opening doors vam 2014 conference
TRANSCRIPT
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2014MARCH
15-18
ALEXANDRIA,
VIRGINIA
ANNUALCONFERENCE
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But in todays ever-changing environment, how do we keep those doors
open, both figuratively and literally? How do we open doors to new visitors,
new partnerships, and a new generation of museum professionals? This
conference will explore all the different ways museums already open doors,
and help participants think about new ways to keep those doors open long
into the future.
THE HILTON MARK CENTER,
ALEXANDRIA, VIRGINIA
MARCH 15 18, 2014
{ 2014CONFERENCE THEME: }
MUSEUMS HAVE BEEN OPENING DOORS
TO THE PAST,TO ART,AND TO SCIENCE,
FOR GENERATIONS.
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9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Calendar of Events
Saturday March 15th
Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future?
Occupied Alexandria, Exploring Alexandrias Civil War Present Bus and Guided Civil War Tour
Scholarship Fundraiser, DEA Museum
War of 1812 Mobile Scavenger Hunt
War of 1812 Guided Bike Tour
Leadership Program: Opening Doors
Reconstructing the Original Social Network: Creating Educational ProgramsUsing Archival and Primary Sources
Planting the Roots of STEM Just About Anywhere: How Museums ofAny Type Can Use the History of Science as a Portal to STEM
Disaster Plans Learn How to Use the dPlan Online Templateto Make Disaster Planning Approachable
Documenting Restons History: A Unique Collaboration of Museum,Government Entity, and Filmmaker
Get Qd Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement
Sneak Peek in the Exhibit Resource Hall; Silent Auction Opens
Creative Collections-Based Research
Museums: Open During Construction
Oral Histories and Visual Culture: Arts and Diversityin the Community Museum
Visualizing Museums and Collections: From Virtual to Tactile
Welcome Reception in the Exhibit Resource Hall
A Progressive Celebration and Tour ofHistoric Alexandria
Hospitality Suite
Sunday March 16th
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9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
General Session: Copyright Crash Course
Coffee Break in the Exhibit Resource Hall
Is Your Mission on Target?
Five Design Ideas Every Museum Professional Should Know
Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions
Powerful Partnerships
The Traditional Guided Tour in the 21st Century House Museum
Lunch with the Exhibitors
Trends in Philanthropy
Twitter 2.0: Not Your Grandmothers 140 Characters
Dont Close the Door: Understanding & Utilizing the General Facility Report
Getting Girl Scouts to Your Museum
The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object
Coffee Break in the Exhibit Resource Hall
The Keys to Unlocking Doors of Major Donors
Condition Reporting Basics
How and Where Do We Educate: The Scope & Strategiesof Museum Educators
Staff Development: How to Train without Lecturing
Meeting Your Museums Public Relations Goals throughVAMs Top 10 Endangered Artifacts Program
Evening Reception in the Exhibit Resource Hall
Silent Auction Closes
An Evening at George WashingtonsMount Vernon
Monday March 17th
7:30 am Circuit Walk
Keynote Presentation: The FBI Art Squad: On the Case
Coffee Break
Advocacy: You Are the Voice of Your Museum!
Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow
To Catch a Thief: Cultural Property Loss and Museums
Opening Doors & Reaching Outside Walls
Making Your Research Come to Life!
Conference Ends
Historic Washington, D.C. Estates Tour
George Washingtons Distillery & Gristmill
Blair Inc. -- Producer of Custom Exhibits and Environments
Tuesday March 18th
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Saturday, March 15th
What You Ought to Know About
Opportunities and Threats
Max van Balgooy, President,
Engaging Places, LLC
Building the Future:
Using Historic Structures in
Educational Programming
Jana Shafagoj, Director of
Preservation, Morven Park
Reinventing the Historic
House Museum
Ken Turino, Manager of CommunityEngagement and Exhibitions,
Historic New England
VAM conference registration opens at the conference hotel
from 9:00 a.m. 11:00 a.m.and from 2:00 p.m. 5:00 p.m.
*9:00 a.m. 3:00 p.m.
Historic House Symposium at Gunston Hall:
How are Historic House Museums Adapting to the Future?
Co-Sponsored by Historic House Museum Consortium and VAM
$15 fee includes admission to the symposium, a boxed lunch, & a special tour of Gunston Hall.
To register, visit www.dchousemuseums.org
Parking is free. Gunston Hall Plantation is located at 10709 Gunston Road, Lorton, VA 22079
*symposium check-in begins at 8:00 a.m.
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10:00 a.m. until 2:00 p.m.
Occupied Alexandria, Exploring
Alexandrias Civil War Present Bus
and Guided Civil War Tour
Many of Alexandrias most significant Civil War sites still
exist and offer a rich and compelling narrative about what
the conflict meant to residents of this occupied city. Tour
a variety of these sites with the curators and directors
of Alexandrias museums. The tour includes visits to the
Fort Ward Museum and Park, Alexandria Archaeologyslab and exhibit area in the Torpedo Factory Art Center,
The Lyceum, and drive-by visits to Freedom House, a
statue commemorating the Edmunson sisters, who
attempted to escape slavery on the Pearl, and the
Alexandria African-American Heritage Park. The tour
will conclude at Freedmens Cemetery Memorial Park.
$30 fee includes transportation, guides, admission to all sites,
a box lunch, and a Lyceum shop discount.
Tour begins and ends at the conference hotel.
*5:30 p.m. 7:30 p.m.
Scholarship Fundraiser, DEA Museum
Join us at the Drug Enforcement Administration (DEA)Museum in Arlington to see their newly renovated exhibit
space. Well have lots of networking and fun, all while
supporting the future of the museum field through VAMconference scholarships.
$50 fee goes towards supporting VAMs ability to offer conference
scholarships each year. First-time scholarship reception attendees
will receive two free tickets to the International Spy Museum (while
supplies last). Heavy hors doeuvres and drinks provided.
*If you would like to carpool, meet in the lobby at the Hilton Mark
Center at 5:00 p.m.
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Conference registration opens 10:00 a.m. 5:30 p.m.
Sunday, March 16th
1:00 p.m. 4:30 p.m.
Leadership Program
This years leadership program will look at innovative ways
that museums can open their doors to new partnerships
and new roles in their communities. The format will include
a lot of open discussion, so come and enjoy the company of
your fellow senior managers, and end the afternoon with a
wine and cheese networking reception.
Sponsored by Glav and Holmes Architecture
$45 fee
Conference Workshop
1:00 p.m. 4:30 p.m.
Reconstructing the Original Social Network:Creating Educational Programs Using Archivaland Primary Sources
Many museums open their doors to Millenials and members
of Generation Z by meeting them online where they are
most comfortable; however, museums shouldnt overlook
the rich resources found in their own collections for inspiration.This three-hour interactive workshop will feature discussions
and activities showcasing how artifacts and archives can be
used to create educational programming for this younger
audience. Hampton Roads Naval Museums From Home
Front to Battlefront: World War II Letter Writing program
will serve as a successful example for a lively discussion
and hands-on activity.
Speakers: Matthew T. Eng, Deputy Director of Education, Hampton
Roads Naval Museum; Kasey Greer, Doctoral Candidate, History,
George Mason University; Speaker TBA.
War of 1812 Mobile Scavenger Hunt
This is a great way to start off your Sunday morning in
Alexandria. You just need a smart phone! Meter parking
free on Sundays. Stroll the streets of Old Town with your
smartphone to uncover clues to historic spots that witnessed
the British invasion of 1814. Sponsored by the Office of
Historic Alexandria.
Activity recommended for Sunday morning though can be
done anytime! Its on your own and free.
*9:00 a.m. - 12 p.m.
War of 1812 Guided Bike Tour
Start your day with a 10-mile guided bike tour of sites
associated with Alexandrias surrender to British Captain
Gordon on August 29, 1814. Hear narratives from people
involved in the events leading up to and following the
surrender. The ride is sponsored by the Office of Historic
Alexandria, Bike and Roll Alexandria, and the Alexandria
Bicycle and Pedestrian Advisory Committee. Carpool from the
Conference Hotel to the Alexandria Waterfront, where you will
be able to rent a bike and helmet. Fitness level: street cycling
and steep hills.
*Gather in the hotel lobby at 8:30 a.m. to carpool, or meet at 9:00
a.m. at Bike and Roll, One Wales Alley in Old Town. 3-hour, 10-mile
ride with street cycling, hills, and a lunch stop. Discounted bike rental
with helmet ($16/bike). Space is limited, reservations are required.
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Concurrent Sessions #1
1:00 p.m. 2:30 p.m.
Planting the Roots of STEM Just AboutAnywhere: How Museums of Any Type Can Usethe History of Science as a Portal to STEM
History shows us that STEM is not a new idea! The history
of science can be a vehicle by which almost any site can use
its existing history-based mission to tap into STEM without
becoming a science museum. Learn about a longstanding
school-museum partnership that uses living history to introduce
the roots of STEM at all types of museums and historic sites.
Take part in a lively discussion featuring hands-on demonstrations,
collections, and student living history performers, and leave
inspired and armed with proven resources and curriculum.
Speakers:Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary
Museum; Dean Howarth, Physics & Living History Teacher, McLean High
School; Lilla Vekerdy, Head of Special Collections, Smithsonian Institution
Libraries The Dibner Library of the History of Science and Technology;
Student Reenactors from McLean High School Living History Program
Project Enlightenment.
Get Qd Into Mobile: Mobile Trends & Tools forSuccessful Visitor Engagement
Mobile communication users will discuss the latest and greatest
tools, trends and techniques for providing interpretive content
and interaction at museums through mobile devices. Learn
how to build mobile technology into your educational programs
and develop a mobile strategy that will enhance your guests
experience. Hear best practices of successful mobile audio
tours, QR codes, interactive surveys & games, smartphone
apps and mobile tour websites. Share your experiences and join
colleagues to discuss effective mobile programs in the fast-
paced world of mobile technology.
Speakers:Kevin Dooley, Vice President of Market Development, OnCell;
Nikki Graves Henderson, Executive Director, Tinner Hill Heritage
Foundation; Rob Orrison, Historic Site Operations Supervisor, Prince
William County Historical Preservation
Disaster Plans Learn How to Use the dPlanOnline Template to Make Disaster PlanningApproachable
One of the most important projects that collecting institutions
need to accomplish is to create a disaster plan, but unfortunately
its one of the last things tackled. Dont wait until an emergency
strikes and your site and collection are put at risk. Learn from
experts in the field about the free and easy-to-use dPlan online
disaster plan template to get started on your disaster planning
process today!
Speaker:Kathy Garrett-Cox, Collections Manager, Maymont
Documenting Restons History: A UniqueCollaboration of Museum, GovernmentEntity, and Filmmaker
A successful collaboration will celebrate Restons 50th
anniversary and founder Robert E. Simons 100th birthday in
April 2014. The Reston Museum and the Reston Community
Center collaborated to support production of a documentary film
by Storycatcher Productions, an award-winning local filmmaking
company. As part of this collaboration, the museum provided
access to archive materials from its collection, helped recruitvolunteers, and acted as the fiscal agent for receiving donations
for the film. The Reston Community Center helped both the film
and the museum with funding. This session will explain this new
collaboration among a small non-profit museum, government
agency, and private company; discuss lessons learned; and
preview clips from the film that will premiere in April.
Speakers:Leila Gordon, Executive Director, Reston Community Center;
Lynn Lilienthal, Immediate Past Chair, Reston Historic Trust Reston
Museum; Shelley S. Mastran, Chair, Reston Historic Trust, Reston
Museum; Rebekah Wingert-Jabi, Filmmaker, Storycatcher Productions.
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Oral Histories & Visual Culture: Arts and Diversityin the Community Museum
How can a range of historical and artistic media contribute to
an appreciation of cultural diversity within local communities
and the state at large, and how can they be sustained and
shared beyond the exhibition? Hear of the processes and
successes of two recent installations highlighting the African
American communities of Lexington and Portsmouth. These
centrally relied on the recording, formatting, and presentation
of oral histories, as well as visual media (original oil paintings,historic photographs, and video displays).
Speakers: Mae Breckenridge-Haywood, President, African-American
Historical Society of Portsmouth; Dr. Beverly Tucker, Trustee, Historic
Lexington Foundation; Eric Wilson, Executive Director, Rockbridge
Historical Society.
Visualizing Museums and Collections:From Virtual to Tactile
A host of new technologies are emerging that allow for the
visualizations of museums collections and historic sites in new
and exciting ways. Examples include: Googles 360 degree
interior street photography, 3D virtual models of structures and
artifacts, virtual reality environments, 3D scanning of existing
sites and artifacts, and 3D printing. This panel will explore these
technologies, discuss best practices and address the barriers
to entry. The panel consists of experts from the academic,
non-profit and private sectors who will share the lessons that
they have learned over the years applying these technologies
towards practical ends and present exciting examples being
used today.
Speakers:Matthew Gibson, Director of Digital Initiatives, Virginia
Foundation for the Humanities; Peter Hedlund, Web Programmer,
Encyclopedia Virginia; Will Rourk, Information Visualization Specialist,Digital Media Lab, University of Virginia; Davis Wildman, Principal,
Newland Group, LLC.
2:30 p.m. 3:30 p.m.
Sneak Peek Break in the Exhibit Resource Hall;Silent Auction Opens
Concurrent Sessions #2
3:30 p.m. 5:00 p.m.
Creative Collections-Based Research
So youve cataloged your collectionbut can you learn more
through research? Sometimes good, old-fashioned archival
research can shed light on various aspects of material culture;
other times, new technologies can provide exciting avenues for
investigation. Presenters will highlight case studies of object-
based research from their museum collections, showing how
you can begin to think creatively about researching items in your
collections, and use the results to generate publicity.
Speakers:Alden OBrien, Curator of Costume & Textiles at, DAR
Museum; Catherine Wright, Curator, Museum of the Confederacy;
Speaker TBA.
Museums: Open During Construction
In a facilitated discussion with hands-on activities, panelists
from Jamestown-Yorktown Foundation and the Chrysler
Museum of Art will share strategies theyve used to bring
visitors in the door and keep them engaged while their
museums are undergoing renovation and construction. Take
away ideas that will put your museum in the news, promote
continued giving, and build support for the day when the
construction fences come down!
Speakers: Anne Corso, Director of Education and Public Programs,
Chrysler Museum of Art; Chris Daley, Historic Clothing Manager,
Jamestown-Yorktown Foundation; Homer Lanier, Acting Director ofMuseum Education Services, Jamestown-Yorktown Foundation;
SpeakerTBA.
Photos on opposite page courtesy of Alexandria Convention & Visitors Association.
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5:00 p.m. 6:30 p.m.
Welcome Reception in the Exhibit Resource Hall
Join us in the exhibit resource hall for snacks, and open bar, and lots
of opportunities to network with your colleagues and our exhibitors.
Sponsored by Willis of New York, Inc.
*6:30 p.m. - 9:30 p.m.,
A Progressive Celebration andTour of Historic Alexandria
Alexandria is beyond all comparison the handsomest town in
Virginia and indeed is among the finest in the United States.
- The Duc de La Rochefoucauld, 1796
Enjoy three centuries of history in three hours! Eat, drink, and
experience seven historic sites in one night with historic Old Town
Alexandria as your backdrop. Buses will operate in a continuous
loop so you can enjoy at your own pace the Alexandria Black History
Museum, Lee-Fendall House, The Lyceum: Alexandrias History
Museum, Friendship Firehouse, Carlyle House Historic Park,
Gadsbys Tavern Museum, and the Stabler-Leadbeater ApothecaryMuseum. Entertainment and light refreshments will be offered
throughout the night.
Fee is $30/member, $40/guest.
*Buses depart the conference hotel starting at 6:30 p.m.
9:30 p.m. - ?Hospitality Suite
Join us for hors doeuvres, drinks, and great fun and networkin
Dont miss this casual opportunity to spend time with colleague
from across the state - everyone is invited and the event is free
Sponsored by Cinebar Productions, Inc.
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9:00 a.m. 10:00 a.m.
Copyright Crash Course
Copyright is an important yet misunderstood issue, and following
the response of VAMs successful Legal Issues in Museums
workshop of 2013, we are incorporating a special session
to discuss just this topic into this years conference itinerary.
Bring your copyright questions and join us for an illuminating
conversation with Walt Lehmann, Managing Partner of Lehmann
Strobel PC, which has provided legal and business affairs
services to artists and cultural organizations around the world
for over 17 years..
Speaker:Walter G. Lehmann, Managing Partner, Lehmann Strobel PC
10:00 a.m. 11:00 a.m.
Coffee Break in the Exhibit Resource Hall
Concurrent Sessions #3
11:00 a.m. 12:30 p.m.
Is Your Mission on Target?
Does your mission statement reflect the current work youre
doing and the audiences youre serving? Experts from American
Alliance of Museums will present the required elements of an
effective and education-focused mission statement based on
national standards and discuss some of the risks of not having a
strong mission statement in place.
Speakers:Michael H. Henry, Site Administration, Colvin Run Mill Park;
Jim Mackay, Director, The Lyceum; Dana Twersky, Assistant Director
Accreditation, American Alliance of Museums; Speaker TBA
Five Design Ideas Every Museum ProfessionalShould Know
Coming out of a recession, museums, historic sites, and cultural
properties have been challenged. But regardless of budget or
size, understanding key elements of design and how visitors
perceive your space is important to effective operation. This
session will talk about five design ideas for your facility that
should be a part of current operations and future planning, and
relate them to current trends in museum operations.
Speakers:Steven Blashfield, AIA LEED AP, Senior Associate, Director
of Cultural Studio, Glave & Holmes Architecture; Randy Holmes, Senior
Principal and President, Glave & Holmes Architecture; Speaker TBA.
Conference registration opens 7:30 a.m. 5:00 p.m.
Monday, March 17th
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Thinking Outside the Acid Free Box:
Non-Conventional Storage Solutions
You dont have to have a big budget to care for your collection.
Learn from experts in the field who have created museum
storage on the smallest of budgets. The presenters will share
images, stories, and ideas for inexpensive storage units, shelving,
and containers. Come away learning how to achieve acceptable
museum storage standards for your objects using everyday
items and a little creativity.
Speakers:Mary LaGue, Registrar, Taubman Museum of Art; Alyson
Rhodes- Murphy, Curator of Collections, Henrico County; Jody Ullman,
former Collections Manager, Virginia Living Museum; Kimberly Watson,
Collections Manager, Longwood Center for the Visual Arts.
Powerful Partnerships
Rather than compete for the same target audience of social
studies teachers, three museums The Fed Experience, Historic
Tredegar, and the Virginia War Memorial - created a joint program
called the Riverfront Museum Crawl and capitalized on the
opportunity to share resources and locations. As a result, they
were able to reach a broader audience, not only for the duration
of the program but also over the course of the following school
year as teachers scheduled field trips for their students. Learn
about their lasting successes and ideas for replicating that
success in your museum.
Speakers: Angela Gimby, Economic Education Specialist/Exhibit
Specialist, The Fed Experience, Federal Reserve Bank of Richmond;
Sean Kane, Education Coordinator, American Civil War Center at Historic
Tredegar; Candice Shelton, Education and Visitor Services Director,
Virginia War Memorial.
The Traditional Guided Tour in the 21st Century
House Museum
A guided tour is still an essential part of the historic house
museum experience. While some may argue that this is a dated
interpretive technique, others find it a valuable and personal
way to learn about history and a historic site. Learn from three
museums, of varying size, about their recent innovations to the
traditional guided tour that enhance the visitor experience and
leave them wanting even more!
Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum; Lauren
Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Callie
Hawkins, Associate Director for Programs, President Lincolns Cottage;
Gary Sandling, V.P. of Visitor Programs and Services, Monticello.
12:30 p.m. 2:00 p.m.
Lunch with the Exhibitors
Join us for lunch served in the exhibit resource hall. Chat with
exhibitors while you grab a bite to eat. Well have tables set up
nearby for those who wish to meet with an affinity group during
this time. Certificate students, well have a special area set up fo
you to network and chat with each other!
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Concurrent Sessions #4
2:00 p.m. 3:30 p.m.
Trends in Philanthropy
Learn from experts with over 30 years of experience in fundraising
about what motivates donors to give, plus glean insights on the
latest data on volunteerism, recent numbers on online giving,
trends on high-net worth giving, and the differences in giving by
generation. Attendees will also participate in a Q&A session and
hear about the recent Giving USA 2013 data, the nations longest-
running study on philanthropy researched and written by The Lilly
Family School on Philanthropy at Indiana University.
Speakers: Charles A. Coulcomb, Chief Administrative Officer, Virginia
Holocaust Museum; Keith Curtis, Founder & President, The Curtis Group;Wendy McGrady, Vice President, The Curtis Group.
Twitter 2.0:Not Your Grandmothers 140 Characters
So your museum is on Twitter, now what? This session will cover
how to creatively use your content on this platform, expand your
reach through Twitter socials, and learn how to measure and see
the power of 140 characters.
Speakers:Erin Blasco, Education Specialist, New Media Department,
National Museum of American History; Elissa Frankle, Social Media
Strategist /Community Manager, U.S. Holocaust Memorial Museum;Liz Williams, Assistant Director, Gadsbys Tavern Museum.
Dont Close the Door: Understanding &Utilizing the General Facility Report
The General Facility Report (formerly known as Standard Facility
Report) is a document that every institution should complete, and
not just for lending requirements. The overall best use of the
facility report is that all details about an institution are kept in one
document. It is an excellent tool to have available if an institution
wishes to expand or renovate; it is used by insurance companies
to gauge an institution for coverage; and it is used as part of youremergency planning. It is also valuable to help you understand
your facilitys physical specifications.
Speakers:Darlene A. Bialowski, Principal, Darlene Bialowski Art
Services, LLC; Wendy Jessup, President & Conservator, Wendy Jessup
& Associates.; Jeff Minett, Senior Vice President, Huntington T. Block
Insurance Agency, Inc.; Speaker TBA.
Getting Girl Scouts to Your Museum
Girl Scouts are always looking for things to do; you just need
to know how to reach them! Learn how to work with your
local council to attract Girl Scout troops, understand the basic
Girl Scouting structure, and learn about recent changes in Girl
Scout badges and the introduction of Journeys. Youll leave
prepared to offer programs Girl Scout troops will be clamoring
to sign up for!
Speakers: Tracy Bryan, Site Manager, Virginia House; Brigid Howe,
Manager, Program Services Girl Scout Council of the Nations Capital,
Michele Longo, Curator of Education, Gadsbys Tavern Museum andStabler-Leadbeater Apothecary Museum.
The Why & How of Strategic Planning or How toIgnore the Bright Shiny Object
Creating and implementing a strategic plan helps an organization
identify methods and allocate resources to better carry out its
mission, not to mention meet the needs of funders who require
that grantees have a strategic plan and are able to carry it out.
Participants will benefit from learning how to embrace The
Plan and get staff and board engaged. The panel discussion will
include an overview of strategic planning, the perspective of a
major funder, and the experience of a successful (and ongoing)
implementation.
Speakers:Laurie Baty, Deputy Director, National Capital Radio and
Television Museum; Liz Maurer, Director, Re-Living History; Steve
Shwartzman, Senior Museum Program Officer, Institute of Museum
and Library Services; Speaker TBA.
3:30 p.m. 4:00 p.m.
Coffee Break in the Exhibit Resource Hall
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Concurrent Sessions #5
4:00 p.m. 5:30 p.m.
The Keys to Unlocking Doors of Major Donors
Do major donors seem unreachable? Museum and philanthropy
experts share their keys to success in reaching major donors
based on the N.C. Museum of Natural Sciences two major
campaigns and annual campaign experience. Learn the steps to
build a major donor program and get motivated with interesting
visuals, useful guidance, and take-home examples you can
put to use to reach and excite potential donors. Enthusiasm,
knowledge and dedication combine to bring about results
in this engaging session as well as in your own museums
philanthropic endeavors.
Speakers:Allan Burrows, President, Capital Development Services;
Dr. Betsy Bennett, Director (Retired), N.C. Museum of Natural Sciences;
Speaker TBA.
Condition Reporting Basics
A who, what, why and how session on creating condition
reports for collections, from the basics of condition reporting to
discussing real-life situations and the role a good or not-so-good
report can play. Panelists will have expertise on objects from
textiles and paper to furniture and weapons.
Speakers: Rachel Conley, Collections Management Specialist, TheMariners Museum; Molly Grimsley, Exhibits Registrar, National Portrait
Gallery; Rebecca Rose, Registrar, Virginia Historical Society.
How and Where Do We Educate: The Scope &Strategies of Museum Educators
Museum educators wear different hats, drawing on different
methods and approaches, and have to adjust their programs
and practice to diverse audiences and institutional capacities.
Panelists from Monticello, American Shakespeare Center, and
the Rockbridge Historical Society will compare and contrast
their experiences in institutions of different scope and mission.
Participants will discuss and learn how these parallel but
distinctive programs and toolkits can be used to reach audiences
from traditional school group to tourists.
Speakers: Sarah Enloe, Director of Education, The American Shakespeare
Center; Linnea Grim, Hunter J. Smith Director of Education and Visitor
Services, Monticello; Eric Wilson, Executive Director, Rockbridge
Historical Society.
Staff Development:How to Train without Lecturing
Learn how to create and facilitate training sessions for your
museum educators, volunteers, colleagues, and yourself --
with limited resources! Find out how four different institutions,
instead of lecturing, use hands-on activities, active discussions,
writing exercises, mentors, and field trips to other museums as
training tools. Then, during a facilitated discussion, attendees
will be encouraged to share their approaches to and ideas for
interactive trainings with their own staff.
Speakers: Samantha Dorsey, Curator, City of Bowie Museums; LaraMarks Finder, School & Youth Groups Coordinator, National Building
Museum; Liz Lloyd, Manager of Interpretive Resources and Educator
Programs, Corcoran Gallery of Art; Anne Taylor, Director of Interpretation,
Corcoran Gallery of Art; Allison Titman, Assistant Director and Curator,
Hammond-Harwood House.
Meeting Your Museums Public RelationsGoals through VAMs Top 10 EndangeredArtifacts Program
Learn about how VAMs wildly popular Virginias Top 10
Endangered Artifacts program can bolster the publics
awareness of and interest in your institution. Museums
that have nominated to VAMs Top 10 program have
consistently reported that participation has opened new
doors with the media, the visiting public, and even with
potential donors and volunteers. Hear from sites that have
successfully leveraged their participation (or Top 10 honor)
to gain media coverage, launch research, and raise funds
to support their artifacts conservation.
Speakers:Christina E. Newton, Assistant Director, Virginia Association
of Museums; Margaret Smith, Director, Kluge-Ruhe Aboriginal Art
Collection of UVA; Heather Widener, Communications Director, Virginia
Association of Museums; Sarah Whiting, Executive Director, St. Johns
Church Foundation
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5:30 p.m. 7:00 p.m.
Evening Reception in the Exhibit Resource Hall
Join us in the exhibit resource hall for snacks, and open bar, and lots
of opportunities to network with your colleagues and our exhibitors.
6:45 p.m.
Silent Auction Closes
Last call for bids at 6:30pm.
*7:00 p.m. - 10:00 p.m.
An Evening at George Washingtons Mount Vernon
No estate in United America is more pleasantly situated than this
- George Washington, December 12, 1793
This rare evening at the most visited historic home in America begins
with a sneak preview of the newly opened Fred W. Smith National
Library for the Study of George Washington. Following a successful
capital campaign of over $106 million, this state-of-the-art facility will
safeguard original Washington books and manuscripts and serve as
a center for scholarly research, leadership training, and educational
outreach. During a heavy hors doeuvre reception in the lobby of
the Donald W. Reynolds Museum and Education Center, exclusive
access to Mount Vernons 23 galleries and theaters will be provided.
To end the evening, private tours of Washingtons beloved Mansion
will be offered followed by a memorable toast on the East Lawn
overlooking the scenic Potomac River.
Fee is $30/member, $40/guest.
*Buses depart the conference hotel starting at 7:00 p.m.
(the last bus departs at 7:45)
Bottom two photos courtesy of Alexandria Convention & Visitors Association.
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7:30 a.m.
Circuit Walk
Meet in the hotel lobby.
$20 donation to VAMs Circuit Riders is the registration fee to walk,
or sign up as a sleepwalker and donate $30! The walk is a shine-
only event. Donations will not be refunded in the case of rain.
Energize your day with a fun, early morning walk with VAM
colleagues all while supporting VAMs Circuit Riders program
that provides a mini-collections assessment to small and mid-sized
museums. Each Circuit Rider visit costs $500, so whether you
stay in bed and support the program at the $30 level or registerto walk for $20, your donation will help us keep our successful
program thriving and serving collecting institutions throughout
Virginia and Washington, DC.
9:00 a.m
Keynote Presentation:The FBI Art Squad: On the Case
Keynote Speaker: Greg Horner, FBI Art Squad
Gregg S. Horner has been a Special Agent with the FBI since
1995. Since becoming a member of the FBI Art Crime Team,
Special Agent Horner has worked with the Government of Bolivia
to repatriate Colonial Cuscovian Ecclesiastical paintings; the
Durham, England Constabulary to recover and repatriate a first
printing of a Shakespeare First Folio stolen from the University
of Durham, Cosin Library; the Mesa, Arizona Police Department
in the recovery and return of a stolen early printing of the Bookof Mormon; and worked in concert with the OSS (Office of
Strategic Services) Society to recover and return uniforms
and artifacts stolen from the family of General William Wild
Bill Donovan, a Congressional Medal of Honor recipient who
is considered by many to be the founding father of todays
CIA. He has also advised museums in security and collections
stewardship matters.
The keynote will be followed by our business meeting, certificate
graduation, and an update from American Alliance of Museums.
10:30 a.m. 11:00 a.m.
Coffee Break
Sponsored by Dorfman Museum Figures
Tuesday, March 18th
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Circuit Walk
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To Catch a Thief:
Cultural Property Loss and Museums
The theft of major artwork displayed in museums is not only
publicized in the media but at times glamorized, but in reality, the
effects to institutions can be profound. While the loss of artwork is
thankfully rare, no institution that maintains a collection is immune
to theft or the aftermath of such an event. Join colleagues from
The Mariners Museum, the Preservation Society of Fells Point,
and the Federal Bureau of Investigation who will discuss their
experiences with theft, both internal and external, the lessons
learned, and tips to prevent such loss.
Speakers: Gregg Horner, Special Agent, FBI Washington Field Office
(also our conference keynote speaker); Heather Kajic, Chief of CollectionsManagement, U.S. Holocaust Memorial; Ellen Von Karjan, Director,
Preservation Society of Fells Point; Jeanne Willoz-Egnor, Director of
Collections Management & Curator of Scientific Instruments,
The Mariners Museum.
Opening Doors & Reaching Outside Walls
As school field trip budgets continue to be cut, cultural institutions
need to be creative about fulfilling their missions of education
and outreach. Learn from The Mariners Museum, Virginia
Historical Society, and Virginia Public Media Station WHRO
about ways theyve moved beyond the traditional walls and into
classrooms across Virginia (and the nation) through award-winningtechnological programs that meet the needs of teachers as well as
state and national standards.
Speakers: Brian Callahan, Education Officer, WHRO; Evan Liddiard, Jr.,
Senior Education Specialist, Virginia Historical Society; Anne Marie Millar,
Director of Education, The Mariners Museum.
Making Your Research Come to Life!
Curious about how to jazz up your programs? Leave the conferenc
with inspiring ideas that go beyond the every-day. Hear from
researcher and musician, Gregg Kimball, as he and archivist Jean
Langford, share fascinating stories about their work to bring lifeto the songs and history of Hopewell, Virginias once famous
Tubize Royal Hawaiian Orchestra, while Re-enactor, Dennis Farmer
shares how his research in to John Smith has helped him bring his
character to life. The session will not only feature performances
that will leave you with your toes tapping, but also teach you the
practical path to finding a person, place, or thing from your area an
turn it into a lively and educational presentation!
Speakers:Dennis Farmer, Assistant Librarian, Appomattox Regional LibrarySystem; Dr. Greg Kimball, Director of Public Services and Outreach, Library
of Virginia; Jean Langford, Archivist & Assistant Librarian, Appomattox
Regional Library System
Concurrent Sessions #6
11:00 a.m. 12:30 p.m.
Advocacy: You Are the Voice of Your Museum!
You are the best person to promote and advocate for your
museums funding and needs. Attend this special opportunity
to learn tips and strategies for effective advocacy directly from
local, state, and federal elected officials, including a member of
the Virginia House of Delegates and a staffer to a Member of
Congress. The session will be informative, fun, and motivating.
Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum;
Delegate David Bulova, Member of the Virginia House of Delegates
(37th District); Staff member, Congressman Jim Moran, 8th
Congressional District Alexandria; Speaker TBA
Teach Your Curators Well: Museum StudiesPrograms in Virginia, Today and Tomorrow
In Virginia and the rest of the nation, the last 30 years have
seen huge growth in the number of higher education degrees
related to museum work. Whether called applied history, historic
preservation, museum studies, or something else, these
programs have introduced a large number of highly-trained
graduates into a job market that is often static at best. This
session will discuss the current status and future possibilities of
museum studies with panelists from three Virginia schools.
Speakers:Patricia Hobbs, Associate Director of University Collections,
Reeves Center at Washington and Lee University; Margaret Lindauer,Associate Professor, Interim Department Chair & Museum Studies
Coordinator, Virginia Commonwealth University; Barbara Rothermel, PhD,
Director, Daura Gallery at Lynchburg College; Cristina Turdean, Assistant
Professor of Historic Preservation, University of Mary Washington.
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12:30 p.m.
Conference concludes
Post-Conference Opportunities
12:30 p.m.- 4:30 p.m.
Historic Washington, D.C. Estates Tour
Optional Tour: $30/person (bus transportation and boxed lunch en
route included). Buses depart from the hotel at 12:30.
Join your peers for a curatorial-guided tour of three of
Washingtons most historic estatesAnderson House,
Dumbarton House, and Tudor Place. Explore the collections
of these architectural gems, which encompass something
for all history-lovers: the building of the new nation, the War
of 1812, the Civil War, and the grandeur of the Gilded Age.
End your conference attendance with a complimentary glass
of wine with your colleagues in the intimate gardens at
Dumbarton House and return to work refreshed and revitalized
Wednesday morning!
1:00 p.m. - 4:00 p.m.
George Washingtons Distillery & Gristmill
Optional Tour: Free. Transportation is on your own stop in
on your way home!
After nearly a 200-year hiatus and a multi-million dollar
reconstruction, George Washingtons Distillery & Gristmill
are back in businessproducing grain products powered by
a 16-foot waterwheel and the same rye whiskey that made
the Founding Father the nations most successful whiskey
producer in the years after his presidency. Located at the
original site with cutting-edge 18th-century technology,
explore what made Washington our entrepreneur-in-chief!
1:00 p.m. 4:00 p.m.
Blair Inc. -- Producer of Custom Exhibitsand Environments
Optional Tour: Free. Registration required.
Stop by on your way out of town! Conveniently located off I-95
South just outside the Beltway at 7001 Loisdale Road, Springfield
VA 22150. More information at www.blairinc.com.
Tour Blairs full-service fabrication and graphics facility and learnfirst-hand how custom exhibits are produced. Refreshments
provided. Shuttle service available from host hotel.
Be sure to make your hotel reservationsat the Hilton Mark Center!
Room block cut-off date: February 13, 2014.Room Rate: $145, single or double
To make reservations, call 703-845-1010 or 1-800-hiltons
and mention the VAM block.
Please note that there is a parking fee for this hotel of $10 a day
(self- parking), so be sure to incorporate that into your budgeting.
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Registration Form
NAME
TITLE
INSTITUTION
ADDRESS
CITY, STATE
ZIP PHONE
FAX
E-MAIL
EMERGENCY CONTACT
DAY PHONE
NIGHT PHONE
FULL CONFERENCE - NON-MEMBER $300.00 $325.00
FULL CONFERENCE - VAM MEMBER $250.00 $275.00
FULL CONFERENCE - SPECIAL RATE CATEGORY $225.00 $250.00
SPEAKER COMMITTEE MEMBER PATRON MEMBER
FULL CONFERENCE - STUDENT $200.00 $225.00
VAM Member Institutions sending 3+ representatives receive substantial discounts.
Please complete a registration form for each person and fax, mail, email.
MULTIPLE REGISTRATION RATE FOR 3+ REPRESENTATIVES $225.00 $250.00
SINGLE DAY REGISTRATION $175.00 $200.00
ATTENDING SUNDAY MONDAY TUESDAY
CONFERENCE REGISTRATION
Register by February 13, 2014 to take advantage of early bird savings!Please check all appropriate boxes for the conference and the events you plan to attend.
Membership
MY INSTITUTION IS A MEMBER
INSTITUTION NAME
I AM A INDIVIDUAL, PATRON, STAFF, FACULTY, STUDENT MEMBER
I WOULD LIKE TO JOIN OR RENEW
Join VAM and take advantage of member discounts today
PATRON $115.00
INDIVIDUAL $45.00
STAFF (OF VAM MEMBER INSTITUTION) $30.00
FACULTY (TEACHER/PROFESSOR) $30.00
STUDENT* $25.00
*Please include a copy of your Student ID; student membershi
is intended for full time students
Early Bird Discount Regular RateBefore February 13 After February 13
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SATURDAY, MARCH 15HISTORIC HOUSE SYMPOSIUM AT GUNSTON HALL REGISTER AT: www.dchousemuseums.org
OCCUPIED ALEXANDRIA BUS & GUIDED TOUR $30 x =
SCHOLARSHIP FUNDRAISER RECEPTION AT DEA MUSEUM $50 x =
SUNDAY, MARCH 16
WAR OF 1812 GUIDED BIKE TOUR *BYOBIKE OR $16 BIKE RENTAL ON-SITE $0 x =
LEADERSHIP PROGRAM $45 x =
A PROGRESSIVE CELEBRATION & TOUR OF HISTORIC ALEXANDRIA $30 x =
GUEST TICKET $40 x =
NAME OF GUEST:
PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION
MONDAY, MARCH 11
AN EVENING AT GEORGE WASHINGTONS MOUNT VERNON $30 x =
GUEST TICKET $40 x =
NAME OF GUEST:
PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION
TUESDAY, MARCH 12
CIRCUIT WALK 3K FUNDRAISER $20 x =
CIRCUIT WALK SLEEP WALKER $30 x =
HISTORIC WASHINGTON, DC ESTATES TOUR $30 x =
GEORGE WASHINGTONS DISTILLERY & GRISTMILL $0 x =
TOUR OF BLAIR, INC. FABRICATION AND GRAPHICS FACILITY $0 x =
TOURS, EVENING EVENTS, AND MEALSPre-registration and Tickets are required for all of the following events:
CONFERENCE GUEST PASS $150.00 $150.00
If you are planning to bring someone with you to the conference, consider purchasing a Conference Guest Pass
that allows your non-museum professional guest to attend all 4 coffee breaks, 2 Exhibit Hall Receptions (includes
food and drink), and 1 Lunch. Evening events and tours are additional.
NAME OF GUEST
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CANCELLATION DEADLINE:February 18, 2014
CANCELLATION POLICY:Only refund requests for cancellationsreceived in writing and postmarked bythis date will be considered.Refunds willbe processed after the conference. A$75.00 processing fee will be deducted.
VAM pays upfront costs for each registrant.If you cancel after this deadline and have abalance due, you will be responsible for
that balance.
PLEASE INDICATE DIETARY PREFERENCE:
VEGETARIAN NO DAIRY VEGAN OTHER: (KOSHER, ALLERGY)_________
IS THIS YOUR FIRST VAM CONFERENCE? YES NO
IF YOU ARE NEW TO VAM OR THE CONFERENCE, SIGN UP TO BE PAIRED WITH A LONG-TIME VAM MEMBER WHO
CAN SHOW YOU THE ROPES. YES, ID LIKE TO BE PARTNERED WITH A VAM VET
RESUME REVIEW
VAM OFFERS ONE-ON-ONE CONFIDENTIAL RESUME REVIEWS. CHECK HERE TO BE PAIRED WITH A REVIEWER
DURING THE CONFERENCE. ID LIKE TO HAVE MY RESUME REVIEWED.
FOCUS AREA:
SEND-A-COLLEAGUE SCHOLARSHIP FUND DONATION
VAM OFFERS SCHOLARSHIPS TO MEMBERS IN NEED. PLEASE HELP US TO SEND A DESERVING COLLEAGUE TO
THE CONFERENCE! I WOULD LIKE TO DONATE 10.00 15.00 25.00 OTHER__________
PAYMENT METHOD
CHECK OR MONEY ORDER ENCLOSED, PAYABLE TO VIRGINIA ASSOCIATION OF MUSEUMS
CREDIT CARD #
EXP. DATE CVC CODE
SIGNATURE DATE
PAYMENT INFORMATION
REGISTRATION FEE: $
EVENT FEE: $
GUEST FEE: $
DONATION: $
MEMBERSHIP: $
TOTAL: $
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Thank You
We thank all of our conference sponsors:
Cover and brochure designed by: The Design Minds, Inc.
Cinebar Productions, Inc.
CrowdTorch by Cvent, Inc.
Dorfman Museum Figures
Glav & Holmes Architecture
HealyKohler Design
Hollinger Metal Edge
Markel Artworks
The Design Minds, Inc.
Willis of New York, Inc.
Blair, Inc
Color-Ad, Inc.
International Spy Museum
RELEASES
VAM Staff will be taking photographs throughout the conference
and reserves the right to use them for online and print promotional
purposes. If you do NOT want your image used in this manner, please
check this box.
VAM publishes a list of conference attendees. If you wish to NOT be
included and wish to opt out of this publication, please check this box.
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S T A R T