operations strategy and positioning
TRANSCRIPT
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8/17/2019 Operations Strategy and Positioning
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BY: KA RAN MATHUR (WMG- 242007 )
OPERATIONS STRATEGYAND POSITIONING
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OPERATIONS STRATEGY
• A plan p!"#$%#n& ' an *&an#+a,#n #llall"a,! *!*"! #n *.!* , pp*,#n$*a,*",*! an. p*.",#n
•
An p!*a,#n ,*a,!&% # ,%p#"all% .*#/!n % ,'!/!*all #n! ,*a,!&% $ ,'! *&an#+a,#n1 an.# .!#&n!. , a3##+! ,'! !!",#/!n! $p*.",#n an. pp*, !l!!n, '#l!#n##+#n& ",
• Op!*a,#n ,*a,!&% # , p*/#.! an /!*all.#*!",#n ,'a, !*/! ,'! $*a!*5 $* "a**%#n&, all ,'! *&an#+a,#n6 $n",#n
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E8ES O9 STRATEGY
S,*a,!&%!/!l
*p*a,! B#n! 9n",#n
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ORPORATE STRATEGY
• H#&'!, !/!l $ S,*a,!&%
• S!, ,'! ln&-,!* .#*!",#n an. "p! $ ,'! 'l!*&an#+a,#n
•
R!la,#n& ,'! O*&an#+a,#n6 !*, , #, ln& ,!*$,*!• W'a, B#n! a*! ! #n;• W' a*! O* ,!*;• W'a, a*! * n"!p, an. B!l#!$;• H D W! M!a*! P!*$*an"!
• G*,';• P*
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ORPORATE STRATEGY
• D#,#n", p!,!n"#!:
O*&an#+a,#n6 Unique S,*!n&,'-- ,'! ,'a, a*!
.#="l, $* ,'!* , .pl#"a,!
• E3apl!:
• p!,!n, W*5$*"!
• A./an,a&! "a,#n
• Inn/a,#/! apa#l#,%
• T!"'nl&%
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KEY ISSUES
• W'a, #n!! 'all ! ! #n;
• W'a, #n!! 'all ! a">#*! * .#/!,;
• H . ! all"a,! *!*"! !,!!n
#n!!;• W'a, # ,'! *!la,#n'#p !,!!n #n!!;
• W'a, # ,'! *!la,#n'#p !,!!n ,'! "!n,*! an.,'! #n!!;
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BUSINESS STRATEGY
• A #n! ,*a,!&% # ,'! !an % '#"' #, !,, , a"'#!/! #, .!#*!. !n. (?!",#/!)
• B#n! ,*a,!&% #ll "/!* a p!*#. $ a, @-
%!a* (!,#! !/!n ln&!*)• P*#a*#l% "n"!*n!. #,' ' a pa*,#"la*
#n! n#, 'l. "p!,! #,'#n #, #n.,*%1an. 'a, #, ,*a,!" a# an. ?!",#/! 'l.
!• T'! #n! ,*a,!&% # #pl!!n,!.1
"n#"a,!.1 an. l,#a,!l% ,!,!. an.!/ala,!. % #n! ana&!!n, ,'*&' a#n! .!l
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KEY ISSUES
• H . ! "p!,! #n ,'# #n!;
• W'a, # ,'! ##n $ ,'# #n!;
• W'a, a*! ,'! ,*a,!" ?!",#/! $ ,'#
#n!;• W'#"' ",!* 'l. ! "n,#n! , !*/! *
,a*, !*/#n&;
• W'% 'a/! ! .!"#.!. n ,'!! ,*a,!"
.#*!",#n;
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9UNTIONA STRATEGY
• T'! ,, l!/!l $ ,*a,!&% # ,'a, $ ,'!#n.#/#.al $n",#n(p!*a,#n1 a*5!,#n&1
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KEY ISSUES
• H .! ,'! $n",#n "n,*#,! , ,'! #n!,*a,!&%;
• W'a, a*! ,'! ,*a,!" ?!",#/! $ ,'! $n",#n;
• H a*! *!*"! ana&!. #n ,'! $n",#n;• W'a, ,!"'nl&% . ! ! #n ,'! $n",#n;
• W'a, 5#ll a*! *!>#*!. % *5!* #n ,'!$n",#n;
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OPERATIONS PER9ORMANEOBCETI8ES
• Cost: T'! a#l#,% , p*."! a, l ",
• Quality: T'! a#l#,% , p*."! #n a""*.an"!
#,' p!"#
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OPERATIONS PER9ORMANEOBCETI8ES
• Dependability: T'! a#l#,% , .!l#/!* p*.", an.!*/#"! #n a""*.an"! #,' p*#! a.! , ",!*
• Flexibility: T'! a#l#,% , "'an&! p!*a,#n 9l!3##l#,%"an "p*#! p , $* ap!",:
o T'! a#l#,% , "'an&! ,'! /l! $ p*.",#n
o T'! a#l#,% , "'an&! ,'! ,#! ,a5!n , p*."!
o T'! a#l#,% , "'an&! ,'! #3 $ .#!*!n, p*.", *
!*/#"! p*."!.o T'! a#l#,% , #nn/a,! an. #n,*."! n! p*.", an.
!*/#"!
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THE SANDONE6 MODE
,
9l!3##l#,%
D!p!n.a#l#,%
al#,%
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OPERATIONS STRATEGY PERSPETI8ES
Operations
Strategy
Top down
Marketled
Bottomup
Operations led
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MEASURING PRODUTI8ITY
• P*.",#/#,% # a !a*! $ ' !="#!n,l%#np, a*! "n/!*,!. , ,p,
Produti!ity " output#input
• T,al P*.",#/#,% M!a*!: Total Produti!ity " $total output%#$total o& all
inputs%
• Pa*,#al P*.",#/#,% M!a*!:
Partial Produti!ity " $total output%#$single input%
• Ml,#$a",* P*.",#/#,% M!a*!: Multi'&ator Produti!ity " $total output%#$se!eral
inputs%
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TOTA PRODUTI8ITY EFAMPE
• Bl!ll 9*n#,*! a5! 5#,"'!n "'a#* T'!!!5l% .lla* /al! $ #, ,p,1 #n"l.#n&
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PARTIA PRODUTI8ITY EFAMPE
• Bl!ll 9*n#,*! 'a '#*!. 2 n! *5!* , pa#n,"'a#* T&!,'!* ,'!% 'a/! pa#n,!. 0 "'a#* #n 4'* W'a, # la* p*.",#/#,% $* ,'! pa#*;
a* p*.",#/#,% ,p,Lla*
(). 3airs%#$, x * 3r%
(0 "'a#*)L( '*) * )1,0 3airs#3r
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MUTI9ATOR PRODUTI8ITY EFAMPE
• Bl!ll 9*n#,*! a/!*a&! @ "'a#*L.a% a*", a/!*a&! 401 a,!*#al ", a*! ,%p#"all%2001 an. /!*'!a. ", # 20 Bl!ll !ll
,'! "'a#* , a *!,a#l!* $* 70Ln#, 9#n.l,#$a",* p*.",#/#,%
Ml,#$a",* p*.",#/#,%
(/al! $ ,p,)L(la* a,!*#al /!*'!a.
",) ((4.#3air x 50 3airs%#$*-.6,..6,0.%
(240)L(@0) * ,1/5
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POSITIONING TRADE-O99
ProessFous
7nter'mediate Fous
Produ
t Fous : -
, ( 2 # + a , # (
n
8l!
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POSITIONING STRATEGY
P*.", 9"!. (O*&an#+#n& ,'! P*.",#/! R!*"!A*n. ,'! P*.",)
H#&' 8l!
##,!. /a*#!,% P*.",LS!*/#"!
#n! 9l
Sp!"#al P*p! E>#p!n,
a* S5#ll
ap#,al #n,!n#/!L H#&' A,a,#n
E="#!n,
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POSITIONING STRATEGY
P*"! 9"!. (O*&an#+#n& ,'! P*.",#/!
R!*"! A""*.#n& , apa#l#,%)
8l! W#.! 8a*#!,% LH#&' ,#+a,#n
N, a E="#!n,L H#&'l% 9l!3#l!
G!n!*al P*p! E>#p!n,
H#&' S5#ll!. an. H#&'l% T*a#n!. W*5$*"!
Cl!. an. pl!3 W*5 9l
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THANK YOU