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Optimizing Your InDesign® Print Workflow for Digital Publications

HOW LEARNING CENTER

Monday, June 7, 2010 8:00–8:45 a.m.

Colleen CunninghamSenior Book Designer, Adams Media

Matt LeBlancManager of Production and Prepress, Adams Media

• CompareandcontrastPDFvs.EPUBto choosethebestdigitalformatforyour publication.

• ReviewbestpracticesforoptimizingyourInDesignCS4printdesignworkflowtoaccommodateeBookformats.

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FACTORS TO CONSIDER WHEN CONVERTING YOUR PRINT PUBLICATION TO PDF OR EPUB

PDF EPUB

Choose for control over design and presentation of content

Choose for content that is flowable and portable across many devices

Goodchoiceforfull-colorgraphics,hi-resphotos,tables,data,detailedmaps,worksheets,puzzles,sidebars—closesttoreplicatingtheprintedpage

Idealfortextandlo-resimages—anEPUBfileisa“webpage,”butawebpagethatisnotalwaysaccessedonane-inkdevicethatcanhandlealotofformattingorcolor

Retainstextformattingofyourprintversionnomatterwhatreadingdeviceit’son—thecontentalwayslooksthesameacrossallreadingdevices

Readerhascontroloverfontselectionandtypesizeacrossawiderangeofreadingdevicesandscreensizes—thelookofthecontentwillvaryacrossallreadingdevices

Requiresalargerscreenonthereadingdevicetoviewmaterialifthetrimsizeislargeandwillmostlikelybereadonadevicethatcanhandlealotofmemoryandcanhandlecolor,suchasatabletorcomputer

Screensizeonthereadingdevicedoesn’tmatterbecausethecontentreflowstofitthescreenandwillmostlikelybereadonasmallere-inkdevicewhileon-the-go,suchasaKindle,SonyReader,Nook,aswellasamobiledevice,etc

Publicationcanretainpagereferencessincetextisstaticandnotreflowable

Publicationcannotcontainpagereferencesastextwillreflow;replacepagereferenceswithcross-references

CansupportDRM(digitalrightsmanagement)andcanenablepasswordprotectionforhighsecurity

CansupportDRM(digitalrightsmanagement)

Note:iBookstoreontheiPadcurrentlyacceptsonlyePUB(notPDF)—butmosteReadingdevicesacceptbothformats

iBookstoreontheiPadcurrentlysupportsonlyEPUB

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EPUB ASSESSMENT QUESTIONNAIRE

ContentthatmakesforagoodEPUBcandidategenerallyconsistsofstraightrunningtextwithlimitedimagesandisnotdesignheavy.IfyouanswerYEStoanyofthebelowquestions,thenthere’saverygoodchancethatitwillbeachallengetogetyourpublicationintheEPUBformat:

❍ Doesyourcontenthaveahighvolumeoffloatingcontent(multiplesidebars,pullquotes,tables,call-outs,etc.)?

❍ Isyourcontentimage-heavy,containingahighvolumeofcontent-criticalimages?NOTE: Puzzlesandotherfill-ablecontentarenotgoodEPUBcandidates.

❍ Doesyourcontentrequiredecorativedesignelements,suchasspotart,backgroundimages,andfancycustomfontsinordercommunicatethecontextofthecontent?

❍ Doesyourcontentcontainahighvolumeoftablesand/orcomplicated tables?

❍ Isyourcontentdependantonbeingdisplayedincolor?

❍ Doesyourcontenthaveahighvolumeofcrossreferences(specifically referencingpage numbers)?

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Digital Book Worldhttp://digitalbookworld.com

Adobe TVhttp://tv.adobe.com

InDesign Docshttp://blogs.adobe.com/indesigndocs

InDesign Secretshttp://indesignsecrets.com

ThreePress Consulting, Inc.http://threepress.org

Instant Indesignhttp://instantindesign.com

Twitterhttp://twitter.com#ePrdctnHouronWednesdaysat11a.m.

Optimizing Your InDesign® Print Workflow for Digital Publications

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