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Open source software adoption: enterprises and communit ies

How to build a business with OS BI

November 8 th, 2011

Engineering GroupResearch & Innovation

Gabriele Ruffattigabriele.ruffatti@eng.itStefano Scamuzzo

stefano.scamuzzo@eng.it

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Brazil

Benelux

ItalyArgentina

Lebanon

Engineering Group, the leading Italian independent, privately-owned software and IT services company

SpagoBI Competency CenterA team of 20 SpagoBI specialists, consultants & sui te developers

A specialized team of BI project architects and dev elopers

Engineering Group & SpagoBI

43 branches6.500 IT specialists1.000 large accounts>1B$ revenues (2010)320 R&I specialists

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Free software / Open Source

DISTRIBUTION

COMMUNITY

COMMERCIAL MODEL

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Different kinds of community

Simon Phipps, http://webmink.com/essays/community-types/

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open source communities evolution over time

A collective business model : collaboration to increase the value of the organization as a whole

Co-opetition relations : availability of technology and of a business platform

Actors

Goals

Individuals

Technology Technology TechnologyBusiness

Communities, Consortia,Competence Centers

NetworksEcosystems

Community

Hacker ethics GovernanceManagement

Different kinds of community

source: Cedric Thomas, OW2 Consortium, 2008

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What is the community

Safe place for personal achievement (love/gift)

Restrictions: reception and exclusion

Personal and collective identity

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What is the network

Unsafe ever-evolving place (gain/loss)

Openness: connection and disconnection

Personal identity and collective marketing

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EnterprisesEnd users

Developers

Network aggregators

IntegratorsService providers

from profit-based to value-based economic modelscommunity and network coexistence

New commercial model: business ecosystem

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Motivations and incentives

Motivations at the individual and organizational leve l

Need to recognize contributions and successes, to award incentives

0 10 20 30 40 50 60 70 80 90

make money

distribute not marketable software products

get a reputation in OS/FS community

improve my job opportunities

improve OS/FS products of other developers

get help in realizing a good idea for a software product

solve a problem that could not be solved by proprietary software

limit the power of large software companies

think that software should not be a proprietary good

participate in the OS/FS scene

participate in a new form of cooperation

share knowledge and skills

learn and develop new skills

% of Respondents

Reason to continue with F/LOSS

Reason to start F/LOSS© 2002 International Institute of Infonomics

Monetary

Signaling

Product-related

Political

Social

source: Free/Libre/Open Source Software (FLOSS) Study of Developers

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Comunity and the enterprise: the Engineering Group’s case study

economic model based onpure open source

Free/open source software as the knowledge spread and sharing (knowledge as a commons)

Participation in global communities

Ecosystem -based model

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PRODUCT-CENTRIC PROJECT-CENTRIC

dual-licensing/open-coreproprietary licensing sale

the project adapts itself to the product pure open sourcepurchase of support and consulting services

the product includes the users’ requirements:

- it adapts itself to the project needs (real value)

- it grows over time integrating innovations

Economic models based on FLOSS

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Industry-grade free/open source software

… and

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SpagoBI

The only BI suite 100% Open Sourceforever , suitable to the development of Business Intelligence projects in an integrated and very flexible environment

Services and solutions:Cloud BIMobile BIOn-demand BIReal-time BIAgile BILocation Intelligence

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.

100% open source : Low TCO, no vendor lock-in

Innovation : original solutions for new BI domains (Location Intelligence, Visual Inquiring, Collaboration, KPIs, Interactive Dashboards, Monitoring, Real-time BI, Mobile BI), not only traditional BI.

Project oriented approach : a business model not imposing a specific product strategy.

Agile BI : quick development, flexibility, continuous improvement. Goal achievement from the very beginning, starting small but thinking big.

Professional services at affordable prices : no licensing fees, users only pay for services as they use it.

SpagoBI value proposition

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SpagoBI business differentiators

100% open source forever, no licensing costsOne single stable version, including all BI functionalities. Sale of support, maintenance, training, professional services.

Strong connection with BI projects backed by a full range of BI skillsSpagoBI & BI specialists, business domain analysts.The connection with BI projects grants:

• focus on user needs• extensive customization/integration capabilities• inclusion of new user needs into product roadmap, driving development priorities

Modular and transparent services pricing modelPay as you go!Support services priced on a per-project basis, not constrained by the number of CPUs and users.Full flexibility.

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SpagoBI technical differentiators

The only suite providing, AS OPEN SOURCE, the following key functionalities:

Ad-hoc querying and reporting

Real time console

Location Intelligence

KPI management

Audit & Monitoring

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Selected success stories

Public AdministrationCentral Level: Ministry for Health, Ministry for Internal Affairs, CONSIP, INAIL in Italy; Ministry for Ecology in France.Regional Level, Italy: Veneto, Emilia, Sardinia, Marche, Tuscany, Lombardy, SicilyDepartment level, France: Conseil General Jura, SGAR Midi-Pyrenees, Chambre Commerce et Industrie MarseilleMunicipal level: about 20 cities, including Bologna, Arezzo, Genoa, Rimini in Italy; Chateauroux and Grenoble in France

Health public sector & hospitalsMore than 20 local health organizations and hospitals in Italy, France Domicile (F)

Industries, TelcoFiat Group, ENEL (I), Agnès B (F)

FinanceBanco Santander, Société Générale Security Services

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Quick SpagoBI demo

A flavour of SpagoBI

demo starts now …

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Is it the right time to reinvent rules?

New rules and values

http://www.thenation.com/reimagining-capitalism

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Live the community

Sharing and open collaboration

Altruism and trustworthiness as the base of the kno wledge society

Gift and gratuitousness along with sharing and part icipation

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Throw the net

Thanks to this unknown Cambodian fishermen

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Build your own business

creating the “right value”

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References

more resources: www.spagoworld.org

www.spagobi.org

comments: www.linkedin.com (SpagoWorld & SpagoWorld groups)

www.twitter.com (@gruffatti, @scamuzzo, #spagobi)

mailto: gabriele.ruffatti@eng.itstefano.scamuzzo@eng.it