opportunity wales
DESCRIPTION
Presentation to businesses from west Wales on the scale of challenge facing future decision makers.TRANSCRIPT
opportunity
WalesAndy Middleton
business as usual
information as usual
farming as usual
eatingas usual
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at times of great windssome build bunkers whilst others build windmills
at times of great storms, some go hidewhilst others ride the wave
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Phil Gibbsphoto
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Mathematics Picture of the Day: EMEA org
Financial Capital
Human Capital
Natural Capital
externalities7% of revenue
25% of profit
20% of species
CO2ereduce
40% by 2020
Peak OilCorus
National Trust
You
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3050%
Years to 50 million usersRadio: 38TV: 13Internet: 4iPod: 3
200 millionone year
1 billion apps
9 months
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World’s largest countries• China• India
• USA• Indonesia• Brazil
80% of US companiesuse social mediafor recruitment
Of these, 95% use LinkedIn
50% of UK mobile internet is used for
Imagine what this means for bad customer experiences…..
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World’s 2nd largestsearch engine
blogroll
200,000,000
25% of search
results for the world’s 20 largest brands are
links to user generated content
user-generated content: 78%
adverts: 14%
trust me
we will no longer go looking for products
they will be looking for us
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do you feel lucky punk?
whatif…
factorfour.
change the system
See ourseeing
Letting come
Envisioning
Embedding
Letting go
Sensingfrom the field
Prototyping
EcoSapiens 2009
• Inspired by nature• 80% less waste• Faster fit• Lease not sale• Zero raw
materials• Running on
sunlight • 100% by 2020
Biomimicry: Interface FLOR
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What have you rebelled against in the past, and what are you rebelling against now?
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Tim Ferriss
StrategicallyUnreasonable
Biomimicry: Method
We believe in making products for every surface, especially earth’s
Local Motors
solvecommonproblems
Collaboration: Caerhys Organic CSA
Andy Middleton, The TYF Group, St Davids
www.ecosapiens.co.uk
www.dolectures.com
www.tyf.com