Hewlett Packard
Upgraded 35,000 users in 9 months
Improved pipeline health by 257%
Verizon Business
Upgrade from 7.5 to 8.0 in 8 months
Increased overall performance by90%
City of Sacramento
Decreased total cost-per-call by 50%
Reduced labor costs by $700,000
BNY Mellon
Achieved 38% of wins from cross-
sells Increased sales productivity by 5%
Farmers Insurance Group
Provided business users withincreased control over day-to-day activities
McAfee
Support 3,000 internal users and200,000 external users
Starwood Hotels and Resorts
Improved ability to deliver leadsglobally in a single unified businessprocess
What Companies are Achieving with Siebel 8.x
Centers for Medicare & MedicaidServices
Upgrade completed in 6 months
Task based UI, web services, support,
reduced deployment costs
S C C
http://alicehunginsurance.com/db2/00131/alicehunginsurance.com/_uimages/FarmersLogo.jpghttp://www.google.com/imgres?imgurl=http://www.solaramericacities.energy.gov/cities/sacramento/sacramento-Logo.jpg&imgrefurl=http://www.solaramericacities.energy.gov/cities/sacramento/&usg=__NIPckOC6nrJ0hGux43RaWWyXnuI=&h=116&w=116&sz=18&hl=en&start=2&zoom=1&um=1&itbs=1&tbnid=UCy5soIJnPH2ZM:&tbnh=87&tbnw=87&prev=/images?q=city+of+sacramento+logo&um=1&hl=en&sa=X&rls=com.microsoft:*&tbs=isch:1 -
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Summary : Complete Choice
Upgrade 8.xSolutions
Oracle Siebel CRM
Marketing & Loyalty
Sales & Order
Service
Partner
Gain Greater Business Value
Lower CostsReduce Time to Value
New & Existing
CustomersExisting Customers
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Thank You
Questions / Feedback
Ready To Discuss
vishakha mittal@Oracle com