optimism & opportunities€¦ · 9 smart reasons you need to be using facebook ads now 8. call...
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OPTIMISM & OPPORTUNITIES
UTAHMEDIAGROUP.COM
Email Strategy
SHOP NOW DIGITAL
“After email, Facebook ads are the next most popular choice with our customers for acquiring customers
and generating revenue.”
— Tom Klein, CMO, Mailchimp
Social Media
Facebook PostShare your voice with your
customers regularly
Facebook LiveLive stream your business
Facebook/Instagram AdsHigh exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
UTAHMEDIAGROUP.COM
Social Media
Facebook PostShare your voice with your
customers regularly
Facebook LiveLive stream your business
Facebook/Instagram AdsHigh exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
UTAHMEDIAGROUP.COM
Social Media
DEMO
9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
Here’s why Facebook ads will make your business extremely successful in 2016.
— Inc.
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Inc.9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
1. People Spend a Ridiculous Amount of Time on Social Media The average person spends 28 percent of his or her time online on social networks--or 1.72 hours per day.
2. Over 1 Billion Users Served According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
3. Facebook Organic Reach Is Pretty Much Dead If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
UTAHMEDIAGROUP.COM
Inc.9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
4. Highly Scalable Content Promotion Remember, engagement snowballs as you go on social media.
5. Targeting is Amazing Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. · Tap into recent purchase behavior. · Get creative with life-event targeting. · Use custom audiences to nurture leads and build loyalty. · Create audiences that look like your own targets (“lookalike audiences”). · Layer targeting options to get super granular with your targeting.
UTAHMEDIAGROUP.COM
Inc.9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
6. Remarketing = Incredibly Powerful Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
7. Turn Visitors Into Leads and Customers To achieve this, you’ll want to tag visitors who come to your site with a cookie. Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).
UTAHMEDIAGROUP.COM
Inc.9 SMART REASONS YOU NEED TO BE USING FACEBOOK ADS NOW
8. Call Buttons Are Game Changers As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity. Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers.
9. Tools Make Managing Ads Super Easy
Custom Email BlastYour custom-branded email
Search Engine Optimization
Be seen by Google and more
MicrositeDevelopment
Lead generation pages to build your customer database
Website Development
Customize or upgrade your website for better results
Search Engine Marketing
Pay-per click, Display ads, Pixels
Video/Motion Graphics
Tell the story about your business
Pandora + Digital AdsIn 15/30 seconds, reach thousands
and talk about your business
PodcastLet’s talk about your
business
Facebook PostShare your voice with your
customers regularly
Facebook LiveLive stream your business
Facebook/Instagram AdsHigh exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
Shared Email BlastHave a presence in the weekly Shop Now email that reaches
more than 170k inboxes
Content CreationBlog writing, eBooks, White
Papers, Press Releases
StrategyResearch and strategy to optimize
your marketing campaigns
UTAHMEDIAGROUP.COM
Agency Services
SOLUTIONS THAT WORK
Custom Email BlastYour custom-branded email
Search Engine Optimization
Be seen by Google and more
MicrositeDevelopment
Lead generation pages to build your customer database
Website Development
Customize or upgrade your website for better results
Search Engine Marketing
Pay-per click, Display ads, Pixels
Video/Motion Graphics
Tell the story about your business
Pandora + Digital AdsIn 15/30 seconds, reach thousands
and talk about your business
PodcastLet’s talk about your
business
Facebook PostShare your voice with your
customers regularly
Facebook LiveLive stream your business
Facebook/Instagram AdsHigh exposure and traction
Social Media Facelift
Optimize your social media channels for SEO
Shared Email BlastHave a presence in the weekly Shop Now email that reaches
more than 170k inboxes
Content CreationBlog writing, eBooks, White
Papers, Press Releases
StrategyResearch and strategy to optimize
your marketing campaigns
UTAHMEDIAGROUP.COM
Agency Services
SOLUTIONS THAT WORKSOCIAL MEDIA EMAIL CONTENT/STRATEGY
WEB MULTIMEDIA
QUESTIONS?