open nordic presentation
DESCRIPTION
The Mobile competitive landscape is changing, This presentation is an effort to try to understand how openness and open source in particular is changing the mobile competitive landscape.TRANSCRIPT
Overview of the open mobile landscape
Open Nordic Mobile, Skien, June 19, 2008 Hilde Lovett & Bjørn Remseth, iLabs project, Telenor Research & Innovation
mobile handsets & mobile internet
• Facts and expectations
– 3.6 B mobile phones in use in the world
– 1 B new mobile users expected over next 2 years in emerging markets
– 32 mobile phones sold per second (4 human births per second)
• The future mobile Internet takes shape
– superior user experience and rich functionality
– easier to develop services and applications
– variety of services and applications
– open service innovation
– large volume killer app’s as well as smaller niches
2
Mobile Competitive Arena
• Players coming from different competitive arenas ...
• Want to bring their successes to the new mobile competitive arena– services
– business models
– ways of working
– innovation & collaboration models
Computers & Electronics
Software
Mobile Handsets
Mobile operators
Internetservices
Mobile Competitive
Arena
• Need to preserve and build strength– stimulate growth and innovation – reduce cost
We see that open source is a key factor3
US$ 79,78 BN
US$24.01 BN
US$ 16.59 BN
US$13,87 BN
US$ 17,8 BN
Revenues
4
The emerging long-tail of mobile services
# users
# services
iPhone and Android are setting the scenefor the next wave of mobile innovations
core services
innovation & growth enablers(terminals and servers)
complementary servicescompetition
A simple modelling of the dynamics in the mobile arena
5
bilateral co-operation
widgets
A simple model of mobile terminals
mobile web-based applications
downloadable applications
operating system
harmonisation layer
innovation & growth enablerscash prize competition
summer of code
core services
search
Google in the competitive arena
7
complementary services
all services using Google enablers
and services
bilateral co-operation
competition
widget platforms
Mobile Service Development with Google
mobile web-based applications
harmonisation layer
operating system8
Nokia in the competitive arena
9
bilateral co-operation
competitioninnovation & growth enablers
core services
complementary services
widget platforms
Mobile Service Development with Nokia
mobile terminal
mobile web-based applications
harmonisation layer
operating system
NOKIA S4010
Apple in the competitive arena
11
innovation & growth enablers
Cash prize competitionVenture capitalServer HW/SWApple account
complementary services
phone applications
(authorised and unauthorised)
competition
core servicesbilateral co-operation
widget platforms
Mobile Service Development with Apple
mobile web-based applications
harmonisation layer
operating system
Cocoa
12
Sun in the competitive arena
13
competition
bilateral co-operation
innovation & growth enablersJava.net
JavaOne conferenceJCP Java
community Process
complementary services
softwaresells hardware
core services
widget platforms
Mobile Service Development with Sun
mobile terminal
mobile web-based applications
harmonisation layer
operating systemFX mobile
Gnu / Linux in the competitive arena
15
innovation & growth enablerscompetition
bilateral co-operationcore services
complementary services
Gnu softwareenables even more software
widget platforms
Mobile Service Development with GNU / Linux
mobile terminal
mobile web-based applications
harmonisation layer
operating system
core services
innovation & growth enablers
complementary servicescompetition
Patterns in the mobile arena
17
bilateral co-operation
clouded services and open apis
open standards and open source emerging
coopetition
fast feedback loops with lead-users
Innovation through complementary services
• Large growth will (also) come from small, new innovators
– some create value and utility for low volume niches– some have a potential to grow into high volume “killer applications”
• Attracting long-tail players, creating joint value, can be the recipe for sustainable growth
– helping them start
– helping them disseminate and distribute – helping them grow
18
There is still a large degree of terminal fragmentation
19
widget platforms
mobile web-based applications
harmonisation layer
operating systemFX mobile
NOKIA S40
Cocoa
... but a lot of applications on many types of terminal
will open source help?
Conclusions
• Community based collaboration emerging
• Community based involvement of lead/end-users emerging
• Still fragmentation on handsets - but still a lot of services across platforms
• Open source is a central driver for all these issues
• Thank you for your attention