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Optimizing GDS Hotel Distribution

Brett HenryVice President, Marketing

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Hi, I’m Brett Henry.

@BrettHenry

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I am going to talk about the top 4 GDS hotel myths

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MYTH#1GDS Hotel Bookings Are Declining

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"The reports of my death are greatly exaggerated"

Mark TwainMark Twain

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Abacus Hotel Volume Growth

57%

77

MYTH#2 GDS Hotel Distribution is Not Relevant in Asia

8

99

MYTH#3GDS Hotel Distribution Strategy Is : Connect to a GDS and Bookings Come

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China is #1 GDS Hotel Booking Destination

1

2

3

4

5

6

7

8

9

10

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China is # 1 GDS Booking POS

1

23

45

67

8

9

10

12

In China, Consumers Prefer to Buy Hotels Offline

30%

70%

Online Offline

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….Meaning Relationships with Offline Players are Critical

Nanhu

CCT

GZL

China Spring

CITS

CYTS

30%15%0%

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Online Also Requires Strategic ApproachTRANSACTION INTERMEDIARY SUPPLIER-DIRECT

MEDIA INTERMEDIARY

2,0

00 -

5,0

00

<2

,00

05

,00

0 -1

0,0

00

>1

0,0

00

Full Service Online Travel Agency

Hotel Only Website

Metasearch AirlineTravel Content Hotel Chain

CtripCtrip Qunar

KuxunKuxun

OYESGOOYESGO

eLongeLong

MangocityMangocity

SunnyChinaSunnyChina

AoyouAoyou

MangocityMangocity

SunnyChinaSunnyChina

AoyouAoyou

Hotels.comHotels.com

5booking5booking

AgodaAgoda

5booking5booking

AgodaAgoda

YododoYododo

Mipang.comMipang.com

51766.com51766.comAir ChinaAir China

China SouthChina South

China EastChina East

China SouthChina South

China EastChina East

7 Days Inn7 Days Inn

Home InnsHome Inns

Motel168Motel168

7 Days Inn7 Days Inn

Home InnsHome Inns

Motel168Motel168

Kuxin

Dao Dao

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GDS Targeted Promotion Drive Results

e-carde-flyer

Web banners – ACW & AXIS

Email Signatory

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MYTH#4GDS Hotel Bookings Have Nothing To Do With My Social Media Strategy

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We bring to the industry an unrivalled network :

About Abacus

Asia-Pacific’s leading travel & leisure facilitator with more than 15,000 agency locations in 24 markets

• More than1,200

employees region

wide

• 24 markets with more

than 100 sales and

marketing offices with

local support.

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Our partners include Sabre Holdings, a world leader in

travel commerce, retailing travel products and providing

distribution and technology solutions for the travel industry

and 11 of the world’s leading airlines serving Asia.

Our Partnership

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How Can Abacus Help

PartnershipProductivity ProfitabilityCustomer Experience

Improve business

profitability

through revenue-

enhancing content

and functionality

Improve business

margins through

high productivity

tools that

streamline

operations

Sustainable

and long term

partnership with the

leading agency

advocate in the

APAC travel industry

Retain and acquire

customers by

improving customer

experience and

intimacy

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Thank You