operator presentation 12 21 09
TRANSCRIPT
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Designed
by
Golf Professionals and General Managers
For
General Managers and Golf Professionals
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Survey
Training Support
Marketing Tools
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Added Potential Revenue
You Just have to ask
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Opportunity
Outside Service
Just left on the cutting room floor
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Time is more valueable than money
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On Site
Support to Gm’s and Professionals
Best practices utilizing the Survey tools
Both in Coaching and Correcting
On site support specific training
One free visit and training
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Like adding a sales team
We create the cooperative marketing partnerships
We provide the components
Operationally- certificates/tracking/user instructions
Marketing will be client specific
Demographically driving like to like
Increases ADR and spend
We get paid for what we produce
20% to The Club Inspector
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demographics
Cooperative Marketing
25 rounds per cycle
Added high quality rounds
$4,700 ADD in Revenue
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$4,700 5 6 $141,000
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Stronger Demographic
Experience vs. Cheap Golf
More Full Rate Rounds
More Spend while on Property
Maintains your Brand Integrity
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Survey – where are you, where are you going
Training – increase effectiveness of information
Marketing – the life blood of every facility
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Primary contact
Customize your survey
2 tee times per
week
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Operational Set-up Electronic Tee-Sheet
Create CIP - Customer Incentive Program
One at no charge
One at Rack Rate
Tee times
60 days in advance
Excel tee sheet provided
Staff Knowledge
Let them know about program, no specifics
Cooperative agreement of 12 months
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Designed
by
Golf Professionals and General Managers
For
General Managers and Golf Professionals