Lore

DATAMI OPEN PHONE OVERVIEW

Key Benefits

Facilitating value delivery in highly competitive marketsFinancial services providers gain a simpler way to provide personalized service and transaction support via an always-on servicing channel.

From engagement to great CX and brand companionship.Marketers can harness a rich, multi-featured communications environment, and feedback loops to strategically map the customer journey and improve experiences between brand and customers.

Bridging the digital divide and fostering financial inclusion.Open Phone gives consumers the power to exchange their information, engagement, and time for free data while making mobile connectivity (and financial inclusion) possible. Better behavioral information allows financial providers to expand access and personalize offers.

Sponsors leverage lock screen notifications

Sponsors deliver better service, personalized content and

targeted marketing to improve customer experience and loyalty

Customers earn more data through additional

engagement, or by purchasing top-ups

directly

Open Phone will empower millions of users to participate in the mobile ecosystem [and] in exchange, companies gain a wealth of insights, capabilities and mobile companionship that allow them to serve their users.

Imagine that a consumer could own a smartphone and never have to pay a monthly bill. Then think about the loyalty they will feel toward the brand that makes that possible.

Open Phone brings the interests of consumers and financial services providers together by enabling connec-tivity and a content-rich mobile experience for nearly everyone around the globe. Open Phone can empower millions of consumers to access financial products and services, get tailored alerts and content, and partici-pate fully in the mobile ecosystem. Consumers are able to conduct life’s activities from their phones – manage finances, stay in touch, work, shop, enjoy entertainment and more. In exchange, financial services providers gain an efficient communications channel and a wealth of behavioral insights that enable more timely, tailored, and ultimately more profitable experiences, all while building mobile companionship with consumers.

How? With Open Phone, brand sponsors pay for the customers’ data package. The consumer then earns their ongoing data access through actions and behaviors that are mutually beneficial (e.g. using the brand’s online banking or payments applications or accessing customer care online, etc.). The net result is marketing and servicing efficiency and a satisfied, loyal consumer.

Open Phone: Enhancing brand value and empowering mobile users through engagement

Powered by Datami

Datami is redefining how brands and companies engage with consumers over mobile. The Datami mobile engagement platform has successfully enabled brands to offer high-value mobile data to a worldwide consumer audience in exchange for engaging with content and advertising.

Engaged with 50m subscribers worldwideProcessed more than 1PB of sponsored data

Enabled over 300 brand sponsored campaignsTrusted by leading CSPs:

Telefonica Group, Orange Group, Airtel Group, Verizon, AT&T, America Movil / Claro, Millicom/Tigo, Telkomsel, VNPT, Globe, MTN, TIM & more