oprojects pharmaceutical brand development
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BrDe
Gu
PHARMACEUTICAL BRANDDEVELOPMENT
Guide l ine
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Brand deve lopment a im to improve b rand equ i ty and image use ex tens ive Brand ings t r a t egy and In teg ra ted Marke t ing Communica t ion p lans
Competit ive edge against current c ompeti tors
Improve brand equity and image
Expand market share
OBJECTIVES
Brand BusyMarket Value Perception ConceptCustomerbehavior com
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R
Q
A
1. BRAND DEVELOPMENTA. BRANDING STRATEGY
B. BRAND IDENTITY
2. MARKET DEVELOPMENT
Planned Change
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D1. BRAND DEVELOPMENT
If you want to survive heavy market competition, you will have tomake sure that you have very strong brand image. One of the reasonswhy top brands spend millions in branding is because they know that
is the only way to retain their customers .
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O P r o j e c t s B r a n d D e v e l o p m e n t i s a l e a d i n g b r a n d i n g c o n s u l t a n t t h a t h a s w o r k e d c l o s e l y w i t h
d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.
O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h ec o n s i s t e n t , c o h e s i v e , a n d r e l e v a n t e x p e r i e n c e s t h a t d r i v e a w a r e n e s s .
BRAND DEVELOPMENT
Company Strategy Branding Strategy MarketingCommunicatio
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M a n y c o m p a n i e s a r e u t i l i z i n g f r a c t u r e d o r u n b a l a n c e d m a r k e t i n g p l a n s t h a t d o n ' t f o c u s o n
s t r e n g t h e n i n g t h e i r c o r p o r a t e b r a n d . We h e lp y o u h o w t o d e v e l o p s u c c e s s f u l b r a n d i n gs t r a t e g i e s .
T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l po rg a n i z a t i o n e x p a n s i o n s a n d r e a c h o u r f u l l p o t e n t i a l .
B r a n d e d c o m p a n y w i l l b e e a s i l y e x p a n d e d a n d g o g l o b a l l y t o e x t e r n a l m a r k e t w i t h c o m p e t i t i vi m a g e a n d c o r p o r a t e c o m m u n i c a t i o n s .
THE BRAND IS EVERYTHING
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W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.
O u r d i v e r s e e x p e r i e n c e a n d r a n g e o f t a l e n t s p r o v i d e s u s w i t h i n n o v a t i v e s o l u t i o n s , f r o m p r o d u c tb r a n d i n g t o g l o b a l d i s t r i b u t i o n - n o d e t a i l i s o v e r l o o k e d .
O u r b u s i n e s s s c o p e i n c l u d e s :Branding Strategy and brand bui lding
Market analysis and report ing
Market Plan and Integrated Market Communicat ion plan
Product design and tes t market ing
Brand ident i ty, product packaging and promotion designGraphic design in the areas of pr int , d igi ta l and exhibi t ion media
SCOPE OF WORK
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E v e r y t h i n g s n e e d b r a n d i n g . O rg a n i z a t i o n s , c o m p a n i e s , p r o d u c t , a c t i v i t i e s e v e n p e o p l e . B u t w
w o r k o n l y i n t h i s f i e l d s :New company or product
Organizat ion development
Company need expansions
Brand going overseas
Product re- launch
Pharmaceut ical product Science Ident i ty
Market solut ion for special brand s i tuat ion ei ther company or product
WHO NEED BRANDING ?
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Brand Analysis Planning Brand Building BrandStrategy
BRAND DEVELOPMENT PROCESS
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1 . B r a n d I d e n t i t y
1. Ident i ty : logo, color pale t te , typography.2 . Sta t ionary: le t terhead, bus iness card and envelopsetc .
3 . Communicat ion: Adver t i s ing gr ids , A4 page corpora te A4, hal f A4 page, quar ter page, newspapers , magazinand bi l lboards .
4 . Promot ion: Adver t i s ing banners & promot ional i tems.
2 . C o m p a n y p r o f i l e
3 . We b D e v e l o p m e n tOur web s i te deve lopment capabi l i t i es re f lec t ahead of the curve prac t ices and a progress ive unders tanding of howpeople and search engines behave onl ine .
4 . P r o d u c t P o r t f o l i oPharmaceut ica l Product need spec ia l t rea tment . Sc ience Ident i ty deve lopment should be used .
BRAND IDENTITY MAIN ELEMENTS
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D3. MARKET DEVELOPMENT
Technique aimed at increasing a company's market in order to
widen the customer base for the purpose of selling more products.
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M a r k e t d e v e l o p i s a m a r k e t i n g t e c h n i q u e a i m e d a t i n c r e a s i n g a c o m p a n y ' s m a r k e t i n o r d e r t o
w i d e n t h e c u s t o m e r b a s e f o r t h e p u r p o s e o f s e l l i n g m o r e p r o d u c t s . T h e r e a r e s e v e r a la p p r o a c h e s t h a t c a n b e u s e d t o m a k e a m a r k e t l a rg e r , r a n g i n g f r o m c a p t u r i n g c u s t o m e r s o fr i v a l c o m p a n i e s t o e x p a n d i n g t o a p r e v i o u s l y u n - s e r v e d s e g m e n t o f t h e m a r k e t .
WHAT'S IS MARKET DEVELOPMENT
http://www.wisegeek.com/what-is-a-customer-base.htmhttp://www.wisegeek.com/what-is-a-customer-base.htm -
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Wil l deve lop marke t deve lopment p l an tha t w i l l e ff ec t ive deve lop a l l t ypes o f
bus iness , and de l ive r s bus iness g rowth examples :New products or services to exist ing customers
Exist ing products or services to new customers
New customers or target segment
MARKET DEVELOPMENT OBJECTIV
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B
DACTION PLAN
Who fail to Plan Plan to Fail
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Diagnosis of anorganization Development of plan Prepare resources Im
ACTION PLAN
Its a planned change exercises. It involves
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S t e p O n e
L e a r n m a r k e t i n g o b j e c t i v e s a n d s t r a t e g y
P r i o r i t i z e p r o j e c t s
A u d i t e x i s t i n g a n d c o m p e t i t i v e m a t e r i a l sa n d s t r a t e g i e s
I n t e r v i e w s / f o c u s g r o u p
Wr i t e c r e a t i v e b r i e f a n d d e f i n e m e s s a g e s
C r e a t e t i m e l i n e s a n d b u d g e t s
S t ep Two
D e v e l o p c o n c e p t s / t a g l i n e s / s i t ea r c h i t e c t u r e
S t a r t v i s u a l r e s e a r c h
P r e s e n t i n i t i a l c r e a t i v e a p p r o a c h
BRANDING BLUEPRINT
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S t e p T h r e e
D e v e l o p o u t l i n e a n d c o p y p o i n t s p e rs e l e c t e d c o n c e p t
E x p l o r e l a y o u t o p t i o n s
B e g i n c r e a t i n g v i s u a l m a t e r i a l s( p h o t o s / i l l u s t r a t i o n s )
S t e p F o u r
Wr i t e f u l l c o p y d r a f t R e v i s e a n d w r i t e f i n a l c o p y a s p e r
c o m m e n t s
S t a r t l a y o u t s
BRANDING BLUEPRINT ( C O N T I N U E D )
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S t e p F i v e
C r e a t e a n d p r e s e n t f u l l l a y o u t a n d / o r e -d e s i g n
S t e p S i x
D e v e l o p f i n a l e l e c t r o n i c f i l e s f o r pc o d i n g f o r w e b F i n a l e x e c u t i o n a n d m a n a g e m e n t o
( w e b s i t e l a u n c h , l a u n c h m e d i a c a me x h i b i t b u i l t , p r i n t p i e c e s t o p r i n t ep l a c e d , p r e s s r e l e a s e s s e n t , e t c . )
BRANDING BLUEPRINT ( C O N T I N U E D
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I t d e p e n d s o n w h a t y o u w a n t
B u n d l i n g p r o j e c t s w i l l s a v e y o u m o n e yI t e m i z i n g e a c h p r o j e c t w i l l c o s t y o u m o r e
T h e c o s t r a n g e f o r b r a n d i n g i s b r o a d a n d w i l l b e d e t e r m i n e d b a s e d o n s c o p e o f w o r k
D o n t b u y l o w b i d ! Yo u g e t w h a t y o u p a y f o r a s i n a n y o t h e r i n d u s t r y o r s e r v i c e
HOW MUCH DOES IT COST?
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THANKS
E-mail: [email protected] - [email protected] Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11
mailto:[email protected]:[email protected]:[email protected]:[email protected]