opportunity wales

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opportunity Wales Andy Middleton

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Presentation to businesses from west Wales on the scale of challenge facing future decision makers.

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Page 1: Opportunity Wales

opportunity

WalesAndy Middleton

Page 2: Opportunity Wales
Page 3: Opportunity Wales

business as usual

Page 4: Opportunity Wales

information as usual

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farming as usual

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eatingas usual

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

at times of great windssome build bunkers whilst others build windmills

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at times of great storms, some go hidewhilst others ride the wave

QuickTime™ and a decompressor

are needed to see this picture.

Phil Gibbsphoto

Page 9: Opportunity Wales

QuickTime™ and a decompressor

are needed to see this picture.

Mathematics Picture of the Day: EMEA org

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Financial Capital

Human Capital

Natural Capital

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externalities7% of revenue

25% of profit

20% of species

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CO2ereduce

40% by 2020

Page 13: Opportunity Wales

Peak OilCorus

National Trust

You

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

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3050%

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Years to 50 million usersRadio: 38TV: 13Internet: 4iPod: 3

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200 millionone year

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1 billion apps

9 months

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World’s largest countries• China• India

• USA• Indonesia• Brazil

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80% of US companiesuse social mediafor recruitment

Of these, 95% use LinkedIn

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50% of UK mobile internet is used for

Imagine what this means for bad customer experiences…..

Page 22: Opportunity Wales

QuickTime™ and a decompressor

are needed to see this picture.

World’s 2nd largestsearch engine

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blogroll

200,000,000

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25% of search

results for the world’s 20 largest brands are

links to user generated content

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user-generated content: 78%

adverts: 14%

trust me

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we will no longer go looking for products

they will be looking for us

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are needed to see this picture.

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do you feel lucky punk?

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whatif…

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factorfour.

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change the system

See ourseeing

Letting come

Envisioning

Embedding

Letting go

Sensingfrom the field

Prototyping

EcoSapiens 2009

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• Inspired by nature• 80% less waste• Faster fit• Lease not sale• Zero raw

materials• Running on

sunlight • 100% by 2020

Biomimicry: Interface FLOR

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QuickTime™ and a decompressor

are needed to see this picture.

What have you rebelled against in the past, and what are you rebelling against now?

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QuickTime™ and a decompressor

are needed to see this picture.

Tim Ferriss

StrategicallyUnreasonable

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Biomimicry: Method

We believe in making products for every surface, especially earth’s

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Local Motors

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solvecommonproblems

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Collaboration: Caerhys Organic CSA

Page 41: Opportunity Wales

Andy Middleton, The TYF Group, St Davids

www.ecosapiens.co.uk

www.dolectures.com

www.tyf.com