Opt-in marketing campaign drives over 250,000

qualified new email subscribers for Pepsi

Background

Pepsi is one of the most recognizable brands on the

planet. While awareness of its flagship soft drink isn’t an

issue, the company wanted to create a more direct line

of communication with its customers via its “Pure Pepsi”

email newsletter. In addition, Pepsi wanted to identify

and attract a broader demographic, and to get fans to

interact with and “like” the brand on Facebook.

Campaign

Pepsi engaged with Fluent to accelerate the growth of

its “Pure Pepsi” email list as well as its Facebook fan

base. Fluent served precision-targeted email opt-in ads

for Pepsi across its extensive online, mobile web, and

in-app advertising network, and incorporated Facebook

like and share buttons as well. In addition, Fluent

included a real-time Facebook like counter to add an

element of social proof into the campaign.

“Fluent’s superior targeting technology, ease of implementation, and ability to deliver quality at scale is what made our campaign a success.”

–Andrea Harrison, Director of Digital Strategy at Pepsi

CASE STUDY

Results

Pepsi generated more than 250,000 new email newsletter

signups, and 60,000 Facebook likes within 3 months of

launching its Fluent campaign. 60kFACEBOOK

LIKES

250KNEW EMAIL

NEWSLETTERSIGNUPS

ABOUT FLUENTFluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company is headquartered in New York City. For more information visit www.fluentco.com.

fluentco.com I sales@fluentco.com I 646.647.2966