optimizing the blog volcano
TRANSCRIPT
@bmassey
Optimizing the
Blog VolcanoYour Own Online Vesuvius
Brian Massey
Conversion Scientist™
Conversion Sciences, LLC
@bmassey
The Blue Line in our Blogs
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The Conversion Scientist Blog Volcano in 2014
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Measuring the success of a blog
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Getting your blog to erupt
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Converting blog traffic into leads and sales
The Conversion Scientist Blog
Contact:
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In 2014, The Conversion Scientist Blog Erupted
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After a flat 2013…
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The Blog Volcano
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Creating Eruptions
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Frequency of Publication
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Frequency of Sharing
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Conversions
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Content + Offers
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Article:
8.23%
Conversion Rate
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Home Page:
6.31%
Conversion Rate
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Article
3.48%
Conversion Rate
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Article:
2.83%
Conversion Rate
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Home page as Landing Page
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The Right Offer
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Organic Traffic
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Frequency of Sharing
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The Conversion Scientist Podcast
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Your Blog Pages are Landing Pages
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Key Takeaways
• Your blog is not social media, it is a content engine.
• RSS Feeds are the most valuable output of your blog.
• Blog content can be “felt” through email and other social networks.
• As they grow, blogs can be seen better by search engines.
• Social will have an indirect ROI.
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Websites that Deliver Revenue
• Your Conversion Lab
• Marketing Batteries
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
Find it on Amazon
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Thank You
The Blog VolcanoSetting up Your Own Online Vesuvius
Brian Massey
Conversion Scientist™
@bmassey
Blog: www.ConversionScientist.com